MC Momentum - Updates #1

MC MOMENTUM

UPDATES

Hello AIESEC in Austria and Happy New Year!

January marks not only the beginning of a new chapter, called 2015, but as well the milestone of 6 months in the MC Momentum term.

The first 6 months of our term have been inspiring and challenging, full of happy moments but as well full of challenges, just like any AIESEC experience should be.

As a generation committed to keep the momentum of previous ones, building up on their legacies, we also took the challenge of adding new strategies, changing ways of working, improving our operations to deliver true leadership development experiences. Why? Simple, because we want to make a shift in the Austrian mindset, and we want to be recognized as relevant youth voice.

The way to get there is full of adventures: from great achievements that we are proud of, to mistakes and failures that we had the chance to learn from.

We invite you therefore to take a look at our journey so far, in the first 6 months of our term.

Your MC Momentum, Anja, Cristina, Ivana, Jon, Kiran, Mubeen, Sofia and Una

Opening letter

Your MCP – Cristina Soreanu

iGIP Planned Realized Plan fulfillment Raised 49 15 30.61%

Matched 46 7 15.21% Realized 52 13 25%

49!46!

52!

15!

7!

13!

0!

10!

20!

30!

40!

50!

60!

Raised! Matched! Realized!

iGIP July – December 2014!

Planned! Realized!

48!52!

38!

15!

25!27!

0!

10!

20!

30!

40!

50!

60!


iGCDP July – December 2014!

Planned! Realized!

iGCDP Planned Realized Plan fulfillment Raised 51 15 31.25%


Numbers for ICX

oGIP Planned Realized Plan fulfillment Raised 42 22 52.38%


42!

15!

25!22!

8!

14!

0!

5!

10!

15!

20!

25!

30!

35!

40!

45!


oGIP July – December 2014!

Planned! Realized!

40!

10!

130!

38!

26!

94!

0!

20!

40!

60!

80!

100!

120!

140!


oGCDP July – December 2014!

Planned! Realized!

oGCDP Planned Realized Plan fulfillment Raised 40 38 95%

Matched 10 26 260% Realized 130 94 72.30%

Numbers for OGX

Together with TM, developed the concept of sales development program, established the national sales tracking tool and started tracking sales activities; providing newsletter from TM and ICX side on updates, t ips&tricks and recogni t ion for outs tand ing individuals; agreed on timeline for external events (Sales Academy with Hays and Sales Competition with Cisco) – with CR

Developed framework and downscaled to LCs who were doing iGCDP. Framework and plan developed by MC VP TM and IGCDP manager.

Raised 3 TNs, matched 2 and realized 1. Another TN matching is in progress

Increasing sales intensity

Lead for iGCDP

MC TN Raising and Matching

Last months in incoming eXchange

²  3 ²  3 main achievements

Your MC VP – Una Marin

Other activities in the area

My focus for the next 2 months

²  One thing I am really proud of

Cooperation with other areas to make focus program better and to make it happen in the entity. By other areas I mean with TM for Sales Intensity, CR for MC TN raising, PRM for B2B, showcasing, website management and company sign up, OGX for ECB and LCD for growth models. I see synergies as very important part of daily MC work so what I am the most proud of are synergies that are actually working.

Together with PRM: Support for ICX – established questionnaires for iGCDP and iGIP showcasing, ready to collect stories and showcase them on the website; website content for iGIP created and put on website; company sign up implemented and received 6 applications from companies; plan for LinkedIn ads made (LinkedIn ads for iGIP started). What still needs to happen – product packaging for iGCDP and brand refreshment for iGIP (according to global sub-products brand)Entity Partnerships – established partnerships with different entities for two sub-products: IT – Serbia, Bulgaria, Portugal. Management: Belgium, Italy. Startups: Bahrain. In communication with UK, USA and Canada (for urgent matching for native English speakers).

