Minor Project Report on Phillips

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PROJECT REPORTON

CONSUMER INSIGHT ON PHILIPS PERSONAL CARE PRODUCTS.

SUBMITTED IN PARTIAL FULFILLMENT FOR THE

AWARD OF THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

2010-2013

SUBMITTED BY:

SUBMITTED TO :

Keshav Maheshwari Mr.

Paramveer Kuhar

Enrollment no.06921201709

BBA Gen. ( 2nd Shift)

FACULTY, MSI

IIIrd SEMESTER

MAHARAJA SURAJMAL INSTITUTE

Affiliated to Guru Gobind Singh Indraprastha University (GGSIPU), Delhi

1

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PSP C-4, Janakpuri New Delhi-110059

STUDENTS UNDERTAKING

This is to certify that I have completed the Project titled CONSUMER

INSIGHT ON PHILIPS PERSONAL CARE PRODUCTS. in Maharaja

Surajmal Institute under the guidance ofMr. Paramveer Kuhar in partial

fulfillment of the requirement for the award of degree of Bachelor of Business

Administration at Maharaja Surajmal Institute, Delhi. This is an original piece of

work & I have not submitted it earlier elsewhere.

Keshav Maheshwari

(Name of the Student)

2

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CERTIFICATE

This is to certify that the project CONSUMER INSIGHT ON PHILIPS

PERSONAL CARE PRODUCTS.is an academic work done by

KESHAV MAHESHWARI submitted in the partial fulfillment of the

requirement for the award of the degree of Bachelor of Business

Administration from Maharaja Surajmal Institute, Delhi, under my

guidance & direction. To the best of my knowledge and belief the data &

information presented by him in the project has not been submitted

earlier.

Mr. Paramveer Kuhar

3

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(Name of the Faculty Guide)

ACKNOWLEDGEMENT

Success is an effort bounded activity that involves co-operation of all.

I hereby take the opportunity to express my profound sense of gratitude andreverence to all those who have helped and encouraged me towards successful

completion of the Project Report. It has been a greatexperience working on the

CONSUMER INSIGHT ON PHILIPS PERSONAL CARE PRODUCTS.It

gives me complete insight of this concept of marketing and its application.

I would like to thank my Project Guide Mr. Paramveer Kuhar for his immense

guidance, valuable help and the opportunity provided to me to complete the

project under her guidance.

I would like to thank all faculty members of Maharaja Surajmal Institute for

guiding and supporting me in the completion of project from time to time.

4

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Last but not the least, my gratitude to great almighty and my parents without

whose concerned and devoted support the project would not have been the way

it is today.

EXECUTIVE SUMMARY-

The personal care industry is considered one of the booming industries as

self consciousness and income is increasing among people, especially the

youth. Therefore Philips being the leading electronic brand is expecting to

grow in this sector. Philips personal care sector includes electronic

shaving and grooming and hair care. In this range Philips has got huge

scope because of peoples trust in its brand name. The products come in

different prices and features leaving the customers with a variety of

choices.

A primary data from Delhi University shows that there is high level of

awareness about these products among the youth, and majority wants to

possess one or other of these products nowadays. Though preferred price

range is the lowest range as the surveyed people are non earning students.

The survey also brought out the places where people would like to buy

them.

Secondary data shows that personal care industry is growing in India and

all over the world day by day. And there are many companies coming up

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with these kind of electronic personal care products. Companies like

Panasonic and Procter & Gamble are giving strong competition to Philips.

TABLE OF CONTENTS

Chapter Topic

Page No.

Chapter 1 - Introduction

1.1- Research Objective

1.2- Research Methodology

1.3- Limitations

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Chapter 2 - Company Profile

Chapter 3 Data Analysis and Interpretation

Chapter 4 Recommendation & Conclusion

Bibliography

Questionnaire

Chapter 1

Introduction

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Personal Care Industry in India

Description: The Indian personal care industry is estimated at Rs 170 billion. Theindustry is divided into fabric wash, personal wash, hair care, oral cares, skin care,

colored cosmetics, mens toiletries and fragrances. Most segments of this industry

are going through a decline in 2002 with several leading players reporting lower

sales in 2002 due to lower volumes as well as lower realization. The next phase of

growth has to come from the rural market as the urban markets are near saturation

levels in terms of penetration. The industry has a low entry barrier and competition

is severe. Besides the large multinational players, there are some leading domestic

players as well as the huge unorganized players. Though most of the market share

is with the larger players, companies vie for the marginal market share. Cheaper

imports and duplicate products are also affecting the major players. Companies

have been adopting promotion schemes to dole out freebies and repackaging

products in smaller packages to cater to a wider consumer base are some recent

trends. The way ahead for the personal care companies is to introduce new and

better product, improve penetration, and make the consumer trade up in price and

quality. Rural marketing will be a major thrust area for all companies.

Global Trade Volumes and Trends

The personal care industry had an excellent growth rate in all the major markets of

the world in 2005-2006. Since the past few years, people have become more

conscious about their appearance and look, leading to a huge demand for these

products in the whole world. New products are launched by the leading brands to

attract consumers. The trends in all the leading personal care markets show that

this industry is showing a massive potential for growth. The womens beauty

industry is growing at rate of approximately USD 202.254 billion every year whereas the global market for cosmetics alone USD 30.33 billion. The global personal

care products industry is growing at a very rapid pace; some of the factors

responsible are:

Rise in consumer spending power,

Increased demand due to people consciousness,

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Key demographic factors,

Entry of herbal and organic products,

Lifestyle and climactic changes, and

Massive advertising and promotion strategy

OBJEC TIVES OF THE PROJECT

1. To understand the level of awareness of the Philips personal care

products.

