Top Banner
Maryland Arts and Entertainment Districts Survey Analysis FY 2015 Prepared for Maryland State Arts Council Dr. Daraius Irani, Chief Economist Jessica Grimm, Research Manager October 3, 2016 Towson, Maryland 21252 | 410-704-3326 | www.towson.edu/resi
41

Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Jul 22, 2020

Download

Documents

dariahiddleston
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015

Prepared for Maryland State Arts Council

Dr. Daraius Irani, Chief Economist Jessica Grimm, Research Manager

October 3, 2016

Towson, Maryland 21252 | 410-704-3326 | www.towson.edu/resi

Page 2: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

2

Table of Contents 1.0 Executive Summary .............................................................................................................. 4

1.1 Project Objective .............................................................................................................. 4 1.2 Summary of Findings ........................................................................................................ 4

2.0 Introduction ......................................................................................................................... 6 3.0 Survey Analysis ..................................................................................................................... 6

3.1 District Accomplishments During FY 2015 ....................................................................... 6 3.2 Closings ........................................................................................................................... 11 3.3 FY 2015 Challenges and Successes ................................................................................. 13 3.4 District Events and Festivals During FY 2015 ................................................................. 14 3.5 District Assets ................................................................................................................. 16 3.6 Benefit Information ........................................................................................................ 20 3.7 Public Funding ................................................................................................................ 24 3.8 FY 2015 (July 1, 2014–June 30, 2015) Goals and Work Plan .......................................... 32 3.9 MSAC Technical Assistance ............................................................................................ 32

4.0 Conclusion .......................................................................................................................... 33 Appendix A—MSAC Annual Report .............................................................................................. 34 Appendix B—Limitations of the A&E District Annual Report Data Provided ............................... 41

Page 3: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

3

Table of Figures Figure 1: New Initiatives, FY 2015 ................................................................................................... 7 Figure 2: New Events & Festivals, FY 2015 ..................................................................................... 8 Figure 3: New Public Art and Capital Projects Initiated or Completed, FY 2015 ............................ 9 Figure 4: New Retailers, Businesses, Restaurants, and Organizations Opened or Newly Located, FY 2015 .......................................................................................................................................... 10 Figure 5: Closings of Retailers, Businesses, Restaurants, and Organizations, FY 2015 ................ 12 Figure 6: Net Change in Retailers, Businesses, Restaurants, and Organizations, FY 2015 ........... 13 Figure 7: Challenges or Issues by Type ......................................................................................... 14 Figure 8: Successes or Innovationsby Type .................................................................................. 14 Figure 9: Events and Estimated Attendance ................................................................................. 15 Figure 10: Festivals and Estimated Attendance ............................................................................ 16 Figure 11: A&E Enterprises by Type .............................................................................................. 17 Figure 12: A&E Enterprises by District .......................................................................................... 18 Figure 13: Artist Housing............................................................................................................... 18 Figure 14: Number of Developers for and Units of Artist Housing, FY 2015 ................................ 19 Figure 15: Estimated Occupancy Rate by Building Type ............................................................... 20 Figure 16: Artist Registries ............................................................................................................ 21 Figure 17: Artist Relocation Programs .......................................................................................... 22 Figure 18: Tax Abatement and Credits ......................................................................................... 22 Figure 19: City/County Tax Incentives Provided For Artists, Developers, and Other(s) ............... 23 Figure 20: Communication Tools .................................................................................................. 24 Figure 21: Federal/National Funding Applications/Awards/Grants ............................................. 24 Figure 22: Grants Received ........................................................................................................... 25 Figure 23: MSAC Grant Received .................................................................................................. 25 Figure 24: MSAC Grant Award Details .......................................................................................... 26 Figure 25: Other State Funding Awards/Grants Received ............................................................ 27 Figure 26: State Funding Received................................................................................................ 27 Figure 27: Additional State Funding Awards/Grants Received .................................................... 28 Figure 28: Local Awards/Grants Received .................................................................................... 29 Figure 29: Operating Support Received ........................................................................................ 30 Figure 30: In-Kind Support Received ............................................................................................ 31 Figure 31: Technical Assistance .................................................................................................... 32

