Name of Candidate: Carl La Guerre Candidate Registration Number: 1600040346 Name of School: Arima Central Secondary School Centre Number: 160004 Subject: Management of Business Unit 1 Topic: An investigation into the factors that makes J & A school café a successful business operation: the nature of sole trader businesses, establishing business
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Name of Candidate: Carl La Guerre
Candidate Registration Number: 1600040346
Name of School: Arima Central Secondary
School Centre Number: 160004
Subject: Management of Business Unit 1
Topic: An investigation into the factors that makes J & A school café a successful
business operation: the nature of sole trader businesses, establishing business
objectives, clearly defines organisational structure, motivation and finance.
Teacher: Mrs. Rattan
Abstract
This research project is derived from three modules in unit one (1) of the
Management of Business Syllabus; Module 1- Business and its environment,
Module 2- The management of people and Module 3 Business finance and
accounting. This project endeavors to bestow knowledge in the field of analyzing
and reporting the nature of a real life business organization. The data obtained in
this report made use of the following primary sources: questionnaires, interviews
and visits to the organization. The secondary sources of data collection were in the
form of textbooks and the internet.
(i)
Acknowledgements
I would like to thank the many individuals that have contributed to the
successful completion of this project. Special thanks go to Mrs. Rattan, my
Management of Business teacher, for all the guidance, support and useful
comments on the report. I am also indebted to my parents and friends for the
contribution of ideas and most importantly God, for the continued strength and
patience that allowed me to shape and structure the project
(ii)
Table of Contents
Page number
Abstract (i)
Acknowledgement (ii)
Introduction 1
Planning of Project 8
Module 1: Business and its Environment 11
Description and analysis
Module 2: Management of People 17
Description and analysis
Module 3: Business Finance and Accounting 23
Description and analysis
Presentation of data 28
Analysis and Interpretation of Data
Conclusion 26
Recommendations 27
Appendices 31
Bibliography 35
Introduction
Purpose of Study
This report attempts to develop my skills in collation, communicating,
evaluating and interpretation of data, as well as my ability to extrapolate and make
suggestions. The study examines the operations of a private sector enterprise and
show how basic tasks are formulated within the organization. The aim is to
understand and connect the theories studied in the classroom to that of an existing
business and understand the impact of these principles on the day-to-day operation
of the business. Additionally, it helped me to appreciate and understand the
importance of setting organizational goals and progress awareness of the effect of
human motivation, decision-making, organizational effectiveness and business
finance.
Background of the Enterprise
J & A School café was established to serve the catering needs of the
students’ population of six hundred and fifty (650) and a staff of sixty (60) teachers
at Arima Central Secondary School. The enterprise takes the structure of a sole
trader. It is owned and operated by Ms. Judy Williams. To assist with the day-to-
day tasks her husband, Mr. Abraham Williams, alongside three (3) workers takes
the responsibility of this burden. The café is located on the school’s compound at
Marie Street, Arima. It opening hours is from 6 am to 5 pm Monday to Friday. The
organization is involved in both secondary (food is cooked and prepared on
location) and tertiary (selling of goods in the café/ catering service is also
provided) level production.
Ms. Williams supply the school population with daily lunches and meals for
special occasions. Catering for any, other non-school related events are also
provided for such as birthday parties, christenings and Christmas parties. Over
seventy percent (70%) of the commodities sole are prepackage food. These consist
of snakes and drinks or food from wholesalers e.g. pastries. The remaining thirty
percent (30%) of commodities are prepared in the school’s kitchen. These consist
of hamburgers, hot dogs and the ‘meal of the day’. The café has been in operation
for the past ten (10) years and was officially launched in 2000 when the owner,
Ms. Williams, resigned from her previous occupation. Currently, the business has
one branch. On the school’s compound, all the preparation is done for all types of
events.
Mission Statement “To serve clean and reasonable meals to all customers in a friendly manner.”
Limitations of Data Collection Methods:
The sole trader kept salaries and profits confidential.
Time constraints. There was only time to conduct one interview
with the owner.