2. To estimate the potential market size for the personal care products.

3. To understand the customer preferences for the personal care products.

4. To identify the places for selling the personal care products.

REASERCH METHODOLOGY

For the purpose of the project, information is collected through both primary and

secondary sources.Source of primary data are the potential customers. Research methodology used is

questionnaires, which are used to collect information from them. Questionnaires

are directly filled by the respondents in person. For this purpose structured

questionnaires are used with closed ended questions. The primary data for the

study are collected through a market research done on a large population of Delhi

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University. Delhi University is chosen because it somehow represents the youth of

NCR.

For carrying out the survey a sample of 145 students were chosen randomly within

the age group of 16 to 23 years.

The questions in the questionnaire are framed keeping in mind the objectives of theproject research.

The secondary data are collected through textbooks, internet and various journals

and magazines etc.

LIMITATIONS

Some of the major constraints faced during the execution of the project are-

Delhi University was on vacation during the project period, freshers who

had come to fill up admission forms were asked to fill the questionnaires.

While filling the questionnaires, people were very reluctant. I had to

convince them saying that the questionnaire is very short and will take only

2 minutes.

It is difficult to understand if the respondents are providing genuine

information or not.

Any survey itself has many limitations. People might not be willing to give

right information; they might not take the questionnaire seriously and fill up

wrong information; buyers might not be sure of the future; buyers might not

be able to follow their original intentions.

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Chapter 2

Company Profile

COMPANY BACKGROUND-

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Industry electronics

Founded 1891, Eindhoven

Headquarters Amsterdam, the Netherlands

Area served Worldwide

Key people Gerald kleisterlee (CEO), Jan Michiel hessels ( chairman of

supervisory board)

Products consumer electronics, domestic appliances, lighting, medical bsystems,

medical technology

Revenue- E 23.19 billion (2009)

Operating income- 614 million (2009)

Profit- E 410 million (2009)

Total assets- E 30.53 billion (2009)

Total equity- e 14.60 billion (2009)

Employees- 115,920 (2009)

Website- www.philips.com

Koninklijke Philips Electronics N.V. (Royal Philips ElectronicsInc.), most

commonly known as Philips, is a multinational Dutch electronics corporation.

Philips is one of the largest electronics companies in the world. In 2009, its sales

were 23.18billion. The company employs 123,800 people in more than 60

countries.

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Philips is organized in a number of sectors: Philips Consumer Lifestyle

(formerly Philips Consumer Electronics and Philips Domestic

Appliances and Personal Care), Philips Lighting and Philips Healthcare (formerly

Philips Medical Systems).

HISTORY

The company was founded in 1891 by Gerard Philips, a maternal cousin ofKarl

Marx, in Eindhoven, the Netherlands. Its first products were light bulbs and other

electro-technical equipment. Its first factory survives as a museum devoted to light

sculpture. In the 1920s, the company started to manufacture other products, such

as vacuum tubes (also known worldwide as 'valves'), In 1927 they acquired the

British electronic valve manufacturers Mullard and in 1932 the German tubemanufacturerValvo, both of which became subsidiaries. In 1939 they introduced

their electric razor, thePhilishave (marketed in the USA using theNorelco brand

name).

PHILIPS RADIO

On 11 March 1927 Philips went on the air with two shortwave radio stations,

PHOHI broadcasting in Dutch to the Dutch East Indies (now Indonesia) and PCJJ

(later PCJ) which broadcast in English, Spanish and German to the rest of the

world.

The international program on Sundays commenced in 1928 with host Eddie Startz

hosting the Happy Station show which became the world's longest running

shortwave program.

Broadcasts from the Netherlands were interrupted by the German invasion in May

1940.

Philips Radio did not resume after Liberation. Instead the two shortwave stationswere nationalized and became Radio Netherlands Worldwide, the Dutch

International Service in 1946 though PCJ programs such as Happy Station

continued on the new station.

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WORLD WAR II

On 9 May 1940, the Philips directors were informed about the German invasion of

the Netherlands to take place the following day. They decided to leave the country

and flee to the United States, taking a large amount of the company capital with

them. Operating from the US as the North American Philips Company, they

managed to run the company throughout the war. At the same time, the company

itself was moved to theNetherlands Antilles (just on paper) to keep it out of

German hands.

It is also believed that Philipsboth before and during the warsupplied

enormous amounts of electric equipment to the German occupation forces, which

has led some people to think that the company collaborated with theNazis, like

many other firms in their day. However, there is no evidence to suggest that Philips

itself or its management ever sympathized with the Nazis or their ideologies. The

only Philips family member who did not leave the country, Frits Philips, saved the

lives of 382 Jews by indicating to the Nazis that they were indispensable for the

production process at Philips,[4] for which he was awarded recognition as a

"Righteous Among the Nations" by Yad Vashem in 1995. There is little Philips

could have done to prevent the Germans from abusing their production facilities

and forcing their employees to perform slave labour during the occupation. The

production facility in Eindhoven was the only Dutch industrial target that was

deliberately bombed by the allied forces during the war.

POST WAR ERA

After the war the company was moved back to the Netherlands, with their

headquarters in Eindhoven. Many secret research facilities had been locked and

successfully hidden from the invaders, which allowed the company to get up to

speed again quickly after the war.

In 1950, Philips formed Philips Records.

Philips introduced the audio Compact Cassette tape in 1963 and was wildly

successful. Compact cassettes were initially used for dictation machines for office

typing stenographers and professional journalists. As their sound quality improved,

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cassettes would also be used to record sound and became the second mass media to

sell recorded music alongside vinyl records. Philips introduced the first

combinationportable radio and cassette recorder which is marketed as the "radio

recorder" and which is now better known as theboom box. Later the cassette was

used in telephone answering machines including a special form of cassette wherethe tape was wound on an endless loop. The C-cassette found itself also as the

first mass storage device for earlypersonal computers in the 1970s and 1980s.

Philips would also reduce the cassette size for the professional needs, first with

the mini cassette and later the microcassette which were predominant dictation

machines up to the advent of fully digital dictation machines.

