Media studies - final media product

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MEDIA STUDIES HIP HOP MUSIC MAGAZINE

By Patrick McCaulsky – Martin

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Final Media Product

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Introduction

In this PowerPoint I’ll be explaining:

The Research of magazines with the exact genre to help support my own creation

How I created my Front, Contents and Double Page Spread

The challenges during the process

My target audience and how I attracted them

The planning of my magazine

An Overall conclusion and what I have learnt

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Music Magazine Research

Displayed on this page I have my music magazine research.Each one of these magazines have a diverse design compared to one another.Different colours are usedThe text displayed is dissimilar and they all have a completely different hip hop artist displayed on the cover with the layout that best suits their character. The headers as you can see is always behind the artist for the magazine allows the musician to stand out much more let alone the reader who is familiar with the header no longer needs to take much interest of it anymore.

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Double Page Spread ResearchThis is my double page spread research:•As you can see the layout for these pictures are completely opposite for they both have the image of an artist on different sides of the pages. However it is common to have the image on the right hand side for the audience to take in the image of who the artist is so they can look forward to reading about their interview / career on the left.

•The magazine on the top is a lot more professional then the bottom double page spread for the quality is much better however the bottom design has decided to go for the simple look: white background full shot image of the artist and text on the right.

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Primary Target AudienceMy primary target audience due to my genre which is Hip Hop would be:Gender: Young Males and Older Males  Age: 16 - 40  Social Background: Working Class, Middle Class, Still in Education, Males looking to make it into the Hip Hop industry

Secondary AudienceGender: Teenage females  Age: 16 - 25  Social Background: Middle Class, Education, Teenage Mothers To attract my target audience my header needs to be something inspirational which they can look to as a sign of hope or something that will keep them interested in the magazine, a header that shows that the magazine is Hip Hop but something that gives everybody an opportunity in entering the Hip Hop industry, or from the information on the front of the magazine, headers that really catch their attention.

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Generic Conventions & Mise En Scene

In the hip hop industry the generic conventions would be the clothing that is worn by the artist which matches with the theme of the magazine such as the era hats and chains and the minor accessories: watches and fascinating clothing.

NEW ERA CAPS, CHAINS

SHADES, WATCH, FRESH

HAIR CUT

COLOUR COORDINATION,

TRAINERS

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Photography

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Displayed on this slide I have my photography which came handy to me when importing images into my media products.

Also since I had more then enough images I was able to choose which images best suited my products and how well it would look for I was able to complete some experimentation and play around with the images a bit.

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Planning – Layout DesignAs shown this is my layout design which I created once I had a good idea on what I wanted my Front cover to look like, where the photo of the person was to be placed and where text was going to be positioned around the main image along with the Header at the top.

Key facts needed in my front cover:

•Powerful Colours such as Red and Black and possibly other colours that will make the magazine look attractive and eye catching; perhaps gray and white.

•I'll need bold font in different sizes and styles and colours similar to my researched front cover magazines but ranging a lot more from text. 

•Without a doubt I need High Quality pictures that stand out a lot especially for my main image, so I need a good quality camera to take the pictures for I wouldn't want pictures pixelated and hard to recognise.

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Hip Hop Music Magazine – Front Cover

HEADER

EYE CONTACT:

INVITATIONAL

SUB HEADING

COLOURS: RED, WHITE, BLACK AND

GRAYMEDIUM

SHOT IMAGE

SELL LINES

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Hip Hop Music Magazine – Contents Page

MINOR IMAGES

MAIN IMAGE

FEATURES & REGULARS

CONTINIOUS COLOUR PALETTE

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Planning – Double Page Spread Layout Design

The double page spread was a lot more challenging, which is why I started of by creating this layout to help me when placing images and text into the final version. However the entire design will be completely edited from what's shown here for as you already know this is a prototype version. Although the colour palette ranges because I don't want to be repeating myself by using the same colours of red, black, gray and white but something completely different such as a green and white, but I'll be experimenting to see what I prefer best. This means changing the lighting on the pictures and making certain text stand out with diverse fonts. As shown:.The Red rectangle strokes are for images .The Black rectangle strokes of different sizes are where text will be placed

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Hip Hop Music Magazine – Double Page Spread

COLUMNSCHOCOLATE BOX SPACE

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Contrasting - Real Media Product & My Own Media Product

?

