Micromax Social Media Plan 29th april 2012

Micromax Digital Media Campaign

2012

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Indian Smartphone Market Witnessed A Meteoritic Growth of 68 %

*http://www.pluggd.in/2011-smartphone-market-in-india-297/

Obviously There Is No Dearth of Brands Available Over The

Counter And The Competition Is Fierce

All Talking To The Same Consumer

In As Many Ways As Possible …

WHAT THE *%& ??

Leaving Behind A Very Confused And Irritated

Soul ..

Well, It had to happen

..

Same People Logged In On Social Mediums To

Reconnect and To Be Heard…

Social Media Users Grew Exponentially …

Giving Rise To A

New Battlefield for

the Launch of New

Smartphone

A Perfect Place For Micromax to Win the War

The first Micromax

Smartphone 30-Day Battery Phones

Dual SIM Phones

Phone Cum Remote

Phone Cum Stereo

Bling

Smart phone’s Product features

• 4.3 inch display• Slim• 8megapixels camera• Qualcomm Processor• 120mb Inbuilt memory • Extended memory upto 32gb Micro SD• Wifi, Internet,GPRS, and EDGE enabled• FM Radio• Music player • OS- Android OS,V2.2 Froyo• Qwerty • Capacitive touchscreen• Micromax messenger • Pretty looking User Interface(UI)• Affordable new-gen smart phone • 10 days battery life • AISHA Voice assistant • Price: Rs 20,000

Existing Competitors

Micromax’s new competitor: Top 10 Smartphones in India:

HTC One XApple iPhone 4SSamsung Galaxy S II i9100Motorola RazrNokia Lumia 800Blackberry Bold Touch 9900Samsung Omnia WHTC RadarNokia Lumia 710Nokia E6

Source: Think Digithttp://www.thinkdigit.com/top-products/Mobiles-and-PDAs/top-10-smartphones-130.php

Study of Top 5 Smartphones in India

Micromax is making a paradigm shift from the existing competition to the

new competition by launching their first smartphone and jumping into the pool of big market players

Existing competitors

New Competitors

It needs to create a state of balance by entering smoothly into the market

without losing out on their customers

Insights Study of Top 5 smartphones clearly shows that in order to

penetrate into the

market they are actively participating on facebook, twitter, youtube,

blogs and also through dedicated websites meant to talk about the particular smartphone.

Note: these smartphones are meant to reach out internationally and is not limited to a particular country.

In order to reach out to indian customers we need a

very indianized approach, something that makes them

feel a part of the Micromax family

The Big Question?

How does Micromax penetrate into the

already over crowded smartphone

category and still stand independent?

The Rural Sector •Offers regular features with affordable price

The Urban Youth •The brand appease with innovative features such as a memory card with more capacity, better music and camera quality and a trendy face value.

High Profile Users •A ‘technological Innovation’

Targ

et A

udie

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Segm

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TG for the Smartphone’s launch

Campaign Stages

Stage 1 Stage 2

Pre –Launch Launch Post

launch

Digital Plan

Digital Media Plan

Facebook30%

Twitter30%

Blogs and Websites like rediff

etc30%

Youtube10%

Its said “ Its All In The Name “

A Name is someone of somethings Identity ..

“ The most essential aspect of its existence”

You Could Name Micromax’s Next Smartphone And Share

The FAME

• Create history by suggesting a name for the Micromax’s first smartphone!

• Contest Details::• Contest Date: Starts May 15, 2012• Contest end date : May 30, 2012

• Contest Idea:• We are building a participatory model where the target audience gets a

chance to ‘name’ Micromax’s first smartphone and be a part of Micromax family

• Micromax needs to do something big and huge in order to penetrate into this new segment, thus do something that’s never been done before

• Participants can send their entries by clicking on the link which directs them to the website specifically designed to encourage entries. ‘www.micromaxnametofame.com’ so that it become easy to measure the success of the campaign

“Name to fame” Contest

•Create a dedicated website for the contest and link it with www.miromaxinfo.com•Contest details on Fb,twitter and youtube will run from 15 days in advance •Teasers from the next day of the announcement of the contest•‘Micromax Truly yours Contest video creative’ to be distriuted in all the social platforms•Open letter by Micromax team, stating vision and benefits for the users to be posted on social platforms•Mention of the exciting contest by various mobile bloggers and the features of the new smartphone to be enclosed and publicised and circulated on social platforms.