In 1972 Philips launched the world's first home video cassette recorder, the N1500

with bulky video cassettes that could record 30 minutes or 45 minutes. Later one

hour tapes were also offered. As competition came from Sony's Betamax andthe VHS group of manufacturers, Philips introduced the N1700 system which

allowed double length recording and for the first time would fit a 2 hour movie

onto one video cassette; in 1977, the company unveiled a special promotional film

for this system in the UKfeaturing comedic personality Denis Norden. This idea

was soon copied by the Japanese makers whose tapes were significantly cheaper.

Philips made one last attempt at a new standard for video recorders with the Video

2000 system with tapes that could be used on both sides and had thus 8 hours of

total recording time. As Philips only sold its systems on the PAL standard and inEurope, and the Japanese makers sold globally, the scale advantages of the

Japanese proved insurmountable and Philips withdrew the V2000 system and

joined the VHS Coalition.

Philips had early developments of a laser diskfor selling movies but delayed its

commercial launch for fear of cannibalizing its video recorder sales. Later Philips

would join with MCA to launch the first commercial laser disk standard and

players. In 1982, Philips would team with Sony to launch Compact Disc. These

formats evolved to the present day DVD and Blu-Ray, which Philips launched withSony in 1997 and 2006 respectively.

In 1991, the company's name was changed from N.V. Philips

Gloeilampenfabrieken to Philips Electronics N.V. At the same time, North

American Philips was formally dissolved, and a new corporate division was

formed in the U.S. with the name Philips Electronics North America Corp.

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In 1997 the decision was made to move the headquarters from Eindhoven to

Amsterdam, along with the corporate name change to Koninklijke Philips

Electronics N.V. The move was completed in 2001. Initially, the company was

housed in the Rembrandt Tower, but in 2002 they moved again, this time to

the Breitner Tower. In a sense, the move to Amsterdam can be considered a returnto the company's roots, because Gerard Philips lived in Amsterdam when he came

up with the idea of building a light bulb factory. He also conducted his first

experiments in the field of mass production of light bulbs there, together with Jan

Reesse. Philips Lighting, Philips Research, Philips Semiconductors (spun off as

NXP in September 2006) and Philips Design, are still based in Eindhoven. Philips

Healthcare is headquartered in bothNetherlands (just outside Eindhoven)

and Andover, Massachusetts, United States (near Boston).

MAIN INVENTIONS

Main articles-

Compact Cassette,

Laserdisc,

Compact Disc,

DVD, and Blu-ray

Compact Cassette

In 1962 Philips invented the compact audio cassette medium for audio storage.

Although there were other magnetic tape cartridge systems, the Compact Cassette

became dominant as a result of Philips's decision to license the format free ofcharge.

Laserdisc

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Laserdisc was a 30 cm disc designed with MCA meant to compete with VHS and

even replace it. It never took off but the technologies created for Laserdisc would

later be used again for the Compact Disc.

Compact Disc

Although Philips' and MCA's Laserdisc project failed, Philips still thought the

format should be able to succeed. It took them ultimately (with Sony's help) until

1982 to successfully launch the CD.

DVD

The DVD, the eventual successor of the CD, met a long road of setbacks. Philips

wanted to continue with the CD in a new format called Multimedia Compact

Disc (MMCD), while another group (led by Toshiba) was developing a competing

format, then named Super Density (SD) disc. Their representativesapproached IBM for advice on the file system. IBM also learned of Philips' and

Sony's initiative. IBM convinced a group of computer industry experts (among

them Apple, Dell, etc.) to form a working group. The Technical Working Group

(TWG) voted to boycott both formats unless they merged to prevent

anotherformat war(like the videotape format war). The result was the DVD

specification, finalized in 1995. The DVD video format was first introduced in

Japan in 1996, later in 1997 in the U.S. as limited test run, then across Europe and

the other continents from late 1998 onwards.Blu-Ray

Blu-Ray, yet again primarily developed by Philips and Sony, utilizesblue-

violet colored diodes to create an even shorter wavelength beam than CD or DVD.

Because of this, the capacity is much more than that of CD or DVD, being 25 GB

single-layered or 50 GB dual-layered.

CORPORATE AFFAIRS

In 2004, Philips abandoned the slogan "Let's make things better" in favour of a

new one: "Sense and simplicity".

ASM Lithography is a spin-offfrom a division of Philips

Origin, now part of Atos Origin, is a former division of Philips.

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Its record division, Polygram, was sold to Seagram in 1998 to form Universal

Music Group.

Philips Intellectual Property and Standards, is the company's division dealing with

licensing, trademarkprotection andpatenting. Philips currently holds about 55,000

patent rights, 33,000 trademark registrations, and 49,000 design registrations.

CEOs

Past and present CEOs:

18911922: Gerard Philips

19221939: Anton Philips

19391961: Frans Otten

19611971: Frits Philips

19711977: Henk van Riemsdijk

19771981:Nico Rodenburg

19821986: Wisse Dekker

19861990: Cornelis Van der Klugt

19901996: Jan Timmer

19962001: Cor Boonstra

2001present: Gerard Kleisterlee

ACQUISITIONS, SUBSIDIARIES AND SPINOUTS

Acquisitions-

Companies acquired by Philips through the years

include Amperex, Magnavox, Signetics, Mullard, VLSI, Agilent Healthcare

Solutions Group, Marconi Medical Systems, ADAC Labs, ATL Ultrasound,

portions ofWestinghouse and the consumer electronics operations ofPhilco and

Sylvania. Philips abandoned the Sylvania trademark which is now owned

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by SLI (Sylvania Lighting International) except in Australia, Canada, Mexico,

New Zealand, Puerto Rico and the USA where it is owned by the Osram unit

ofSiemens. Formed in November 1999 as a equal joint venture between Philips

and Agilent Technologies, the light-emitting diode manufacturerLumileds became

a subsidiary of Phillips Lighting in August 2005 and a fully-owned subsidiary inDecember 2006. In 2000, Philips bought Optiva Corporation, the maker

ofSonicare electric toothbrushes. The company was renamed Philips Oral

Healthcare and made a subsidiary of Philips DAP. In 2006 Philips bought out the

company Lifeline Systems headquartered in Framingham, Massachusetts. In

August 2007 Philips acquired the company Ximis, Inc. headquartered in El Paso,

TX for their Medical Informatics Division. In October 2007, it purchased a Moore

Microprocessor Patent (MPP) Portfolio license from The TPL Group.