Page 4: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

4

1.0 Executive Summary 1.1 Project Objective The Maryland State Arts Council (MSAC) tasked the Regional Economic Studies Institute (RESI) of Towson University with analyzing the results of MSAC’s arts and entertainment (A&E) district survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note that all data are self-reported by the A&E districts. As a result, some figures may be overestimated or underestimated. To achieve the project objective, RESI collated and analyzed the survey results in a comprehensive report for FY 2015. 1.2 Summary of Findings Below are RESI’s key findings from the survey analysis for all 22 A&E districts for FY 2015:

There were a total of o 78 new initiatives, o 120 new events, o 17 new festivals, o 41 new public art projects, and o 72 new capital projects.

Despite closings of various types of businesses, the number of new openings was great enough to produce net gains of

o 24 retail stores, o 52 businesses, o 28 restaurants, and o 9 organizations.

The A&E districts generally struggled with issues that fall under the following categories: administration, funding, and “other.”

Most successes or innovations qualified as technology and primarily related to new marketing.

The 838 events and 119 festivals attracted an estimated total attendance of 744,033 persons and 790,529 persons, respectively.

Six A&E districts received federal funding or grants; these districts received a combined $370,700.

13 districts were awarded MSAC grants; these grants totaled $193,907.

Other state grants awarded, totaling more than $800,000, included o Three Heritage Areas Authority/Planning grants, o One Capital Bond grant, and o Four “other” grants.

At the local level, funds received totaled $606,950.

Some of the overarching goals of the A&E districts include the following: o Improved organizational and administrative efforts, o The establishment of new projects, and o Increased marketing efforts.

Page 5: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

5

The following are a sample of action steps included in the work plans designed to help the A&E districts reach their goals:

o Scheduling regular monthly art classes. o Improving the quality of events. o Better promote incentive options.

The A&E districts feel that workshops on fundraising would best serve to strengthen their districts.

Page 6: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

6

2.0 Introduction

The Maryland State Arts Council (MSAC) tasked the Regional Economic Studies Institute (RESI) of Towson University with analyzing the results of MSAC’s arts and entertainment (A&E) district survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note that all data are self-reported by the A&E districts. As a result, some figures may be overestimated or underestimated. To achieve the project objective, RESI collated and analyzed the survey results in a comprehensive report for FY 2015 and provided a written analysis of the survey results including tables detailing descriptive statistics of the questions. Where applicable, the analysis presents data regarding the number and percentage of respondents for each answer choice for multiple choice questions. In cases where questions are open ended, RESI reported where respondents replied with similar answers and/or presented a sample of direct quotes collected. For each figure, RESI also provided a written description of the findings and included any conclusions or recommendations that can be drawn from the data.

3.0 Survey Analysis

Each of the 22 A&E districts within Maryland received and completed an annual report detailing district activity during FY 2015. The figures provided below detail the responses. Please note that summed figures throughout the report may not add up exactly to totals due to rounding. To view the annual report format and questions, please refer to Appendix A. For a description of the limitations encountered within the annual report data provided, please refer to Appendix B. 3.1 District Accomplishments During FY 2015 Accomplishments in the A&E districts include new initiatives, events, festivals, public art, capital projects, retailers, businesses, restaurants, and organizations opening or being initiated in the districts.

Page 7: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

7

Figure 1: New Initiatives, FY 2015

A&E District Number Percentage

Annapolis 2 2.6% Bel Air 0 0.0% Berlin 1 1.3% Bethesda 3 3.8% Bromo Tower 7 9.0% Cambridge 10 12.8% Cumberland 3 3.8% Denton 1 1.3% Elkton 2 2.6% Frederick 9 11.5% Frostburg 2 2.6% Gateway 1 1.3% Hagerstown 4 5.1% Havre de Grace 0 0.0% Highlandtown 5 6.4% Leonardtown 3 3.8% Salisbury 7 9.0% Silver Spring 14 17.9% Snow Hill 1 1.3% Station North 3 3.8% Stevensville 0 0.0% Wheaton 0 0.0%

