Meagen Eisenberg, CMO, MongoDB - Modern Customer Experience

CMO + CIO = Modern Customer Experience Meagen Eisenberg Chief Marketing Officer, MongoDB @meisenberg @mongodb

2 MongoDB Proprietary and Confidential. Subject to NDA.

1000  Tech  Partners  

2,000+  Customers  

35,000  Members  

10+  million  downloads  

250,000  MongoDB  University  Students  

Yesterday’s Hero

Location-based & geospatial

Sensor data  

Mobile

Social

Video  

Clickstream  

User behavior  

Point of Sales  

Web browser behavior  

Customer data  

Age of the Consumer

Today’s Hero

2012 2014

The growth in the hero’s marketing stack

So how to leverage our investment and improve customer engagement and results?

Evaluate

Purchase

Advocate

Awareness

Create a personalized digital experience across the funnel

Evaluate

Purchase

Advocate

Awareness

Technology across the funnel

Expectations of the Modern Customer Experience

•  To be connected all the time •  Across any device

•  Wherever he or she is

•  In real-time

•  With contextually relevant experiences

For any application, the consumer expects

CMO+CIO: Partner or Perish?

CMO

CIO

What does success look like?

Connected World

Bringing the Internet of Things to life

Now Then

Customer Service

Hitting “The Wall” with customer service? Great!

Now Then

Baby Monitoring

Relying on more than just a mother’s intuition

Then Now

Now Then

Leveling the playing field for investors big and small

Investing

Order dinner without saying a word

Ordering Take Out

Then Now

Missing your flight may be no big deal after all

Flying

Now Then

Dating

Meeting Mr. Right right now

Now Then

Modern Apps Table Stakes

•  Makes the experience effortless •  Anticipates your needs

•  Provides instant gratification

Modern Apps Have New DNA

•  Data, data and more data (Lots of it, lots of different kinds of it)

•  Algorithms

•  Real-time architecture

•  Multi-channel

•  Elastic

Meagen Eisenberg Chief Marketing Officer, MongoDB @meisenberg @mongodb