On Friday, 21 December 2007 Philips and Respironics, Inc. announced a definitivemerger agreement pursuant to which Philips will commence a tender offer to

acquire all of the outstanding shares of Respironics for US$66 per share, or a total

purchase price of approximately 3.6 billion (US$5.1 billion) to be paid in cash

upon completion.

Spinouts-

Polymer Vision, the maker of The Readius is a spin out from Philips Electronics.

APRICO Solutions is a venture within Philips Intellectual Property and Standards.

Philips also forayed into the pharmaceuticals market in a company best known as

Philips-Duphar (Dutch Pharmaceuticals). Philips-Duphar made products for crop

protection, veterinary medicine and products for human use. Duphar was sold

to Solvay, now Solvay Pharmaceuticals. In subsequent years divisions have been

sold off, by Solvay, to other companies (crop protection was sold to UniRoyal,

now Chemtura and the veterinary division was sold to Fort Dodge, a division

ofWyeth).

SPORTS, SPONSORSHIP AND NAMING RIGHTS

Traditionally Philips has a vested interest in sports, originally as a means to

provide a healthy form of recreation for its employees. In 1913, in celebration of

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the Centenary of Dutch independence from France, Philips founded a sports club

calledPhilips Sport Vereniging(Philips Sports Club), or PSV, as it is now known.

The sports club encompasses all kinds of sports, but is currently most famous for

its Premier League football team and its swimming team. Philips owns the naming

rights to Philips Stadium, located in Eindhoven, which is home to Dutch footballteam PSV Eindhoven.

Abroad, Philips sponsors and has sponsored numerous sport clubs, sport facilities,

and events. Philips recently (November 2008) extended its very successful F1

partnership with AT&T Williams to include many more product groups.

Furthermore, Philips owns the naming rights to the Philips Arena in Atlanta,

Georgia and to thePhilips Championship, the premierbasketball league in

Australia, traditionally known as theNational Basketball League. Between 1988

and 1993 Philips were also the major sponsors of The Balmain Tigers, an

Australian rugby league team.

In Thailand Philips is a sponsor ofPEA FC.

Outside of sports Philips sponsors thePhilips Monsters of Rock festival, held in

many countries all over the world.

PHILIPS IN INDIA

Philips started operations in India at Kolkata (Calcutta) in 1930 under the

name Philips Electrical Co. (India) Pvt Ltd, comprising a staff of 75. It was a

sales outlet for Philips lamps imported from overseas.

In 1938,Philips India set up its first Indian lamp-manufacturing factory in Kolkata.

After the Second World Warin 1948, Philips started manufacturing radios in

Kolkata. In 1959, a second radio factory is established nearPune.

In 1957, the company is converted into a public limited company, renamed"Philips India Ltd".

In 1965 on 3 April, the millionth Philips radio is manufactured in India.

In 1970 a new consumer electronics factory is started in Pimpri near Pune.

(This factory was shut down in 2006.)

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In 1982, Philips brought colour television transmission to India with the

supply of four outdoor broadcast vans to DD National during the IX Asian

Games.

In 1996, the Philips Software Centre was established in Bangalore (It is now

called the Philips Innovation Campus).

In 2008, Philips India entered a new product category, water purifiers

designed and made in India, and exported to other countries.

As of 2008, Philips India has about 4,000 employees.

VISION-

In a world where complexity increasingly touches every aspect of our daily lives,we will lead in bringing sense and simplicity to people.

With Vision 2010, we are putting people right at the center of things, with Health

and Well-being as our overarching theme. We are thereby putting into practice

our mission: improving the quality of life through the introduction of meaningful

innovations. Gerard Kleisterlee, President and CEO of Royal Philips

Electronics

MISION-

Improve quality of peoples lives through timely introduction of meaningful

innovations.

VALUES-

Delight customers

Deliver great results

Develop people

Depend on each other

PHILIPS WAY OF WORKING-

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1. We are a people-centric company that organizes around customers and

markets

2. We invest in a strong brand and consistently deliver on our brand promise of

sense and simplicity, in our actions, products and services

3. We deliver innovation by investing in world class strengths in end-userinsights, technology, design and superior supplier networks

4. We develop our peoples leadership, talent and engagement and align

ourselves with high performance benchmarks

5. We invest in high growth and profitable businesses and emerging

geographies to achieve market leadership positions

6. We are committed to sustainability and focus on making the difference in

efficient energy use

We drive operational excellence and quality to best in class levels, allowing us the

above mentioned strategic investments in our businesses.

Philips deals in lifestyle, healthcare and lighting divisions.

