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SXSW LEARNINGS 20 20 13 13
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Mullen SXSW Themes

Nov 01, 2014

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Page 1: Mullen SXSW Themes

SXSW

LEARNINGS

20201313

Page 2: Mullen SXSW Themes

THE TIME FOR EXPONENTIAL GROWTH IS UPON US

Peter Thiel (@peterthiel), Founders Fund. This is from their manifesto: http://www.foundersfund.com/the-futureSOURCES/ REFERENCES

GLOBALIZATION = DEFINITE

growth =1 to nGlobalization, is about incremental growth: finding things

that work, copying them, and growing by percentilestake 1 typewriter and repeat to make 100.

TECH INNOVATION = INDEFINITE

growth = 0 to 1Technology, is about exponential growth:

going from 0 to 1: a typewriter to a word processor

Page 3: Mullen SXSW Themes

Amy Webb - author of hilarious book (believe it or not) - Big Data: a Love Story (@webmedia)

BEHAVIOR REVENUE INNOVATION

Dennis Crowley, FourSquare CEO (@dens)

SOURCES/REFERENCES

Sarah Epps, Forrester Analyst (@srepps)

(BIG) DATA IS THE NEW CURRENCY

http://adage.com/article/agency-news/ad-holding-companies-spread-data-wealth-media-agencies/240373/

Page 4: Mullen SXSW Themes

WEARABLE TECHNOLOGY IS HERE TO STAY

Cindy Gallop, MakeLoveNotPorn - cindygallop.com

SOURCES/REFERENCES

Sarah Epps, Forrester Analyst (@srepps)http://spectrum.ieee.org/geek-life/profiles/steve-mann-my-augmediated-life?

Page 5: Mullen SXSW Themes

THE BIG BOYS:BIG COMPANIES + OPERATING SYSTEMS

TVs, computers, laptops, mobile phones, tablets - increasingly forming “clans”/ ecosystems

FOCUSED FUNCTION DEVICES:Small & nimble: just try to do one thing well - Think: “The Smart Home” filled with smart lamps, heating, locks, stereos, cameras etc that all work in concert

Worker bees (WIFI)Production bees (barcodes)Interactive bees (data sensors)Only really useful in swarms

GET TO KNOW THE INTERNET OF THINGS:STOP MAKING THINGS FOR THE INTERNET, START MAKING THINGS OUT OF THE INTERNET

Scott Jenson (@scottjenson) - blog post where he talks about bears, bats and bees: http://designmind.frogdesign.com/blog/author/beyond-mobile/

SOURCES/ REFERENCES

Ben Malbon of Google Creative Labs fame also talks about this (@malbonnington)

DATA ONLY

http://www.web-strategist.com/blog/2013/03/13/altimeters-take-the-technologies-that-matter-from-sxsw-2013/

Page 6: Mullen SXSW Themes

“WHEN YOU’RE WORKING TO MAKE THINGS 10% BETTER, YOU INEVITABLY FOCUS ON THE EXISTING TOOLS AND ASSUMPTIONS, AND ON BUILDING ON TOP OF AN EXISTING SOLUTION THAT MANY PEOPLE HAVE ALREADY SPENT A LOT OF TIME THINKING ABOUT.

CHANGE YOUR PERSPECTIVE: SOMETIMES 10X IS EASIER THEN 10%

Peter Thiel (@peterthiel) he has done a tonne - with HBS to name but a fewAstro Teller - Google X/standford fame (@astroteller) http://www.astroteller.net/http://www.wired.com/opinion/2013/02/moonshots-matter-heres-how-to-make-them-happen/

SOURCES/ REFERENCES

ASTRO TELLER, CAPTAIN OF MOONSHOTS, GOOGLE X

BUT WHEN YOU AIM FOR A 10X GAIN, YOU LEAN INSTEAD ON BRAVERY AND CREATIVITY — THE KIND THAT,

LITERALLY AND METAPHORICALLY, CAN PUT A MAN ON THE MOON.”

Page 7: Mullen SXSW Themes

Astro Teller talks to Wired:http://www.wired.com/opinion/2013/02/moonshots-matter-heres-how-to-make-them-happen/

“WE CHOSE TO GO TO THE MOON,” John F. Kennedy said, “NOT BECAUSE IT WAS EASY… BUT BECAUSE IT WAS HARD. SUDDENLY EVERYONE FROM SCHOOL CHILDREN TO THE LARGEST INSTITUTIONS IN THE COUNTRY WERE RALLYING BEHIND THE MISSION.”

Page 8: Mullen SXSW Themes

SOLVE BIG THE BIGGER THE PROBLEM YOU SOLVE, THE MORE INTERESTED

THE WORLD BECOMES IN IT, AND THE MORE AMAZING THE REWARD

“WE WANTED FLYING CARS, INSTEAD WE GOT 140 CHARACTERS: WHAT HAPPENED TO AMERICAN INNOVATION?”

– Peter Thiel

Peter Thiel (@peterthiel), Founders Fund. This is from their manifesto: http://www.foundersfund.com/the-futureAstro Teller - Google X/standford fame (@astroteller) blog http://www.astroteller.net/

SOURCES/REFERENCES

Page 10: Mullen SXSW Themes

IT’S ALL ABOUT THE LONG GAME

http://100yss.org/http://readwrite.com/2013/03/11/100-year-starship-project-the-grandest-challenge-at-sxsw-or-anywherehttps://soundcloud.com/officialsxsw/100-year-starship-interstellar

100 YEAR STARSHIP

Page 11: Mullen SXSW Themes

THERE IS NO OLD

IDEAS OF THE PAST ARE JUST AS RELEVANT TODAY AS THEY WERE BACK THEN.

http://www.slideshare.net/runger/sxsw-muppets-tomasterykeyhttps://soundcloud.com/officialsxsw/design-like-davinci-leonardoshttp://www.slideshare.net/bunky34/design-like-davinci-sxsw-2013

Page 12: Mullen SXSW Themes

THE ROLE OF BRANDS AT SXSW

REBIRTH OF THE EXPERIENTIAL WITH THEMED PARTIES FROM THE LIKES OF NAT GEO, JWT, AND TUMBLR; FULL ON

ACTIVATIONS FROM THE LIKES OF VICELAND; RESTAURANTS LIKE THOSE FROM GIGYA GRILL, FOODTRUCKS FROM HIGHLIGHT; A PLAYGROUND FROM GOOGLE AND THE GRUMPY CAT ACTIVATION FROM MASHABLE; BRANDS WERE CREATING UNIQUE

EXPERIENCES THAT WERE INVITING, EXCITING AND MEMORABLE.

Page 13: Mullen SXSW Themes

http://www.slideshare.net/McK_CMSOForum/liquid-linked-marketing?ref=http://www.linkedin.com/today/post/article/20130213130531-12921524-invest-to-innovate-coke-s-70-20-10-rule

SOURCES/REFERENCES: COCA-COLA

70% NOWPRODUCT LAUNCHES & PORTFOLIO SUPPORT

20% NEWPRODUCT INNOVATIONS THAT ARE GAINING TRACTION

10% NEXTBRAND DREAMS

HOW BRANDS CAN CREATE SPACE IN WHICH TO GROW