Ms. Williams misunderstood some of the business jargons used in
the interview.
Planning of the Project
Methodology
The data obtained in the report, to gather evidence, was based on verifiable
evidence and not on personal belief. This report made use of both primary research
methods and secondary research methods of obtaining data. Primary research
methods were in the form of questionnaires, interviews and visits to the
organization for observation purposes. The secondary sources of data collection
were in the form of textbooks and the web.
Description and selection of sample
The reason for interviewing Ms. Williams was, she is the owner of the
organization and the necessary information needed on the factors that make J & A
café a successful business operation would have been easily obtained from her.
There were two (2) questionnaires issued to gather data for the successful
completion of this report. The first one was distributed to four (4) employees of the
café to get adequate information on what makes her business a success. The other
questionnaire was distributed to a convenient sample size of twenty (20) to the
students of the school; ten (10) males and ten (10) females from all forms of the
school.
Description of Research Instrument
The questionnaires issued to the employees of the business and student
population were more closed ended questions with easy to capture information by
having individuals respond to ‘Yes’ or ‘No’. Another questionnaire, which was
more open-ended, was formulated to serve as a guideline in the in-depth, face-to-
face interview with the owner, Ms. Williams. This session lasted approximately
one and a half hours. Four (4) students were appointed to take detailed notes so
that adequate material could be acquired. This was a superlative and effective
method of research because specific information was needed relating to the topic.
The information obtained from the questionnaires was shown in the form of
graphical representation. The graphs and charts were used to analyse the data
received from the market research conducted.
Description of Research Design
The interview with the sole trader and the questionnaires for this project
was carried out at Arima Central Secondary. We chose a private sector business of
the economy; a sole proprietorship. The research population consisted of the
owner, the employees and the student body. The student population was chosen
because we were able to gain valuable insight on the improvements or
recommendation on the business. Hence, the study was both explanatory and
exploratory in nature since it enabled me to get wind of how stakeholders deemed
the business. The questionnaire distributed to the students was the ideal method for
data collection as they were allowed to carry it home and contemplate so that
meaningful responses would be submitted.
Outline of Research Procedure
Activity Date
Finalize objectives 31st March, 1st April, 2009
Develop questionnaire 15th March, 2009
Administer questionnaire to sole trader
17th March, 2009
Administer questionnaire to students 17th March, 2009
Administer questionnaire to employees
19th March
Analyse data 14th, 15th, 16th, 17th April, 2009
Took out pictures 13th April, 2009
Enter data into computer 17th, 18th April, 2009
Submit to teacher 19th April, 2009
Unit 1: Management Principles and Process
Module 1: Business and its Environment
General Objectives:
2. To understand how different business organizations function
Specific Objective:
2. To understand the nature/operation of a sole trader business.
3. To explain the importance of business objectives
The nature of sole trader business – advantages, disadvantages
Some of the advantages of a sole trader type of business are; the capital need
to start the business is easily acquired, has few legal requirements and has total
control over the operations of the business.
Some of the disadvantages of the sole trader type of business are; the owner
has unlimited liability and lack of funds to obtain sufficient capital.
To explain the importance of different business organizations
The business’s long-term objective is to serve clean meals to all customers in
a friendly manner. This objective would be achieved through Operational
decisions, Tactical decisions and Strategic decisions.
All workers have a say in the operation of the business to achieve the
operational decisions. Ms. Williams is always in close contact with her customers
so she does informal market research to determine the prices, which her customers
might afford. Initially when the business started, it was difficult to estimate how
many meals to prepare however, with time she has learnt to sharpen her market
research skills.
The tactical decisions would be determined in conjunction with all members
of staff. Purchasing of kitchen equipment e.g. deep fryer done through needs
assessment in terms of time saving and based on market demand/ projected intake
of students. To ensure that students are well informed of products and prices and to
sustain demand in both the short term and long term distributor signs are posted in
the café.
The strategic decisions are obtained with a backward linkage with a specific
supplier ensures that vegetables and meat suppliers are purchased at one stabled
price.