•  Increasing Sales Intensity – Adaptation, education and bi-weekly reports

•  Matching – Targeted TN promotion and support with shortlisting

•  ICX showcasing – Collecting stories•  B2B marketing – Focus on implementation and

improvement•  Entity Control Board – JDs based on EXPA, quality report,

raising our NPS•  Brand refreshment + product packaging – iGIP + iGCDP•  Focus on Growth model based coaching

Together with OGX: Entity Control Board – developed the concept, allocated responsibilities and created timeline of audits and report sending. What needs to happen is customization of ECB based on standards and satisfaction and development of EXPA – we are depending on their measurements for S&S and cannot proceed with ECB without clear analysis from EXPA.Together with LCD: Growth Models for iGIP and iGCDP – developed growth models for both programs for front and back office based on which LCs will have a clear framework on where they are, where they want to go and what they need to do to grow. In development – structures for different tiers.

•  Ireland – Marketing/Sales•  Vietnam –Teaching & Marketing•  Colombia – Teaching•  Switzerland – Marketing/Sales•  India- being reviewed – Marketing•  Finland – Marketing•  Belgium and Sweden (started

communication) for IT sub product

•  71% of the plan fulfillment•  32 attendees•  10 stories collected•  7 people reintegrated (42% of the plan was realized)•  Commissions learned about the flow of such an

event and framework built for local seminars next year

•  Booklets•  Framework•  Materials•  LEAD preparation and implementation•  Recognized by AIESEC International in Global TM

newsletter

GIP partnerships establishment

(140% of planned realized)

National reintegration

seminar

GIP LEAD framework

Last months in OutGoing eXchange


Your MC VP – Sofia Elósegui


Contribution to external

positioning



•  GIP LEAD framework and materials because it contributes to the implementation of the leadership development model as a global strategy.

•  Summer GCDP Audit Report with the goal of improving every self-select issue the country is facing as a detractor. Submitted to commission + LCPs.

•  Report on GIP partnership establishment •  Report and evaluation of National reintegration

seminar with future recommendations•  Re-evaluation of the Role of the ECB to improve the

auditing process and have an aligned framework to the new standards and satisfaction concept

Mainly, the OGX area contributed with collecting materials that will be used for showcasing and for future promotions. Especially the Summer EP challenge “Capture Your Experience” campaign had a successful outcome.Besides of that I was present in several events as part of the MC to represent the organisation. (Most relevant ones: two Watchadoo events and an event at the US Embassy – “Todays Voice”)

•  GT matches and partnership delivery•  GC planning support to PRM•  GC LEAD adapting and implementation plan•  LC visits, education delivery

•  Refreshed national member education cycle to reflect the new customer flow for GIP, GCDP, and TMP/TLP

•  Refreshed LIC agenda for new members•  JD tool that breaks down each functional area into specific

activities and tasks for TMP, TLP and VP and allows us to have a better clarity on each role

•  ALPS agenda to reflect the new global leadership development model

•  New TLP education cycle with a greater focus on management skills and a better

•  Refreshed TLP LIC agenda for better education•  Team minimums guideline to give a standard “checklist” and

education of everything a TL should do for his/her team •  Meetings hub tool that gives TLP and VPs sample agendas

for how to run all different types of meetings•  Team minimums newsletter called “Management Bulletin”

that gives TLP and VPs management tips and insights

Selection activities

Members’ learning & development

TLP and LCVP’s learning & development

◇ 3 ◇ 3 main achievements

Your MC VP – Kiran Kaur

•  The overall Youth Talent selection process contributed to 188 new members nationally

•  Refreshed interview tool and interview flow allowed assessors to select the right members for the organization

•  N e w A I E S E C t a s k - b a s e d assessment center activities that gave candidates the proper “first taste” of the organization

Last months in TALENT MANAGEMENT

Exchange support

◇ One thing I am really proud of

I’m really proud of driving the #becauseproductivity culture in the TM commission and in the country, which is helping people see the strategic side of TM. This includes TM driving better team experiences and performance through team minimums, the team leader education cycle, and all materials to help team leaders and VPs with management skills.

