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© Kendra Shimmell 2014 | Interaction 14 South America
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Page 1: Narcissistic Products Suck

© Kendra Shimmell 2014 | Interaction 14 South America

Page 2: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Narcissistic products suck!

Page 3: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Los productos narcicistas apestan.

Page 4: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Produtos Narcisistas são uma M…

Page 5: Narcissistic Products Suck

© Kendra Shimmell 2014 | Interaction 14 South America

Interaction 14 South America Kendra L. Shimmell#ISA14BA @kshimmell

Narcissistic Products Suck

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

During this talk when I say product, I am talking about digital products, apps, devices, and appliances—connected stuff.

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Meet Steve. !

He rented a bitchin’ (cool) Camaro.

Page 8: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Last summer, I rented a car for a business trip. !They rented me this brand new black Camaro Z 1. I thought it was cool. !When I turned the car on and started driving, this head up display appeared on the windshield. It projects the speedometer reading on the windshield. It looked like a hologram. Very cool! I was FEELING GOOD about my rental car. !Then I turned on the Satellite radio so I could play some music, and all of a sudden an advertisement comes on the radio for Supercuts (a hair salon).

What was unusual is that the speedometer on the windshield display all of a sudden shrinks down a little bit and the display scrolls the phone number #1-800-SUPERCUTS (on the windshield). !I wasn’t stopped, I was DRIVING. I thought, “Wow, this is a new low in advertising.” !! © Kendra Shimmell 2014 | Interaction 14 South America

Page 9: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

How did the experience make Steve feel?

Page 10: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

How did it make me feel?I guess that I felt kind of dupped (tricked). !I’m driving this futuristic car—a bitchin’ (cool) Camaro—I’ve got the speedometer projected in front of me like a hologram. !It is supposed to be there to make me safer. !It isn’t like I wrapped my car around a pole, but when the advertisements started showing up, it really was DISTRACTING. It made me think about this (situation), and I got kind of MAD! !It seemed like it was doing the complete opposite of what it was supposed to do.

!

© Kendra Shimmell 2014 | Interaction 14 South America

Page 11: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Narcissistic products suck!

Page 12: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

My definition of a narcissistic product

Stories people shared about narcissistic products

A few thoughts about why narcissistic products exist

5 simple principles to guide us in the right direction

!

4 things I will talk about:

Page 13: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

4 things I will talk about:

My definition of a narcissistic product

Stories people shared about narcissistic products

A few thoughts about why narcissistic products exist

5 simple principles to guide us in the right direction

!

Page 14: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

They are similar to narcissistic people.

http://kotaku.com/the-most-delightfully-narcissistic-man-on-facebook-504359338

THIS GUY IS AMAZING!!!

THIS GUY IS AMAZING!!!

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

An exaggerated sense of self-importance

Lack in empathy and sensitivity to other’s circumstances

Expects others to go through with his ideas and plans

Requires constant admiration

Often monopolizes conversations

!

Is jealous of others & believes others are jealous of him

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

But, we wouldn’t intentionally hang out with this guy, right? Right?!

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

A narcissistic product puts its own interests in front of the interests of the people that use it. These products typically demand attention disproportionate to the job we “hired” them to do.

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

4 things I will talk about:

My definition of a narcissistic product

Stories people shared about narcissistic products

A few thoughts about why narcissistic products exist

5 simple principles to guide us in the right direction

!

Page 19: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

20online

surveys

5in person

interviews

lotsobservation

& note taking

of

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

The AttentionCarjacker

The CodependentGame

The SociopathicZen Master

The High Maintenance Kitchen

A few themes…

Page 21: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Meet Wyatt. He downloadeda game to play.

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Title TextA FREE game.

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Title TextTo pass a little time.

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

The point was to build a colony, to build an army, to plant, grow, and store wheat—turn it into bread. Feed his army…

He thought, “This is boring and slow.” So he turned it off.

It wasn’t really his thing.

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

His phone goes off. He thinks, “It’s probably important.”

NOTIFICATION: Your barracks are overflowing.You need to build more barracks.

He turned it off.

NOTIFICATION: Your army is hungry, you need to harvest wheat.

He turned it off.

The next day in a meeting…

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

How did the experience make Wyatt feel?

Page 27: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

My barracks were full, my wheat thing was full, and my people were starving. I felt obligated to take care of them. So I did.“

Page 28: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

I let this go on for two days. Then I uninstalled it because it wouldn’t let me play it when I wanted to play.“

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Narcissistic products suck!

Page 30: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

The AttentionCarjacker

The CodependentGame

The SociopathicZen Master

The High Maintenance Kitchen

A few themes…

Page 31: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Meet Lea.She wanted to learn to pause. She tried out a few meditation apps looking for a little help.

Page 32: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America© Kendra Shimmell 2014 | Interaction 14 South America

Page 33: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

How did the experience make Lea feel?

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

I need you to help me meditate. NOT to tell me WHEN to bloody meditate.“

Page 35: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Narcissistic products suck!

Page 36: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

The AttentionCarjacker

The CodependentGame

The SociopathicZen Master

The High Maintenance Kitchen

A few themes…

Page 37: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

The most common fear was about connected appliances becoming too high maintenance.

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

I saw an ad for a refrigerator that had Wi-Fi for recipes. But then it also connected to Twitter. I was TERRIFIED! The last thing I need is to receive updates from my refrigerator.“

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Let’s take a look behind the scenesat the design ofhigh maintenanceappliances.

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Title TextWe want to be the Nest of… (sure you do)

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

SMART

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Title TextThis is how I imagine they see their customers.

