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MidSweden Style Magasine (English)

Mar 25, 2016

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Magasine presenting MidSweden ( Jämtland & Västernorrland) and participating companies during the SACC e-days in Chicago 2007
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Page 1: MidSweden Style Magasine (English)

MidSwedenmagazine

Style TM

www.midswedenstyle.com

" Probablythe bestregion inthe world"

Page 2: MidSweden Style Magasine (English)

Inibiz AB Fritzhem

sgatan 1B, SE-832 43 Frösön, Sweden Tel: +46 63-15 75 00 Fax: +46 63-15 75 20 e-m

ail: [email protected]

Table of contents03 Mid Sweden Style

04 Welcome to Västernorrland

06 Welcome to Jämtland

09 VTC

10 Syre Advertising

11 Mid Sweden Chamber of Commerce

13 County Council of Jamtland

15 Begriplig

17 Ecobelt of Scandinavia

28 Inibiz

Page 3: MidSweden Style Magasine (English)

Welcome to Mid Sweden,one of the best regions inthe world!

More and more companies are recognizing theadvantages of establishing business operations in ourregion. Our strategic location at the heart ofScandinavia is just one reason. Another is our longindustrial tradition in forestry and mechanical andchemical engineering, in the form of companies likeSCA, Metso Paper, Hägglunds Drives, Akzo Nobel, andKubal.

We are a leader in the forest products industry, withcompanies like Norrskog, Jämtlamell, and ACB Laminatcontributing to Sweden’s trade balance in this crucialsector. We have assumed a leadership role in fiberscience thanks to specialist knowledge at Mid SwedenUniversity, which also offers expertise in digital services,e-government and media technology.

We are the biofuel region – leading the world intobiofuel. Sweden will be self-sufficient in transport fuelsby 2020 and already exports ethanol technology.

Tourism is another future-oriented industry, and accountsfor an annual turnover of some 570 million dollars, withover 15 million guest nights. Our region benefits fromtourism expertise at the European Tourism ResearchInstitute and the ecotechnology program at Mid SwedenUniversity.

Yet more advantages of our region include the ability tocombine successful business with a high quality of life, a

safe living environment, a richly varied landscape, andan endless supply of cultural and sporting activities.

Investments worth many millions of dollars are beingmade every year in our region in numerous businesssectors. We have good infrastructure and expandingworld-class companies.

If you want to establish yourselves in the Europeanmarket our region is the best place for you. Here youcan find modern office premises, highly educatedemployees, and the opportunity to collaborate with othercompanies in the region to achieve synergy effects. Wehave a university (Mid Sweden University) that graduatesstudents with a world-class education each year.

Mid Sweden Style is the shared brand of the businesssector in the counties of Jämtland and Västernorrland. Itsaim is to initiate, coordinate, and market the best wehave to offer to the global market, and create businessopportunities in both directions, to and from our region.In total we have a population of approximately 400,000creative individuals.

Mid Sweden Style is an initiative by Inibiz and theMid Sweden Chamber of Commerce.Mid Sweden Style is supported by a large number ofprivate companies and public organizations.

Welcome to Mid Sweden.

LARS LING TORBJÖRN RINZEN DICK JANSSON

Project Manager Founder and Deputy CEO President Mid Sweden Style Inibiz AB Mid Sweden Chamber of Commerce

Page 4: MidSweden Style Magasine (English)

Västernorrland is a county of opportunity and diversity, situated in the heart of Sweden and the center of the Nordicregion. It offers an unbeatable combination of options, including both natural and cultural experiences, wild rivers, anextraordinary coastline, dynamic city life and a spectacular countryside.

Västernorrland is also a county with a strong and stable commercial sector that producessome of the best goods and services in the country. The environmental engineering sectorhas developed a strong regional base in Västernorrland, partly due to our industrial historyand our efficient, flexible adaptation to increasing market demands.

With a high net export value per employee–among the highest in Sweden–the county helpscreate good conditions for personal and commercial growth. A long history of exportcompanies sets the stage for international trade in Västernorrland. One link of this tradegoes through Exportcentrum, the county’s collaborative center for internationalization in business.

