Music Videos final

8/10/2019 Music Videos final

1/20

W h a t i s a m u s i c v i d e o ?

W h y d o m u s i c v i d e o s e x i s t ?

W h a t a r e t h e c o d e s a n d c o n v e n t i o n s ?

Music Videos


2/20

What are your expectations of music videos?

Conventions

Narrative

(how the story istold/ the order)

Characters /Representation

Mise-en-scene:Lighting, costume,make up, setting

Camerawork

Editing: pace/sequences/

rhythm

Sound

Visualeffects


3/20

What are music videos?

Short films or videos thataccompany a piece ofpopular music.


4/20

Genre conventions

The video is editing to the pace and rhythm of thesong

An element of performance is present in the video

A lack of diegetic sound or ambient sound A connection between the narrative and themes of

the video and lyrics of the song

The artists presence in the video


5/20

Purpose?

Taskcreate a list in pairs of the purpose of musicvideos


6/20

The purpose of the Music Video

Promotes a single and, normally, an album (marketing!)

Promotes the artist or band

Creates, adapts or feeds into a star image Entertains the audience

Sets the meaningsof a song by the use of images

To promote the director many film directors began in

music videos To represent the ideology of the institution, and

deliver a message to the audience.


7/20


8/20


9/20

Leftfield

Strong ideological message

Via codes and conventions

Constructs a particular representation

Which effects the viewer


10/20

Madonna

Mainstream

reinforce dominant values

and display stereotypes in order to have mass appeal


11/20

Screen Grab

low angle/ panning shots show

of a very tall building amongst the

mist/clouds

This is a daunting/ imposing/

depressing feel/ mood

Oppressive tone (throughout)

The low saturation and the

industrial feel establishes the

urban genre and the overall feel

of the video in the first shot

setting the scene for the rest of

the video

creates prophetic irony due to a

contemporary audience knowing

that the twin towers were

destroyed in the 9/11 terrorist

attack on New York,

therefore along with the fog, low

key lighting and dark mise-en-

scene the dystopicreality of the

video is shown to the audience

imminently - creating aimpending sense of doom.

The shot of a skyscraper represents thewealth and power of New York (orwestern societies),video is set in New York by theiconography revealed in the upcomingshots, which show yellow cabs, skyscrapers

and their traffic lights


12/20

Ground Level alleyway/rubbish (mise en scene) Lowkey lighting creating shadows

The use of a handheld effectpresents to us that this man isdisorientated and needs help.

Wearing military green/ dogtags maybe representingAmerican army/ Vietnam represents more than blackpeople?

The chain-link fence the man

is shown holding onto is similarto that of aprison, this couldrepresent the protagonistsimprisonment however it couldalso suggest that he is unsafeand needs to be locked away,due to his ethnicity.

The protagonist falls to the ground in front ofthe WALK sign in the big white letterswhich is ironic as the black man cannot walk.

It is also ironic because it is arepresentation of society telling him todo something however he cannot obeyas he has been oppressed.


13/20

Car could representthe corruption withinthe area,

as police are meant tobe enforcers of the law

however the rest of thevideo shows povertyand someone in needyet they do not help.

subtle hint at thegenreof this piece of

music as the lightscould be interpretedas strobe lightingElectro / dance


14/20

The use of a Handheld cameraeffect presents to us that thisman is disorientated andneeds help, but everyonearound him either doesntacknowledge him or ignores him,

which demonstrates theextent of racism in countrieswhere black ethnicities are aminority.

when the white man looks upfrom his newspaper at the blackman who is evidently struggling

and is then shown, by a close upshot that he is uninterested as hecontinues to read his newspaper,this reflects the white superiorityin society and that the manbelieves he is above the black

man and therefore does not needto help.

Middle Class Males clue to target

audience?Represent?


15/20

Soooo.

Represents the central character as being weak andvulnerable.

He seems separate from the world nobody notices

him Not meant in a negative way? It is the characters

who dont show any desire to help him who becomethe villains. Businessman negative representation


16/20

Message?

The treatment of other races

Condemns any form of racism

Suggest that more tolerant and helpful

behaviour is required in order to aid racerelations.


17/20

Poster/ mindmap

In pairs create a poster/ mindmap about

1. Madonna

2. Leftfield 3. Like a Prayer - Madonna

4. Afrika shoxs - Leftfield

5. Music videos Aim/ Purpose


18/20

Task

Band/ Artist info

British/ American

Genre

Other work Changes

Standpoint/ beliefs/ values

Key dates background


19/20

Music videos: star persona

In groups: pick 3 music artists.

Define their persona: characterwhat do youthink they are like?

How is this established through their star image album covers, lyrics, public appearances and music

videos.


20/20

Conventions of a music video

Narrative: There are three types of music videos:Narrative - Performance - Concept / Abstract

Mise-en-scene: Heavily constructed. Consider how the star image is constructed.Think about costume / set changes and symbolism. How are fantasies/ desiresportrayed?

Atmosphere created by lighting? Key light on who?

Cinematography: The gazeis important in music videos =Laura Mulveys themale gaze. Consider references to looking, camera angles and segmentation ofthe body. [http://www.youtube.com/watch?v=6Ac3XAjq82E]

Also how is the star framed?

Editing: usually fast paced, short takes, montage sequences.MTV-style editing (80s/90s) famous by music videos

Music videos use computer effects, digital manipulation and transitionsmuch more than narrative film. Consider how this adds to the sense ofspectacleand stardomand how it adds to the symbolismof the video.

Music Videos final

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