PPC Advertising on Mobile Duncan Fisher
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- 1. PPC Advertising on Mobile
Duncan Fisher - 2.
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- 7. 110K searches on bet in April
- 8. CPC patterns by device for last 4 years
- 9. Mobile PPC Key Considerations
- 10. Campaign Best Practice
Separate activity
- Build separate account
- 11. Target devices separately
- 12. 1 to 3 keyword search terms
- 13. Mobile specific ad copy
- 14. Utilise ad formats
- 15. Aggressive bidding strategy
- 16. Mobile landing pages
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