Meet Daphne Digital

Hello!

One Step UpOur Perspective for Online Marketing

Daphne Digital is a digital and interactive partner covering full service digital execution andstrategy, strongly specialized in business intelligence, user experience, and optimization. Itaims to serve in variety of sectors and different scales of businesses with its locally and globally experienced consultants.

The main concern is to achieve the business goals while having the maximum return on investment.

As a learning organization, we support a transperant and sharing environment to contribute to the overall organizational capability.

Increasing leads and sales, should notnecessarily mean increasing costs.

Our ServicesCustomer Acquisition

All online marketing practices from increasing your website visibility onsearch engines to the placement of your ads and attracting the rightcustomers;

• SEM (Adwords, Mobile, Video)• SEO• Facebook Marketing• Display & Remarketing• Lead Campaigns

Customer Retention

Targeting active and profitable customer groups;

• E-mail Marketing Consulting• Social Media Strategy• Display & Remarketing• CRM and Customer Analysis

Our Services

Business Intelligence and Optimization

Increasing the website and budget efficiency by;

• User experience based onsite optimizationo Page tests (A/B, multivariate, split)o Check out and Form Optimizationo Landing Page Optimization (LPO)• Customized automated reports with sector specific KPIs tominimize the time spent on reporting

Strategy Management

Customized strategic solutions for your business in accordance with the business model, goals and target markets

• Marketing Budget & Planning• Online Marketing Consultancyo Marketing Channel Strategieso Channel Attribution & Allocation• Online Marketing Workshops, specialized training programs

Our Services

Online Marketing Audits

Evaluation of current marketing channels, campaigns and reporting, identification of possible improvement areas with recommended roadmaps;

• Google Adwords Audit• Facebook Ads Audit• SEO Audit• Email Marketing Audit• Websitesi UX Audit• Google Analytics Audit

Startup Consultancy

Evaluation of your new business ideas to create an excellent startup marketing and business plan;

• Budgeting• Online Marketing Plan Consultancy• Network Support• Integration of New Marketing Channels and Reporting Tools

Our Services

Online Marketing Training and Workshops

Daphne Digital delivers its online marketing experience via trainings and workshops supported with the applicable sector specific best practices;

• Introduction to online marketing• Google Adwords setup and optimization• Introduction to SEO• Advanced SEO and SEO revenue improvement processes• Introduction to Facebook marketing and generating revenue via social

channels• Landing page optimization and user experience • Introduction to email marketing• Database integrations in email marketing, segmentation and CRM• Google Analytics and online marketing reporting practices

*Trainings are available in English and Turkish.**Trainings are also available via online channels

Our Team

Ayşenur Güven - CEO

Experience Knowledge

Sectorial Expertise

Important Projects

[email protected] tr.linkedin.com/in/aysenurguven

• Built up and managed online marketing teams and activities for Turkey, MENA and global markets mainly US, CA and Western Europe

• 8 digit marketing budget spending for travel and ecommerce

• 9 digit revenue generation• Introduction of web

analytics, email marketing and SEO tools together with other SaaS platforms to increase performance

• Organizational Structuring for Metglobal and Rocket Internet

• Worked with different business units like HR, IT and operations and customer relations for overall business development

• VP of Marketing for Rocket Internet Turkey&MENA, Istanbul, Turkey

• US Office Director Metglobal, New York, NY

• Marketing Manager for Metglobal Group, Istanbul, Turkey

• Assisted to MDs and CEOs• 8 years of experience on

online marketing and management

• Travel (OTA)• B2C & B2B• Airline & Hotels

• E-Commerce • Fashion, Household

Sports Goods,• Daily Deal,

Aggregators• Healthcare

• Search Engine Marketing• Search Engine Optimization• Web analytics• Email marketing• Display & Retargeting• Affiliate Marketing• Social Media Marketing• Landing page optimization• Conversion rate and

campaign optimization• Campaign structuring &

process building• Business Development• Business Planning and

Budgeting• Organizational

Development• Media Buying• Project Management• Team management &

Leadership

Our Team

• 5 years of experience on online marketing

• Turkey, Middle East, North America, UK, EU Markets

• Travel, Retail, Automotive & Health Care sectors

• Rocket Internet, Metglobal

E-Deniz TÜRKOĞLU – Director Of Marketing

Experience Knowledge

• SEM• SEO • Social Media Marketing• Mobile Marketing• Facebook Ads• E-mail marketing• Display & remarketing• Web analytics• Website Optimization • IT project management• Strategic planning• Team building &

management• Overseas team

management

Sectoral Expertise

Important Projects

• Managed marketing activities for; 12 turkish, 2 intrenational, 2 Middle Eastern websites

• Builded marketing structure for 4 websites

• Managed 20 IT Projects on various platforms (Web, Mobile, Facebook etc)

• Managed largest Adwords and Facebook Ads accounts in Turkey.

