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Informate Mobile Gaming Report
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Mobile Gaming Report by Informate Mobile Intelligence

Jan 22, 2015

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Page 1: Mobile Gaming Report by Informate Mobile Intelligence

Informate Mobile Gaming Report

Page 2: Mobile Gaming Report by Informate Mobile Intelligence

© Copyright 2010 Informate

3G and Mobile Gaming

• The entire mobile ecosystem eagerly awaits the implementation of 3G and the promise of better, faster network.

• For the Mobile gaming industry 3G spells two main offerings :• High data transfer rates • Larger band width

Both of which are basic requirements for downloading and accessing Quality games [heavier files].

• Post 3G a user can expect to download games faster and without any interruptions

• At the other end 3G would also generate a renewed interest amongst developer community to develop games which are more engaging and provides better gaming experience to the users.

• For the device manufacturers, to keep up, it would mean introducing devices with higher processing speeds, larger screens, audio and memory.

• With 3G, we expect not just the increase in the number of users but also a significant increase in the time total spent per user on mobile gaming.

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Page 3: Mobile Gaming Report by Informate Mobile Intelligence

© Copyright 2010 Informate

Mobile gaming in India

Two thirds [ 66%] of the respondents in our panel play games on their phones at least once a month. Putting this figures to numbers, even by conservative estimates, we have about 1.5 million mobile gamers in India.

Source : Informate India Track

Page 4: Mobile Gaming Report by Informate Mobile Intelligence

© Copyright 2010 Informate 4

Trend – Game Avg. usage per user per day (mins)

Around 5% i.e. 10 minutes of the Active time on mobile is spent on games.

Mobile Game Active Time

Source : Informate June 2010 India Track

Game Avg. usage per user per day (mins)

Page 5: Mobile Gaming Report by Informate Mobile Intelligence

© Copyright 2010 Informate 5

Reach for “Arcade” & “Action” game is higher, however more time is spent on playing “Action” & “Sports” games.

With 3 G we also foresee introduction of new game genres.

Top Mobile Game Genre

Source : Informate June 2010 India Track

Reach

Page 6: Mobile Gaming Report by Informate Mobile Intelligence

© Copyright 2010 Informate 6

Top 10 Mobile Games – Reach (%)

At an overall level “Snake” is the most popular of the games followed by Card deck

Top 10 Mobile Games

Source : Informate June 2010 India Track

Page 7: Mobile Gaming Report by Informate Mobile Intelligence

© Copyright 2010 Informate 7

• Females play games for higher duration in a day i.e. 18 Minutes , as compared to males 10 Minutes.

•Besides Snake, Card Deck is most preferred by males whereas females prefer to play Snowboard 3D.

Mobile Games played – By Gender

Average Usage Per Person (Minutes Per Day)

Average Usage Per Person (Minutes Per Day)

Mobile Gaming by Profile

Source : Informate June 2010 India Track

Page 8: Mobile Gaming Report by Informate Mobile Intelligence

© Copyright 2010 Informate 8

• Age group 40+ Years play games for higher duration in a day i.e. around 16 minutes , which is higher than the average of 10.5 minutes.

Mobile Games played –By Age

Average Usage Per Person (Minutes Per Day)

Mobile Gaming by Profile

Source : Informate June 2010 India Track

Page 9: Mobile Gaming Report by Informate Mobile Intelligence

© Copyright 2010 Informate

Thanks.

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