The consumer range of products includes:

Television- LCD, plasma, flat screen, smart touch XL

Recorders, DVD players, I pods and home theater systems

Audio products- audio systems, remote controls, audio/video accessories

Digital photo products and frames

Portable audio and video systems, accessories like headphones and speakers

PC products- Mouse and keyboard, multimedia handsets, external hard disc

drives

Mobile phones

Kitchen appliances- Blenders and hand blenders, juicers and citruspressers,

food processors and mixers, coffee makers and kettles, frying and grilling

appliances, toasters and snacking products, rice makers

Household products- Irons, vacuum cleaners, water purifies

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PERSONAL CARE PRODUCTS- Male dry shavers, beard trimmers and

grooming kit, epilators, beauty and hair care products

Philips lighting:

Professional Lighting - Industrial, Shops and offices, Road and Area,

Hospitality, Sports Lighting, City Beautification, Schools and Petrol Stations

Automotive Lighting - In Cars, Motorcycles and Trucks

Philips healthcare products:

Computerized tomography

Diagnostic ECG

Operation theatre lights

Preclinical imaging

Radiation oncology

Radiography

Fluoroscopy

Healthcare informatics

Home healthcare

Respiratory care

Interventional X-ray

PRODUCT PROFILE

HAIR CARE-

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PHILIPS HP4638

Philips Straightener 180C Ceramic Ion Boost Ceramic

plates for smooth gliding and shiny hair 180C

temperature for beautiful results.

MRP: Rs.2295.00

PHILIPS HP4657

Barrel diameter: 15 mm Temperature: 175 C Ready for use

indication dot: The dot changes Colour at application

temperature Heater type: PTC.

MRP: Rs.1495.00

PHILIPS HP4696

Ceramic plates for smooth gliding and shiny hair Straightenerattachment to create beautiful sleek hair Slide on brush for

added volume.

MRP: Rs. 1995.00

PHILIPS HP4823

1000W for beautiful results Two flexible settings for careful

drying Easy storage hook for convenient storage Compact

design for easy handling.

MRP: Rs.595.00

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PHILIPS HP4840

1000 Watt dryer. 2 heat/speed settings. Detachable nozzle .

MRP: 745.00

PHILIPS HP4931

1200W for beautiful results

MRP:Rs. 695.00

PHILIPS HP4960

1400W for beautiful results for careful drying Concentratorfocuses the airflow for a polished, shiny lookMRP:Rs.795.00

SHAVING AND GROOMING-

PHILIPS HP6306

Lady shave Wet & Dry.

MRP:Rs. 995.00

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PHILIPS HP6400

2 speed settings Metal epilating system Voltage - 100-240 VNumber of discs - 21 Number of catching points - 20 Power.

MRP:Rs.2095.00

PHILIPS HP6483

Philips Satinelle Ice HP6483 Ultra gentle epilator withsoothing ice pack to reduce the effects of epilation.

MRP:Rs.3495.00

PHILIPS HP6503

Pivoting Ice cooler Sonic massage system Ceramic epilationsystem 2 speed settings Power Source AC-RC (mains)

MRP: RS.4495.00

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PHILIPS HQ130

Electric shaver Comfortably close Unique Lift & Cut systemAdjusts to every curve of your face and neck Individuallyfloating heads Cordless.

MRP: RS.895.00

PHILIPS HQ6920

Electric shaver Super Lift & Cut technology Replacementheads Adjusts to every curve of your face and neck ReflexAction system.

MRP: RS. 2995.00

PHILIPS NT9110

Nose and ear trimmer Styling tools: Eyebrow combHandling: Ideal angle for easy reach, Soft grip coatingfor maximum control Durability.

MRP:RS.995.00

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PHILIPS PHIHP6390

Precision shaping and trimming for eyebrows and facial hair.

MRP:RS. 995.00

PHILIPS PHIHQ40

Micro + Shaver HQ40 Battery-operated (2xAA) Up to 60mins (approximately 3 weeks shaving time RCP: RM69

MRP: RS.995.00

PHILIPS PHIQG3020

Full size trimmer unit Beard & moustache comb locks into 9settings. Nose Ear and eyebrow trimmer Store & charge stand,Cordless operation.

MRP: RS.1995.00

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PHILIPS PHIQG3080

Micro precision shaver Precision & full size trimmer Nose Ear& eyebrow hair trimmer 9 settings - 1.5mm to 18mm length,Rechargeable.

MRP: RS.2495.00

PHILIPS- GLOBAL MARKET LEADER IN ELECTRIC SHAVERS

Andrea Ragnetti, CEO of Philips Domestic Appliances and Personal Care, and

Chief Marketing Officer of Royal Philips Electronics commented, We are the

market leader in the electric shaver category, year after year. To have reached this

milestone cements the fact that we are bringing products to market which

consistently meet our consumers needs. Philips technology has been advancing

and simplifying peoples lives since 1891. Philips pioneered major breakthroughs

in medical imaging, television, lighting, as well as being the inventors of rotary

shaving. From a company with such high standards in product development, it is

no surprise that Philips Shavers have gone from strength to strength over the last

68 years. If someone is going to buy an electric shaver, we want them to think of

Philips first. To have sold this many shavers in our 68 year history shows us were

on the right track, Andrea Ragnetti concluded.

Producing a shaving range to keep consumers interested

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Producing a shaver range to excite consumers and trade partners is key to thesuccess of the business. In 1939, Philips launched its first electric shaver, TheCigar, to the world. Men were invited to experience the latest in technologicalwizardry - the electric shaver with rotary action. In 1959, to keep up with theexplosion in consumer demand, revolutionary new technologies such as floatingshaving heads were introduced and in 1978 the worlds first mains andrechargeable shaver was launched. Philips has consistently set new standards in theshaving category. Nico Engelsman, Business Manager Shaving and Senior VicePresident Philips DAP said, Over the last six decades, we have addressed thechanging needs of our consumer, taking regional differences into account. We arealso constantly addressing innovation in the shaver itself. We are focused ondeveloping shavers that are designed to suit the places they are sold. We produceshavers that reflect local tastes, trends, bathrooms and shaving habits, and thatswhy I think weve been so successful.

The current most popular selling Philips shaver is the HQ 8140 model retailing atUSD 89.99 or Euro 129.99. Philips Shavers have always been a driver for categorygrowth. In 2006, the Philips Shavers business in Europe and Asia increased

between 4% and 11% in value, while in North America Philips Shavers grew itsbusiness by more than 10%.