Phase -1

•May 30 –Decleration of the contest closure.•Updates on the announcement of the winner on facebook page (circulated on twitter)

Phase-2•Announcement of the Winner through a live event which will also be streamed on ‘youtube’ and covered by twitter and facebook.•Bloggers coverage •Coverage on all social platforms like facebook and twitter, technology and mobile blogs.•Vox-pop of the contest review by general public, to be circulated on the social platforms•Update on the launch of the much awaited smartphone to be announced by Micromax•Final Product launch

Phase -3

A dedicated facebook page will be made to promote the ‘truly yours’ contest

The page will have a detailed description of the campaign with• Contest creative• Terms and conditions, • Participation conduct• Main website’s hyperlink

Post about 10 feeds a day

• ‘

Micromax ‘Name to fame’ gives you a chance to name the phone and call it yours. Hurry up ! Register and post your suggestions

at www.micromaxnametofame.com

Fancy a challenge? You have two weeks to participate in ‘Truly Yours Contest and make history. Log on to www.micromaxnametofame.com

Name it and claim it ! Count in before the chicken hatch. Suggest a name for the Micromax

first smartphone to be launched very soon in India. Your last few hours Left for your ‘name to fame’.

Check out to participate www.micromaxnametofame.com

About us:

Have you always loved the spot light ? Do you consider yourself creative ? Do you want to be a star? Micromax is giving you the chance to earn the fame and stardom. All you need to do is come up with a quirky name that you might think would be apt for our latest offering in the world of smart phones

Yes its true we are asking you for the name of our first smartphone. Truly “nothing like anything” you have heard before… this is your chance to fame. The lucky winner gets to be a part of the mega launch of Micromax first smartphone, a proud owner of the name and the smartphone as well.

So, all you need to do is click on the link below,Register and post. Before you go ahead, don’t forget to check out the new smartphone’s product features . So what are you waiting for .. Hurry before the contest closes on May 30, 2012.

Click here to participate: www.micromaxnametofame.com. Hurry up! Clock is ticking…

• Post about 20 tweets a day• Sample content:

“#Nametofame :Do you wish you could have a phone which is ‘truly yours’? Here’s your chance to own a Micromax first smartphone and the ‘name’. For more details Click here …(tiny url link attached)”

“#Nametofame: Micromax presents a super android smartphone that packs in just about every key feature you can think of and is looking for somebody to name it…Know more…(Tiny url link attached)

“#Nametofame :Be a ‘name guru’. Name Micromax first smartphone and win a chance to own the name and the phone itself. Participate

here…(tinyurl link attached)

• Post a ‘truly yours’ participatory contest advertisement• Post a Banner ad on ‘youtube’ homepage• Live streaming of the launch of Micromax first smartphone on

‘youtube’ , with the announcement of the winner and by unveiling the ‘name’.

Bann

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Blogs• Get features on the technology blogs from the famous

bloggers.• Target at least 200 bloggers • We can start reaching out to such bloggers…

S.No Blogs Blogger

1 Tech2 Gautami Chalke

2 Digitral Inspiration Amit Agarwal

3 Pradeep's point Pradeep Chakraborty

4 BlogsDNA Sandip Dedhia

5 Mymobile Nimish Dubey

6 ZOMG Aatif Sumar

7 Techiebuzz Keith Dsouza

8 Fonearena Varun Krish

9 Techpavan Pawan Kumar

10 Plugged.in Ashish Sinha

• A new entrant in the Smartphone world -Supriya Srivastav

May 15,2012: So where are we standing in the que of smartphone category is the question on everybody’s mind. We have been carefully observing the problem of smartphone users. The application consumes half of the energy of your phone and you have to charge your phone in the car, between a meeting, or just before you leave for a meeting or an important class. Your smartphone often betrays you when it comes to keeping in touch with your loved ones at a minimal cost…if that situation feels a little familiar than it’s time to experience ‘nothing like anything’ experience which we promise to provide by creating technologically advanced creations of all times. Our successful innovations with 30 days battery back up , Dual-SIM, Phone cum Remote, Phone cum Stereo, Phone that talks to you by launching Superfone Ninja A50 and A 73and funbook tablet specifically designed to help students has been great success and is widely appreciated.

And, this time Micromax’s first smartphone promises to deliver you a smartphone that unmatches any other smartphone by announcing it’s first ever inbuilt Micromax messenger where you can keep in touch with your loved ones, share pictures, share voice messages, update status and much more. Not only that, this smartphone is ready to surprise you with a 10 day battery back up. We launched our successful superfine with Ninja A50 with AISHA Voice assistant. This new smartphone is also packed with this feature and is all set to talk to you .

We are waiting for your entries with exciting names to mark the history and launch the smartphone as soon as possible in the market. Those of you who still haven’t given it a shot can still register for the contest by simply following this link : www.micromaxnametofame.com. 

Sample Blog Content

Paid ads

‘Nameto fame’ contest details

We can post a paid ad on the technology section page

of Yahoo news with the contest

participation linkNote: Ads on yahoo and Rediff are much cheaper than the newspaper pages.

Media Vehicles To Be Used Summary..

Paid adsBlogs

In case of any query:Supriya SrivastavE-mail:[email protected] number: 9711314947