Mobile Marketing goes Mainstream - Duncan fisher

PPC Advertising on Mobile

Duncan Fisher

110K searches on “bet” in April

CPC patterns by device for last 4 years

Mobile PPC – Key Considerations

Separate activity Build separate account Target devices separately 1 to 3 keyword search

terms Mobile specific ad copy Utilise ad formats Aggressive bidding

strategy Mobile landing pages

Campaign Best Practice

Improve Customer Engagement

Gaming adformats in action

Click to Call Ability to easily connect

with prospective customers

Location specific business numbers

Location extensions Show business location

alongside PPC advert

Adformats on Mobile

Track & Analyse

Continued rise in search volumes More tools / reports to analyse mobile data

(call metrics in US) Improved targeting options

Target all tablets with full browsers Mobile carrier insertion

Admob integration into Adwords?

What’s Next?

Thank You!