Welcome to Västernorrland, the county of opportunities!

Welcome to Västernorrland

Gerhard LarssonCounty Governor

ALWAYS IN GOOD COMPANY.Sundsvall Street Festival.Photo: Örjan Leek

Page 5: MidSweden Style Magasine (English)

FIND YOUR OWN PERSONAL PARADISE.The High Coast World Heritage.Photo: Kjell Ljungström

WITH GROWTH IN MIND.The base industries of forestry and pulp.Photo: Michael Engman

SET SAIL IN A SEA OF POSSIBILITIES.Photo:John Granbo

QUENCH YOUR THIRST IN ACULTURAL TREASURE TROVE.Photo: Michael Engman

Page 6: MidSweden Style Magasine (English)

Jämtland is located in the middle of Sweden. It consists mostly of forests, mountains andlakes. The landscape is clean, open and beautiful. But there is also the city life inÖstersund with coffee houses, cultural choices and university.

Tourism has been well developed for 100 years. One of the strategies for the county is toarrange big events and competitions. The 2007 Alpine World Ski Championships wasarranged in Åre and the preparations for the next World Championship, the 2008Biathlon WC in Östersund has started. Besides tourism there are other big industrialtrades such as forest, timber and outdoor equipments.

The county offers a lifestyle that attracts many people. Many people from the rest ofSweden and other parts of Europe are living in Jämtland.

Welcome to Jämtland

Maggi MikaelssonCounty Governor

SMALL GAME HUNTING IN THE MOUNTAINSHunting is an appreciated occurrence that bringsgreat joy to the inhabitants as well as to the tourists. Photo: Marie Birkl.

Page 7: MidSweden Style Magasine (English)

THE THAI PAVILION IN THE MIDDLE OF SWEDENJamtland County has a well developed cooperationwith Thailand.Photo: Fredrik Herrlander..

OUTDOOR EQUIPMENT TO ALLThe increasing tourism gives us different kinds ofindustries like producers of tents, skis, clothes and asthe picture shows – snow cannons. Photo: Marie Birkl.

THE FOREST INDUSTRY EXPANDSThe forest is a large resource in the county andit means a lot for the forest industry, the outdoorlife and the public health among other things.Photo: Marie Birkl

SKIING AND TOURISMTourism is the largest business in the county. Thisimplies additional contributions, companies andpeople moving in from other parts of the country.Photo: Marie Birkl.

Page 8: MidSweden Style Magasine (English)

Entrepreneur of the year

Johan Eriksson was named Jämtland County Entrepreneur of theYear in 2006. The award was granted for his expansiveleadership on his family farm, Dille, in northern Sweden. Onepart of the prize was a trip to E-Days in Chicago.

Johan is the fifth generation to run the farm, and he has built up arichly varied business that produces horse fodder, represents JohnDeere in Jämtland, runs a training center in conservation andforest management, and owns Hackås Precisionsgjuteri, acompany that manufactures thin-walled aluminum goods in shortseries for the automotive, telecom, defense, medical, andinstrument industries. Precicast in Canada is a part owner.

The company has export experience with Japan, and Johan looksforward to American business contacts. “Our casting skills shouldbe of great interest in the U.S. Chances are that we can findbusiness opportunities in the agricultural sector for import toSweden as well.”

www.dille.sewww.hackasprecisionsgjuteri.se [email protected]

Quality products ofmerino woolWe manufacture top-quality products of the finest merino wool.Terry knitting optimizes the moisture-repellent, warming propertiesof the wool and results in soft, durable, airy socks.

Our products are designed, tested and manufactured under ourown brand in Jämtland County in northern Sweden.

A few examples:Stina’s breast warmersBreast warmers of soft merino wool for nursing women.Thin knee socksExtra long, look great with skirts!The foot is solid colored, the ankle striped.“Sheephead” headbandWarm, cozy, and attractive, made from merino wool.

The product range also includes popular children’s socks withanti-slip soles and fun patterns.