A major reason for this growth is that an innovative product stimulates marketdevelopment. Though the market is highly competitive, Philips Shavers marketshare increased by more than 2%* since the introduction in 2005 of two shaver

ranges - SmartTouch-XL and Speed-XL.

In 2006 Philips Shavers designed a shaving range with the AT&T WilliamsFormula One engineering and design team which was sold in more than 20 keymarkets around the world.

Looking into the future

In order to consistently attract new customers, Philips creates shavers that breakaway from our competitors in terms of performance and design. According to NicoEngelsman, By presenting the market with something innovative, youll be able toattract new consumers. We are looking to translate global trends into products inthe very near future. DAP demonstrated its value to Philips, with 17% comparablegrowth in the first quarter earnings for 2007. Philips Shavers remain an important

part of the DAP business, representing approximately 45% of DAPs sales.

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PLAYERS IN SPACE

Hair care-

Cornair

Babybliss

Remington

Princess

Panasonic

Shaving and grooming-

P & G

Braun

Remington

Gillette

Panasonic

CORNAIR

Conair Corporation is a United Statescorporation which

sells appliances,personal care products, and health andbeauty products for both

professionals and consumers. It was founded in 1959 and has since expanded to

include ten product divisions.

It has owned Cuisinart since 1989 and Waring Products since 1998.

Its brands include:

Conair, forpersonal care products

Interplak, forelectric toothbrushes and water jets

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ConairandJheri Redding, for hair care products

Scnci, for hair accessories including the Scrunchie (purchased March 21,

2005)

Jheri Redding, Grand Finale, ConairPro, for hair salon products

Rusk, for hair coloring

BaByliss (in the UK, Canada, Germany and France), for personal care

products and hair care products

BABYBLISS

BaByliss, S.A. manufactures and markets personal care appliances. It offers hair

brushes, vanity boxes, and hair and beauty accessories, as well as electric haircurling irons, waxers, and facial saunas. The company also provides onlineadvices, tips, and individual diagnostic services. It sells its products in theEuropean market. The company is based in Montrouge, France. As of 1995,BaByliss, S.A. operates as a subsidiary of Conair Corporation.

REMINGTON

Remington products stand for quality, innovation and performance. From rotary

and foil shavers to grooming and personal care products, Remington offers many

options for todays active men and women. Remington products include: electric

rotary and foil shavers for men, electric foil shavers for women; beard and

moustache trimmers for men, cosmetic and personal trimmers for women; haircut

kits, curling irons, hair dryers, and straighteners. Remington products are sold

through mass merchandisers, catalog showrooms, drug store chains and department

stores.

PANASONIC

Apart from Home Appliances the company provides service for other Panasonic

products, which are as mentioned below:

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Personal & Healthcare

Beauty Care Items

Ionity Hair Dryer, Ionity Hair Straightener Cum Curler,

Ionity Hair Straightener,

Epilators,

Ladies Shavers,

Hair Dryers (Silent Model)

Hair Stylers

Electronic Comb

Women Grooming

Manicure System,

Facial Hair Trimmer,

Eyelash Curler

Pore Cleaner

Men's Grooming

Mens Shavers (Rechargeable),

Travel Shavers,

Hair Trimmer & Nose Trimmer,

BRAUN

From 1984 until 2005, Braun was a wholly owned subsidiary ofThe Gillette

Company, which had purchased a controlling interest in the company in 1967.

Braun is now a wholly owned subsidiary ofProcter & Gamble,which acquired

Gillette in 2005.

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Braun's products include the following categories:

Shaving and Grooming (electric shaving, hair trimming, beard trimming)

Oral Care (now under the Oral-B brand)

Beauty Care (hair care and epilators) Health and Wellness (ear thermometers, blood pressure monitors)

Food and Drink (coffee makers, coffee grinders, toasters, blenders, juicers)

Irons

Clocks and Calculators

SWOT ANALYSIS OF PHILIPS PERSONAL CARE

STRENGTH-

Wide range of products.

Philips is a brand name everyone knows.

These products are of high quality.

Wide variety of features available.

WEAKNESS-

Most of the products are high end products.

The youth or the students who are not earning cannot afford them.

OPPORTUNITIES-

Rising beauty consciousness among people.

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Rise in consumer spending power.

Lifestyle changes.

THREATS-

There are many strong competitors like Panasonic & Braun.

Many people prefer to buy the local or china made products which are

cheaper & affordable.

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Chapter 3

Data Analysis and Interpretation

SECONDARY DATA-

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New Survey Shows that there is No Need to Feel Self-Conscious about

Grooming

Evolving from the metro sexual craze, the new man of style is called the ubersexual, which I am sure you have heard of by now. The new uber sexual maleexudes confidence and leadership. He is masculine, stylish and embraces grooming(thankfully). I came across a recent study conducted by Kelton Research andsponsored by Procter and Gamble that reinforces this fact. More than 600 menwere surveyed and the results showed that men value their personal style andappearance without sacrificing their masculinity.

No Need to Feel Self-Conscious About Your Stash of Products

Men may try to act casual when it comes to personal upkeep but the truth is nearlytwo out of three of the men surveyed not only own a variety of grooming products,

but use them consistently. More interestingly, about 98% of these product savvymen have no qualms about strolling into a store to buy a grooming related product.

Now thats what I like to hear!!

The Two Easiest and Most Important Things a Guy Can Do

While women may focus their beauty efforts on makeup, about 70% of the mensurveyed say a great hair style goes hand in hand with white teeth as the top two

most important facial features. And both of these grooming must dos take littleeffort and have a huge impact.

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Contrary to many reports that men's grooming is a major boom sector a

recent report indicates that British men are more interested in keeping the

contents of their bathroom cabinets down to a minimum. Simon Pitman

reports.According to the Mintel report finds that British men are continuing to subscribe tothe age old adage that 'less is more', when it comes to personal grooming. Today,

just one in five or 19 per cent of men are enthusiastic about toiletries and use theseproducts to improve their appearance, so fitting the much publicised 'Metrosexual'bill.