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Two Step flow

Two artist; Wiz Khalifa & Tyga being mentioned in the magazine so the reader will be intrigued by the story on pg 10.

The mention of a track being released with Wiz Khalifa suggest that Wiz Khalifa fans will definitely purchase the magazine

The Nicki Minaj ‘teaser pics’ implies that the male audience will have interest for this and the mention of other popular hip hop music artist will bring about dedicate fans to buy it

The two step flow applied to my own front cover magazine and my contents and double page spread are crucial ideas that needed to be applied to my media products to make the reader want to buy the magazine more.

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Software

Photoshop CS3 & Indesign

Indesign was a challenging software to use, I began using this program in the beginning however I mainly decided to use a software that I was most familiar with, which was Photoshop.

Simple designs in my magazine was text used from Indesign for I believed it was best used for, however for more advanced ideas I used Photoshop CS3 which became very helpful to me in the end and thanks to both programs my final media products were a success.

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Evaluation part 1 In what ways does your media product use, develop or challenge forms and conventions of real media

products?

Creating my hip hop media products was a huge challenge, using the forms and conventions of real media products came easy to me for looking at my examples I had a great idea on what I wanted my front, contents and double spread pages would look like, especially when it came to choosing what combinations of colours I was going to use for the covers. Also the media products from my products I gained knowledge on how the magazine should be laid out and what type of text should be used which was; bold, powerful and an increase on font size when it came to headers and certain sub headings.

Developing my media product was challenging for I began experimenting with how I should make my media products look and what pictures of my own photography would go well in the magazine, as shown below in my blog there’s a number of different photos; most of the pictures shown were used however certain photos didn’t stand out as much as others, which is why I selected each photo carefully. The layout of my magazine was definitely something I had to build up on, developing towards it gradually however successfully as shown from my front cover, contents page and double page spread. The colour was also an issue at first however the more I experimented the happier I became when it came to selecting the group of colours which would match perfectly together for as you can see from the front cover the photo of myself in the Feltics top is clearly red, so it was important that I made sure red was the primary colour that stood out the most from the rest which is what I believe I achieved.

I believe my media products do challenge real media products because it looks very convincing of being an official magazine, because of how features of the magazine have been organised and laid out. I’ve gained comments from my other peers and they believe if this were a real magazine they would purchase it because it stands out so much because of the colours and the pictures that have been selected including the layout. Compared to most of the hip hop magazines I have seen apart from my research I think my magazine is up to standards of those magazines such as: XXL, the source and several other official magazines.

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Evaluation Part 2 How does your Media product represent particular social

groups?

Particular social groups are represented in my magazine as people looking

to make something of themselves and as you can see from the names and

the pictures it looks more of like a teenage hip hop music magazine but with

all the same aims as other real media products such as XXL and KING; to

be of interest to the public and target audience who like reading these type

of magazines and what is to be shown within the magazine by looking at the

contents page. As you can see by looking at the front cover and contents

page the ethnic group shown within the magazine are black males with a

different fashion sense and aims involving hip hop music. However the

social groups all aim for one thing, which is to be the best and to make

something of themselves which includes music along with becoming famous

and wealthy, also from looking at this magazine, it can be seen as a

mainstream magazine which the artists are looking to reach, for this

magazine doesn’t just range nationally but it aimed worldwide around the

world especially in America.

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Evaluation Part 3 What kind of Media institutions might distribute your media product and

why?

Media Institutions with a financial plan that doesn’t really go all out with the prices of

advertising and producing several copies of my genre of magazines are likely to distribute

my media product; the reason for this is because the fact that my magazine is a hip hop

magazine and there are several other similar magazines out in the market with a similar

genre means competition is high and the fact that popular hip hop magazines such as: XXL,

the Source, and Scratch are currently at the top currently , it’d definitely be difficult for my

magazine to reach that standard, although the front covers and contents page etc are very

eye catching it’s likely that my magazine could reach the top quiet easily as long as

production of the magazine is monthly and each magazine cover becomes a lot more

intriguing then the last. However currently there are many other magazines in the same

position similar to my own struggling to reach the top along side the popular magazines

which have to keep their reputation up by releasing better magazines every month. Although

my magazine is something different to teenagers are seen at the front of my magazine it

could be a new type of hip hop magazine for I haven’t seen any official magazines in the

market with teenagers displayed making big impacts with music.