Our philosophy:We manufacture and sell quality wool products, mainly hand-crafted. With only small-scale production, we create genuineproducts with heart, which keep our customers coming back.

www.ulleri.see-store: http://jamttrika2.e-butik.se/[email protected]

Winning product seeksU.S. partnerPivario is a world leader in electronically controlled transmissionsfor vehicles that work with extremely varying loads–such assnowmobiles, ATVs, lawn and garden machines, and golf cars.Our solutions will be available in the U.S. in 2007.

Pivario technology has every chance of creating newopportunities for sales and conquering market shares. We canmake vehicles stronger and more environmental.

Founded in 2004, Pivario is owned by a consortium with strongties to the snow-rich Jämtland County in northern Sweden.

All of Pivario’s expertise is in-house–from marketing and sales, todesign, production, and testing. Short time to market is ourhallmark.

Pivario has no export experience and is searching for a U.S.partner with a suitable structure and an efficient organization.

[email protected]

Breakthrough in the U.S.for AscendoAscendo System is a software company from Östersund whoseproducts include solutions for web-based authorization processingof supplier invoices.

The company’s lead product–Ascendo Invoice–is a system for theelectronic processing of supplier invoices. Users of the systemsave time and money. The system is also flexible and offers highreliability throughout the workflow.

Ascendo Invoice is based on the very latest web technology, as isthe Ascendo Purchase purchasing module, which electronicallyintegrates the entire process from purchase orders to payments.Other new products to be launched this year include solutions forcontract handling and general document archiving.

Ascendo’s products are highly suitable for an international market.

Ascendo’s first installation in the U.S. includes some ten units, andthe details of the first delivery are being arranged in April.

[email protected]

Page 9: MidSweden Style Magasine (English)

science park in Östersund!

Östersund becomes centre ofvehicle technology! VTC develops a science park close to Mid Sweden University in Östersund:

• Business Incubator

• Educational facilities

• Workshops for prototype manufacturing

Mid Sweden University starts

gramme in Vehicle Technology

In September 2007, the unique two-year

programme starts in Östersund.

This commitment from Mid Sweden

University is a key factor in the future

growth of Mid Sweden!

The legacy of the Swedish

Armed Forces

Up until its closing in 2004, the Swedish Army

Technical College was the main source of

competence within vehicle technology in the

Mid Sweden Region.

In June 2005, the community Vehicle Technical

Centre Östersund Mid Sweden (VTC) was

started. The aim is to ensure the future supply

of competent people and access to resources

for education, test and development within

vehicle technology in the region.

VTC creates a

Value where business and research meet! • www.vtc.se

Page 10: MidSweden Style Magasine (English)
Page 11: MidSweden Style Magasine (English)
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From conceptto commerceUtvecklingssmedjan pursues projects from the conceptualizationphase until the product is on store shelves.

“There are many innovators, but few entrepreneurs,” says ToreSahlin, the company’s highly experienced owner.

When someone comes to Tore with an idea, he puts together theideal development team. Project managers are recruited from allprofessions–manufacturers, designers, product developers, andfinanciers.

Companies are full of employees with great ideas, says Tore, butemployers rarely have the time or understanding to test theirfeasibility. This is where Utvecklingssmedjan comes in.

Utvecklingssmedjan can also lend a hand when businesses gothrough a generation shift. The company has a network ofpersonal contacts representing an exclusive link between Swedishcommerce and the manufacturing industry in fast-growing China.

“We can serve as a link for Swedish companies that want toreach out to the world,” Tore concludes.

[email protected]

See better withVisualeyesVisualeyes is a company that aims to revolutionize the market forextra lights in the automotive industry.

“Our first product is a patented invention that offers somethingentirely new to the industry,” explains Lars Ericson, CEO ofVisualeyes. “In addition to Sweden we’ve applied for patentsworldwide.”

Visualeyes will offer a broad portfolio of in-house developedproducts that promote traffic safety, the environment, and drivingenjoyment.

Some components will be made in China, and assembly will alsobe done there. The product will be launched at the big car showsin the fall of 2007. Visualeyes is attending E-Days in Chicago toestablish a platform for future sales in North America.