•  National Sales Development Program framework co-creation with ICX (GIP) to drive sales intensity through tracking and education

•  Sales Development Program newsletter that includes a sales team checklist and sales education

•  GIP EP LEAD framework co-creation with OGX to support a better leadership development process for GIP EPs

•  Intern LEAD framework co-creation with ICX (GCDP) to support a better leadership development process for GCDP interns in Austria

•  co-creation and co-delivery of the national Re-Integration Seminar with OGX (agenda creation, management, session delivery, and output) to provide a better re-integration process for GCDP returnees

Mainly, the TM area was focused on driving exchange and internal health and performance of the organization, together with LCD.Besides that, I participated in several events as part of the MC. Most relevant ones are the two Watchadoo events and an event a t the US Embassy – Green Entrepreneurship

•  Preparing transition framework and education•  Drive sales intensity through supporting sales

education, tracking, and analysis•  Analyzing HR productivity and re-adjusting

strategies accordingly


positioning


Business Development aims to develop our cooperation with our current Partners. Therefore our BD Manager is working closely with the OCPs of our local CR-Events, focusing on the delivery and searching for more purpose oriented activities within our events. On national level we were able to conduct a Meet the Executive with our General Partner HAYS and also engage Cisco in a national Partnership, by engaging them in two events specially designed in cooperation with them.

As elaborated before the man achievement is the delivery of contracts. Our contracts are on yearly basis according to the calendar year. So the last month were marked by bringing a structure in what we want to deliver and what partners have to deliver. We agreed on when and how to deliver, introduced a regular newsletter, Facebook Post schedule and Website components, all in cooperation with PRM. As mentioned before, a big point was the implementation of Meet the Executive Hays, which, with a lot of effort, turned out as a rather small gathering, but as much more satisfying for our Partner.

Evaluation meetings

Account management

Delivering Contract Content


Your MC VP – Mubeen Thaha

•  Starting the term, focus was more on evaluating our Partnerships and cooperation. I met with all our Partners either in person or via Skype. By evaluating our past performance I could set a base for our future partnerships. One of the main achievements is the creation of specific delivery plans for partners, especially concerning the online deliverables.

Last months in CORPORATE RELATIONS

Business Development


Overall, being able to say that we are delivering our promises to our partners and that partners are happy to cooperate with AIESEC in Austria is what CR can be the most proud of. More specifically, the company partnerships with Cisco and Unijobs. A contracts signed with Cisco is a kickstart for a good and stabile cooperation. Unijobs will be another promotion supporter for all the programs and events.

•  Youth to Business Concept established (due to Agenda issues, postponed to NatCo)

•  Cisco Partnership: Engaging Cisco and developing new concept for them

•  Unijobs Partnership: Engaging additional Promotion Partner to support programs and events

Through engaging in promotional Partnerships which allow us to post AIESEC’s content in different blogs, newsletters and website, we are able to increase our reach to make more people aware about our programs and activities.To get a better overview about the current trends in Austria the MC also participated in several events. These help us to work on strategic approaches and get into contact with organizations and institutions CR for example attended Pioneers Festival to get insight about current trends in the Technology and startup sector and to get contact off speakers to interview about their opinion about Leadership.

During the next two months, however, we need to focus on Account Management (Resigning Partnerships), planning and implementation of Cisco Events and new Sales to upscale our Partnership structure ( including MC TNs)


positioning


•  Strategic planning for execution of marketing strategies for all core programs (yearly and quarterly timelines)

•  Introduction of marketing planning tool for LCs for strategic planning (based on GTCM model)

•  D o u b l i n g t h e n u m b e r o f app l ica t ions fo r bo th OGX programs in Q3 and Q4 compared to the previous year

•  95% of national plan fulfillment for Youth Talent recruitment

•  Rebranding all sub-products for oGIP and sub-issues for oGCDP according to the global guidelines

•  Rebranding profiles under Youth Talent – division into 4 to support more specific promotion and recruitment that will come with experience.aiesec.org

•  New design for all core programs•  Implementation of the new brand•  Launching the new website which improved

conversion rates

•  Focus on online marketing: optimizing the website for best conversion rates

•  Investing in Google Ads and Facebook Ads (inbound marketing in general)

•  Focus on content marketing•  Developing the content planning tool nationally (to

be implemented in the next Q)•  Developing a strategy for Facebook content

planning•  Preparing the ground for LC Facebook pages

Marketing (for 3 core programs)

Rebranding

Online marketing

Last months in PR & marketing


Your MC VP – Ivana Gusic




•  Improving conversion rates and the overall website performance

For example in September, October, November (3 months) we had 11,490 visitors to the website, 92,519 pages views and a bounce rate of 8,61%.Bounce rate is the percentage of people that leaves your website after one page view. Generic bounce rate is around 60%. Ours was under 9%. Which means 90% of people who arrive at the website stay there to browse.In 3 months we had 11,036 returning visitors and 6,392 new visitors (which makes it approximately 2,130 new visitors per month).

