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Target Audience Research – Conclusions The proportion of males and females that took part in the research.
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Page 1: Media target audience research

Target Audience Research – Conclusions

The proportion of males and females that took part in the research.

Page 2: Media target audience research

These results show that we had used a sample size of 40 people. 50% of our respondents were males and 50% were females. We chose this proportion because our target audience consists of both males and females. Janay, the only female in our group, received results mostly from females. This was helpful as it helped to bring the total results to be 50/50 between males and females as Robert’s results were mostly from males.

Page 3: Media target audience research

Most popular results

Our results show us that by far, our sample’s most popular genre was Hip-Hop and RnB. The reason for this could be because the majority of our respondents were Asian and they tend to typically favour these genres compared to the rest of the other genres. Other genres, like Rock, Electronic Dubstep and Pop were fairly at consistent levels. These tend to be favoured mostly by White males and females. Folk music was the least popular, mostly likely because it is most favoured by older people but only 2 people who were +41 participated in the survey. This however may be not important as they are not particularly our target audience. A few genres that were not given mention as selections were bought up by respondents like Reggae, Bashment and Metal

Page 4: Media target audience research

Most popular aspects in a music video

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Visual Art was the most popular option, with narrative being second. Performance was the second least popular option. This was surprising as most big budget music videos (for example Lady Gaga and Rihanna) are performance based music videos, with some narrative playing a part.

Page 5: Media target audience research
Page 6: Media target audience research

Majority of respondents answered that they do listen to independant/unsigned music. The majority of those who answered yes were those who listen to Dubstep, Drum and Bass and Acoustic music. Those who answered ‘No’ and ‘Do Not Know’ were mostly those who ticked Hip-Hop, RnB and Pop music.

Page 7: Media target audience research

The majority answered that a music did change their opinion of a song because of a music video. This is interesting as Pop music is often associated with fancy and big budget music videos, yet in our survey, this was the least popular genre. Therefore, perhaps the music industry relies on the music video, rather than the actual song, to get a single high the singles chart.

The majority had responded by saying the it doesn’t necessarily matter on where a music video should be shot. Perhaps indicating that it is more so the creativity of the music video that keeps the audience watching.