“In addition to the superb concept, we will base our marketing onScandinavian design and Swedish safety,” Ericson says. “So farthe company has been funded by local venture capitalists butprior to the production start we will be offering a new shareissue.”

[email protected]

“My global team has really benefited from the trainingyou gave us on inter-cultural team work. Thank you fortraveling around the world for us and giving valuable insightsinto why we behave as we do and how others see us…”

GUNILLA BEARD

Service Delivery ManagerTetra Pak

The Expert in US-SwedishIntercultural Relationships

Do you need help with yourSwedish–American contacts?

UNDER THE LEADERSHIP of company CEO Kerstin Brandelius, BJ Utbildning has workedin the field of international contacts since 1998. At first this was by living in Madison,Mississippi and operating the business there in order to learn about American business andtraining culture. Another purpose was to build up a network of training and business contacts.

The company has worked with international commissions forthe Municipality of Sollefteå and the Västernorrland CountyAdministrative Board.

WHAT CAN BJ UTBILDNING OFFER YOU?• Planning and organization of training and business contacts.• Project management of contact missions.• Coordination of meetings, study visits, etc.• Evaluation and follow-up.

BJ Utbildning works together with such colleaguesas Cross Cultural Coach Christina Robinowitz.

“The success of our educational and business program was a direct result of Kerstin’s outstanding organizational abilitiesdiplomatic skills and leadership capabilities.”

C. NEAL JOHNSON, PHD, JDInternational Business Consultant

CEO KERSTIN

BRANDELIUS -JOHANSSON

[email protected]

Christina Johansson Robinowitz, M.A., President ofThe Cross-Cultural Coach Intercultural Services, isan intercultural consultant, coach and trainer. She isco-author of Modern-Day Vikings: A Practical Guideto Interacting with the Swedes.

The Cross-Cultural Coach helps companies andorganizations become more effective by improvingintercultural understanding and communication.

The Cross-Cultural Coach will help you:• Understand how Swedish & US cultural values

and beliefs affect business relationships.• Optimize US-Swedish Business Interactions• Avoid Costly Marketing Mistakes• Build effective international teams.

[email protected]

Page 13: MidSweden Style Magasine (English)

“There is much moreto the county of

Jämtland than can bedescribed in a few

words in a small ad.”

Page 14: MidSweden Style Magasine (English)

Postcard from

Mid Sweden

MID SWEDEN OFFERS MANYENCOUNTERS BETWEEN DRAMATICMOUNTAINS AND CALM WATERS. www.midswedenstyle.com

Page 15: MidSweden Style Magasine (English)

DIFFERENT COUNTRIES have different cultures and valuesystems, and knowledge is the best route to success in bothbusiness and social life.

BEGRIPLIG IS A RAPIDLY GROWING communications agencyin the town of Östersund that has trained more than 4,000individuals in its popular “mingle schools.”

BEFORE YOU START doing business with Swedes, why notlearn how Swedes behave in business and social life?

• ARE YOU INTERESTED in finding out how to interactsuccessfully with Swedes?

INGELA NILSSON | Communications Consultantwww.mingelskolan.se | +46 63 10 15 00

Storgatan 8 | SE-881 31 Östersund | SWEDEN | Tel. +46 (0)63 14 14 90 | ÅRE | ÖSTERSUND

Why do Swedes tell you abouttheir digestive problems whenyou ask them how they are?

Page 16: MidSweden Style Magasine (English)

COMPANY PROFILE - BACKGROUNDBotnia Production was established in 1995. The company wasa spin-off from ABB Railcar when they closed down theirproduction of rail car equipment in Örnsköldsvik, Sweden.Botnia Production acquired ABB Railcar AB's fully equippedworkshop with modern machine tools for thin and medium thickmetal sheet manufacturing. Botnia Production also employedthe key personnel from ABB Railcar, employees with extensiveknowledge and experience in the rail industry.

BUSINESS IDEA Botnia Production shall by superior competence in marketing,design, production and after marketing be an attractiveindustrial partner for long term co-operation.

Botnia Production shall meet the customers’ expected require-ment for quality and delivery security.