•  Commission management – Another thing I am really proud of is my commission and their achievements so far

•  Organizing Marketing Academy – 4 days of intense training and workshops in marketing area with 15 attendees

•  Capture Your Experience challenge – together with OGX•  Support for ICX – company sign-up implemented (6

company sign-ups so far), iGCDP and iGIP questionnaires ready

•  In Q4 more focus on PR (United Nations, Marketing Rockstars, Aspire)

•  Global Citizen summer peak•  B2B marketing for increasing the number of company sign-

ups•  Content marketing implementation to generate new and

fresh content•  Transition for LC VP PRM elects•  Transition for MC VP PRM elect


positioning

The biggest contribution to external positioning is attending the UNIDO (United Nations Industrial Organization) conference of Entrepreneurial Youth and scheduling a meeting with their Head of Strategic Planning and Coordination Unit. The output is that we will try to get accreditation from the AI so that we could represent AIESEC at UNIDO’s conferences and board meetings. I see the UN as an important stakeholder and I see our missions aligned.

Implementing a reporting tool for LCs which tracks not only financial activities, but at the same time operations ran by other areas. This tool will help Financiers to get a be t te r overv iew o f what i s happening in the LC, to give direct feedback or suggestions to the areas concerned or the LC in general. It also makes budget analysis more effective.

The success, from the organisational perspective, of ALPS surely is not only thanks to me. Huge credit has to go to LC Vienna WU and all members involved in making it such a great conference. Communication channels between CM, AM and OC were very effective which enabled smooth planning and preparation. During the conference, the nearly perfect organisation and detail-oriented work of the OC enabled the FACIs to focus fully on providing amazing sessions to the delegates.

With the big change of moving from the old myaiesec.net to EXPA, also changes for the OGX contracts had to be made. With the whole Finance & Legal commission being aware of the changes and the importance of them, several hours were invested in aligning the OGX contracts with the new customer flow before CoCo and especially at CoCo.

New reporting tool

ALPS conference

New OGX contracts


Your MC VP – Jon De Cae

Last months in FINANCE & LEGAL


The main thing I am proud of is the way the commission is working. Unfortunately not all of the LCVPs are able to attend all meetings, but the atmosphere during meetings (mainly physical) has always been a very good one: work-oriented and productive and at the same time with lots of fun. The culture that was created and to which it evolved is very rewarding for me. Unfortunately there is a knowledge gap between the different entities, but the help that has been provided between each other has been great.

Although our applications for funds have not been successful yet, I contributed in applying for a competition about integrity supported by the government and I am main responsible for AIESEC in Austria to be part of the Erasmus+ program. First contacts have already been made and will be followed up on. Also, I attended the stEFFIE event, an event which invited organizations promoting informal education and learning activities differing from the present education system. Another event I was present at was organized by the Industriellenvereingung which invited specialists from various fields who discussed about leadership. Which can also be mentioned, but is not directly external is my application for the Finance & Legal board of AIESEC. It is not directly external in the sense that I would be able to promote AIESEC, but one of the goals of my application is definitely to get more insight on what is happening on a global scale in the Finance area in order to bring back GCPs to our country.

Besides the responsibilities I have for ALPS I will be continuing the research for funding opportunities on a national level. The funding is not only restricted for the MC, but will be for our exchange programs in general. Other responsibilities of mine will be to do an external Audit and start planning and tracking CoCo.


positioning


Internal communication can be a very powerful tool to ensure transparency of the MC team, but also drive organizational culture we envisioned as MC team in the country. MC Facebook page is being updated on a daily basis and is use to position the entity both in internal and external AIESEC network.

