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TOP TEN ADVERTISING AGENCY IN INDIA 1. Ogilvy and Mather (www.ogilvy.com ) 2. 2. Mudra Communications (www.mudra.com ) 3. 3. JWT (www.jwt.com ) 4. McCann Erickson India (www.mccann.com ) 5. Lowe Lintas (www.lowelintas.in ) 6. Leo Burnett (leoburnett.co.in) 7. Matchboxindia (www.matchboxindia.com) 8. Dentsu India (www.dentsu.in ) 9. Contract (www.contractindia.co.in ) 10. Rediffusion DY & R (www.rediffusiondyandr.com)
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Page 1: Mudra communication

TOP TEN ADVERTISING AGENCY IN INDIA 1. Ogilvy and Mather (www.ogilvy.com)2. 2. Mudra Communications (www.mudra.com)3. 3. JWT (www.jwt.com)4. McCann Erickson India (www.mccann.com)5. Lowe Lintas (www.lowelintas.in)6. Leo Burnett (leoburnett.co.in)7. Matchboxindia (www.matchboxindia.com) 8. Dentsu India (www.dentsu.in)9. Contract (www.contractindia.co.in)10. Rediffusion DY &

R (www.rediffusiondyandr.com)

Page 2: Mudra communication

MUDRA COMMUNICATION

•Headquatered in India, Mudra communications is one of the top advertising agencies in India. Giving tough competition to others, it holds the account of renowned brands like McDonalds, Tourism Australia, Colgate and PolicyBazaar.com. it is credited with handling successful campaigns of brands and products such as Rasna, Godrej, McDonalds and Big Bazaar

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FOUNDER :-· A.G Krishnamurthy

•Atchyutani Gopala Krishnamurthy is an Indian advertising professional. He founded Mudra Communications Limited, on the 25th of March, 1980, as its chairman and managing director. 

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it had only 15 employees, 500 sq.ft space and Rs 40,000 as startup capital. Its first client was Vimal. 25 March is still celebrated across all Mudra offices as Mudra Day. In 1990, Mudra signed a collaboration agreement with DDB Needham Worldwide.

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MISSION OF MUDRA COMMUNICATION

•To develop innovative professionals in practice,development and management of communications to serve the needs of industry and society through education research.

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MUDRA CLIENTS

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MADHUKAR KAMAT:Group CEO & Managing DirectorDDB Mudra Group

Madhukar Kamath, Group CEO & MD of DDB Mudra Group, has joined the Board of Plan India,a part of one of the world's largest community development organizations. On 29 August 2013, Madhukar participated in the Xerox India CEO Breakfast Roundtable inMumbai with Ursula Burns, Chairman & CEO of Xerox.

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• Madhukar was also invited to the Business Today Power Breakfast meeting organized on

• 24 September 2013. Other invitees included top CEOs such as M.G. Parameswaran, ED & CEO,

• Draftfcb-Ulka Advertising; Kishore Biyani, Founder & Group CEO, Future Group;

• S. Raghunandan, CEO, Jyothy Laboratories; Uday Shankar, CEO, Star India; John G. Atkinson,

• President, Hiranandani Living; Moorthy K. Uppaluri, CEO, Randstad India & Sri Lanka; Jaideep

• Khanna, CEO, Barclays India; Devendra Bharma, Executive Vice-President, Mumbai Hotels, The

• Oberoi Group; Kaushal Sampat, President & CEO, Dun & Bradstreet India; Promeet Ghosh,

• Managing Director, Temasek Holdings Advisors India; Michael J. Surface, Advisory Leader, PwC

• and V. Vaidyanathan, Chairman & Managing Director, Capital First.

