Myles Associates, Sales And Marketing Acceleration

TRANSLATING STRATEGY INTO ACTION, OBJECTIVES INTO RESULTS

Myles Associates

© Myles Associates Ltd

CO

NTEN

TS What we do

The needs we address

How we do it

Our team

What we deliver

How you benefit

Some case studies

Our clients

Presenting our company

© Myles Associates Ltd

Translate strategy into action, objectives into results WH

AT W

E DO

For many years we’ve been helping businesses and organisations, by empowering their individual employees to contribute to and deliver collective goals.

We do this by focusing on the Sales Change Delivery Quadrant.

• Multiple processes

• Suitability of processes

• No clear defined paths

• Accuracy

• Data or intelligence

• Multiple data repositories

• Campaign management

• Who needs to know what, when

• Culture and behaviour

• Knowledge transfer and management

• Motivation

• Interactive communications

• Resistance to change People

Business

Intelligence

Systems Processes

CUSTOMER

• Complex infrastructures

• Legacy systems

• Sales Support systems

• ROI

© Myles Associates Ltd

We also do this by focusing on our clients’ needs

WH

AT W

E DO

• Business focusing

• New market penetration

• Business alliances maximisation

• Cross-company resources leveraging

• Development of a consultative, unique customer-focused solutions selling approach

• Development of customer-driven conversations as a foundation of the sales processes

• Identification and realisation of cross-selling and up-selling opportunities

• Existing account maximisation, through increased revenues

• Halting declining sales

• Customer churn reduction

• Combating competitive activity

• Generating more ‘C-suite’ clients

• Making the complex simple (especially where businesses have broad portfolios of products and services)

• Changing customers and sales channels’ perceptions of your business

• Successfully launching new programmes or initiatives

• Communicating clear, consistent business-differentiating messages

• Disseminating best practice (e.g. Sector, Industry, Business, Sales, etc.)

• Reducing the duplication of information and knowledge across your different departments/business units

• Bringing knowledge, systems and processes together

• Developing your workforce’s skills and knowledge

Here’s just a few we address...

… actually we ran out of room but wanted to tell you as much as we could

© Myles Associates Ltd

What challenges are you facing?

• Margins being eroded

• Having to do more with less

• Accelerating sales

• Attracting and growing customers

• Making your selling more effective

or all of the above!

YO

UR N

EEDS

© Myles Associates Ltd

YO

UR N

EEDS How do you...

• Cut through the noise?

• Fully engage the sales community?

• Improve your speed to market?

• Maximise your effectiveness?

• Deliver the right sales support?

• Integrate your message across multiple channels?

Does this create challenges internally?

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HO

W W

E DO

IT

ANALYSE DESIGN DELIVER

We call our process ‘ADD’ because it ‘s been designed to add: • Value • Business enhancing change programmes • Sales acceleration • A return on your investment

How we do it

© Myles Associates Ltd

WH

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E DELIV

ER

Collaborative teamwork We value collaboration and team working extremely highly. We love building long term relationships and thrive on truly sharing a project with everyone involved – integrated not standalone.

Risk sharing: every programme or initiative we undertake is delivered against a fixed price - if it takes longer, we bear any extra costs, no hidden surprises; no mark-ups!

Focus on delivery: getting results, the right results, counts as does a commitment to delivery. We’re completely focused on delivering value – across a broad set of metrics – and generating a return on your investment.

• Results led • Customer focused • Maximisation of

budget & ROI

• Reduction in risk • Known costs • End-to-end delivery

• Identify additional areas of value opportunities.

THIS MEANS FOR YOU WE OFFER…

THE VALUE WE DELIVER FOR YOU (OR WHAT WE BELIEVE IN)

The value we deliver for you (or what we believe in)

© Myles Associates Ltd

Flexibility: We are flexible, both in defining strategies and programmes and on a day to day basis. If you need to zag because everyone else is zigging, we’ll respond accordingly. You choose how you want us to work with you – specific project or fully out-task your marketing resource or programmes.

A wealth of experience Our many years of experience gives us a thorough understanding of how to create programmes, systems and processes and tools, which you can embrace and employ easily and effectively. We also bring our learning and experiences of implementing ROMI, propositions in to BT so we can ‘short circuit’ areas

• Increased speed to market

• Reduced risk • Delivery of quick wins

• Speed of response • Speed to market • Maximise the

opportunities • Maximise your

resources

THIS MEANS FOR YOU WE OFFER…

Stimulating ideas We see change as the norm and the solutions we create enable you to keep one step ahead. We value creativity and imagination built on insights and understanding but always in the context of your needs and strategic objectives.

• Increased speed to market

• Identify additional areas of value

• Delivery of quick wins

WH

AT W

E DELIV

ER The value we deliver for you (or more of what we believe in)

© Myles Associates Ltd

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OU

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FIT

Open We’re open minded… to ideas, suggestions, ways of working, insights and inspirations. We’re also warm and friendly and very accessible. We’d like to think you can speak to us at any time and be met with warmth and good humour.

Enthusiastic We’re inspired by challenges and have a ‘can do’ attitude to any task. We’re always ready to pick up the ball and run with it, and we put ourselves forward when you need someone to handle a task. We’d also like to think we’re proactive, coming to you with ideas to develop and refine your business approach.

Fresh

Fresh ideas drive businesses and for this reason we like to think we’re a refreshing team to work with – alive to new ideas, new approaches, new ways of thinking and acting.

What you will find working with us (or what we believe in)

SOM

E CA

SE STUD

IES

Client Development: £20m sales order value delivered through implementation of new supporting information and knowledge sharing programme for client development. Online Training: 1000+ suspects delivered with average sales order value of £250,000 through online training modules. Sales Engagement: £14m prospect bank of new sales as a result of combining a market research programme with direct mail and webinar activity.

Integrated Sales and Marketing Hub: Developed and established integrated sales and marketing knowledge and selling hub that has generated over 18 months cost savings of £578,000 and revenue generation of £70m.

Transformation Programme: £90m revenues in new market spaces delivered as a result of transforming marketing into a customer centric propositions focused unit. Consultative Selling Programme: Implemented to enhance the capability of account teams to have dialogues at board level - acceptance driven through workshops and supporting web sites and incentives.

People Business

Intelligence

Systems Processes

CUSTOMER

Delivery through experience

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OU

R CLIEN

TS BskyB - BT(Global Services, Global

Solutions, BT Business) – EXOR - Fairbridge

Communications - Genesis Communications -

O2 - Palmer Harvey - Pressac - QSG -

Sheffield Hallam University - Sheffield Installation

Group - Sheffield International Venues -

Siemens Business Systems - Tiscali - Totem -

Umbro - Video Networks - Vodafone -

Yorkshire Forward - Your Communications

TRANSLATING STRATEGY INTO ACTION, OBJECTIVES INTO RESULTS

Myles Associates

www.mylesassociates.com

01756 791990