Total 78 100%

Sources: RESI, MSAC, Maryland A&E Districts The A&E districts reported a total of 78 new initiatives undertaken during FY 2015. Contributing the most new initiatives to this total were Cambridge, Frederick, and Silver Spring, with 9 or more new initiatives undertaken each—accounting for 12.8 percent, 11.5 percent, and 17.9 percent of total initiative taken, respectively. There were four districts that did not undertake new initiatives during this time: Bel Air, Havre de Grace, Stevensville, and Wheaton.

Page 8: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

8

Figure 2: New Events & Festivals, FY 2015

A&E District New Events New Festivals

Number Percentage Number Percentage

Annapolis 0 0.0% 0 0.0% Bel Air 11 9.2% 1 5.9% Berlin 1 0.8% 0 0.0% Bethesda 3 2.5% 0 0.0% Bromo Tower 3 2.5% 0 0.0% Cambridge 39 32.5% 3 17.6% Cumberland 3 2.5% 5 29.4% Denton 1 0.8% 0 0.0% Elkton 6 5.0% 0 0.0% Frederick 13 10.8% 0 0.0% Frostburg 0 0.0% 1 5.9% Gateway 2 1.7% 1 5.9% Hagerstown 3 2.5% 0 0.0% Havre de Grace 1 0.8% 1 5.9% Highlandtown 0 0.0% 1 5.9% Leonardtown 3 2.5% 0 0.0% Salisbury 7 5.8% 0 0.0% Silver Spring 6 5.0% 3 17.6% Snow Hill 1 0.8% 0 0.0% Station North 7 5.8% 0 0.0% Stevensville 9 7.5% 1 5.9% Wheaton 1 0.8% 0 0.0%

Total 120 100% 17 100%

Sources: RESI, MSAC, Maryland A&E Districts The A&E districts held 120 new events during FY 2015. Cambridge reported a large portion of these events, with 33 percent, followed by Frederick and Bel Air, with approximately 11 percent and 9 percent, respectively. All but three of the districts reported that at least one new event occurred during this time. During FY 2015, 17 new festivals were reported to have occurred. The main contributors to this number were Cumberland, with five new festivals, and Cambridge and Silver Spring, with three new festivals each.

Page 9: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

9

Figure 3: New Public Art and Capital Projects Initiated or Completed, FY 2015

A&E District Public Art Projects Capital Projects

Number Percentage Number Percentage

Annapolis 0 0.0% 0 0.0% Bel Air 2 4.9% 0 0.0% Berlin 2 4.9% 0 0.0% Bethesda 7 17.1% 3 4.2% Bromo Tower 0 0.0% 6 8.3% Cambridge 2 4.9% 6 8.3% Cumberland 0 0.0% 9 12.5% Denton 1 2.4% 1 1.4% Elkton 1 2.4% 0 0.0% Frederick 0 0.0% 1 1.4% Frostburg 2 4.9% 3 4.2% Gateway 7 17.1% 9 12.5% Hagerstown 2 4.9% 0 0.0% Havre de Grace 0 0.0% 1 1.4% Highlandtown 5 12.2% 9 12.5% Leonardtown 0 0.0% 1 1.4% Salisbury 3 7.3% 14 19.4% Silver Spring 4 9.8% 5 6.9% Snow Hill 0 0.0% 0 0.0% Station North 3 7.3% 3 4.2% Stevensville 0 0.0% 1 1.4% Wheaton 0 0.0% 0 0.0%

Total 41 100% 72 100.0%

Sources: RESI, MSAC, Maryland A&E Districts The A&E districts indicated that there were a total of 41 new public art projects and 72 new capital projects initiated or completed during FY 2015. Bethesda and Gateway initiated or completed the plurality, or 17 percent each, of public art projects. Capital projects were primarily initiated in Salisbury, with 19 percent. While most districts initiated or completed at least one public art or capital project, 3 of the 22 districts initiated neither public nor capital projects during this time. Annapolis, Snow Hill, and Wheaton initiated no new projects of either type.