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Evaluation Part 4 Who would be the audience for your media product?

The audience for my magazine would definitely be young male teenagers and females

who still attend school and have an interest for music and talent from their own age range

for it could inspire them to become involved and be featured in the magazine by making

the same affect that artist on the magazine have. I’ve created a double page spread which

is an interview with me (P4TRICK) on what’s to be expected from my career, how things

are going and what’s to look out for. Which is something the teenage audience without a

doubt will look forward to because if they want to make something of themselves with hip

hop music then reading on an interview will help them on how to get started and lead them

the right way. Another (secondary) target audience of my magazine could possibly be

older males and females of working class with some engagement with the music industry

also because it’s possible they’d want to know how the next generation of artists are

coming along and what type of songs they’ve been releasing and it’s likely hip hop artist

could sign young teenagers depending on how good they are, an example of artists that

started of from younger years would be Lil Bow Wow and Chris Brown who made a career

from music by creating songs from when they were young.

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Evaluation Part 5 How did you attract your Target audience?

I attracted my target audience by making sure my front cover stood out the most from

everything else, especially the image itself, which is in high definition quality, I had to

make sure in the photo the person was looking at the reader so they’d be drawn in by

it and the whole design overall and by the colours for as you already know red is a

very powerful colour, the main reason why I chose red was because the picture mid

shot image of the person in the middle was wearing red made the entire magazine

look swaggered out (colour co-ordinated) which is the term used by young teenagers

now and is another reason why young teenagers are my target audience. The punch

lines in my front cover, such as the sub headings; an example of this “DEE Feels

Reborn” which is a sub heading I was able to think of quiet easily and definitely make

the target audience curious on what kind of impact DEE will have due to him returning.

Shown on the front cover you can see that a free young money calendar lies within

the magazine for the reader which is something that will come in handy for the

audience, another technique I used but to attract the male audience is the “Nicki Minaj

Photo shoot – Teaser Pics”. The design overall I believe is very eye catching and

without a doubt people would set their eyes on it and are likely to observe the front

cover to observe it and to look at the contents page to see what else is in store within

the magazine.

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Evaluation Part 6 What have you learnt about technologies from the process of

constructing this Product?

Well from the software I have used which are Photoshop and Indesign, I felt a lot

more comfortable creating the media products on Photoshop because it really

does make a difference and there a number of different features you can do on

Photoshop CS3 that you can’t perform on Indesign which was disappointing.

However my skills have definitely developed from using the software and by

using a small bit of Indesign I have learnt how to construct a magazine better

and to make a simple design turn out to better then a completely edited design.

Both software’s are just as good as each other but I’m a lot more familiar with

Photoshop and the fact that of the features that you’re able to complete on it that

Indesign doesn’t have. Also from my research I have learnt how to make my

media product look more like a hip hop music magazine by looking at the

different text, how images are positioned and how layouts for the magazines are

constructed together and the typical language used in a hip hop magazine to

attract the audience.

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Comparing – Preliminary with Media Products

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Evaluation Part 7 Looking back at my Preliminary Task, what do I feel I have learnt in

the progression from it to the full product?

From my preliminary task I believe I have improved a lot more and have learnt a

huge amount about the codes and conventions that need to be used within a

magazine to make it stand out just as much or maybe even more as real media

products. As shown below you I have my Kelsey park sports college information &

technology magazines. I can clearly see the improvement from these to my music

magazines, for I now know how to choose the colours more wisely and make

certain images stand out and using the right camera angles such as mid shots and

close ups, also text used and sub headings are important and this is also

something that I have progressed on. From looking at my school magazines it

looks like the front cover is like a contents page but now looking at my music

magazine front cover it looks a lot like a real media magazine cover: with sub

headings, a title that stands out and a simple design with not to many effects but

has the same impact as many other music magazines.

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End Of Presentation

QUESTIONS?