Botnia Production shall base its operation on own develo-ped/acquired products and components based on thin andthick metal sheets as well as assembly inclusive associatedlogistics.

[email protected]

Page 17: MidSweden Style Magasine (English)

THE SWEDISH ASSOCIATIONOF LOCAL AUTHORITIES ANDREGIONS JÄMTLAND COUNTY

THE ECO BELT OF SCANDINAVIA is an interregional cooperation between the areas ofTrøndelag (Norway), and Jämtland and Härjedalen (Sweden). In the Eco Belt ofScandinavia there is great commitment to a sustainable environmental approach.The emission of greenhouse gases has fallen sharply. Biofuels are increasinglybecoming the heating fuel of choice, and sales of eco-cars have now surpassedSUV sales.

THE LOCAL ENVIRONMENT reveals clear signs of this commitment to sustainabledevelopment. Over 95 percent of the water in our lakes and rivers can be drunkwithout requiring purification, and 50 percent of our arable land is under organiccultivation.

THESE SUCCESSES in the Eco Belt of Scandinavia are based on a long tradition ofcooperation across county and national borders. One key factor has been well-developed collaboration between the public and private sectors.

WE HAVE FOCUSED for a long time on sustainable development in general andenvironmental management in particular. Today half of all the employees in thisregion work for companies or organizations that have introduced environmentalmanagement systems.

ENVIRONMENTAL MANAGEMENT systems have been an important driver of industrialdevelopment. Swedish environmental legislation, strict environmental demands inthe procurement process, and a generally high level of environmental awarenesshave raised local companies in most sectors to the highest international level interms of their in-house environmental performance and new environmentaltechnology.

The Eco Belt of Scandinavia – a leader in sustainable development

Page 18: MidSweden Style Magasine (English)

Lasse Bäckvall, CEO of the Norrlandspojkarna realty company,which has real estate holdings in the Swedish city of Sundsvall, isin Chicago to observe and learn.

“We develop real estate and I’m curious about whether we canfind inspiration and good ideas in the big shopping malls here,”he explains.

Like all realty companies, Norrlandspojkarna buys and improvesproperties, but another of its ambition is to transform and surprise.Unconventional approaches make everyday life more enjoyable,and the company’s starting point is always to say “Why not?”rather than “Why?”

“In an industry where the product in essence consists of four wallsand a roof, you have to dare to be different,” Lasse Bäckvall says.“That’s how you create stores and workplaces that stimulategrowth and success. You’ll never become number one byfollowing in other people’s footsteps.”

[email protected]

American shopping malls–something for Sweden?

The Federation of Private Enterprises, Företagarna, is

Sweden’s only organization for individuals who start, own,

and operate businesses. With more than 300 local branches

we are a nation-wide organization with meeting places and

networks in every Swedish municipality. We represent

Sweden’s entrepreneurs and help influence public opinion by

talking with decision-makers at the local, regional, national,

and European Union levels. We create forums and meeting

places for entrepreneurs both in Sweden and abroad. We also

develop and supply a range of services to our members to

help make their day-to-day business operations easier.

Sweden’s biggestprivate enterprise

organization

ÅSA BERGSTRÖM-SCHAHINE.REGIONAL DIRECTOR. FÖRETAGARNA IN JÄMTLAND HÄRJEDALEN.

[email protected]. WWW.FORETAGARNA.SE

Lars LingDirector InternationalBusiness Developmenttel. +46 63 15 75 [email protected]

Torbjörn RinzénFounder and Deputy CEO tel. +46 63 15 75 [email protected]

How far you go depends on the resources you have behind you.

Inibiz is a consulting company with international ambitions. Our goal is to help ourcustomers to develop their companies and organizations so they achieve sustainable growth.

We help:• early-stage business concepts that need mentors • startups looking for investors with both expertise and capital • companies that want to expand and find new markets • companies that want to find new products to add to their portfolio • companies looking for additional funding for their existing operations • companies for sale to find new owners with the right requirements and ambitions• venture capitalists looking for new investments.

Part of our business concept is to help companies that want to get their products andservices established in the international market. We do this by identifying and adding theright knowledge, expertise, and capital in a complete solution.

