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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg. 183
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Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 1: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Mental accounting mattersRichard H. ThalerJournal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Globalpg. 183

Page 2: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 6: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 7: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 8: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 10: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 11: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 12: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 13: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 14: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 15: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 16: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 17: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 18: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 19: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 20: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 21: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 22: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 23: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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Page 24: Mental accounting matters Richard H. Thaler Journal of ......Mental accounting matters Richard H. Thaler Journal of Behavioral Decision Making; Sep 1999; 12, 3; ABI/INFORM Global pg.

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