Analysis and Interpretation of Data
J & A Café is the simplest and most customary form of private sector
businesses, a sole trader. Ms. Judy Williams is the owner and operator of the café.
Setting up as a sole trader is very straightforward. There are minimum legal
requirements needed in establishing a sole trader type of business however, sole
traders do have many legal responsibilities once they have become established.
One of the legal formalities required by Ms. Williams and her workers is the
acquirement of food handler’s permit from the Arima Borough Corporation. Sole
traders must also comply with legislation aimed at business practise. For example,
legally they must provide healthy and safe working conditions.
Advantages of the sole trader:
She already has the relevant managerial skills. E.g. planning,
organising, controlling and communicating.
She is independent and free to make decisions
After expenses are paid all the profit belongs to her.
She is flexible to go home and make preparations because her husband
stays to close the café at 5 pm.
She offers a personal service to customers. E.g. catering.
She is free to take holidays when school is closed for Easter, summer
and Christmas.
Disadvantages of the sole trader:
She has unlimited liability.
There is lack of sufficient collateral.
If she prepares contaminated foodstuff she can be sued.
All businesses have objectives, whether they may be in the form of a sole
trader or a large company. These are the goals of the organization such as the
targets or outcomes that the business wants to achieve from it quotidian operations
to its long-term operations. The overall aim and purpose of the enterprise is clearly
defined in the mission statement in a qualitative term. It states, “To serve clean and
reasonable meals to all customers in a friendly manner.” The goals of the business
are divided into operational, tactical and strategic objectives.
To achieve some of her operational objectives Ms. Williams incorporates a
democratic leadership style in the operation of her business so that all of her
worker has a form of involvement in the diurnal activities of the firm. To keep
customers satisfied, she does her own unsanctioned investigation to ascertain
economical prices as to which her customers can afford. To keep purchasers well
informed, daily advertising is done around the café area, noticeable to passers-by.
The “meal of the day” is advertised on the kitchen door and the regular courses and
price lists are on display in the café to increase customer awareness.
The meal of the day advertised on the kitchen door
A price list of the available daily foodstuff
Additionally, leftover meals, initially prepared for the school population, have been
decided to cater the needs for the YTEEP classes after school.
The tactical objectives of the business are quantitative goals. They include
purchasing of technological cooking equipment for the kitchen such as a deep fryer
and lager freezers. With acquirement of these extra equipment, Ms. Williams can
cut back on the time it takes to prepare the meals and increase the amount of goods
prepared for daily consumption. Another tactical objective is to make sure the
prices are well informed as well as to sustain demand in the long and short term.
Most importantly, her strategic objective is to maintain her backward linkage
with a specific supplier of poultry and vegetables to ensure goods are purchased at
a constant price despite price deviations, as a result of seasonal changes or paucity.
Building such a relationship with a supplier is the key to affordability allowing Ms.
Williams to maintain her constant prices. In turn, the supplier benefits form
continual sales from the sole trader.
Unit 1Module 2: The Management of People
General Objectives:
2. To understand the roles and responsibilities of employers an employees
within an organisation
3. To develop an awareness of the effect of human motivation on
organizational effectiveness
Specific Objective:
3. To explain the features of the formal organization structure
4. To explain the theories and practises of motivation
Features of the formal organizational structure
All businesses need to organise their activities and appoint workers with
specific roles and responsibilities. At J & A café, each worker has a set of daily
tasks to carry out so that all their objectives can be met effectively and
efficiently. Although the organizational structure is simple, it is very helpful to
organise the business into a number of clearly define sections. For example,
Mr. Williams is the only other employee who can make payments to suppliers
on behalf of the owner whereas the remaining employees can only carry out
their specified task according to their position in the business.
Factors that stimulate and influence motivation
Ms. Williams is has incorporated both financial and non-financial forms
of human motivation in her business. As time goes by her workers receive a pay
increase and she sponsors social event gathering such as family days for staff.
They are also apart of the decision making processes within the operations.
