Michel Bouchard Promotional Brochure

MICHEL BOUCHARD CHARTERED REAL ESTATE BROKER

HONEST, PROFESSIONAL AND DEDICATED

If your property is already listed with another broker, please disregard this offer.

MICHEL BOUCHARD CHARTERED REAL ESTATE BROKER

514‐808‐5162

MORE THAN A PROMISE A COMMITMENT

CHARTERED REAL ESTATE BROKER

I use the best marketing strategies, spend time and energy with the promotion and the sale of your property.

I can’t promise that I will sell your property. In fact, no one can make that promise. Therefore, I take upon myself to use the best marketing strategies, spend time and energy with the promotion and the sale of your property. I take upon myself to keep you informed of the visit results, the activities I do in promoting and selling your property as well as market changes. I take upon myself to defend and protect your inter‐ests, maintain a direct and honest communication, to guide you during the whole promotion and sale proc‐ess while keeping a professional attitude.

MICHEL BOUCHARD


MICHEL BOUCHARD

01 A LITTLE ABOUT

WHO I AM


MICHEL BOUCHARD

F rom the first time you meet Michel Bou‐chard, you will feel at ease with his profes‐sionalism and personable working style and confidence in his ability to represent your

best interest throughout the real estate transaction. Michel brings style and charm rarely found in the real estate world. His outgoing personality combined with an unparalleled commitment to serve quickly places him amongst the best and brightest of Montreal’s real estate brokers..

Marketing Graduate from Montreal’s HEC, he has managed many companies, taught real estate and acted as a coach to many real estate brokers.

“The best indicator that I’m meeting or surpassing my customer’s expecta‐tions is the loyalty and referrals I receive from them” ‐ Michel Bouchard

MICHEL BOUCHARD


Homebuyer Protection Exclusive to Via Capitale, this protection is offered free of charge to buyers.

If the plumbing, electricity, heating or appliances included in the sale malfunction or breakdown in the first 12 months following the sale, possibility of refunds of up to $1,000 per claim. (certain conditions apply)

Exclusive to Via Capitale, this protection is of‐fered free of charge to selling clients.

Once all the conditions of the promise to pur‐chase are met , Homeowner Protection protects the seller against the promisor‐buyers failure to conclude the sale.

Homeowner Protection

Legal Assistance: a useful resource for the owner.

Free legal assistance for questions on: family, work, civil liability, bankruptcy, wills and estates, business, corporate, real estate, small claims, consumer protection, neighbourhood disputes, housing, municipal, health, travel.

Legal Assistance

MICHEL BOUCHARD

02 QUESTIONS TO CONSIDER


♦Is the property over priced?

♦What is the condition of the property?

♦Was your property marketed aggressively enough?

♦Finally and most importantly, did you hire the “right” real estate professional?

WHAT I DO

IMPLEMENT A CUSTOMIZED MARKETING PLAN

1. Professional photography 2. Custom Designed Property Brochure 3. Showcasing your home with 3D Virtual Tour 4. Promotional Campaign to all brokers in your Area 5. Open Houses 6. Promotional campaign to your neighborhood 7. Your Home’s information listed on MLS, Social Media,

Via Capitale and others private websites 8. Descriptive Text promoting your Home’s best and

most unique features

WHAT AN AVERAGE REAL ESTATE BROKER DOES

List the property on MLS Install a “For Sale” sign on the property

Make one or two “Open House” Wait for the phone to ring...

MICHEL BOUCHARD

02a


IMPEMENTING A CUSTOMIZED

MARKETING PLAN

PROFESSIONAL PHOTOGRAPHY

Y ou only get one chance to make an emotional connection with a potential buyer. An important early step in the marketing process is to have your home photo‐graphed professionally. These photos will appear on the MLS listing, multiple websites and all print media. I provide custom professional photography for all of

my listings. Online, homes with multiple photos get viewed over 5 times as much as homes with only one or two pictures.

MICHEL BOUCHARD

02b



MARKETING PLAN

CUSTOM DESIGNED PROPERTY BROCHURE

I understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves, One of my first initiatives will be to promptly create a professionally compelling marketing brochure, printed on the finest ma‐terial in full color. By combining professional photography and attention getting narrative

detail, your home’s brochure will act as an essential tool in attracting qualified buyers.

MICHEL BOUCHARD

02c



MARKETING PLAN SHOWCASING YOUR HOME WITH 3D VIRTUAL TOUR

T he consumer (the buyer of your home) will fall in love with some properties while view‐ing them online. I want them to fall in love with yours long before they ever walk through your front door. I have teamed up with the industry’s leading tour photographers to offer every one of my listings a custom online 3D virtual tour. As both buyers and their brokers

use the Internet to browse through possible home choices, the added benefit of a 3D virtual tour allows buyers to better understand the layout, finishes, views design, etc. This captures the buyer’s attention and allows them to imagine themselves in your home.

