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Katy Perry - Roar The Music video helps promote the artists as she is nearly in every shot and they are to show her in a positive way. In this particular music video it is an extension of the lyrics since the lyrics are about being strong and overcoming anything or anyone from stopping you from doing what you want. This is can be represented by the tiger or the gentleman at the beginning. Nicki Minaj – Pills and potions Throughout the music video of pills and potions there are loads of advertisements of different products including her fragrance and the beats pill products. Lots of people and companies work together to help to promote each other Andrew Goodwin – “Music video is not primarily a commodity form, but a promotional one” Andrew Goodwin – “Music videos are just an extension of the lyrics” Music Videos and Andrew Goodwin In this video the video can be seen as somewhat an extension of the lyrics since the video emphasis’s on things such as tears which
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Page 1: Music videos purpose

Katy Perry - Roar

The Music video helps promote the artists as she is nearly in every shot and they are to show her in a positive way. In this particular music video it is an extension of the lyrics since the lyrics are about being strong and overcoming anything or anyone from stopping you from doing what you want. This is can be represented by the tiger or the gentleman at the beginning.

Nicki Minaj – Pills and potions

Throughout the music video of pills and potions there are loads of advertisements of different products including her fragrance and the beats pill products. Lots of people and companies work together to help to promote each other e.g. Nicki promotes beats in her videos so beats made a special nicki minaj speaker, this in turn promotes her.

Andrew Goodwin – “Music video is not primarily a commodity form, but a promotional one”

Andrew Goodwin – “Music videos are just an extension of the lyrics”

Music Videos and Andrew Goodwin

In this video the video can be seen as somewhat an extension of the lyrics since the video emphasis’s on things such as tears which are shown as a silver liquid.

Page 2: Music videos purpose

Kongos – Come with me now

The music video promotes the song more than the band as the video cuts away from them and focuses on other people. The Video still promotes the band aswell since promoting the song promotes the band at the same time. By having interesting visuals like the ones used in this video (the constant loop of footage) then the audience are more likely to remember it.

Lady gaga - Artpop Short film

In this 11 minute music video the artist lady gaga tries to go against Andrew Goodwins statement as she believes music videos are a type of art form and thus named the video artpop. By making it so ridiculously over the top the video promotes her and her album but this is not its primary purpose in this case.