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Page 1: Mobile-Friendly Disconnects #Infographic

© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.© Copyright Salesforce ExactTarget Marketing Cloud. All Rights Reserved.

Page 2: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

Consumers react harshly when they encounter websites or emails that aren’t mobile-friendly.

Page 3: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

B2C brands are making improvements, but the gains

are uneven—sometimes in surprising ways.

Page 4: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

41%of brands send mobile-friendly emails

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Page 5: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

75%of brands use mobile-

friendly landing pages

However…

Tweet this stat >

Page 6: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

Emails significantly lag landing pages when it comes to mobile experience.

Disconnect:

Page 7: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

75%of brands use mobile-friendly landing pages

Tweet this stat >

Page 8: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

40%of brands using mobile-

friendly landing pages send mobile-friendly

emails

However…

Tweet this stat >

Page 9: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

Brands with mobile-friendly landing pages should be more likely to send mobile-friendly emails, but they aren’t.

Disconnect:

Page 10: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

73%of brands that email at least daily send mobile-friendly emails

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Page 11: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

67%of brands that email at least daily use mobile-friendly landing pages

However…

Tweet this stat >

Page 12: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

High-volume senders clearly value a mobile-friendly email experience, but are surprisingly less likely than other brands to use mobile-friendly landing pages.

Disconnect:

Page 13: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

37%of brands that email less than daily send mobile-friendly emails

Tweet this stat >

Page 14: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

73%of brands that email at

least daily send mobile-friendly emails

However…

Tweet this stat >

Page 15: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

Most brands are lagging far behind the brands that are the heaviest users of email marketing.

Disconnect:

Page 16: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

41%of retailers sendmobile-friendly emails, however…

40%of non-retail B2C brands send

mobile-friendly emails

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Page 17: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

76%of retailers use mobile-friendly landing pages, however…

71%of non-retail B2C brands use

mobile-friendly landing pages

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Tweet this stat >

Page 18: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

Although retailers have traditionally been far more email-savvy than other B2C brands, that’s not the case in regard to mobile-friendliness.

Disconnect:

Page 19: Mobile-Friendly Disconnects #Infographic

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Mobile-Friendly Disconnects

Source: All data based on observational research performed by the ExactTarget Marketing Cloud in June

2014 involving approximately 160 B2C brands using anonymous email accounts