Mumbai Dabbawala

WELCOMEWELCOME

RAVINDRA KUMAR JATPATANJALI KUMAR SHAHIMUKESH KUMAR RANJAN

K . GOPI KRISHNANK . SRAVANTHI

The Wonder of Mumbai Dabbawallas Inspiration of Management

PRESIDENT & GENERAL SECRETARYNUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION

Introduction• A dabbawala , is a person in Mumbai whose job

is to carry and deliver freshly made food from home in lunch boxes to office workers

• Dabbawalas are sometimes called tiffin-wallas.

NMTBSA

Nutan Mumbai Tiffin Box Suppliers Association

 History

• The dabbawala originated when a person named Mahadeo Havaji Bachche started the lunch delivery .

• Started :1880

• It is 125 year old .

• Charitable trust : Registered in 1956

• Grows at a rate of 5-10% per year.

ABOUT NMTBSA

Avg. Literacy Rate : 8th Grade Schooling

Total area coverage : 60 Kms

Employee Strength : 5000

Number of Tiffin's : 2,00,000 Tiffin Boxes (i.e 4,00,000 transactions every day.)

Time taken : 3 hrs

Belief

WORK IS WORSHIP

Working of NMTBSA Though the work sounds simple,

it is actually a highly specialized trade that is over a century old and which has become integral to Mumbai's culture.

Six Sigma performance (99.999999) (Error Rate : 1 in 16 million transactions)

Technological Backup : Nill.

Cost of service - Rs. 300/month .

Standard price for all (Weight, Distance, Space)

PERFORMANCE

Cont…

Rs. 36 Cr. Turnover approx. [6000*12*5000=360000000 i.e Rs. 36 crore

p/a.].

“No strike” record as each one a share holder. Earnings -5000 to 6000 p/m.

Diwali bonus: one month’s from customers.

SPECIALTY

• Zero % fuel

• Zero % investment

• Zero % modern technology

• Zero % Disputes

• 100 % Customer Satisfaction

APPROACH

DISCIPLINE :

DURING BUSINESS HOURS

• No Alcohol Drinking• Wearing White Cap• Carry Identity Cards

LATEST MARKETING STRATEGY: Marketing pamphlets in the “Dabba”

Top 10 Reason For Using Dabbawalas Services

Home made food is best for health and because health is wealth.

Home made food is cheaper.

Do you not love your mother or wife and like to eat food made by her?

Safety - The Local train of Mumbai

Dabbawalas give reliable services and their performance and accuracy match six sigma standards.

We , the DabbaWalas never go on strike.

By taking our services you are proving direct employment to 5000+ .

Even if there is no one at home to cook food for you , Dabbawalas can deliver you good quality home like lunch  through many restaurants.

Dabbawalas are an icon in their own sense and famous world over for their efficiency .

They regularly organize bhajan and kirtans and spread the essence of Marathi culture , good will and one ness of India

Case Study: NMTBSA Tiffin Box Suppliers Association

Executive Committee(5 members).

Teams of 20-25 headed by a group leader.

War against Time (9:00 am – 12:30 pm)

Individual dabbawallahs workload:

• Collect from home – 35 Tiffin's

• Delivery at office – 35 Tiffin's

• Return empty Tiffin's to home – 35 Tiffin's

PRESIDENT

VICE PRESIDENT

GENERAL SECRETARY

TREASURER(13)

DIRECTORS(19)

MEMBERS(5000)

MUKADAM

ORGANISATIONAL STRUCTURE

10:34-11:20 am (Andheri Stn.)

This time period is actually the journey time. The dabbawalas load the wooden crates filled with tiffins onto the luggage or goods compartment in the train. Generally, they choose to occupy the last compartment of the train.

In particular areas with high density of customers, a special crate is dedicated to the area. This crate carries 150 tiffins and is driven by 3-4 dabbawalas!

At this stage, the unloading takes place at the destination station.

Re-arrangement of tiffins takes place as per the destination area and destination building

11:20 – 12:30 pm (Church Gate Station)

Here on begins the collection process where the dabbawalas have to pick up the tiffins from the offices where they had delivered almost an hour ago.

1:15 – 2:00 pm ( At All Destination Stations)

RETURN JOURNEY

2:00 – 2:30 pm (At Destination Station)The dabbawalla’s meet for the segregation as per the destination suburb.

2:48 – 3:30 pm The return journey by train where the group finally meets up after the day’s routine of dispatching and collecting from various destination offices

3:30 – 4:00 pm( The Origin Station)

This is the stage where the final sorting and dispatch takes place. The group meets up at origin station and they finally sort out the tiffins as per the origin area .

Dabbawala Products

Product Name: Dabba (Tiffin box)

Price: 200/- ( Indian Rupees , INR)

Product Name: Gandhi cap

Price: 50/- ( Indian Rupees , INR)

Product Name: Dabbawala MugDescription: This is tea / coffee mug with Dabbawala logo on it.Price: 30/- ( Indian Rupees , INR) 

Awards and Felicitation Documentaries made by BBC ,UTV, MTV, and ZEE TV.

Dabbawalla services are popular with the Indian IT developer community in Silicon Valley, California, USA .

• Letter from PRINCE CHARLES.

• Invitation from CII for conference held in Bangalore.

• Included in a subject in Graduate School of Journalism University of California, Berkeley.

Achievements

• World record in best time management.

• Name in “GUINESS BOOK of World Records”.

• Registered with Ripley's “ believe it or not”.

THANK YOU