Mobile architecture overview

Mobile ArchitectureDavid Scruggs

Platform [email protected]

@davescruggshttp://www.slideshare.net/davescruggs

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We are witnessing the Post PC Revolution

456 Million Tablets at Work

782 Million Smartphones at Work

2009 2010 2011 20122013(E) 2014(E)

2015(E) 2016(E)

Touch Revolution

4x* comScore Mobile Metrix (March 2012)

Mobile app users are

more engaged*

How do we Apply this to the Enterprise?

Access to data from anywhere, anytime

Improved engagement - real-time, push, geo

Redesigning processes for the mobile-first world

A mobile platform strategy, not just mobile apps

Mobile is an extension to the enterprise, not a standalone solution

Use Cases & Customers

Field service Retail ExecutionClientelingOrderManagement

Consumer Apps CustomUse Case

Mobile SurveysDigitalSales Aid

Mobile Apps Powered By Salesforce Platform

Mobile App Use Cases

Apps for Customers Apps for Employees Apps for Consumers

AXA Increases Agent Productivity 400% With iPad App

World’s largest insurer launches award-winning mobile app in under 4 months

Agents simulate life insurance scenarios and input orders

Synchronization with AXA’s backoffice saves over 20 minutes processing time for each new customer

Managers can track their team’s activities in real-time

Zimmer Engages Healthcare Professionals With iPad App

Leading supplier of orthopedic devices provides surgeons with key surgical content in operating room

Reps access customer information and demo how medical devices function

Integrates with SAP to deliver real time, global business visibility

Compliance with strict legal and regulatory guidelines

Critical Systems Reduces Fire Alarm Inspection Process From Weeks To Hours With iPhone App

Inspections app tracks building data and presents floor plans with fire alarm locations

Field inspectors can view and update reports in real-time

Reports are emailed to clients before the inspector has left the building

Developed in less than 4 weeks

Salesforce Platform Mobile Architecture

It Starts With Data

• Connect to – existing systems– any cloud– partners, vendors, customers

• Access beyond the firewall• Rapid innovation atop existing

systems• Powerful access control,

enforced across all apps, including mobile

• Every object instantly REST enabled

Legacy Cloud Partners

Data

Add Some Social Collaboration

• Collaborate with employees, customers & partners

• Insights come to you• Leverage leading social

networks• Build new social and

mobile-first business processesLegacy Cloud Partners

Data

Social

Rapidly Create Business Logic

• Business users can create business logic exposed for mobile devices

• Reporting & analytics available on any device

• Workflows & approvals available via mobile APIs

• Create custom REST endpointsLegacy Cloud Partners

Data

Social

Logic

Leverage a Single Trusted Identity

• Extend corporate identity to mobile devices

• Mobile app policies managed by admins, not developers

• Customizable provisioning flows

• Sign-on to mobile apps with Salesforce, Twitter, Facebook...

Legacy Cloud Partners

Data

Social

Logic

Identity

Run on Any Device

• Developer freedom: completely open source tools and libraries

• Build for any device with leading JS frameworks

• Native SDKs for iOS & Android

Device

Legacy Cloud Partners

Data

Social

Logic

Identity

Secure Enterprise Container

• Secure storage for customer data

• OAuth2 authentication, access to local device features

• SmartSync for managing offline and data sync

• Administrator controlled• Policies for PIN protection,

access controls

Device

Container

Legacy Cloud Partners

Data

Social

Logic

Identity

Device

Container

The Fastest Path to Mobile Apps

• Instant access to the mobile apps you need via enterprise app store

• Access data & logic via REST APIs

• Choose the right app strategy for your business: web, hybrid, or native

• Experienced mobile architects• Partnerships with leading mobile

implementation providers Legacy Cloud Partners

Data

Social

Logic

Identity

Apps

So, What’s the Right App Strategy for You?

Native

• Full access to all device features• Objective C (iOS), Java (Android), etc+Potential for offline use+Can deploy to AppStore- Reliant on user to update app- Lack of in-house development skills✓Great for ISV apps

Hybrid Local

• Container provides access to device features

• HTML5, JS, CSS resources distributed with app+Potential for offline use+In-house development skills more plentiful+Can deploy to AppStore- Reliant on user to update app✓Great for ISV apps

Hybrid Remote

• Container provides access to device features

• HTML5, JS, CSS loaded at runtime– https://c.na15.visual.force.com/apex/MobileInventory

- Can’t load page when offline (but can cache)- Can’t deploy to AppStore (but can distribute within

enterprise)+ In-house development skills more plentiful+ App updates on every restart✓ Great for internal apps

Web Apps

• HTML5 provides access to some device features– Geolocation, camera (partial)…

• HTML5, JS, CSS loaded at runtime– https://c.na15.visual.force.com/apex/MobileInventory

• Can share resources with hybrid apps- Can’t load page when offline (but can cache)+ App updates on every restart+ Widest possible footprint – every smartphone!✓ Great for internal apps

But Don’t Think of a ‘Versus’ Approach to Mobile!

It can lead to a silo’d mobile app strategy

HTML5 Hybrid Nativevs vs

Think of a Mobile Platform

It opens the opportunity for re-use and sharing

HTML5 Hybrid Native+ +

Salesforce Platform

Mobile SDKiOS and Android SDK for developing with Force.com

Mobile SDK: Accelerate App Development

API WrappersInteract with Salesforce REST APIs  with popular mobile platform languages

Secure Offline StorageStore business data on a device with enterprise-class encryption

Push NotificationsDispatch real-time alerts directly to mobile devices

Tools for building native, hybrid, and HTML5 apps on iOS and Android

OAuth2Secure authentication and refresh token management

App ContainerEmbed HTML5 apps inside a container to access powerful native device functionality

http://developer.force.com/mobilesdk

Hands On:http://bit.ly/dfc_beg_workbook

Lab 330: Create a Visualforce Mobile Apphttp://www2.developerforce.com/en/mobile/getting-started/html5#

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