MICHEL BOUCHARD

02d


INSTRUMENT D’UN PLAN MARKETING

SUR MESURE

PROMOTIONAL CAMPAIGN TO ALL BROKERS IN YOUR AREA

A nother very effective tool for me as been sending out email ads to all brokers in a given area. I create the ads to be very graphically rich and attractive, and include valuable information to sell your property to brokers as well as links to the elec‐tronic version of your property brochure and 3D virtual tour. With more than

75 000 residential properties for sale in Quebec, I want to assure that your property will stand out and that it will be amongst the first ones to come to the broker’s mind when pre‐senting properties to their clients.


MARKETING PLAN

MICHEL BOUCHARD

02e



SUR MESURE

OPEN HOUSE


MARKETING PLAN

MICHEL BOUCHARD

A n invitation to an Open House will be posted on social media, on Via Capitale website and on the MLS system. I will do a more specific invitation to all your neighbors to come and visit your home with friends or family members. Many di‐rectional arrows will be installed to guide visitors easily to your home.

02f



SUR MESURE

PROMOTIONAL CAMPAIGN TO YOUR NEIGHBORHOOD

Y our neighbors are the best ambassadors when it comes to promoting your home. They know the area and they appreciate it as they have chosen to live there. In or‐der to encourage them to promote your property, I will meet them to inform them about the best features of your home and give them each one of your property

brochures. I will also give them the electronic link so they will be able to access the e‐version of your brochure and share it with friends and family.


MARKETING PLAN

MICHEL BOUCHARD

02g



SUR MESURE

YOUR HOME LISTED ON MLS, SOCIAL MEDIA, VIA CAPITALE AND OTHER PRIVATE WEBSITES

T he Multiple Listing Service (MLS) is an extensive online database that includes the vast majority of properties for sale by brokers. It is the single most important tool that brokers use when searching for available properties for their clients. Many so‐cial media are also used to ensure a wide coverage of potential buyers. Add to this

Via Capitale website, which is visited by thousands each month, and a good number of per‐tinent private websites and your chances to be found and seen by all potential buyers are increased many times over.

02h

DESCRIPTIVE TEXT PROMOTING YOUR HOME

I am always so surprised on how many properties are listed with minimal, poorly writ‐ten property description or even no description at all. I take my time to include well‐written descriptive texts promoting your home’s best features, which makes it unique in our market, and what sets it apart from other competing properties.


MARKETING PLAN


MARKETING PLAN

MICHEL BOUCHARD

03


QUICK RESPONSE TO ALL INQUIRIES

Once my focused marketing generates results, I am always available on phone, text and email messages. When there is genuine interest in your property, I want to be able to immediately respond to an interested buyer or broker inquiring on behalf of their client.

MY CONTINUED MARKETING EFFORTS

• Follow‐up through market analysis and broker feedback • Periodic reviews of my marketing plan based on current market activities • Discuss pricing and timing within the market • Notify you on other competing properties in your neighborhood • Inform other brokers of any and all changes to your listing • Maintain stock of property brochures for buyers • Make seasonal changes to online marketing as needed

MICHEL BOUCHARD

04


KEEPING YOU UPDATED ON COMPETING HOMES

Throughout the listing period, I will continually update you on the competing homes in your neighborhood. You need to be aware of the other homes that come on the market, and what pricing they are at. Also, once you start getting showings, these other homes will most likely to be shown too. If they are selling and yours is not, we need to know about it as well as figuring out why. Is your price too high? Is it the showing condition of your home? Was the other home simply a better fit to the buyer? What can we do to make sure yours is the next home to sell?

WATCHING AND ANALYZING YOUR COMPETITION IS EXTREMELY IMPORTANT

MICHEL BOUCHARD

05


MICHEL BOUCHARD

MY GOAL IS TO MAKE YOUR PROPERTY STAND OUT

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MICHEL BOUCHARD

NEGOTIATION AND PROTECTION OF YOUR INTERESTS

T he efficient marketing of your property will generate some offers to purchase. You have an emotional attachment to your home and this is completely normal. How‐ever, this can negatively impact the end result. My sound expertise in negotiation, my proven strategies and my commitment to defend and protect your interests will

give you peace of mind. I know perfectly the Real Estate Law as well as all the steps involved for a successful transaction. I will be proud to put my knowledge and qualifications at your service.

07


MICHEL BOUCHARD

TO THANK YOU FOR YOUR CONFIDENCE

C ontact me and I will be pleased to offer you a gift certificate! Whether it is to be use for yourself or to be given to a friend, it is a simple gesture to say thank you!

08


MICHEL BOUCHARD

LET’S GET STARTED

T here is so much thought, knowledge and preparation that go into a success‐ful home‐selling campaign. I will be your resourceful guide through every

step. Let’s get started on formulating a strategic plan to get your home sold!

Via Capitale Signature Real Estate Agency 2915 boul. St‐Charles, suite 107, Kirkland, Qc H9H 3B5

T : 514‐694‐5222 F : 514‐694‐6333

[email protected] viacapitalesignature.com

Michel Bouchard Promotional Brochure

Documents

best marketing strategies

marketing graduate

michel bouchard

montreals hec