Thailand : Detroit of Thailand : Detroit of Asia Asia By.. By.. Mr.Ninnart Chaithirapinyo Mr.Ninnart Chaithirapinyo Vice Chairman Vice Chairman The Federation of Thai The Federation of Thai Industries Industries Toyota Motor Thailand Toyota Motor Thailand
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Thailand : Detroit of AsiaThailand : Detroit of AsiaBy..By..
1.7 World Productions & Sales Ranking in 20041.7 World Productions & Sales Ranking in 2004
and will celebrate One Million
Productions in December
In 2005In 2005 Thailand will rank No.14 in
Production and No.17 in
Domestic sale
1.8 Productions, Domestic Sales and Exports in 20051.8 Productions, Domestic Sales and Exports in 2005
Production, 1,180,000
Domestic Sale,
680,000 Export, 500,000
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
2005
Company 2005 (units)
TOYOTA 150,000
MITSUBISHI 100,000
FORD & MAZDA 65,000
GENERAL MOTORS
50,000
ISUZU 50,000
HONDA 40,000
OTHERS 30,000
TOTAL 500,000
EXPORT FORCAST 2005FORCASTING, 2005
II. Where will we go?
Detroit of Asia’s TargetDetroit of Asia’s Target
Being 1 ton P/U production base of the world
Being the production base of motorcycle
Being the production base of OEM and REM parts
Production 1.8 million units with export 40% in 2010
III. How to go?
3.1 AHRDPAHRDP(Automotive Human Resource Development Project)(Automotive Human Resource Development Project)
Objective : To enhance competitiveness in term of price, quality and delivery: To Improve the following: - Engineering capability - Mould & Die-making capability - Manufacturing capability (Plastic/ rubber, Casting, Machining,Stamping)
(Joint project among Jetro, JCC,TAI, FTI)
3.2 R&D and Training Fund3.2 R&D and Training Fund
R&D TRAINING
FUND
Car assemblerswithdraw for • Oversea & Domestic training • Scholarship• R&D
90%90%
10%10%
SMEs withdraw for • Training • R&D
SOURCE OF FUNDSOURCE OF FUND• CAR ASSEMBLERS• PART MAKERS
100%100%
R&D and Training fund will be managed by term committee
III. Iron and steel productsIII. Iron and steel products
Some products will be eliminated on the effective date.The others will be abolished, at latest, by the first day of the 11th year after the entry into effect.For some specific hot rolled coils and plates, zero tariff quota scheme will be established and theirQuantity will be reviewed annually.
IV. Why’s Thailand
4.1 Nine Government policies in 20054.1 Nine Government policies in 2005
1. Poverty Eradication Policy2. Human development policy and quality of life3.3. Economic restructuring policy to create equilibrium Economic restructuring policy to create equilibrium
and competitivenessand competitiveness4. Natural Resources and Environmental policy5.5. Foreign policy and international economic policyForeign policy and international economic policy6.6. Policy on the development of the legal system and Policy on the development of the legal system and
good governancegood governance7. Policy to promote democracy and civil society
process8. National security policy9. Policy according to directive principles of
fundamental state policy
ANNUAL PRODUCTION CAPACITY
1.2 MILLION UNITS
< JAPAN >Toyota+ R&D CenterHonda + R&D Center
Isuzu,Mitsubishi,Mazda,Hino, Nissan,
< EUROPE >Citroen, Peugeot,Volkswagen
,BMW, Volvo ,Daimler
< USA >Ford + Asia Pacific HQs GM + Asia Pacific HQs
Chrysler
4 4.2 Global Brands in Thailand4.2 Global Brands in Thailand
America 2 persons / unit
Japan 2 persons / unit
Malaysia 5 persons / unit
Singapore 6 persons / unit
Thailand 10 persons / unit
Philippines 30 persons / unit
Indonesia 60 persons / unit
Vietnam 300 persons / unit
Possibility for expansion potentialPossibility for expansion potential 4.3 Car ownership4.3 Car ownership
Government
Political stability liberalization policy Attractive government
incentives
Infrastructure
Good & Massive infrastructure network( Electricity ,Telecommunication , Air ports , Ports )
4.4 Why Thailand4.4 Why Thailand
Market Considerable market size Large production base for pick up truck Gateway to 500 million people of ASEAN
Supplier
Rich pool of supporting industries Good access to raw materials Cheaper parts manufacturing cost
4.4 Why Thailand4.4 Why Thailand
People
Abundant of quality labor forces
Language proficiency Hospitality and friendly attitude
Amenity
Delicious foods and fruits Attractive tourist places Plenty of golf courses