Page 10: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

Figure 4: New Retailers, Businesses, Restaurants, and Organizations Opened or Newly Located, FY 2015

A&E District Retailers Businesses Restaurants Organizations

Number Percentage Number Percentage Number Percentage Number Percentage

Annapolis 0 0.0% 2 2.9% 0 0.0% 0 0.0% Bel Air 5 6.8% 3 4.3% 1 1.5% 0 0.0% Berlin 6 8.2% 6 8.6% 1 1.5% 0 0.0% Bethesda 11 15.1% 18 25.7% 11 16.9% 0 0.0% Bromo Tower 0 0.0% 0 0.0% 3 4.6% 6 50.0% Cambridge 2 2.7% 5 7.1% 3 4.6% 2 16.7% Cumberland 5 6.8% 1 1.4% 0 0.0% 0 0.0% Denton 1 1.4% 0 0.0% 0 0.0% 0 0.0% Elkton 1 1.4% 0 0.0% 2 3.1% 0 0.0% Frederick 9 12.3% 2 2.9% 10 15.4% 0 0.0% Frostburg 0 0.0% 1 1.4% 3 4.6% 0 0.0% Gateway 2 2.7% 5 7.1% 3 4.6% 0 0.0% Hagerstown 0 0.0% 7 10.0% 2 3.1% 0 0.0% Havre de Grace 4 5.5% 1 1.4% 1 1.5% 0 0.0% Highlandtown 12 16.4% 2 2.9% 1 1.5% 1 8.3% Leonardtown 2 2.7% 3 4.3% 0 0.0% 0 0.0% Salisbury 6 8.2% 10 14.3% 2 3.1% 1 8.3% Silver Spring 5 6.8% 3 4.3% 17 26.2% 1 8.3% Snow Hill 0 0.0% 1 1.4% 0 0.0% 0 0.0% Station North 1 1.4% 0 0.0% 2 3.1% 1 8.3% Stevensville 1 1.4% 0 0.0% 0 0.0% 0 0.0% Wheaton 0 0.0% 0 0.0% 3 4.6% 0 0.0%

Total 73 100.0% 70 100.0% 65 100.0% 12 100.0%

Sources: RESI, MSAC, Maryland A&E Districts

Page 11: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

During FY 2015, 73 new retailers, 70 new businesses, 65 new restaurants, and 12 new organizations opened in or located to the A&E districts. Highlandtown led the districts in growth of new retailers; Bethesda led the districts in growth of new businesses; Silver Spring led the districts in growth of new restaurants; and Bromo Tower led the districts in growth of new organizations. 3.2 Closings Closings cover any retailers, businesses, restaurants, or organizations that closed or moved out of the A&E districts during FY 2015.

Page 12: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

12

Figure 5: Closings of Retailers, Businesses, Restaurants, and Organizations, FY 2015

A&E District Retailers Businesses Restaurants Organizations

Number Percentage Number Percentage Number Percentage Number Percentage

Annapolis 0 0.0% 0 0.0% 0 0.0% 0 0.0% Bel Air 3 6.1% 1 5.6% 1 2.7% 0 0.0% Berlin 0 0.0% 1 5.6% 0 0.0% 0 0.0% Bethesda 9 18.4% 9 50.0% 14 37.8% 0 0.0% Bromo Tower 2 4.1% 0 0.0% 0 0.0% 0 0.0% Cambridge 6 12.2% 2 11.1% 5 13.5% 0 0.0% Cumberland 2 4.1% 0 0.0% 0 0.0% 1 33.3% Denton 0 0.0% 0 0.0% 0 0.0% 0 0.0% Elkton 1 2.0% 0 0.0% 0 0.0% 0 0.0% Frederick 7 14.3% 0 0.0% 1 2.7% 0 0.0% Frostburg 0 0.0% 0 0.0% 1 2.7% 0 0.0% Gateway 2 4.1% 0 0.0% 0 0.0% 0 0.0% Hagerstown 1 2.0% 0 0.0% 1 2.7% 0 0.0% Havre de Grace 2 4.1% 0 0.0% 0 0.0% 0 0.0% Highlandtown 4 8.2% 0 0.0% 2 5.4% 0 0.0% Leonardtown 2 4.1% 3 16.7% 0 0.0% 0 0.0% Salisbury 0 0.0% 1 5.6% 2 5.4% 0 0.0% Silver Spring 3 6.1% 0 0.0% 7 18.9% 2 66.7% Snow Hill 4 8.2% 0 0.0% 1 2.7% 0 0.0% Station North 0 0.0% 0 0.0% 2 5.4% 0 0.0% Stevensville 0 0.0% 1 5.6% 0 0.0% 0 0.0% Wheaton 1 2.0% 0 0.0% 0 0.0% 0 0.0%

