Mobile Apps - What is the trend?. Presented by Mr. Vijayakumar Radhakrishnan Chief Technology Officer, Magzter & Dot Com Infoway.

Mobile Apps - What is the trend?

Presented by

Mr. Vijayakumar RadhakrishnanChief Technology Officer,

Magzter & Dot Com Infoway

Key Trends in App Stores: An Overview

- Which Apps sell most?- Which Apps get maximum no. of downloads?- Top App Categories across platforms- Most Used/Popular Apps- Platform-specific App trends- Top Application Vendors

Background Research Methodology

Primary Metric for App Selection: No. of downloads

Top Apps Selection basis: - Among top 20 apps at least on 2+ platforms- Not all apps were selected- ISV specific apps were chosen- ISV selection criteria:

- Among top 40 in a category on at least 2+ platforms - ISV should have at least 2+ apps in top 40 for a category

FINDINGS

- Platform by platform analysis- Consolidated Stats for

- Top Apps- Top Categories- Top Vendors

iOS - iPhone & iPad

iOS - iPhone & iPad

Top Category for iPhone - GamesThey get 47% of downloads.Paid Games dominate the platform

Top Category for iPad - ProductivityPaid apps dominate the platform

iOS - iPhone & iPadTop Categories: 18 - Sports, Social Networking, Education, Photography, Navigation, Utilities, Reference, Travel, Lifestyle, Health & Fitness, Business, Music, Entertainment, Productivity, Weather, News, Books, Games

Most Popular/Used Apps on iOS: Facebook (58%), iPod/iTunes (48%), Google Maps (47%), Weather Channel (46%), Pandora (27%)

Platform-specific trend: Device backward compatibility model (iPad -> iPhone -> iPod)

Android

AndroidTop Category: Emulator Games

Top Downloaded: Gaming apps. 12 - 20% of downloads

Top Categories: 14- News & Weather, Tools, Travel, Multimedia, Social, Shopping, Productivity, Entertainment, Reference, Communications, Finance, Lifestyle, Health, Themes

AndroidMost Popular/Used Apps: Google Maps (67%), Facebook (50%), Weather Channel (38%), Pandora (26%), Google Search (26%)

Platform specific trend/s: - Developers tend to develop exclusively for Android- Apps mostly consistent across all devices

News most popular: RSS readers

RIM (BlackBerry)

RIM (BlackBerry)Top Category: IM & Social Networking apps

Top Downloaded: Games. Responsible for 30% of downloads

Top Categories: 15- IM & Social Networking, Games, Productivity, Video & TV, Music & Audio, References & eBooks, Sports & Recreation, Shopping, Travel, Health & Fitness, Maps & Navigation, Utilities, Entertainment, Finance, Weather

RIM (BlackBerry)

Most Popular/Used Apps:Facebook (51%), Google Maps (34%), Weather Channel (28%), ESPN (19%), Pandora (18%)

Platform specific trend/s:- Most popular applications are cross-platform- Cost is the highest for paid apps across all storefronts- App availability consistent across all devices

Aggregated Findings

Top 20 AppsName Category Type Free/Paid iOS Android RIM

Bejeweled Games Casual Paid X Y X

FarmFrenzy Games FB/Flash-inspired Paid Y X Y

Pinball Games Arcade Games Free X X X

Solitaire Games Card Games Free X X X

Angry Birds Games Angle play Both X Y Y

- Games Tower defense - X X X

- Utilities Power management Both X X X

- Utilities Flashlight Paid Y X X

- Utilities SMS Customization Both X X X

X indicates app is in Top 20; Y indicates not in top 20

Top 20 AppsName Category Type Free/Paid iOS Android RIM

PDF Reader Productivity PDF Reader - X X Y

Documents To Go Productivity - Paid X X X

Facebook Social Networks - Free X X X

Twitter Social Networks - Free X X X

The Weather Channel

Weather - Paid X X X

USA Today News Differs by platform Free X Y Y

Pandora Music - Free X X X

Shazam Music - Both X X X

Movies Entertainment - Free X X X

Netfix Entertainment - Free X Y X

X indicates app is in Top 20; Y indicates not in top 20

App Category Downloads (IN-STAT 2010)

0 10 20 30 40 50 60 70

Entertainment

Business/Enterprise

E-Readers

TV/Video

Sports

Calculators

Travel

Search/Reference

Social Networking

Radio

News

Productivity

Tools/Utilities

Games

Maps

X axis – Download in percentage; Y axis – Top App Categories

Social Networks- High value: Low deletion, high usage- Mostly downloaded from OEM websites

Top App Categories

News & Weather- Largest disparity between free & paid- Most popular amongst 40+ audience

Utilities/Tools - Used most on older OSes (MS, Palm, Symbian) - High value: low deletion, high usage

Games- 51% users delete (mean: 16%)- 36% users use 1x/wk (mean: 21%)

Top App VendorsGames News &

Weather Social Networking Productivity Music

Yongzh* The Weather Channel Facebook Evernote Shazam

Pop Cap Weather Bug Twitter DataViz Pandora

EA USA Today MySpace Quickoffice MixZing

Alawar AP LinkedIn Apollo Software* iheartradio

Requiem Software Labs* NPR Foursquare Metago* Slacker Radio

Digital Chocolate New York Times Snaptu Indeed.com Last.fm

Backflip Studios Huffington Post Zoosk ReChild TuneWild

Offscreen** BBC Loopt Social & Mobile* Nobex Radio Companion

Cameloft Innksoft* Yahoo! Messenger Yourmail Gordon Edwards

I-Play LeMond.fr Windows Live Messenger

Lockout Mobile Security Stream TheWorld

* Android ** Nokia *** RIM

Top App VendorsGames News &

Weather Social Networking Productivity Music

Polarbit** DrudgeReport AOL Instant Messenger Catalystwo Midomi

SoundHound

DigitalLegends Bloomberg Google Talk CellAvant SPINEarth

Zynga Viigo*** Seesmic SugarSync Imeem

Getjar FoxNews Nulaz gWhiz RealPlayer*

Hands-On-Mobile CNN Fring reQal Stitcher Radio

Rovio TIME Match.com UPS CHUM Radio

Ngmoco Thomson Reuters Gowalla Dropbox nSport

Activision Newsy Tumblr HulloMail DoubleTwist

HeroCraft Zinio Swakker Appigo Collect3Mobile

GAMEVIL Inc Mashable Truphone Mobitech 3000 Thumbplay

* Android ** Nokia *** RIM

Thank You!