MOTHERCRAFT OTTAWA Presented by: Team #3 Adi & Tim PHASE 3 OTTAWA COMMUNITY CHALLENGE 2010
Mothercraft Birth Doula Challenge - Team Gaa'Yao
May 19, 2015
A presentation given at the Ottawa Community Challenge (www.communityottawa.com) :a solution to the Mothercraft Birth Doula Challenge.
The Challenge: The current challenge is to develop a business model that would be attractive to professional doulas and would help Mothercraft in its endeavour to create a more sustainable revenue stream. In order to do this, Mothercraft must focus on four key areas, in the following order of importance:
• establishing a successful revenue generating business model,
• building a product that is attractive to both professional doulas and clientele, and
• develop a suitable platform that can support the new business model,
• attracting new business to the Mothercraft brokerage.
The Challenge: The current challenge is to develop a business model that would be attractive to professional doulas and would help Mothercraft in its endeavour to create a more sustainable revenue stream. In order to do this, Mothercraft must focus on four key areas, in the following order of importance:
• establishing a successful revenue generating business model,
• building a product that is attractive to both professional doulas and clientele, and
• develop a suitable platform that can support the new business model,
• attracting new business to the Mothercraft brokerage.
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Transcript
MOTHERCRAFT OTTAWA
Presented by:
Team #3Adi & Tim
PHASE 3 OTTAWA COMMUNITY CHALLENGE 2010
INTRODUCTION
Mothercraft
Objectives
Strategic Plan
Business Model
엄마Mutter
MajiAmmee
MãeMëmë
Kryemurgeshëinahan; nanay
KantaäitiMàna
MakuahineInduk
妈妈
ayudaaideHilfeaiuto
tulong助けて
:giúp đỡhjelp
membantuapu
pomocAjutor
帮助 (Bāngzhù)помощь
++
Mothercraft
Mothers HelpWhat’s The Connection?
OBJECTIVES
New Target Market
New Revenue Streams
Professional Recruitment
Support Staff
Limitations & Constraints
Time
Resources
Theme: Building Relationships
Build Relationships
Build Network
Strategic Plan
Business Model
Strategic Plan
Stage 1
Website
Medical Industry
Networking Events
Professional Associations
Books & Magazines
Recruitment
Productize
Finances Human Capital
Data-Management
Mothercraft Sticker
Stage 2
Stage 1: Websites
New Design User-Friendly List of Services List of professional doulas Social-Media/Forums Online forms
Stage 1: Medical Industry
Legislation (25th Week)
City of Ottawa Database
Relationship Building
Marketing Material
Marketing Team
Stage 1: Networking Events
Pre-Natal Recreational Classes
Trade Shows
Family Events
Stage 1: Professional Associations
IEEE-Ottawa Chapter
Women’s Business Network of Ottawa
Canadian Association of Women Executives and Entrepreneurs
Stage 1: Books and Magazines
Books
Magazines
Publishers
Store Owners
Stage 1: Recruitment
Freelance Professional Doulas
Various Salary Models
Easy Client Connection
Work For Industry Leader
Stage 1: Recruitment Benefit
Stage 1: Recruitment Benefit
Stage 1: Productize
Stage 1: Productize
Antepartum Doulas Birth Doulas Postpartum Doulas 24/7 phone supports Full Package
Pricing: Clients
Fixed Price: For each services MC can charge different fixed price including the mark up
Price per hour: for some services or extra visit MC can charge per hour strategy
Mothercraft Grants: Pay-as-you-want (i.e. $300-$500)
Price: Duolas
Fixed Price: For each services MC can charge different fixed price including the mark up
Price per hour: for some services or extra visit MC can charge per hour strategy
Stage-Pricing
Stage 2: Finances
Government Grants
Training Revenue
Sponsorship/Donations
Advertisement Revenue
Google Grants
Stage 2: Human Capital
High-School Students
University Students
Internships
Volunteer Databases
Stage 2: Data-Management
OnlineCRM Software: Cost $(400-600)/year/user Google Business apps
Mothercraft Sticker
Baby Products
Co-Branding
Promote on website
% of Donation
Improve SEO with linking
OBJECTIVES
New Target Market
New Revenue Streams
Recruitment
Support Staff
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