Total 49 100% 18 100% 37 100% 3 100.0%

Sources: RESI, MSAC, Maryland A&E Districts

Page 13: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

13

During FY 2015, 49 retailer closures, 18 business closures, 37 restaurant closures, and 3 organization closures occurred in the MSAC A&E districts. Bethesda saw the most retailer, business closures, and restaurant closures; and Silver Spring saw the most organization closures. Figure 6: Net Change in Retailers, Businesses, Restaurants, and Organizations, FY 2015

A&E District Net Change

Retailers Businesses Restaurants Organizations

Annapolis 0 2 0 0 Bel Air 2 2 0 0 Berlin 6 5 1 0 Bethesda 2 9 -3 0 Bromo Tower -2 0 3 6 Cambridge -4 3 -2 2 Cumberland 3 1 0 -1 Denton 1 0 0 0 Elkton 0 0 2 0 Frederick 2 2 9 0 Frostburg 0 1 2 0 Gateway 0 5 3 0 Hagerstown -1 7 1 0 Havre de Grace 2 1 1 0 Highlandtown 8 2 -1 1 Leonardtown 0 0 0 0 Salisbury 6 9 0 1 Silver Spring 2 3 10 -1 Snow Hill -4 1 -1 0 Station North 1 0 0 1 Stevensville 1 -1 0 0 Wheaton -1 0 3 0

Total 24 52 28 9

Sources: RESI, MSAC, Maryland A&E Districts Despite the closures that each district saw, the overall gains experienced during FY 2015 were enough to produce net gains in retail, businesses, restaurants, and organizations during the period. 3.3 FY 2015 Challenges and Successes Each district faces challenges throughout the year, but they generally overcome these obstacles.

Page 14: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

14

Figure 7: Challenges or Issues by Type

Type Number Percentage

Technology 1 4.5% Administrative 8 36.4% Funding 9 40.9% Other 16 72.7%

Total 34

Sources: RESI, MSAC, Maryland A&E Districts The A&E districts generally struggled with funding issues; 9 of 22 districts, or 41 percent, identified these as problem areas. Based on the responses, technology was an infrequent source of trouble in the past year. Technology was only reported as a challenge or issue by 1 of the 22 districts, or 5 percent. Additionally, 73 percent of respondents included a challenge or issue classified as “other.” For those A&E districts that listed “other,” the challenges or issues that they identified primarily involved communication and marketing. Figure 8: Successes or Innovations by Type

Type Number Percentage

Technology 16 72.7% Administrative 2 9.1% Funding 4 18.2% Other 5 22.7%

Total 27

Sources: RESI, MSAC, Maryland A&E Districts Most districts, 16 of 22, or 73 percent of A&E districts, listed technology as their success or innovation for this period. Many A&E districts that listed “other” under their successes or innovations often indicated that successes were due to a new offering made by the district—a new event, new artists, new housing, etc. Successful collaborations and marketing efforts were other frequently cited successes. 3.4 District Events and Festivals During FY 2015 Each district was asked to list its events and festivals, the dates during which each event or festival took place, and estimated attendance for each event or festival held in FY 2015. Please note that attendance data were not provided for all events and festivals.

