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34

Music video day

Jan 13, 2015

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Education

Damo Ward

Accompanying two-day enrichment activity using media to engage sudents.
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Page 1: Music video day

welcome to the clc

help us maintain our high standard environment

• Food and drink • Mobile phones • Chairs • Noise

• Smoking• Poor behaviour • Air conditioning • Tidy Rooms• Moving of Equipment

Page 2: Music video day

Media Week:Music Video

Production

Page 3: Music video day

Media Week:Music Video - The Project

Working in groups, you will Produce, Film and

Edit a Music Video for a track of your choice!

Page 4: Music video day

Media Week:Music Video - The Project

Day 1: Pre-Production and PracticeDay 2: Production (The Filming)Day 3: Post-Production (The Editing)This is a tight schedule so you will need to make the best use of your time - in and out of class.

Page 5: Music video day

Media Week:Music Video: The Background

• ‘Short film or video that accompanies a song’• Marketing Device• Variety of styles used: Animation, Live Action, Documentary, Abstract etc• Two Main Types: ‘Live’ Performance, Conceptual• August 1st 1981 - MTV and The Buggles• Examples

Page 6: Music video day

Media Week:Music Video Production

Roles and Responsibilities

Page 7: Music video day

The Key to Success!

• Planning and

Preparation

• Good Teamwork

• Enjoy it!!

Page 8: Music video day

The Main Roles

• Producer/Production Manager• Director• Camera/Lighting (Director of Photography)

• Editor• Cast of ActorsNB: On small (low budget) productions it is common for one person to undertake more than one role.

Page 9: Music video day

‘The Boss’

The Producer has overall responsibility for the project.

The Producer manages budgets and schedules and

ensures that both are adhered to.

As a Production manager the main responsibility is to

ensure that everyone is in the right place at the right

time, and doing their job effectively.

• Producer (Production manager):

The Main Roles

Page 10: Music video day

Responsible for visualizing the projects overall look and style. The Director has final say on whether angles, performances etc are ‘fit for purpose’.

The Director liaises with all the team to ensure that

the best results possible are achieved, within time

and financial constraints.

• Director

The Main Roles

Page 11: Music video day

This role involves delivering the vision of the

Director onto tape. The Camera Operator

must make sure that the quality of the

footage taken is as high as possible, and fits

with the intentions of the project. They will

position the camera and frame the shot.

• Camera Lighting (D.o.P)

The Main Roles

Page 12: Music video day

‘Actors’ need to be comfortable in front of

the camera. They should be capable of

performing in the required style. They also

need to be able ‘lip-sync’ accurately - they

need to know the words to the song!

• Actors

The Main Roles

Page 13: Music video day

The editor is responsible for assembling

the footage that is shot. The pace and/or

structure of the finished piece may be

decided upon by the Editor.

• Editor

The Main Roles

Page 14: Music video day

Media Week:Music Video Production

Composing Your Shots

Page 15: Music video day

Shows entire body and some of the surroundings. Often used at the start of a program or scene. Lets the audience know where the action is set. Sometimes called Long Shot (LS)

Wide Shot (WS)

Composition/Framing

Page 16: Music video day

Includes the upper half of the body, cutting the person off near the waist. Shows more character emotion, or reaction than wide shot. A typical shot for interviews. Often called Mid-Shot

Medium Shot (MS)

Composition/Framing

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“Head and shoulders” shot. Provides even more emotion or reaction than the Medium shot. When focused on objects, helps audience see details that they might otherwise miss. Often used for interviews.

Close Up (CU)

Composition/Framing

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Maximum dramatic effect. Used when speech or reaction

is very important or very emotional. Commonly used on

MTV

Extreme Close-up (ECU)

Composition/Framing

Page 19: Music video day

Media Week:Music Video Production

The Camera

Page 20: Music video day

Media Week:Music Video Production

Today’s Practice:To film any ‘ordinary task’ being completed. The task must be covered using ALL the angles mentioned today. This sequence will then be edited using i-Movie.

Page 21: Music video day

Media Week:Music Video Production

The Editing Software

Page 22: Music video day

Media Week:Music Video Production

Planning your Video

Project….

Page 23: Music video day

Elements of Form

Mise-en-scene

• Location(s)

• Characters

• Costume/Make-up

• Props

Page 24: Music video day

StoryboardsProduction/Title

Page 25: Music video day

Storyboards

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What you will need to consider.…• WHO? Who will star in your video? Are they available when they are needed? Can they ‘perform’ as needed? Would it better for your group to do it?

• WHERE? In which places will your Video be set? Are you allowed to film there? Can you get access for long enough?

• HOW? How much footage is required to have the whole track covered? How will the actors know what to do? How will you play music on set?

Page 27: Music video day

You will need.…• Camera + Tripod + Tape(s)• Lyrics• Planning work (Storyboards/Shot List etc)

• Cast (Good quality lipsync)

• Music Source + Track• Creativity• Plenty of footage

Page 28: Music video day

You might need.…

• Plan B• Costumes• Permissions• Phone Numbers• Patience

Page 29: Music video day

Hints and Tips!• Plan AT LEAST one shot for

each line of dialogue• Film the whole ‘performance’ in

WS - for safety.• Be creative - but keep it simple!• Really know (and like) the song you choose!• Be Polite• Have Fun!

Page 30: Music video day

Media Week:Music Video

Production

Page 31: Music video day

Media Week:Music Video

Production

Page 32: Music video day

Media Week:Music Video

Production

Page 33: Music video day

Media Week:Music Video

Production

Page 34: Music video day

Media Week:Music Video

Production