1 © 2011 Motorola Mobility Confidential Restricted Version No. mm/dd/2009 02/17/2011 Mercado de Smartphones & Tablets © 2011 Motorola Mobility Confidential Restricted Version No. 02/17/2011
Jun 24, 2015
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© 2011 Motorola Mobility Confidential Restricted Version No. mm/dd/200902/17/2011
Mercado de Smartphones & Tablets
© 2011 Motorola Mobility Confidential Restricted Version No. 02/17/2011
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© 2011 Motorola Mobility Confidential Restricted Version No. mm/dd/200902/17/2011
*Smartphone owners determined based on specific smartphone brands and/or models owned Source: CMOTO Global Q4 ‘10 – Q12_4. Operating system of smartphone - AndroidBase: Random smartphone owners – aware of operating system of smartphone (n=821, 1113) in 7 key markets
A Motorola fez uma aposta acertada no Android que já representa 1 em cada 5 smartphones no mundo.
Android owners increase significantly from…
7%
Among smartphone owners who are aware of their operating system,
in Q2 ‘10, to in Q4 ‘1019%
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E sua participação tende a aumentar ainda mais nos próximos anos.
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Na América Latina e no Brasil.
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Brasil possui enorme potencial de crescimento na adoção de smartphones
5%95%
Smartphone owners*
Other owners and prospects
*Smartphone owners determined based on specific smartphone brands and/or models owned Base: Owners and prospects (n=1200)
Level of smartphone ownership in BRAZIL
CMOTO Brazil Q4 ‘10
31%
69%
Smartphone owners*
Other owners andprospects
USA
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TNS GTI 2011 Study
Celulares tem a maior intenção de compra. Laptops/tablet/netbook no mesmo patamar.
Like
ly to
buy
Current ownership
A2b: Mobile ownership / A15: Time until next purchase / J2/J3: Ownership and intention to buy devicesBases: All respondents :1913 / 1494 / 1913 / 1913
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© 2011 Motorola Mobility Confidential Restricted Version No. mm/dd/200902/17/2011
High price of smartphone
Expensive data plan
Too complicated
Unfamiliar with smartphone features
Afraid of being stolen
Afraid of damage/breakage
Bulky size
Do not need smartphone features
Unattractive design
Unavailable on current network
Traditional cell phone meets my needs
Uncertainty of multiple functions
Dislike QWERTY keypad
51
26
13
10
9
6
5
4
4
4
3
3
3
%High price of smartphone
Expensive data plan
Too complicated
Unfamiliar with smartphone features
Afraid of being stolen
Do not need smartphone features
Bulky size
Traditional cell phone meets my needs
Uncertainty of multiple functions
Afraid of damage/breakage
Unavailable on current network
65
22
11
11
10
6
5
4
3
3
%
RMOTO Brazil Q4 ‘10
Q32b-3. Reasons why customers decided against buying a smartphoneBase: All retailers with smartphone customers (n=507), small stores (n=82), medium stores (n=158), large stores (n=267)
Principais barreiras de entrada estão sendo superadas
High price of smartphone
Expensive data plan
Unfamiliar with smartphone features
Too complicated
Unavailable on current network
Traditional cell phone meets my needs
Bulky size
Do not need smartphone features
Dislike touchscreen
Afraid of being stolen
Retailers’ view on purchase barriers to buying smartphone – all retailers with smartphone customers
Brazil Mexico
68
35
9
9
8
7
6
6
5
4
3
%
ArgentinaPartnership with carriers
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Inovação como fator de aumento da demanda
Ecossistema inovador: Webtop e LapdockMotorola Defy:
resistente à poeira e à água
Motorola Spice: aparelhos ecológicos 25% de plástico de pós-consumo reciclado
Motoblur Plataforma própria de cloud computing da Motorola
Motorola XOOM tablet mais poderoso do mercado – melhor produto da CES 2011
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© 2011 Motorola Mobility Confidential Restricted Version No. mm/dd/200902/17/2011
Forte presença no país
• Presente em mais de 100 países e no Brasil há 40 anos
• Duas fábricas no mundo, uma no Brasil.
• US$ 1 bilhão de investimentos no país desde 1995
• Operação fabril e P&D (400 engenheiros)
• Produção local de 100% dos produtos comercializados no Brasil
• Nova linha de produção de tablets iniciada no Brasil em abril de 2011
• Mais de 5 mil empregos diretos
• Lançamento de 11 smartphones Android no Brasil
• . Prêmios CES 2011:
• Motorola XOOM: Melhor Produto e Melhor Tablet da CES 2011
• Motorola ATRIX: Melhor Smartphone da CES 2011