MEHRAN TV PPT - 2015 A

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| Introduction

The first Sindhi satellite channel dedicated to the people who have interest in Sindh and its culture.

• Maintain family values

• Following different variants of Sindhi culture. Mehran brings forth all flavors of a interior’s life.

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| SINDH Demographics

• Sindh Population : 45 Million Approx.• Districts: 24• Other Towns: 51• Major Languages in Sindh;

– Sindhi – 59%– Urdu – 19%– Punjabi – 10%– Pashto – 10%– Balochi – 2%

Sindh Demographic Indicators

Indicator Statistic

Urban population 49.50%

Rural population 50.50%

Population growth rate 2.80%

Gender ratio (male per 100 female) 112.24

Economically active population 22.75%

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| Competition Analysis

• Eight (8) TV stations within the Sindh Region.• 2 NEWS Channels• 2 ENTERTAINMENT Channels• 1 Music Channel• 3 Hybrid Channels

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| Channel Distribution - KHI

Cable Name – PositionMPC – 71 K.C.S – 76 DELTA – 63 DELTA COMM. – 49 7 FRIENDS - 51SKY - 68 WORLDCALL – 82 SOLO - 82 SOUTH COMM. – 67 KING MULTI.M - 48J.S.N - 58 7 STAR – 87 GLOBAL - 75 HAMMAD & CO - 88 SUPER CABLE – 64

SHARJA - 55 HOME INT – 86 E LEAD - 46 NATIONAL CABLE – 92 MULTI MAX – 59M.S CABLE - 85 LUCKY COMM - 62 STAR CABLE - 65 INFO CABLE - 46 D.J CABLE – 58MAGNUM - 77 UG CABLE - 91 FOUR STAR - 79 TRACKS CABLE - 64 GIA - 87

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| Program Guide

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| ENTERTAINMENT PROGRAMMING |

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| SUBH-E-MEHRAN

Program DescriptionA two hour live set based program divided in Target Audience:Female | Housewives & College/ University Students |

Day(s): Monday - ThursdayTime: 10:10am – 12:00pmHost: Anum Samoo

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| PROGRAMS FOR KIDS

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| PUBLIC CHOICE

Program DescriptionA two hour live set based program where the host takes requests of their favorite Sindhi & Indian songs through live calls and SMS. The host also gives them the opportunity to be LIVE on screen through SKYPE call.Target Audience:Youth | Male & Female | Music Lovers

Day(s): Monday & TuesdayTime: 11:10pm – 1:00amHost: Bhatti

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| SHAB-E-MEHRAN

Program DescriptionA two hour live music program in which the host sets a rhythmical themeand exchanges poetry with callers. The Host plays Ghazals, Stage songs and classical songs. Target Audience:Age: 45 & Above | Male & Female | Ghazal Lovers

Day(s): Thursday & FridayTime: 11:10pm – 1:00amHost: Danish Mehdi

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| THE MOVIE TIME

Program DescriptionMEHRAN TV plays your favorite Indian movies every Saturday from 10:00pm to 1:00am.

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| INFOTAINMENT PROGRAMMING |

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| MEHRAN CLINIC

Program DescriptionA health awareness show where the host discusses different diseases, their prevention and cure. Along with replies to questions made by the viewers to the specialist.

Day: Tuesday

Time: 7:10pm

Host: Dr. Farooq Talpur

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| ZARAI DUNYA

Program DescriptionProgram especially designed for the farming community, where the host by profession a farmer, discusses the issues related to agriculture,live stock and fisheries. Along with replying to questions by the farming community for the enhancement of production and their welfare.

Day: Saturday

Time: 7:10pm

Host: Nabi Baksh

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| Reporter Awami

Program Description

A weekly Public interactive road show, based on viral videos,

where the host selects a topic every week and

takes public opinion.

Day: Monday

Time: 7:10pm

HOST: Iqbal Magsi

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|NEWS & CURRENT AFFAIRS |

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| MEHRAN NEWS

Bureau offices;KARACHI | ISLAMABAD | SUKKUR | LARKANA | MIRPURKHAS |

News BulletinA 10 minutes detailed NEWS Bulletin every hour from 9:00am – 12:00am.• Non political alliance Image• Highlighting the issues of SINDH

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| CURRENT AFFAIRS

SIDHI GALH - Description

A Current Affairs Program where the journalist Rauf Chandio hosts the show

and Analyst G.N Morai evaluates and comments on the current issues rationally.

Day: Wednesday, Thursday & Friday

Time: 10:10pm

HOST: Rauf Chandio

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| THANK YOU |