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

I call this overestimating the give a fuck.“

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Page 45: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Narcissistic products suck!

Page 46: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

The AttentionCarjacker

The CodependentGame

The SociopathicZen Master

The High Maintenance Kitchen

A few themes…

Page 47: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Focus more on the service the product is intended to provide. The features will fall out of that.

Page 48: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Just because it isknowable does not mean someone needsto know it.

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

…and a sensor doesn’t make it smart.

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Why do narcissisticproducts exist ifthey SUCK so bad?

Page 51: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

4 things I will talk about:

My definition of a narcissistic product

Stories people shared about narcissistic products

A few thoughts about why narcissistic products exist

5 simple principles to guide us in the right direction

!

Page 52: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

$data The team losesperspective.

Page 53: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

The technology around me is always begging for my attention. It’s annoying. I have other things I want to do, but then I find myself paying attention to it anyway. It makes me feel powerless. Maybe this time it will be the important thing. But it never is.“

Page 54: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

People are addicted. Of almost 1,000 university students (12 campuses, 10 countries), a clear majority were unable to voluntarily avoid their gadgets for one day. For some, their white brain matter is decreasing (we need this for decision making).

Of 290 undergraduate participants, 89% experienced phantom vibration syndrome. 40% experience it at least once a week. !

And, multitasking is making us all more distracted.

They are making piles of money.

Our brains are changing. 1)

Page 55: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

These products don’t work for you. You work for them.

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

It’s totally Pavlovian. I got a treat one time. I keep responding. Forever. You just had to give me a few treats. I know it's happening—it's humiliating.“

Page 57: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

The attentioneconomy is short-sighted.

Page 58: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Say NO to designing for codependency.

Page 59: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Page 60: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

4 things I will talk about:

My definition of a narcissistic product

Stories people shared about narcissistic products

A few thoughts about why narcissistic products exist

5 simple principles to guide us in the right direction

!

Page 61: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

We can do better. !

Here are 5 principlesto keep your productfrom being an attentionsucking demon.

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Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Amplify the person, not the product.

Get acquaintedwith reality.What’s their typical day like?

Know its role.Write a jobdescription forthe product .

Define its character. What if it werehuman?

Respect theirtime. Have a good reason for interrupting.

Page 63: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Amplify the person, not the product.

Get acquaintedwith reality.What’s their typical day like?

Know its role.Write a jobdescription forthe product .

Define its character. What if it werehuman?

Respect theirtime. Have a good reason for interrupting.

Page 64: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

What does she wish for?What gets in her way?

Page 65: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Definitelynot this.

Page 66: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Amplify the person, not the product.

Get acquaintedwith reality.What’s their typical day like?

Know its role.Write a jobdescription forthe product .

Define its character. What if it werehuman?

Respect theirtime. Have a good reason for interrupting.

Page 67: Narcissistic Products Suck

Body Level One

Body Level Two

Body Level Three

Body Level Four

Body Level Five

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

TIP: Keep a notebook on you at all times. Watch what’s happening. Take notes.

Page 68: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Amplify the person, not the product.

Get acquaintedwith reality.What’s their typical day like?

Know its role.Write a jobdescription forthe product .

Define its character. What if it werehuman?

Respect theirtime. Have a good reason for interrupting.

Page 69: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Anatomy of a Job DescriptionJob Title

Description

Responsibilities

Minor functions (the little extras)

Supervisor

Skills, qualifications, experience

Working hours

!

Page 70: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Amplify the person, not the product.

Get acquaintedwith reality.What’s their typical day like?

Know its role.Write a jobdescription forthe product .

Define its character. What if it werehuman?

Respect theirtime. Have a good reason for interrupting.

Page 71: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

The Muse The Friend The Concierge

The Happy Distraction The Coach The Utility Guy

Page 72: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Amplify the person, not the product.

Get acquaintedwith reality.What’s their typical day like?

Know its role.Write a jobdescription forthe product .

Define its character. What if it werehuman?

Respect theirtime. Have a good reason for interrupting.

Page 73: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Are theseall reallysomethingI need to know about?

Page 74: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Let’s practice!

Page 75: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Half a tankof gas left.Interrupt?

Page 76: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Maybe if they are on the moon.

Page 77: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

You have spinach in yourteeth. Interrupt?

Page 78: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Your butt DOES look bigin that outfit.Interrupt?

Page 79: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Watch outfor that bus!Interrupt?

Page 80: Narcissistic Products Suck

Kendra Shimmell at Fluxible 2014© Kendra Shimmell 2014 | Interaction 14 South America

Amplify the person, not the product.

Get acquaintedwith reality.What’s their typical day like?

Know its role.Write a jobdescription forthe product .

Define its character. What if it werehuman?

Respect theirtime. Have a good reason for interrupting.

Page 81: Narcissistic Products Suck

© Kendra Shimmell 2014 | Interaction 14 South America

Thank you.Twitter: @kshimmell (the irony is not lost on me) [email protected]

Page 82: Narcissistic Products Suck

© Kendra Shimmell 2014 | Interaction 14 South America

Special thanks to:Lea Simpson, Wyatt Starosta, Steve Calde, Doug LeMoine, and Teresa Brazen for giving me your stories, input, and time.Sarah Gailey and Julie Celia for the hilarious kitchen photo shoot and voiceover help. Cameron Winchester for your input on visuals.Thank you to all of the people that participated in interviews and surveys!

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No deje de completar su evaluación online

isa.ixda.org/encuesta¡Muchas gracias!

Interaction14South America

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