MySQL Introduction to the MySQL products. Agenda Company Overview Open Source & MySQL Momentum Why MySQL? MySQL OEM, Community & Enterprise offerings.

MySQL Introduction to the MySQL products

Agenda

• Company Overview• Open Source & MySQL Momentum • Why MySQL? • MySQL OEM, Community & Enterprise offerings• How to successfully sell MySQL• Wrap-up

MySQL Introduction

• World’s most popular open source database• Founded in 1995; operations in 30 countries• Over 50,000 downloads/day• 350 Employees• Part of the rapidly growing open source LAMP/SAMP/WAMP stack• Used by leading IT organizations to implement a modern scale-out

architecture at 90% less cost• Bundled by 100’s of SW and HW companies• Dramatically reduces TCO of database management• Acquired by Sun Microsystems in January of 2008

What is Open Source?

• It means that we provide a free version of our software (Community Edition) to the development community– The Community assures high quality and reliability– The Community offers input with regards to feature content– The Community can take “validated” products mainstream

• It is licensed under General Public License (GPL)– End users can use it in development or production environments– End users can modify and change the code – They cannot redistribute the source code they have modified– They cannot embed our product into theirs and resell it (that

requires a commercial license)

Analyst Mindshare

“Besides having the largest mindshare in the industry, MySQL is well known for reliability, ease of use, and high performance.

MySQL has broad support for transactional applications and embedded databases. Many large enterprises run MySQL to support mission-critical, custom applications.” – Forrester.

MySQL version 5.0 was released last fall and is the first release with full SQL compliance and the necessary functionality to support full applications. During the next several years, this DBMS will attract much attention and contend seriously with the other DBMS engines for application platform choice.” - Gartner

70% will use OS DBMS’s by end of 2008

Coexistence and Disruption Strategy

• Large percentage of Oracle shops run MySQL• 52% plan to increase use of open source• 67% report cost savings as key factor• 28% report reduced vendor lock-in• Express editions have not slowed open source

From Our Users…

Cost Performance Open Source

Ease ofUse

PlatformSupport

High Reliability

LanguageSupport

…Cost is important, but it’s not everything.

MySQL Key Use Cases

MySQL Marketplace

MySQL Products

Products License Configured Direct ChannelOEM-Classic Commercial Per Server Yes NoOEM-Pro Commercial Per Server Yes No

Community Edition GPL Per Server Yes No

Enterprise GPL Per Server Yes Yes

Cluster GPL Per CPU * Yes Yes

DRBD GPL Per Server Yes Coming

Zamanda Recovery Mgr. GPL Per Server Yes Coming

* Note: Requires Sales Engineer involvement pre-quote

Spend time to save money or Spend money to save time?

Open Source

Benefits from testing by worldwide Community

Extensive internal/external (Coverity, KLOCwork) testing

Benchmarked with 2,000+ connections

Feature Releases Mature Mature

MySQL Enterprise Monitor and Advisors

Rapid Update Service Pack Program

Quarterly Service Pack Program

Hot Fix Program

Bug Escalation Privilege

Automated Software Update and Alert Service

Online Knowledge Base

24x7 Production Support

Extended End-of-Life Policy

Legal indemnification

Free vs Pay?

MySQL Enterprise Subscriptions

• There are four Enterprise subscription classification types, each with a different value proposition– Basic– Silver– Gold– Platinum

• Each subscription type can be configured for various usages (each one has a unique part number and price)– Production– Development– Test/QA– Back-up– Master– Slave– Unlimited (available only in Gold and Platinum)

Value Prop of MySQL EnterpriseV

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Cu

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mer

Platinum

Gold +

• Consultative services included

• Highest level of product support

• Ensures Performance and Availability

• Guards against unplanned schema change

• Optimizes/Tunes• Custom

Queries • Database

Design• Custom Code

Gold

Silver +

• Monitors and Optimizes Memory Usage

• Faster support response

• Ensures proper Replication configuration

• Rapid Problem Resolution

• (Hot Fix builds)

Silver

Basic +

• Monitors servers• Proactive

Notifications• Expert Advice• Optimizes MySQL

Configuration settings

• Ensures Recoverability

• Tightens Security• Extends Support

Basic

• Enterprise Server• Ensures

Uptime/Reliability• Regular Service

Packs• Self-help Support• Production

Support

Product Support Focus Only

Server Monitoring Focus

Replication Focus

Higher Performance Focus

MySQL Enterprise Options

MySQL Enterprise Options

How to successfully sell MySQL Enterprise

• Understand the end user’s environment– Ask developer’s if they would like to save $40-90k/database server– Identify the type and quantity of servers the database will reside on– Ask if they wish to lock in the subscription fee for a discount– Ask if high availability or performance is critical

• Identify if they require training

• Identify if they require services to implement or tune the DB

For more info and a FREE trial please reply to this email or contact:

[email protected]