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Best of DDB Mudra•Clean & Clear•Star Plus•TTK Prestige•McDowell’s No.1 Whiskey•Vivel Ultra Pro•HBO•Volkswagen Polo•Merck Consumer Healthcare•Yamaha Ray Z•Star Plus

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Best of DDB Worldwide•McDonald’s•Clorox Glad•Volkswagen•Heineken•Starhub & Singapore Society• of Visually Handicapped•Musée de la Grande Guerre•Du Pays de Meaux• Terra•Smart Communications•McDonald’s• YWCA

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DHARA….Extra jhanjh.richer tasteDhara, the edible oils brand from MotherDairy Fruit & Vegetables Pvt. Ltd.,completed 25 years on 15 August 2013.And, to commemorate the occasion andcelebrate its long associaion with theagency network, it presented a plaque tothe DDB Mudra Group.The brand Dhara was launched under the‘Operation Golden Flow’ program of theNational Dairy Development Board(NDDB) in 1988 with the intention ofproviding Indian farmers and consumersthe right price for the oilseed crop and thefinal processed products.

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Clean & Clear | Welcome college life!

Clean & Clear Foaming Face Wash is a daily facewash with highequity amongst teens. The product aimed to recruit soap users. Theproduct would be the “new” addition to her life as she goes throughone of her biggest and most exciting transitions - entering college!She was excited about this new life, it was looking forward to all the new friends,going out, more freedom, etc. - yet there was a bit of anxietywhether she was really up to it. That’s where Clean & Clear steppedin to give her skin confidence so she could make the most of thisexciting life, thereby establishing the need to give up soap. Hence,the big idea “Welcome to College”.

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PrestigeFeaturing Aishwarya Rai Bachchanand Abhishek Bachchan

The iconic line ‘Jo Biwi Se Kare Pyar Woh PrestigeSe Kaise Kare Inkaar(One who loves his wife cannot refuse Prestige). The Bachchans appear in a six-film campaign  created by DDB Mudra. The films went on air on 4 October and will run for four months.the new campaign it tooon the meaning of companionship and bonding betweenyoung couples, today. To bring the thought of ‘simmeringlove, togetherness, and food’ alive, it portrayed India’smost loved on-screen couple,

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Chandru Kalro, COO, TTK Prestige, said, “The objective of the campaign is to resonate with the lifestyle of our new age consumers by representing the iconic lines “Jo biwi se………” in a refreshing manner. The campaign celebrates the togetherness and bonding in the kitchen and hence stands for ‘simmering love, togetherness…and food’ that Aishwarya and Abhishek Bachchan have represented in its true spirit.”

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INDUCTION COOK TOPS

Once known only for pressure cookers, TTK Prestige nowmake an array of premier kitchen appliances and the brandstands for trust, innovation and smart kitchen solutions. Itnow wanted to create strong relevance among India’s newgeneration of young homemakers, to establish the widerange and create a larger-than-life perception aroundPrestige.

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TTK Prestige Q4 net profit down at Rs 26cr

Weak consumer sentiment and change in govt policy has dragged down TTK Prestige’s profit 6.49per cent to Rs26.21cr for the forth quarter of 3.39per cent t to ₹272.52 crore in Q4. The company has reported an exceptional income of ₹8.10 crore as land compensation. EPS for Q4 stood at ₹22.51 against ₹24.72 last year. The board of directors has recommended a dividend of ₹20 a share. The company release attributed the poor performance to weak consumer sentiment which is still continuing, persisted inflation in articles of daily consumption and key southern markets yet to recover from deficient monsoon and other disturbance.

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Sonal Dabral, Chairman and CCO, DDB Mudra Group, said, "I am really excited by the leap we have taken for TTK Prestige with this new campaign. For a whole generation of Indians the name Prestige immediately brings memories of the iconic tagline ‘Jo Biwi se karen pyaar, woh Prestige se kaise karen inkaar’. This new campaign revives the line, first introduced 13 years back, and brings it back in a totally new context. While the line's genesis originally rested in the safety aspect of Prestige Pressure cookers and congratulated the husband who decided to get the safe pressure cooker for the wife, in this new campaign the line takes on a brand new meaning of togetherness and bonding between the young couples of today and salutes the equal partnership they share in running their homes and importantly their kitchens.”

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THANKING YOU…