Music Video Evaluation

A2 MEDIAMUSIC VIDEO EVALUATION

Sophie Barber

THEORY OF MUSIC VIDEO

Andrew Goodwin’s Theory to Music Video Analysis.

Many key features have been identified by Andrew Goodwin in his music video theory

which distinguish a music video. He believes that there is a relationship between the lyrics and the visuals, whether that be contradicting

them or illustrating them. He also believes that there is intertextual references to other

music videos, films or TV programmes. He has many theories into a music video which

I do not believe my video possess as much as they should and that would have been

something to consider before producing my products.

IN WHAT WAY DOES YOUR

MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND

CONVENTIONS OF REAL

PRODUCTS?

Conventional ideas towards my product have been linked to the artist and genre of the artist and track rather than the conventional ideas of a music video. Lily Allen is rather a funky individual who’s genre is mainly based on unconventional idea’s using bright

colours and her own individual style.I have tried to incorporate this style in to my video

and work by using bright colours and funky styles through clothing of some people appearing in the

video, the way some of the video is acted out (such as the card style chorus) and through editing,

especially towards the end with different effects running across the screen which I have tried to

make different each time.There is also clips of Lily Allen herself which links to

one of Goodwin’s theory. Also linking to Goodwin’s theory is the relationship between lyrics and the visuals using the card effect like Bob Dylan’s and

with other clips as well.

HOW EFFECTIVE IS THE

COMBINATION OF YOUR MAIN PRODUCT AND

ANCILLARY TEXTS?

The way in which my music and ancillary products can be linked is through the idea of

bright colours and types of fonts used throughout. It is apparent in both my video

and products that the same font is used and similar colours. However I believe the darker CD cover is more effective and the colourful

poster is. The darker CD cover is unconventional in my theme but still seems

effective with some idea of colour in the fonts. The images which are used throughout the products and digi-packs are all the same,

original images taken by myself and effective on the products. I believe it is a good,

effective combination and going off feedback from my audience they too are happy with the

outcome of the combination.

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE

FEEDBACK?

My audience feedback has been vital to me and my production of the combination of

products. The main success from my audience feedback is that it has helped me

find faults in my video that I had noticed myself first time. They also told me their

opinions of what they thought I could improve on and what they’d prefer to see. This has helped me to produce a video and supporting products to my best ability for

the audience.

I have learnt from this that the audience feedback is vitally important in producing any media product and does help to be

more successful and effective in your work.

HOW DID YOU USE MEDIA

TECHNOLOGIES IN THE CONSTRUCTION

AND RESEARCH, PLANNING AND

EVALUATION STAGES?

I used many examples of media technologies throughout all the stages of my work. Many

programmes and software was used to get work to a better quality in addition to the camera’s

that I used to shoot my video and take pictures of my shoot locations with. Also media

technologies such as social networking sites like Yahoo!, MySpace and Facebook have helped

me through my coursework. Examples of programmes I have used include the usual

Microsoft PowerPoint and Word as well different programmes such as Macromedia Fireworks and

Pinnacle Studio to produce my video and supporting products. These last two

programmes were very successful in editing and making my work a better quality than what they would have been using the usual Microsoft

programmes.