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MySQL Introduction to the MySQL products. Agenda Company Overview Open Source & MySQL Momentum Why MySQL? MySQL OEM, Community & Enterprise offerings

Jan 11, 2016



  • MySQL Introduction to the MySQL products

  • Agenda Company Overview Open Source & MySQL Momentum Why MySQL? MySQL OEM, Community & Enterprise offerings How to successfully sell MySQL Wrap-up

  • MySQL IntroductionWorlds most popular open source databaseFounded in 1995; operations in 30 countriesOver 50,000 downloads/day350 EmployeesPart of the rapidly growing open source LAMP/SAMP/WAMP stackUsed by leading IT organizations to implement a modern scale-out architecture at 90% less costBundled by 100s of SW and HW companiesDramatically reduces TCO of database managementAcquired by Sun Microsystems in January of 2008

  • What is Open Source?It means that we provide a free version of our software (Community Edition) to the development communityThe Community assures high quality and reliabilityThe Community offers input with regards to feature contentThe Community can take validated products mainstream

    It is licensed under General Public License (GPL)End users can use it in development or production environmentsEnd users can modify and change the code They cannot redistribute the source code they have modifiedThey cannot embed our product into theirs and resell it (that requires a commercial license)

  • Analyst MindshareBesides having the largest mindshare in the industry, MySQL is well known for reliability, ease of use, and high performance.MySQL has broad support for transactional applications and embedded databases. Many large enterprises run MySQL to support mission-critical, custom applications. Forrester. MySQL version 5.0 was released last fall and is the first release with full SQL compliance and the necessary functionality to support full applications. During the next several years, this DBMS will attract much attention and contend seriously with the other DBMS engines for application platform choice. - Gartner70% will use OS DBMSs by end of 2008

  • Coexistence and Disruption StrategyLarge percentage of Oracle shops run MySQL52% plan to increase use of open source67% report cost savings as key factor28% report reduced vendor lock-inExpress editions have not slowed open source

  • From Our UsersCostPerformanceOpen SourceEase ofUsePlatformSupportHigh ReliabilityLanguageSupportCost is important, but its not everything.

  • MySQL Key Use Cases

  • MySQL Marketplace

  • MySQL Products* Note: Requires Sales Engineer involvement pre-quote



    OEM-ClassicCommercialPer ServerYesNo

    OEM-ProCommercialPer ServerYesNo

    Community EditionGPLPer ServerYesNo

    EnterpriseGPLPer ServerYesYes

    ClusterGPLPer CPU *YesYes

    DRBDGPLPer ServerYesComing

    Zamanda Recovery Mgr.GPLPer ServerYesComing



  • Free vs Pay?

    Spend time to save money or Spend money to save time?

    Open SourceBenefits from testing by worldwide CommunityExtensive internal/external (Coverity, KLOCwork) testingBenchmarked with 2,000+ connectionsFeature ReleasesMatureMatureMySQL Enterprise Monitor and AdvisorsRapid Update Service Pack ProgramQuarterly Service Pack ProgramHot Fix ProgramBug Escalation PrivilegeAutomated Software Update and Alert ServiceOnline Knowledge Base24x7 Production SupportExtended End-of-Life PolicyLegal indemnification

  • MySQL Enterprise SubscriptionsThere are four Enterprise subscription classification types, each with a different value propositionBasicSilverGoldPlatinum

    Each subscription type can be configured for various usages (each one has a unique part number and price)ProductionDevelopmentTest/QABack-upMasterSlaveUnlimited (available only in Gold and Platinum)

  • Value Prop of MySQL EnterpriseValue to CustomerPlatinum

    Gold +

    Consultative services includedHighest level of product supportEnsures Performance and AvailabilityGuards against unplanned schema changeOptimizes/TunesCustom Queries Database DesignCustom CodeGold

    Silver +

    Monitors and Optimizes Memory UsageFaster support responseEnsures proper Replication configurationRapid Problem Resolution (Hot Fix builds)


    Basic +

    Monitors serversProactive NotificationsExpert AdviceOptimizes MySQL Configuration settingsEnsures RecoverabilityTightens SecurityExtends SupportBasic

    Enterprise ServerEnsures Uptime/ReliabilityRegular Service PacksSelf-help SupportProduction Support

    Product Support Focus OnlyServer Monitoring FocusReplication FocusHigher Performance Focus

  • MySQL Enterprise Options

  • MySQL Enterprise Options

  • How to successfully sell MySQL EnterpriseUnderstand the end users environmentAsk developers if they would like to save $40-90k/database serverIdentify the type and quantity of servers the database will reside onAsk if they wish to lock in the subscription fee for a discountAsk if high availability or performance is critical

    Identify if they require training

    Identify if they require services to implement or tune the DB

  • For more info and a FREE trial please reply to this email or contact:[email protected]


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