Right now we are focusing on Swedish companies that want to get established in the U.S.market and American companies that want to get established in the European market. Inibizworks with a large international network of professional service providers, and has its ownextensive network of international investors.

Would you like to find out more? Contact us or read more at www.inibiz.se

Page 19: MidSweden Style Magasine (English)

Experiencethe moose hunt

in northernSweden!

Experiencethe moose hunt

in northernSweden!

GO MOOSE HUNTING in the daytimeand relax with superb food in theevenings at the Manor House of GålsjöBruk, a historic ironworks village from1703 that is now a privately ownedconference facility.

WE OFFER an exclusive moose hunt for amaximum of ten hunters per week, in theweeks starting on September 3, 10 and17, and October 10, 15 and 22, 2007.The hunt is held 15 minutes by car fromGålsjö Bruk.

Price example:5 days moose hunting. 7 nights at GålsjöBruk with full board (American plan). Transport to and from the hunt. Pick-upand drop-off at Kramfors Airport.

Price per person in a twin-bedded room:

4,800 US dollars.Air tickets are not included in the price.

[email protected]

Page 20: MidSweden Style Magasine (English)

Postcard from

Mid Sweden

LUXURY UNDERFLOOR HEATING.HIGH-TECH EXPERTISE IS LEADING INDUSTRYIN MID SWEDEN TO NEW HEIGHTS.Photo: Michael Engman www.midswedenstyle.com

Page 21: MidSweden Style Magasine (English)

Traditional rustic Swedishfences for the American market?Sweden’s number one supplier of rustic fences, Jämtgärsgård, hasset its sights on the US market.

A gärdsgård fence gives a classic rustic touch to a property, like theperfect frame complements a work of art. These fences areenvironmentally friendly and maintenance free–requiring neithertoxic chemicals nor any care. They simply grow more beautiful overthe years. A gärdsgård fence adds that special something to roundoff any country setting. The material is slow-growing spruce, about 100 years old and verycompact, ensuring a sturdy fence.

Jämtgärsgård stands for the very highest quality, using only selecttimber from the forests of Jämtland County in Sweden. The ends ofthe poles are burned to ensure extra resistance to the elements,according to age-old Swedish tradition.

[email protected]

Page 22: MidSweden Style Magasine (English)

Swedish storytelling for astronger brand

&American companies with Swedish roots can enhance theirbrand and gain a sharper competitive edge by bringingSwedish folktales and sayings to life, both within the companyand in customer contacts.I call it storytelling with true cultural heritage.

My Swedish folktale performances are a stirring, exoticexperience that you can take advantage of when promoting yourbusiness. I also offer my services to U.S. clubs, organizationsand churches that want to offer their members captivatingSwedish storytelling.

I have given performances in all corners of the country full-timesince 1998. My first “export” experience came in 2001, whenthe ICEHOTEL in Jukkasjärvi asked me to give performances inEnglish to international audiences.

A taste of Swedish folklore will make your conference anexperience to remember. In agreement with you, I can weavea tale that leads the audience into the theme of the conference.I also provide rhetoric training to give participants a tool toconvey their message more effectively.

www.berattamera.se | [email protected]

The Premicare company in Sundsvall has developed a web-basedlogistics portal called QualSys. This all-in-one solution will make itpossible to deliver patient records, appointment scheduling,quality systems, invoicing, and customer/employee satisfactionanalyses. The most developed of these to date is the customersatisfaction measurement system. The system has been developedin close cooperation with Västernorrland County Council, whereseveral installations are in operation. Two physicians, PatrikWreeby and Tobias Jonsson, are behind the portal development.

“Americans are extremely good at packaging, marketing andselling this type of product,” Wreeby says. “I’m looking forwardto gathering ideas and inspiration for a possible future market.”

Premicare has 40 employees. It also offers primary health care,industrial health services, and dental services.

[email protected]

Wanted: U.S. partner for customersatisfaction measurement software

PhotographerMichael EngmanMy name is Michael Engman. I was born in Stockholm but havelived in Sollefteå since 1994.

I work mainly with commercial and documentary photography.

