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MWC 2017: Trends & Technologies

Apr 06, 2017

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Marketing

Presentacin de PowerPoint

MWC 2017MAKING THE CUSTOMERJOURNEY MORE ACTIVE

MWC MAIN CONFERENCE

MONTH LONG BATTERYWhether its Nokia or Sony, most manufacturers introduced smartphones with extra long battery life (up to a month!)This trend will definitely increase the number of audiences on the move using their smartphones and social media, and opportunities for brands to activate them at key locations and momentsTIME OUT

ENHANCED CAMERA, ENHANCED SOCIAL SHARRINGBetter camera means more social sharing of high quality photos and videos more immersive experiences for audiences on the move. Sony and Huawei, in particular, showcased beefed-up camera-phone tech that will result in significantly better photos and videos turning up on our Facebook, Instagram and Snapchat feeds. Huawei, has upped its Leica lenses to give pretty jaw-dropping portrait photo and selfie ability.Fast rise for Slo-mo: Sonys new Xperia XZ Premium, , has an unprecedented ability to shoot very slow motion video in high definition.In China, Oppo improved their camera tech as well, debuting a dual-lens camera-phone at Mobile World Congress.ANDROIDCENTRAL

5G IS COMING5G was the star of Mobile World Congress 2017, with Ericsson and Huawei vying to be the main 5G providers around the world.5G will soon power new mobile and connected devices, as well as connected environments, such as Smart Cities.Additionally, self-driving cars will only work if they have guaranteed, unfettered connections to a wider network and 4G doesnt cut it. GSMA

CONNECTED CARS IN THE SPOTLIGHTMobility means smartphone and cars.MWC 2017 felt like an auto show with the sheer number of cars on display. Automakers like Ford showed up to display their in-car entertainment solutions and the connected world.Ericsson introduced the very first connected car remotely controlled and driven through a 5G-powered smartphone.

SMART CITIES ARE ROLLING OUTIntel and Verizon both had connected city poles on display containing free Wi-Fi services and screens to display content among several other features.Verizon plans a roll out in a major city or cities (this is still a secret) in the US this year.The ubiquity of free Wi-Fi is going to revolutionize Out of Home marketing.

AR AND VR ARE EXPERIENCING PAYMENT INTEGRATIONSFollowing the growth of in-app, social and peer-to-peer forms of mobile payments, Visa Inc. showed us how easy it is to integrate seamless payments into both VR and AR content/applications. The far future of retail is certainly mobile-first, but it may soon be at the intersection of the real and virtual worlds.Pokmon Go is still going strong around the world!

NOKIA MAKES A COME BACK The other star of MWC was Nokia, who brought back, the Nokia 3310.The 3310 reimagining was a phenomenal success for Nokia, managing to simultaneously ride a wave of nostalgia for the original and a collective sense of ennui over the modern smartphone. The 3310 shares a lot with its predecessor: incredible battery life (one month standby!), a rugged design, and Snake pre-installed.It already looks like one of the phones that will define 2017.

MIXED REALITY IS THE MOST POPULAR METHOD OF SHOWCASING PRODUCTS AND SERVICESVR may not be the next way we watch our everyday entertainment, but it is definitely the preferred way of showcasing products and innovations at points of interest. In particular, almost every connected car included a mixed reality demo using holograms technology.

AI IS THE FUTURE OF DATA,AND ADVERTISING At the Modern Marketing Summit, chief marketing officers and our very own Global CEO Mauricio Sabogal discussed how Artificial Intelligence is going to not only drive conversations (chat bot) but drive custom content delivery across platforms. AI may be the key to programmatic creative and the missing piece in the automated advertising ecosystem.

STARTUPS RULE 4 YEARS FROM NOW (4YFN)

EMOTIONAL TECHNOLOGY

EMOTION RESEARCH LAB Recognizes the emotions (along with other characteristics) of the passersby

Potential for brands: Can be used in profiling audiences on the move

THIRD SPACE AUTO SDK for Machine learning based on user preferences in connected vehicles

Potential for brands: Can help influence and activate the drivers journey

VIRTUAL PITONISA A fortune teller that lives inside your smartphone, combining data from the phone, conversations, texts with machine learning algorithms and image recognition

Potential for brands: Influence behavior, movements and journeys

AMPLIFICATION

WATCHITYA platform for showcasing multiple live streams in one place

Potential for brands: Could also be integrated into DOOH and used for events

VITCORD Sharing user generated video content around a certain event or theme

Potential for brands: Could be a popular way of sharing content around events & can be tied with branded activations

ONE-TO-ONE

MOVILOK Turns you smartphone into a touchpad that can control items on a digital screen No app needed

Potential for brands: Can be used to make OOH more experiential and interactive

HYPELABS An SDK for communicating among smartphones without internet

Potential for brands: Connect with users even in locations where there is no cell reception

GALIGU VR search engine: all available VR content from all over the world in one platform

Potential for brands: Highlights or spotlights for brand content based on a current campaign

TKTTI A startup aimed at providing an online ticketing system platform for local and regional event organizers

Potential for brands: Create personalized ticketing solution to increase traffic and footfall

TRAVEL/NAVIGATION TECHNOLOGY

INCHECKINA mobile platform for quick guest check-ins to the eVisitor system for small-scale private renters, using automated scanning and reading of personal and travel documents

Potential for brands: Can be integrated into in-airport advertising and points of travel

INFLIGHT VR A startup that creates virtual reality ecosystems for the in-flight entertainment industry

Potential for brands: Transform the cabin into anything

WAVERLY LABSThe very first universal translation earpiece, translating conversations in real time and on the go

Potential for brands: Create and facilitate the journey of travelers around the world

GOINDOORA in-location navigation technologypowered by beacons and proximity networks that customize routes for customers based on their profile

Potential for brands: Create, influence and activate the customer journeys at key locations

CARTOAn open and intuitive platform for discovering and predicting the key insights underlying the location data in our world

Potential for brands: Can be used as a one-stop shop of geospatial tools, services and APIs for predicting location trends and bridging offline-online gap with mobile