Their inputs are taken into careful consideration and then a mutual objective is
established.
Provision of a safe working environment is constantly, along with a family
like atmosphere are some of the forms of motivation practises that are
incorporation into Ms. William’s business to keep employees contented and
enthused.
Analysis and Interpretation of Data
Ms. Williams superintends the planning and arrangement of all the meals,
she is in charge of all purchases from suppliers, payment of expenses, sourcing of
capital investment, recommencement of employees and acquisition of workers. Her
span of control is narrow with four (4) subordinates under her authority. Her
husband, Mr. Williams, is an assistant to her and his functions in the day-to-day
running of the business are to aid in the buying and selling of goods and makes
payments to suppliers on behalf of her. He also in charge of opening the café at 6
am and closing at 5 pm to cover breakfast, lunch, and evening sales to students of
the school and YTEEP students. The three (3) other employees are given the
position café and kitchen assistant.
The kitchen assistant, assisting in the preparation of the daily lunches.
Their main roles in the organization are very simple and straightforward.
They assist in the café sales at peak times such as break time and at lunch, lend a
hand in the processing of the vegetables and packaging and labelling of ordered
lunches. Luckily, all her worker came in with the relevant catering experience
from their pervious job, so there was no need to train workers.
The following is diagram of the organizational chat:
According to Abraham Maslow’s hierarchy of needs, humans are motivated
by multiple needs, and these needs exist in a hierarchical order. Maslow identified
five (5) general types of motivating needs and they are physiological, safety,
belongingness, esteem and self-actualization needs. Ms. Williams fulfils all these
on-the-job needs to maintain job satisfaction, which in turn increases productivity.
Maslow’s Hierarchy of Needs:
Workers are compensated on a weekly basis and they receive just above the
minimum wage bracket. Workers are remunerated for eight (8) hours a day,
although they do not work the full eight hours. According to the owner, every two
(2) years the workers receive salary increment as profitability increases. The
kitchen and café area are well ventilated to maintain a cool and relaxing working
atmosphere. To sustain a safe operating environment, the kitchen, as well as the
cafe is well fitted with strategically placed fire extinguishers and first aid kits.
At J & A, café workers experience a sense of belongingness as the owner try
to make everyone feel like a family. Annually, Ms. Williams take her team on an
all expenses paid outing or dinner to express her gratitude as an employer. In
Physiological needs. E.g. base salary, air
Safety needs. E.g. safe work
Belongingness needs. E.g. work groups
Esteem needs. E.g. responsibility
Self-actualization needs. E.g. creativity, training
practise, this is seen as an effective motivational factor and has been working very
well for the sole trader for the past ten (10) years. Within the organization,
employees are given different levels of responsibility and recognition, as they are
involved in the decision-making process.
Ms. Williams is not only concerned about profits as a businessperson,
because she also sponsors meals to penurious students. This enables her to fulfil
some level of self-actualization need according to Maslow’s hierarchy of needs.
Unit 1
Module 3: Business finance and Accounting
General Objectives:
1. To understand the roles and functions of finance in the business
Specific Objective:
1. To identify the main needs for funds and how such needs maybe met
2. To differentiate among the main sources of finance
Main need for funds in the business
Finance was needed to purchase equipment for cooking and to disburse
for the first term rent.
Analysis and Interpretation of Data
The business was established in the year 2000 with a start up capital of just
ten thousand dollars ($10,000). The initial capital was used in the acquisition of
cooking equipment, pots, containers, utensils, a stove, a fridge and the payment of
the first month rent. The venture capital was acquired from a general savings
account held by the owner. Money made from the week’s sales is deposited into
the same savings account at a local bank for future investment.
Payment of workers and operational expenses are funded with the cash make
from daily sales. Rent is paid at the commencement of every term at an
undisclosed amount to the school. The full rent is paid regardless of holiday time.
It has been agreed that future investment in fixed capital is necessary to increase
output, convenience and save time in preparation of meals. Some of the desired
future investments include a freezer, a fry master, and a wider range of cooking
utensils.
