Stratégie digitale au musée: besoin, tendances, défis Digital strategy in museums: need, trends, challenges Conxa Rodà @innova2 Museu Nacional d’Art de Catalunya, Barcelona http://vangoyourself.com/vango/evening-lecture-hendrik-jacobus-scholten-1824-1907-vangod-by-zagrebeuropeanaday
Digital strategy in museums: need, trends, challenges. Stratégie digitale au musée: besoin, tendances, défis. Presentation for #ICOFOM14 (ICOM Committee for Museology). Paris 2014
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Stratégie digitale au musée: besoin, tendances, défis
Digital strategy in museums: need, trends, challenges
Conxa Rodà @innova2Museu Nacional d’Art de Catalunya, Barcelona
make collections more accessible attract new audiences improve the experience of the visit encourage learning and creativity create community give visibility to scientific work
Please, take a photo!
Museu Nacional d’Art de Catalunya, Barcelona
Social uses change
Cross- Digital Dimension
“Digital will need to become a dimension
of everything the museum does”
Tate Digital Strategy 2013-15
“Technology is not the thing.
It’s what it enables”
Pam GrossmanStanford University,
Centre to Support Excellence in Teaching
Mission: Museums and Education
Connect
creativityanalysis
students / users
knowledgeobservation
Concepts as Connectors
Art Museum, North Carolina, US http://artnc.org/
#thyssen140
BLOGS
Connect-community-museums-staff
Our visitor is mobile
and our content?
Storytelling
• Are we explaining what the audience want to know?
• The works: plenty of stories to tell.
http://collections.vam.ac.uk/crowdsourcing/
Online Collections
http://vangoyourself.com: connecting Art to People through scenification (and sharing)
Out of the box: collaborative platforms
Wikipedia Google Art project
Europeana
Collections/Content
Partage Plus Project= 75.000 works of Art Nouveau
Museums and Wikipedia
Make available the maximum amount of knowledge
to the maximum number of people
with the best quality possible
Shared goal
Museu Nacional d’Art de Catalunya_Google Art Project. Frontal Seu d’Urgell, s. XII
Content release under -Creative CommonsPublic DomainLinked Open DataCrowdsourcingWikipediaEuropeanaGoogle Art ProjectArt BabbleArt FinderOpen peer Review
Our Museum main digital projects The Online Collection
The Website redesign
Social Media
Mobile
Open content
Interactive + multimedia museography
www.museunacional.cat: the new website
7 Museum Trends
Mobile everywhere User-centered, co-creation Content strategy, audiovisual Integration of Digital Assets eLearning / MOOCs Augmented reality, 3D printing,
gamification, wearables Open Content
Photo: Thinkstock
Free, accessible, open Knowledge is the public’s right and a museum’s dutyFree, accessible, open Knowledge is the public’s right and a museum’s duty