I have been selected as Photographer of the Year in northernSweden three times–in 1999, 2000 and 2005.

[email protected]

Page 23: MidSweden Style Magasine (English)

Negotiate SuccessImprove your skills and self-confidence inbusiness negotiations to make a lasting impacton your business relations through our two dayseminars in professional business negotiations!

Let my experience from international businessnegotiations work for you! Learn to master theSeven Dynamic Principles© of thenegotiating process!

The objective is simple:

Your business gets more profitablewith immediate effect!

[email protected] | www.msimonsson.com

Förhandla Framgång®

A smorgasbord ofopportunities from

MidSweden

www.almi.se www.euroinfo.se www.swedishtrade.se www.midchamber.se www.y.lst.se

Gramma is an enjoyable team game forall ages. The game is largely based onteamwork but individual imagination andcreativity are also needed to win. Usingcue words, players have to performcharades, draw things, guess things,take part in head-to-heads, answergrammatical and vocabulary questions.Every player is actively involved in thegame and co-operation is important.

Gramma quickly encourages a betterunderstanding of the English language. Itextends vocabulary, develops a feel forthe language and improvescommunicative skills—all through the funof playing an absorbing educationalgame using words and word classes.

Ydala i Ö-vik AB, Swedenwww.ydala.com

Gramma is fun. It is stimulating.

It is exciting. And it is instructive!

Page 24: MidSweden Style Magasine (English)

ReCreation Business Club is a new business club for men andwomen in Östersund, Sweden. The plan is to increase themembership and then open branches in more Swedish towns. Theaim is to help members expand their networks and thereby theirchances of doing business in other locations.

RCBC is investing in an active presence at E-Days in order to gainnew ideas, learn from other people’s experiences, and makeinternational contacts.

“Americans are the best in the world at successfully operating thekind of club we want to establish throughout Sweden, and we’regoing over to the States to see and learn,” says the CEO ofRCBC, Tina Segerström. “I’d like to make contact with at least oneAmerican business club interested in collaborating with us, andobtain some kind of documentation of that interest. To me this tripis a chance to gather ideas, visions, and impressions.”

With its combination of enjoyable activities, lectures, and otherevents, RCBC in Östersund has attracted a growing number ofpeople who want to have fun and expand their contact networksso that in the long run they can do more and better business.

[email protected]

Is there anyone who wants to share the business risk of a launchin the U.S. or buy the rights to the products?Mikael Östling is a developer of his own product ideas and thoseof other people. He’s come to Chicago with high hopes and anopen mind.“I’ve brought with me three products that are all on their way tomarket but within slightly different time frames. The products aredesigned for the U.S. market and I’d like to get Americanreactions to my thoughts about how to proceed. Products that areright on target in Sweden are not necessarily good from anAmerican perspective–and vice versa.”

Mikael, whose father is an established inventor, owns andoperates Hipe Innovation. About a year ago Mikael visited southern Mississippi to sell aunique kind of house to the areas hit by Hurricane Katrina. Theproject attracted considerable interest but patenting difficultiesunfortunately put an end to that particular idea.

[email protected]

Have fun and earnmoney too!

Three products for sale

With its Abstream Package, the Absoft company in Östersundoffers the simplest solution for presenting videos online.

“Abstream makes it easy for any company that uses the Internet inits customer relations to introduce services similar to those offeredby YouTube,” comments Lars-Göran Nilsson, who is representingAbsoft during E-Days in Chicago. “With the best product on themarket and a complete platform for this strong trend in the Internetworld right now, Absoft aims to compete with global companieslike Adobe and Microsoft. We are starting by studying the currentmarket situation in the States, but in the near future we would liketo sign a contract with an American marketing company that canhandle sales for us.”

Absoft was founded some three years ago by five engineers. Itdevelops and supplies digital distribution services for small andmedium-size companies.

[email protected]

Absoft

Vaplans väg 28 • SE–830 44 Nälden, Sweden • (46) 705812743www.misnaturprodukter.nu

Look at your hands.Other people do.

MY EXCLUSIVE HAND CREAM IS MADE FROM ONLY THE

VERY BEST NATURAL INGREDIENTS.

