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Music Video An audio-visual feast
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Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Dec 13, 2015

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Simon Stokes
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Page 1: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Music VideoAn audio-visual feast

Page 2: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Think about this...

When watching a music video, what has more identity? The song, or the video?

Page 3: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

What does this mean to you?

But what is a “Nickelodeon?”

Page 4: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Nickelodeon• “Nickel” for the

currency

• “Odeion” greek for “roofed-over theater

• Popular from 1905-1915

• Popularized the idea of matching sound with imagery

Page 5: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Early On

•Started in 1894 with a musical slideshow referred to then as an “illustrated song”

•Talkies became big in the late 1920’s

•Cartoons were the most common form of media paired with sound/music

Page 6: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

An Early Art Form...

•The invention of the Scopitone in France in the late 1950’s helped promote music, and consisted of videos made by local artists.

Page 7: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

...Which lead to Cinema

• Popular musicians used the medium to their advantage to promote album sales

Page 8: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Promotional Clips•Defined careers for big acts:

•The Beatles

•The Rolling Stones

•The Who

•Bob Dylan

•David Bowie

There was still no means to showcase this material nationally or globally...yet

Page 9: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Music Television

•Hee Haw (1973) - USA

•Countdown and Sounds (1974) - Australia

•Top of the Pops (1979) - UK

•Video Concert Hall (1979) - USA

•MTV (1981) - USA

Page 10: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

MTVMTV was a 24 hour music television network

Page 11: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

August 1st 1981, 12:01am

“Ladies and gentlemen, rock and roll.”

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Page 12: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

A new playing field...

• Video’s were cheaper to make and produce, sometimes costing on a few hundred dollars.

• Smaller musicians and bands could become recognized nationally

• Helped the record industry grow exponentially

• Growth continued for several years until...

Page 13: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Michael Jackson Took Over the

World•The music video for “Thriller”

raised the stakes for what could be done creatively within the spectrum of a music video

•Most expensive music video at the time at$1,000,000

Page 14: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Thriller

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Page 15: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Culture

•Culture became accustomed to a new style

•Attitude, style, and physical appearance were more important than ever

•Music video’s helped build a following

•Creativity was more important than ever

•Led to the birth of mainstream experimental video

Page 16: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Avant-Guard•Avant-Guard: An innovative or

experimental style of art work (cinema, performance, etc.) that push the boundaries of the norm or status quo.

•Video allowed for more creative expression

•Low financial cost meant more accessibility

•“What if we did this...”

Page 17: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Avant-Guard

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Page 18: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Hands?

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Page 19: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Narrative•Think of stories in terms of

“capsules”

•of a life

•of a person

•of an event

•Follows the same story narrative structure

•Exposition, inciting incident, conflict, climax, resolution

•Can still have a creative style

Page 20: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Creative Narrative

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Page 21: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Abstract Narrative

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Page 22: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Production Side

•Nobody said simple isn’t effective

•Still needs to have a style, feel and tone

•Should reflect not only the style of music, but also the attitude of the band/artist

Page 23: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

A Classic

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Page 24: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

Simple yet effective

Page 25: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

For Your Consideration

•Pushing the boundaries of expectations and norms is a good thing

•Don’t be afraid to tell a story

•Build an idea that fits the tone of the song

•Sometimes the simplest ideas are the best

Page 26: Music Video An audio-visual feast. Think about this... When watching a music video, what has more identity? The song, or the video?

The Sky is the Limit

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