Multichannel innovation-amplience

The unconscious mind

How it drives consumers, & why it matters to you.

Mo SyedHead of User ExperienceAmplience

Mobile & tablet

Social

Gaming

How big is the conscious mind in relation to the unconscious?

The mindunconscious

conscious

Sensory modes - how I respond to different types of communication.

35%

25%

40%

Attention is scarce, interruption is abundant.

clearI need your attention!

Please look at me....

I need your attention!

Please look at me....

xx

clear

Something just happened!

Got to get that fix.

Facebook

SMS

Email

Web

Notification

WhatsApp

Twitter

Seeking - dopamine system

Desire

Reward - opioid system

Satisfaction

Minimise effort expended.

Minimise time delay between action and reward.

Maximise cues for reward and the perceived value of the reward itself.

Habit formation

Quality cues - the breadcrumbs that lead us,without us even realising.

Socially conscious.

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Social recognition

More followers

More likes

More comments

More attention

Information density - make every second count.

Let the images take centre stage

Speed & responsiveness,a cue and a utility.

81KB

26KB

12KB

User experience ecology:more attention,& more competition.

Wake upArrive at

work

Start commute

Lunch

Break Break

Leave work

Arrive home

TV / Radio

PC/web PC/webPC/web PC/web TV

Read Post Photo Tweet about X-factor

Complete a purchase

Conscious

Unconscious

Positioning

Content strategy

Reducing customer journey

Usability analysis

UX best practice

User testing

Conscious

Unconscious

UX best practice

User testing

Immersivemedia assets

Lifestyle imagery

Product alignment with value anchors

Peer validation

Strong and consistent quality cues

Sensual interactionsContent strategy

Rich-Media Merchandising & Marketing PlatformAll Channels & Devices. One Platform

Rich Media Merchandising

PromotionalBanners

eCatalogs &Lookbooks

User Generated Content

Mobile & Tablet

Video Merchandising

Dynamic Media Proven ROI

Top 10 Tips for Engaging Social & MobileCommerce Experiences

amplience.com/Top10Tips

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Thank you.