Miss Naturprodukter

Page 25: MidSweden Style Magasine (English)

Postcard from

Mid Sweden

EUROPE’S BIGGEST AREA OF ANCIENT ROCKCARVINGS IS LOCATED AT NÄMFORSEN IN NÄSÅKER.HERE YOU CAN SEE THOUSANDS OF PETROGLYPHSESTIMATED TO BE UP TO 7,000 YEARS OLD.Photo: Michael Engman www.midswedenstyle.com

Page 26: MidSweden Style Magasine (English)

DEALERS WANTEDSCIM Display manufactures logistics products that have been sold to customers in the UK,the Netherlands, France, Italy, Finland, Norway, Denmark, Iceland, and Sweden for 20 years.

SCIM products are used in the US as well as in Europe, and we are now looking for dealerson the American market.

SCIM manufacture extruded plastic label holders, a shelf-edge labeling system, in its factoryin Docksta, Sweden.

Our shelf-edge labeling systems are used in supermarkets, hardware and home improvementchains, and more. Some examples include the Swedish Järnia hardware chain, theScandinavian Clas Ohlson stores, and 7-eleven. Warehouse shelf and pallet rack labeling areanother common use for our products.

Our labeling strips are also used for marking of warehouse bins, from companies such asSSI Schäfer, Akro-Mills and Inter-Box.

Logistic floor marking system for marking in factories and warehouses consists ofselfadhesive ovals, dots, T-pieces, and L-pieces.Our latest product is adhesive decals for visualization on tool-bords in workshops.

[email protected]

Postcard from

Mid Sweden

THE HIGH COAST HAS BEEN A UNESCO WORLD HERITAGESITE SINCE 2000. NOWHERE ELSE IN THE WORLD IS THE LANDRISING UP OUT OF THE SEA SO FAST.Photo: Michael Engman www.midswedenstyle.com

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Vanja Aronson Resurs is a consulting company for the hotel andrestaurant industry as well as for the tourist sector in general.The company is also an active lobbyist in basically all fields ofindustry.Since 2001 Vanja Aronson Resurs has organized the Guldgalanproject—an annual industry gala in Jämtland County that attractsabout 1,000 visitors each year.

• What expectations do you have for your trip? “I would like to renew and deepen the contacts made at E-Days inWashington DC in 2005 and lay the foundation for a possiblefuture E-Days in Mid Sweden.”

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Coaching people and organizations is the business concept ofISHMm Coaching. The method involves focusing on targets byanalyzing how and why individuals think and act.

“Too many people say yes even when they don’t want to,”explains company owner Karl-Einar Strindlund. “We’veconstructed a multi-dimensional platform that functions as a toolfor individuals to make better decisions about what they reallywant. We offer the tool but the customer does all the work. We’renow moving from coaching in person to digital coaching, whichcan be sold worldwide via the Internet.”

[email protected]

BioFuel Region is the catalyst in a long-term undertaking whereregional co-operation drives the development and implementationof renewable transport fuels based on biomass from forestry,agriculture and recycling.

The Swedish counties of Västernorrland and Västerbottenconstitute the region which is 77 100 km2 in size and have 500700 inhabitants. The vision is to change from a fossil fuel basedtransport system to a system with biofuels based on renewableraw materials, primarily cellulose.

BioFuel Region works towards three goals. One - To be a leading, state of the art region in the development,production and utilization of cellulose based biofuels. Two- To create industrial and regional development. Three – To be world class in related research and how to involvesocieties in the change of the whole system. The two fuels we areworking with are ethanol from cellulose and FT-diesel.

[email protected]+46 70-263 51 62

Made of wool, produced ina special old techniquewhich creates a softy look. We produce presentsdesigned for your wedding-,baptizing-, birthday- andother occasions.Our sortiment includespictures and different kindof figures like trolls etc. – allindividually designed.

Natur & Fantasiwww.naturochfantasi.se

Unique Swedishhandicraft

Biofuel Region –Mobilizing an Entire Region for Clean Vehicles and Fuels

Advice that’s righton target

Digital coaching online

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