In fact, the report says that 43 per cent of men are far more likely to be part of the'Retrosexual' movement, turning their backs on the plethora of men's toiletries,opting instead for the bare minimum of products and a basic routine.

For many men, speed is clearly of the essence as 55 per cent of those questionedsaid they spend under 15 minutes in the bathroom showering and grooming, with a27 per cent nipping in and out in under 10 minutes.

"For more than a decade, the industry has been predicting strong growth for men's

grooming products, based on the premise that men are taking greater care over

their personal appearance,"said James McCoy, senior market analyst atMintel. "The reality is that the significant 685 million market has grown by amore modest 20 per cent over the past five years, as men are only tentatively

embracing a wider range of products formerly associated with women."Grooming is for cleanliness and hygiene

On the whole, the majority of men, some 53 per cent, view their grooming routinemerely as a way of maintaining good personal hygiene and 42 per cent simplywant to feel fresh and clean. On top of this 38 per cent claim to use only the bareminimum of products.

"Maintaining good personal hygiene and feeling fresh and clean are the two

central planks of men's grooming routine. In contrast to women, men are more

likely to opt for more practical and functional products rather than products forthe sake of pampering. This suggests that, for men, 'it works' rather than 'because

you're worth it' is likely to hit the right emotional buttons,"said James McCoy.

Study says that, men seem very unconcerned about being overly hairy. Just 16 percent say that they are concerned about bushy eyebrows or excessive nose and ear

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hair and a mere 4 per cent worry about excessive body hair - suggesting thattargeting male hair removal products would be a very small market indeed.

Too much like hard work

Shaving comes out on top, as the activity that men are most likely to find a chore,with some 40 per cent feeling this way. The next most boring activity is trimmingnails, with 20 per cent unenthusiastically reaching for the clippers.

Men find shaving more of a chore than any other part of their grooming routine, asit can be time-consuming and leave skin feeling sore and dry. Younger men aremost likely to dislike shaving, probably because they are starting to incorporatedaily shaving into their routine.

Although the age of the 'Metro sexual' has been proclaimed with great fanfare, thislatest Mintel report has reason to suggest that a new, more dandified era whereby

men have the potential to spend as much on cosmetic and personal care products isstill a long way from becoming a reality. And with the UK often acting as a testingground for many of the leading cosmetic companies in Europe, the report's findingsare set to be given careful consideration.

At the end of last year the easy group launched a range of 'minimalist' style menstoiletries, designed to keep costs and fuss down to a minimum. If the Mintel reportfindings are correct then product launches of this kind could well prove to be theway forward.

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Indian women-beauty conscious

The lust for leading a better life and the opportunities provided by money and exposure

to the media worldwide have together opened the possibilities forthe Indianwomen to adopt a life style which includes money, glamour, fame and

beauty as far as possible.Several reasons have been forwarded by the social scientists for this kind of

consciousness towards life style in general and fashion in particular. The rising

income leads amongst the middle classin the most important reason. A recent trend

amongst women, unfortunately with its dysfunctional consequents in an over

emphasis on physical grooming and slimming to the extent of torturing oneself just

for the sake of misplace notions of beauty imported from the West. The craze tolook beautiful amongst women with no consideration for the inner beauty has

become tradition and beauty parlors have been mushrooming throughout the

country.

Just as men go to a bar today to relax and shed away stress and fatigue of the day

long work, women go to beauty parlors or kitty parties to forget their family and

career tensions. While it may not be possible for a large majority

of Indian women as yet to get together at clubs or bars, alternatives are found in

kitty parties and card parties where they vie with each other or create better andmore superior food items and to get social prominence within the group to which

they belong. Similarly to competition for beauty is much more visible at family

functions like wedding, festivals and major parties. Even middle class families,

now in a flux of economic and cultural change, follow the examples of the rich in

marriage and other celebrations. Thousands of rupees could be neatly spent in

grooming the bride and other members

The Indian women has suddenly stumbled upon concepts of high level

materialism,personality grooming to improve one's career or life style, individualfreedom to everyone, having fun and enjoyment through travel, eating out,shopping and indulging in celebrity gossip, watching celebrity life styles, seeingTV serial and films on cable networks or videos. Her attitudes change haveaffected India's culture to the extent that she has a major say in whom she willmarry, assertive presence in family and career matters and knowledge about theworld at large which is quaint as it is wonderful.

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PRIMARY DATA ANALYSIS

Analysis of data-

The questionnaire once filled were fed into an excel sheet for the purpose of

tabulation. With the help of several graphical representations the data is analyzed

for finding out the answers to the questions asked in the objectives.

Each and every question is analyzed one by one below-

ANNUAL INCOME

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Inference-

The above pie chart shows the annual family income of the consumers interviewed.

A large part of the population i.e. 75% people have their family income within 1 to

5 lakhs. 20% have their family income within 5-10 lakhs. And 5% people have

their family income above 10 lakhs. The fact has to be noted that the sample

contains only students who do not have their own income, therefore we have asked

for their family income.

LEVEL OF AWARENESS

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Inference-

Maximum people i.e. 70% of the sample size said that they have seen or heard

about the Philips personal care products. While 30% havent seen them. This

shows that the level of awareness is quite well.

PLACES WHERE PEOPLE HAVE SEEN THESE PRODUCTS

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Inference-

Out of the people who are aware of these products, 50% people said that they have

seen them in shopping malls. 18% said that they have seen them in Shoppers Stop,

17% in Croma, 15% in others shops or at their friends place.

PREFERED PRICE RANGE (HAIR DRYERS)

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Inference-

Since the sample consists of students, it is quite obvious to find that the preferred

price range is the lowest range. In case of hair dryers 48% people said that they

would prefer to buy within the range of 600-1000 INR, while 34% people want to

buy them in the range of 1000-1500 INR, and about 18% people want to buy in the

range of 2000-2500 INR.