• Generated 6 digits monthly revenue from social media

• Builded Turkey’s 1st open graph application on e-commerce

• Travel• E-Commerce

• Fashion • Household Goods &

Electronics• Sports Goods• Daily Deal• Aggregator Sites

• Healthcare • Automotive

[email protected] tr.linkedin.com/in/edenizturkoglu

Our Team

• Before Daphne Digital, worked at a leading bank in Turkey and Rocket Internet experienced in business intelligence, process optimization, performance measuring and UX development.

Ömer Sina ALTAŞ – BI & Optimization Director

Experience Knowledge

• Website testing• Website performance

measuring• Online performance

reporting • Landing page optimization

Campaign optimization• Campaign structure &

process building• Retargeting• TV campaigns performance

evaluation

Sectorial Expertise

Important Projects

• Created reporting processes and structures in Rocket internet for Turkey and Middle East ventures based on Rocket best practices

• Run online lead generation campaigns with 7 digit budget for one of the fastest growing banks in Turkey.

• Run periodic website tests for Rocket Turkey ventures, some become best practice among Rocket.

• Finance• E-Commerce

• Fashion • Household Goods &

Electronics• Sports Goods• Daily Deal• Aggregator Sites

• Healthcare • Automotive

[email protected] tr.linkedin.com/in/omeraltas/

Our team

• At Turkey’s big and important e-commerce platforms eg. Rocket Internet, Markafoni, Trendyol she gained experience at Content Marketing and Brand Management.

• With help of web analytics knowledge, gained experience at ‘performance oriented digital content&media management’.

• Managed various UI, UX and Landing Page Optimization projects at Rocket Internet.

Selin Aktaş –Online Marketing Consultant

Experience Knowledge

Sectorial Expertise

Important Projects

• Senior Editor at ALL Magazine and Editor In Chief for ALL for kids Magazine. Held a leading position in a national publication for 4.5 years.

• Created digital brand positioning processes for local brands e.g THY, Koton, Desa, İpekyol, Derimod and Digiturk.

• Creative Content Manager at Rocket Internet Turkey&MENA’s fashion e-commerce website Zidaya.com with a team of 24 includes editors, analysts and web designers, which reports directly to the CEO. She leaded whole content creation, development and reporting process with that team.

• Creative Content Manager at Trendyol and Modagram.com. Leaded E-mail marketing and digital PR of Modagram.com.

• Assistant Brand Manager at n11.com . Campaign creation, social media management and brand equity. From TV Commerical idea to website design, from budget management to celebrity endorsement, she leaded various projects in different lines.

• E-Commerce• Fashion• Market Place• Household Goods&

Electronics• Magazine and Publishing/

Fashion

[email protected] tr.linkedin.com/in/selinaktas/

• Content Marketing• Web Analytics• User Experience • Brand Management• Project Management• Social Media

Strategy&Advertising• Digital PR• Email marketing • Integrated Marketing

Our Team

• Before Daphne Digital, worked at an engineering company and Zomato.com; experienced in business development and sales.

Deniz Toraman – Junior Online Marketing Consultant

Experience Knowledge

• Business development• Direct sales• Web Analytics• User Experience • Brand Management• Project Management• Strategy&Advertising• Website and channel

performance measuring Sectorial Expertise

Important Projects

• Core sales team member at Zomato.com Turkey, assisted in structuring the sales process at start up process

• BTL materials management at Zomato.com

• Managed the adwords ads for Zomato.com Turkey

• Sold the website space and acted as a publisher at Zomato.com. Helped the advertisers maximize their ROI with supportive reports and strategic actions.

• Restaurant• Lifestyle

• Food & Drink• Entertainment

[email protected] tr.linkedin.com/in/deniztoraman/

Some Referances

To learn our other references and to find out how we can improve your business you can contact us now.

Some Referances

Contact Us

Barbaros Bulvarı Gurel Apt. A-Blok 47A/17 Beşiktaş ISTANBUL TURKEY

www.daphnedigital.com [email protected]

0090 533 581 35 79 / 0090 212 325 50 55

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