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1 © 2011 Motorola Mobility Confidential Restricted Version No. mm/dd/2009 02/17/2011 Mercado de Smartphones & Tablets © 2011 Motorola Mobility Confidential Restricted Version No. 02/17/2011
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Motorola - Seminário Tablets & Smartphones 2011

Jun 24, 2015

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Palestra do Rodrigo Vidigal, diretor de marketing da Motorola Mobility, no Seminário Tablets & Smartphones, em 30 de junho de 2011
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Page 1: Motorola - Seminário Tablets & Smartphones 2011

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© 2011 Motorola Mobility Confidential Restricted Version No. mm/dd/200902/17/2011

Mercado de Smartphones & Tablets

© 2011 Motorola Mobility Confidential Restricted Version No. 02/17/2011

Page 2: Motorola - Seminário Tablets & Smartphones 2011

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© 2011 Motorola Mobility Confidential Restricted Version No. mm/dd/200902/17/2011

*Smartphone owners determined based on specific smartphone brands and/or models owned Source: CMOTO Global Q4 ‘10 – Q12_4. Operating system of smartphone - AndroidBase: Random smartphone owners – aware of operating system of smartphone (n=821, 1113) in 7 key markets

A Motorola fez uma aposta acertada no Android que já representa 1 em cada 5 smartphones no mundo.

Android owners increase significantly from…

7%

Among smartphone owners who are aware of their operating system,

in Q2 ‘10, to in Q4 ‘1019%

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© 2011 Motorola Mobility Confidential Restricted Version No. mm/dd/200902/17/2011

E sua participação tende a aumentar ainda mais nos próximos anos.

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© 2011 Motorola Mobility Confidential Restricted Version No. mm/dd/200902/17/2011

Na América Latina e no Brasil.

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© 2011 Motorola Mobility Confidential Restricted Version No. mm/dd/200902/17/2011

Brasil possui enorme potencial de crescimento na adoção de smartphones

5%95%

Smartphone owners*

Other owners and prospects

*Smartphone owners determined based on specific smartphone brands and/or models owned Base: Owners and prospects (n=1200)

Level of smartphone ownership in BRAZIL

CMOTO Brazil Q4 ‘10

31%

69%

Smartphone owners*

Other owners andprospects

USA

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TNS GTI 2011 Study

Celulares tem a maior intenção de compra. Laptops/tablet/netbook no mesmo patamar.

Like

ly to

buy

Current ownership

A2b: Mobile ownership / A15: Time until next purchase / J2/J3: Ownership and intention to buy devicesBases: All respondents :1913 / 1494 / 1913 / 1913

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© 2011 Motorola Mobility Confidential Restricted Version No. mm/dd/200902/17/2011

High price of smartphone

Expensive data plan

Too complicated

Unfamiliar with smartphone features

Afraid of being stolen

Afraid of damage/breakage

Bulky size

Do not need smartphone features

Unattractive design

Unavailable on current network

Traditional cell phone meets my needs

Uncertainty of multiple functions

Dislike QWERTY keypad

51

26

13

10

9

6

5

4

4

4

3

3

3

%High price of smartphone

Expensive data plan

Too complicated

Unfamiliar with smartphone features

Afraid of being stolen

Do not need smartphone features

Bulky size

Traditional cell phone meets my needs

Uncertainty of multiple functions

Afraid of damage/breakage

Unavailable on current network

65

22

11

11

10

6

5

4

3

3

%

RMOTO Brazil Q4 ‘10

Q32b-3. Reasons why customers decided against buying a smartphoneBase: All retailers with smartphone customers (n=507), small stores (n=82), medium stores (n=158), large stores (n=267)

Principais barreiras de entrada estão sendo superadas

High price of smartphone

Expensive data plan

Unfamiliar with smartphone features

Too complicated

Unavailable on current network

Traditional cell phone meets my needs

Bulky size

Do not need smartphone features

Dislike touchscreen

Afraid of being stolen

Retailers’ view on purchase barriers to buying smartphone – all retailers with smartphone customers

Brazil Mexico

68

35

9

9

8

7

6

6

5

4

3

%

ArgentinaPartnership with carriers

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© 2011 Motorola Mobility Confidential Restricted Version No. mm/dd/200902/17/2011

Inovação como fator de aumento da demanda

Ecossistema inovador: Webtop e LapdockMotorola Defy:

resistente à poeira e à água

Motorola Spice: aparelhos ecológicos 25% de plástico de pós-consumo reciclado

Motoblur Plataforma própria de cloud computing da Motorola

Motorola XOOM tablet mais poderoso do mercado – melhor produto da CES 2011

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© 2011 Motorola Mobility Confidential Restricted Version No. mm/dd/200902/17/2011

Forte presença no país

• Presente em mais de 100 países e no Brasil há 40 anos

• Duas fábricas no mundo, uma no Brasil.

• US$ 1 bilhão de investimentos no país desde 1995

• Operação fabril e P&D (400 engenheiros)

• Produção local de 100% dos produtos comercializados no Brasil

• Nova linha de produção de tablets iniciada no Brasil em abril de 2011

• Mais de 5 mil empregos diretos

• Lançamento de 11 smartphones Android no Brasil

• . Prêmios CES 2011:

• Motorola XOOM: Melhor Produto e Melhor Tablet da CES 2011

• Motorola ATRIX: Melhor Smartphone da CES 2011