A2 MEDIA MUSIC VIDEO EVALUATION Sophie Barber
A2 MEDIAMUSIC VIDEO EVALUATION
Sophie Barber
THEORY OF MUSIC VIDEO
Andrew Goodwin’s Theory to Music Video Analysis.
Many key features have been identified by Andrew Goodwin in his music video theory
which distinguish a music video. He believes that there is a relationship between the lyrics and the visuals, whether that be contradicting
them or illustrating them. He also believes that there is intertextual references to other
music videos, films or TV programmes. He has many theories into a music video which
I do not believe my video possess as much as they should and that would have been
something to consider before producing my products.
IN WHAT WAY DOES YOUR
MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS OF REAL
PRODUCTS?
Conventional ideas towards my product have been linked to the artist and genre of the artist and track rather than the conventional ideas of a music video. Lily Allen is rather a funky individual who’s genre is mainly based on unconventional idea’s using bright
colours and her own individual style.I have tried to incorporate this style in to my video
and work by using bright colours and funky styles through clothing of some people appearing in the
video, the way some of the video is acted out (such as the card style chorus) and through editing,
especially towards the end with different effects running across the screen which I have tried to
make different each time.There is also clips of Lily Allen herself which links to
one of Goodwin’s theory. Also linking to Goodwin’s theory is the relationship between lyrics and the visuals using the card effect like Bob Dylan’s and
with other clips as well.
HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN PRODUCT AND
ANCILLARY TEXTS?
The way in which my music and ancillary products can be linked is through the idea of
bright colours and types of fonts used throughout. It is apparent in both my video
and products that the same font is used and similar colours. However I believe the darker CD cover is more effective and the colourful
poster is. The darker CD cover is unconventional in my theme but still seems
effective with some idea of colour in the fonts. The images which are used throughout the products and digi-packs are all the same,
original images taken by myself and effective on the products. I believe it is a good,
effective combination and going off feedback from my audience they too are happy with the
outcome of the combination.
WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE
FEEDBACK?
My audience feedback has been vital to me and my production of the combination of
products. The main success from my audience feedback is that it has helped me
find faults in my video that I had noticed myself first time. They also told me their
opinions of what they thought I could improve on and what they’d prefer to see. This has helped me to produce a video and supporting products to my best ability for
the audience.
I have learnt from this that the audience feedback is vitally important in producing any media product and does help to be
more successful and effective in your work.
HOW DID YOU USE MEDIA
TECHNOLOGIES IN THE CONSTRUCTION
AND RESEARCH, PLANNING AND
EVALUATION STAGES?
I used many examples of media technologies throughout all the stages of my work. Many
programmes and software was used to get work to a better quality in addition to the camera’s
that I used to shoot my video and take pictures of my shoot locations with. Also media
technologies such as social networking sites like Yahoo!, MySpace and Facebook have helped
me through my coursework. Examples of programmes I have used include the usual
Microsoft PowerPoint and Word as well different programmes such as Macromedia Fireworks and
Pinnacle Studio to produce my video and supporting products. These last two
programmes were very successful in editing and making my work a better quality than what they would have been using the usual Microsoft
programmes.