PREFERED PRICE RANGE ( EPILATORS )

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Inference-

A similarity has been noticed in the preference of the price range in case of

epilators. 48% people would prefer the lowest price range of 2000 INR, 34%

would prefer the next lowest range of 4000 INR and the rest 18% people would

prefer the range of 5000 INR.

PREFERED PRICE RANGE (ELECTRONIC SHAVERS)

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Inference-

In the case of electronic shavers most of the people i.e. 44% people preferred the

lowest price range of 800-1500 INR. About 28% people preferred the second

lowest price range of 1500-2500 INR. 13% people preferred the price range of

2500-5500 INR, 7% preferred 3500-5500 INR and 8% people preferred 5500-8000

INR.

PREFERED FEATURES IN VARIOUS CATEGORIES

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Inference-

Most preferred feature is light weight constituting 35% of the people. 27% people

preferred battery operated, 18% preferred electricity operated and 5% people

preferred both battery and electricity operated. In case of epilators and shavers

15% people have preferred that it should be usable under water.

COMPETITORS

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Inference-

When we asked them about our competitors products most of the people, about

40% said that they have no idea that which other companies have these kind of

products. 26% people said that they have heard about Procter and gambles

shavers. 20% have heard about epilators and shavers from Braun. While 14%

people have seen some of the local or China made products.

Interpretation:

It is understood that the users of Philips products are quite satisfied with the

Brand image of Philips and with its pricing strategies, but dissatisfied with the

Varieties.

Chapter 4

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Conclusion & Recommendation

CONCLUSION

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From the findings of this survey we can say that there is a huge market out there

for these products. The youth of today are willing to buy them not because these

products are mere luxury but because they are more of necessity nowadays. In our

busy schedule and the urge to look good every day, we cannot go to parlors and

saloons every time. There are both time and money constraints. But we candefinitely spend on these products to groom ourselves for a new and fresh look

daily.

It was also seen that the most preferred price range is the lowest range and the

places they wanted to buy are malls and electronic shops for boys; and cosmetic

shops, beauty salons, and malls for girls.

It is also relevant form the study that as most of the people are unaware of our

other competitors, there is huge scope for our products as Philips is a big brandname.

RECOMMENDATIONS

Some of the things which could be considered-

1. Advertising through networking sites

Nowadays the youth is always connected through the networking sites. Theyalways keep checking their updates through their mobile phones. So if weare targeting the youth, we should definitely advertise these productsthrough the popular social networking sites like facebook, twitter, orkut etc.

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2. E-shopping

The notion that Indian shoppers are not satisfied till they touch and feel the

product before buying is changing rapidly. Web sites like Ebay arebecoming popular among the masses as they have even started advertisingon the television. When people have started making different payments,

booking movie tickets, booking train and flight tickets online than why notshopping? Everything is just a click away and its much easier too.

3. Finding a market in small towns

Mall and multiplex culture has caught the imagination of the countryssmaller cities like Kanpur, Ahmedabad, Indore, Agra, Varodara, Surat etc,which in turn has been powered by increasing purchasing power of Indiasmiddle-class population. India, today has as many as 200 malls spreadacross large and small cities. Another 700 are expected to come up soon, ofwhich 40% will be in smaller cities.Indian middle-class consists of about 85 million households out of whichonly 25 million live in metros. The rest 55 million resides in small townsand villages. And their purchasing power is increasing with increase ineducation and industrialization. But they have comparatively less options to

spend their money.

4. Discount for Her & Him

A unique discount scheme for couples could be introduced saying discountfor her and him. Philips can give discount on shavers and epilators if theyare bought together. This will also promote both the products.

5. More of shaving and grooming products should be placed in electronic

shops and malls as more of boys prefer to buy in these places.

6. More of hair and beauty products should be placed in cosmetic shops and

beauty salons as girls prefer to buy in these places.

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BibliographyThe above data is collected from the following sources:

Internet

www.business-standard.com

http://www.rajputbrotherhood.com/knowledge-hub/essay/an-essay-on-indian-

women-and-their-life-style.html

http://www.cosmeticsdesign.com/Products-Markets/Less-is-more-for-British-

mens-grooming-routine

http://www.fashionproducts.com/fashion-apparel-overview.html

www.wikipedia.org

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http://www.qrs.in/philipshp6483-p-3345.html

http://mensfashion.about.com/od/groomingface/a/CrestStudy.htm

http://www.panasonic.com/about/overview.asp

http://www.linkedin.com/companies/b.braun

Book

Philip Kotler,Marketing Management A South Asian Perspective, Thirteenth

Edition, Pearson Education Limited

Wheelen & Hunger, Concepts in Strategic Management and Business Policy,

Ninth Edition, Pearson Education Limited

Naresh K. Malhotra , Market Research, 5th edition.

Indian journal of marketing, volume 40, number-5, may 2010.

Marketing Mastermind by ICFAI, may 2010.

ANEXURE

QUESTIONNAIRE

1. Have you heard about the personal care products by Philips- shavers,curlers, epilators, and hair dryers?

Yes No

2. Where have you seen them?

Croma

Shoppers stop

Malls

Others..pleasespecify

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3. Have you used any of them?

Yes No

4. Would u like to use them?

Yes No

5. Where would you like to buy them?

Malls

Electronic shops

Cosmetic shops

Beauty saloons

Others .. please specify.

6. Which price range would you like to buy them?

Hair dryers- Epilators- Shavers-600 1000 2000 800-1500

1000- 1500 4000 1500-2500

2000-2500 5000 2500-3500

3500-5500

5500-8000

7. What is your annual family income?

1 lac- 5 lac

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5 lac - 10 lac

10 lac 20 lac

20 lac & above

8. Which features would you like in them?

Light weight

battery operated

electricity operated

usable under water

others .. please specify