This year, as opposed to 1-1 coaching talks with each member of executive board. I introduced the new concept with the following structure: LCP 1-1 talk, past Qs (Q2 and Q3) evaluation, ICX and OGX inputs and strategic support in planning for the upcoming Qs (Q4 and Q1). In this way I was able to follow up on plan fulfillment and provide inputs on how to achieve the planned realizations. Also, we revised the structures so they support the plans.

I saw the need to have a clear guideline what front office and back office should do in each of the clusters in order to achieve the planned results. This growth model will be used in the following EB term planning, where, based on growth model and clusters, LCs and IGs know exactly what and where the jump needs to be made. From the growth model the structures, SONA system, LC coaching and all other MC support should be derived.

Internal communication

LC clusterization and Growth

Model development

Last months in lCD


Your MC VP – Anja Simic

Strategic LC visits


positioning


•  Having a relatively new position in the entity, it was very hard to find a clear set of responsibilities that are strategically contributing to the entity. To be very honest, the job description was changing a lot and understanding the position was a long process for everyone on the team. Now, I am proud to say that I have made a fixed job description and realized how LCD can strategically support local committees to ensure a sustainable growth. With growth model, structures, members and LC development paths creation, I am confident to say that this is what LCD’s contribution should be.

I the past period I have attended Pioneers Festival and agreed on having two interviews with two women whose work is dedicated to raise awareness in entrepreneurship, especially within women. The interviews will be posted on our blog.Apart from that I had an active role in the networking, positioning the organisation among the attendees of the festival. Other than that I have attended one Wachado event and events organised by AAA.

Growth Model and structures implementation with the help of LCP task force, LC coaching model development and implementation, strategic planning support to the local entities, tracking development of SU Krems and coordinating Expansion manager and supporting of all other entities in long-term vision creating to ensure adequate term planning.


•  Restructuring the way to manage the team strategically:•  Weekly update meetings (Monday MC Meeting)•  Weekly strategic meeting ( MCP with LCD, LCD with

Xers, CR and Finance, CR and PR)•  Monthly performance assessment meetings– individual

meetings with all MC VPs•  Quarter review •  Strategic meetings with the MC for specific cases

•  LCD – LCP talks , weekly•  MCP – LCP talks, according to needs, but already more regular

•  LCP newsletter at least 1/month •  BoP workspace on Podio, with weekly MC updates for LCPs

External exposure

MC management

BoP management


Your MCP – Cristina Soreanu

•  General investment in marketing strategies

•  Participating in different events where we could represent AIESEC in Austria

•  Board of Advisors revival - contacted all previous members, 4 of them replied that they are still interested in being in it

•  Supervisory Group revival – 2 meetings so far with the Supervisory Group Chair, Sigrid Lentsch, and creating the plan how to take it forward in the next months, and targeting who should be there in the SG

Last months in MCP ROLE




•  Growth in exchange and participating in events that are bringing us external exposure and contacts we can follow up on.

•  Found a new MC office that will be used starting wih 1st of January 2015

•  Designed the EB track agenda as agenda manager of it for ALPS 2014

•  Attended global education:AI webinars on Gen2015 behaviors, virtual legislation.

•  Started participation in external events (Aspire Conference, US Embassy events, JEF events and AAA events).

•  Meeting and agreements with the Youth Council of the US Embassy, through which we can participate in their events, they will help us with Youth Speak survey and we can use their location in case our events are fitting their values.

•  Working closely with AIESEC Alumni Austria, we are present in all their newsletter with and we are in constant touch for additional support.

•  Recontacted the previous Board of Advisors members and proposed to revive it

•  Recontacted Supervisory Group, now in constant communication with the chair, Sigrid Lentsch, Global Learning&Development Manager at IBM. She will help with external advisory on specific topics like governance, corporate market,

•  LCP empowerment for both currents and elects , preparation of transition and education for the elects

•  MC Management with focus on X performance•  Defining the role of the Supervisory Group and starting to work with them closely


positioning

Thank you for reading!

MC Momentum - Updates #1

Documents

realized plan fulfillment

igcdp mc tn

mc momentum term

mc vp tm

sales activities

sales competition

daily mc work

mc vp una marin