Equipment purchase by the sole trader with the start up capital:
Presentation of data
Analysis and Interpretation of Data
This section contains the chats and diagrams to illustrate the results of surveys
taken by the student population and employees of the organization.
Results for market research conducted with students to determine consumer satisfaction.
Diagram 1: Percentage of students satisfied and unsatisfied with the number of meals offered at the café:
Diagram 2: Percentage of students satisfied and unsatisfied with the taste of the meals at the café:
Diagram 3: Percentage of students thinks that healthy choices are important:
Diagram 4: Percentage of students satisfied and unsatisfied with the level of customer service:
Results for market research conducted with workers to determine employee satisfaction.
Diagram 5: Number of workers who feel a part of the decision making process:
Diagram 6: Number of workers that feel they can accomplish tasks within the given time frame given the current kitchen equipment:
Conclusion
J & A café has proved itself very effective in setting its organizational goals
because it has been able to circumvent any conflict among workers by including
them in the decision-making process, maintaining sale levels by keep up demand,
supplying the student population with a variety of meals and conducting market
research to ensure customer satisfaction. By closely following her objectives, Ms.
Williams can evaluate the performance of her business, which can assist her in
making informed decisions.
With reference to the data received, it has been understood that the secrets to
success are: a high-quality relationship with workers, expressing a form of
appreciation for work done and providing innocuous working conditions for
employees. Her methods of management have proven to be extremely effective in
delegating responsibility and increasing productivity.
Over the years, Ms. Williams has been recoding significant amounts of
profits therefore her methods of saving and spending has brought her into the
success she is today. She is the intelligence behind the entire operation with a well
effective and efficient team continuously able to meet the demands of the catering
needs of the general public, and the student/teacher population of Arima Central
Secondary.
Recommendations
Although her business has been successful, Ms. Williams, can provide
healthier meals to ensure students and teachers receive a balanced diet. The
headmaster can issue a calendar of events to her so that she can be aware of exam
times. Around these times, there are fewer students at school and if properly
notified, Ms. Williams can adjust her daily output of prepared meals to reduce
wastage of food materials. Moreover, the sole trader can rework her mission
statement to include the words ‘healthy’ and ‘clean’.
Although Ms. Williams has incorporated successful management principles,
she can practice segregation of duties with the business. That is assigning specific
functions to each employee. In this way, employees would have clear and distinct
roles within the organization. Furthermore, the sole trader should ensure that
personal relationships do not encumber production.
For convenience and ease of mobility, she could consider future expenditure
on a motor vehicle instead of paying a delivery van or depending on members of
staff for the transportation of foodstuff and supplies. Ms. Williams can continue
with her methods of saving and financing expenditure. Consideration can also be
given to expand the business’s capital base in a money market fund or
development corporation
Appendices
This section contains the questionnaires used to gather primary data taken by
the student population and employees of the organization.
Questionnaire used in the interview with the sole trader:
1. What is the name of the business?
2. What is the ownership status of the business?
3. What type of business activities does your organization engage in?
4. How many years has the business been operating?
5. What is the business address?
6. How many branches does the business have?
7. What are the cafeteria hours?
8. What are the business long-term objectives?
9. How is this objective achieved?
10.What is the structure of the organization?
11.What are some of the duties for each of the positions held in the business?
12.When and how much do you pay workers?
13.What type of Safety procedures does the business have?
14.How do you motivate workers?
15.Do you sponsor events?
16.Do you train workers?
17.What was your starting capital?
18.How was your capital sourced?
19. What did you purchase with the venture capital?
20.What types of capital investment are you considering?
21.How do you fund your daily operations and pay workers?
Market Research questionnaire conducted with students to determine customer satisfaction.
1. Are you satisfied with the variety of meals offered at the school café?
Yes No
2. Are healthy choices important to you as a customer of the school café?
Yes No
3. Are you satisfied with the taste of the café meals?
Yes No
If you stated ‘no’ to the above, could you make some suggestions as to what improvements could be made.