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MICROMAX

…NOTHING LIKE ANYtHING…

Some Facts About Company !!!! Micromax is an Indian consumer electronics company located in

Gurgaon, Haryana, India.

Micromax started as an IT software company in the year 2000

working on embedded platforms.

Micromax is the 12th largest handset manufacturer in the World

(According to Global Handset Vendor Market share report from

Strategy Analytics).

Micromax has become India’s 3rd largest mobile brand in a short

span of 5 years.

About CompanyFounder (S) :-

Rahul Sharma Rajesh AgarwalSumeet Arora Vikas Jain

CEO :- Deepak Mehrotra

Micromax today is a fast growing and emerging leader in the

mobile and consumer electronics space in India.

Entered mobile handset business in 2008 and in a short span

of two years became one of the largest Indian domestic mobile

handsets company by offering unique affordable innovations.

Micromax is one of the leading Indian Telecom Company.23 domestic offices across the country and international offices in Hong Kong, it has around 1900 employees.

working place of micromax

Revenue US$ 626 million (2012)

…Innovation…

Some of the industry firsts Innovative devices launched by Micromax since

inception

are:

First Long Battery Life Phone with 30 days battery back up

X1i Marathon Battery phone with 30 days standby time & 17 days Talk time

First Universal Remote Control Phone

X235 With Universal Remote Control for TV, DVD, AC in your phone

First Dual SIM Dual mode active Phone (GSM+CDMA)

Micromax GC700 is the first GSM + CDMA Mobile phone

…Market Strategy…

Micromax has been focused in earlier stages in rural

areas with feature phones because when we consider

Indian market major population lies on rural area which is

an huge market by itself. But know we can see change of

strategy by moving towards Smartphone's which have

great response over the entire Indian market. As per

records of 2013, Micromax Smartphone’s is second best

selling there after Samsung, in India.

Micromax sells around 1.3 million mobiles handsets every month, with a presence in more than 500 districts through 100,000 retail outlets in India.

Percentage of market share

…LATEST NEWS… Micromax is India’s largest mobile phone firm by market

share. According to research by Hong Kong-based

Counterpoint Technology Market Research, Micromax had a

16.6% market share in the three months ended June, higher

than Samsung Electronics Co.’s 14.4%.

Rahul Sharma admitted it had crossed $1 billion (around

Rs.6,100 crore today) in revenue in 2013-14. The firm is

unlisted, but disclosed that as of 31 March 2013, its annual

revenue was Rs.3,168 crore. On 20 March, PTI reported that

Micromax expects to hit $1 billion in revenue as on 31 March

…STP…

• Low-Medium range basic phones• Low-Medium range Smartphone’sSegment

• Low income consumers• YouthTarget• Replacing bigger players like Samsung, Nokia through low-end phone marketPositioning

WHY MICROMAX?

…Competitors…

Samsung

Nokia

Sony

i-Phone

LG

Karbonn

Lava

Maxx

Spice

Celkon

Lennova

i-ball

Dell

Blackberry

HTC

G’Five

Huawei

…Product Diversifications…

From basic phones they move towards smarthphone’s.

Now they are moving froward with variety of products. Such as

Funbooks (Tablets)

Data Cards

LED TV

Home Theatres

BRAND AMBASSADOROF MICROMAX

Akshay Kumar

New Micromax Mobile Ad.mp4

Presented By:DikshaTanujJyotiGursewak