Music director research

Music VideoDirector

Research

Joseph KahnJoseph Kahn is an American music video, advertising and feature film director, who is known especially for being awarded multiple Music Video Production awards. These achievements consist of winning several MTV Video Music Awards, in 2002 he won his first Grammy for Eminem's "Without Me" video which also won the MTV VMA's Best Video of the Year, as well as Best Direction.

He started directing in 1999 where he started his own production company, Supermega, which is listed under HSI productions. Kahn has also directed commercials for Acura, Bacardi, BMW, , Vodafone, Budweiser, PlayStation, and other well recognised brands.

Despite both filmography and videography careers being highly successful, Joseph Kahn has also succeeded in the commercial industry. In 2011, he launched an Old Navy music video style campaign which attracted over a million YouTube hits in the first week. Joseph Kahn also has his own website which heavily promotes himself as a music video, advertising and feature film director. The website includes his biography, music videos, TV spots, films and recent news regarding Joseph Kahn and his career.

After researching Joseph Kahn, I have become increasingly aware of his many achievements and how he has made his mark within the media culture/society. I really like the multi-specialised director due to his commitment and passion towards music and film. Kevin Thomas of the Los Angles Times stated: "The irony is that for pure cinematic artistry it arguably outdistances some of the more prestigious current offerings. It is a very knowing venture, marking the feature debut of music video veteran Joseph Kahn."

The music video, advertising and feature film director has worked with many diverse music artists, such as: Dr.Dre, Gwen Stefani, Destiny’s Child, George Michael, Blink 182, Christina Aguilera, Chemical Brothers, Black Eyed Peas, Lady Gaga and Moby. All of these artists each have reached their peak within a certain era, reflecting the fact that Joseph Kahn has successfully promoted their star persona, also he has continued to promote himself as a multi-media director.

What I really admire about Joseph Kahn’s work Is that he enables each music artist to seem individual from the others. For example, the music video he created for Lady Gaga in ‘Love Game’ has attracted 81,543,256 hits partly because of its quirky narrative. Personally I think that Lady Gaga is known to have ‘out of the ordinary’ generated music videos to match her star persona; all of her music videos so far have displayed a creative and unusual style , reflecting Joseph Kahn having the ability to maintain Lady Gaga’s reputation.

“Gravel Pit” by Wu-Tang Clan, is my favourite music video in which Joseph Kahn has created and directed. The first time I saw the video back in 2000, I was immediately attracted to the narrative and editing. I like the setting of the video, 2000 BC, due to the fact most music videos are set within the present tense.

Joseph Kahn has maintained high quality in editing and performance throughout the music video. Although he directs many diverse music genres, “Gravel Pit” is a perfect example of how he has managed to represent the hip-hop band entirely. The idea for the narrative of the music video is individual, as well as influential.

Joseph Kahn Official Website:

http://www.josephkahn.com/index.xml?short=1