Katy Perry - Roar The Music video helps promote the artists as she is nearly in every shot and they are to show her in a positive way. In this particular music video it is an extension of the lyrics since the lyrics are about being strong and overcoming anything or anyone from stopping you from doing what you want. This is can be represented by the tiger or the gentleman at the beginning. Nicki Minaj – Pills and potions Throughout the music video of pills and potions there are loads of advertisements of different products including her fragrance and the beats pill products. Lots of people and companies work together to help to promote each other Andrew Goodwin – “Music video is not primarily a commodity form, but a promotional one” Andrew Goodwin – “Music videos are just an extension of the lyrics” Music Videos and Andrew Goodwin In this video the video can be seen as somewhat an extension of the lyrics since the video emphasis’s on things such as tears which