Page 15: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

15

Figure 9: Events and Estimated Attendance

A&E District Number Percentage Estimated Attendance

Annapolis 3 0.4% 83,000 Bel Air 35 4.2% 92,927 Berlin 20 2.4% 29,550 Bethesda 10 1.2% 17,650 Bromo Tower 21 2.5% 3,310 Cambridge 63 7.5% 18,837 Cumberland 47 5.6% 32,260 Denton 7 0.8% 2,780 Elkton 26 3.1% 20,529 Frederick 25 3.0% 213,658 Frostburg 13 1.6% 7,395 Gateway 38 4.5% 3,640 Hagerstown 14 1.7% 20,560 Havre de Grace 11 1.3% 21,650 Highlandtown 18 2.1% 10,025 Leonardtown 41 4.9% 13,624 Salisbury 27 3.2% 37,170 Silver Spring 385 45.9% 90,000 Snow Hill 7 0.8% 2,385 Station North 11 1.3% 2,900 Stevensville 12 1.4% 2,183 Wheaton 4 0.5% 18,000

Total 838 100% 744,033

Sources: RESI, MSAC, Maryland A&E Districts During FY 2015, A&E districts in Maryland held a reported total of 838 events, attracting an estimated attendance of 744,033 persons. Leading the state in events for this period was Silver Spring, which hosted 46 percent of all events.

Page 16: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

16

Figure 10: Festivals and Estimated Attendance

A&E District Number Percentage Estimated Attendance

Annapolis 1 0.8% 1,000 Bel Air 7 5.9% 59,520 Berlin 20 16.8% 29,550 Bethesda 5 4.2% 90,000 Bromo Tower 1 0.8% 400 Cambridge 12 10.1% 5,475 Cumberland 8 6.7% 5,150 Denton 3 2.5% 10,750 Elkton 2 1.7% 12,000 Frederick 1 0.8% 20,000 Frostburg 5 4.2% 775 Gateway 5 4.2% 8,959 Hagerstown 3 2.5% 16,000 Havre de Grace 1 0.8% 25,000 Highlandtown 5 4.2% 14,000 Leonardtown 6 5.0% 21,250 Salisbury - 0.0% - Silver Spring 23 19.3% 151,500 Snow Hill 3 2.5% 3,200 Station North 4 3.4% 303,500 Stevensville 2 1.7% 1,500 Wheaton 2 1.7% 11,000

Total 119 100.0% 790,529

Sources: RESI, MSAC, Maryland A&E Districts During FY 2015, A&E districts in Maryland held a reported total of 119 festivals, attracting an estimated attendance of 790,529 persons. Leading the state in festivals for this period was Silver Spring, which hosted 19 percent of all festivals. Due to cancelations and rescheduling, Salisbury had no festivals to report during this period. 3.5 District Assets The A&E districts reported on each type of A&E enterprise, the name of the enterprise, and the estimated annual attendance per enterprise. Please note that attendance data were not provided by all districts for all enterprises. The survey also requested information detailing artist housing in each district.

Page 17: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

17

Figure 11: A&E Enterprises by Type

Type Number Percentage Estimated Attendance

Galleries/Co-ops 130 20.3% 65,175 Performance Venues 102 15.9% 441,915 Museums 40 6.2% 61,676 Arts Education 47 7.3% 26,270 Arts Organization 63 9.8% 46,727 Public Art 127 19.8% 203,500 Suppliers/Service 28 4.4% 45,500 Other 104 16.2% 902,550

Total 641 100% 1,793,313

Sources: RESI, MSAC, Maryland A&E Districts A total of 641 A&E enterprises existed during FY 2015 in Maryland’s A&E districts. These enterprises were mostly galleries/co-ops followed by public art, at approximately 20 percent each. Other and performance venues, the next most prominent enterprise types, each represented 16 percent, of the total enterprises during this period.

Page 18: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

18

Figure 12: A&E Enterprises by District

A&E District Number Percentage Estimated Attendance

Annapolis 11 1.7% 105,192 Bel Air 22 3.4% - Berlin 35 5.5% 340,000 Bethesda 28 4.4% 850,025 Bromo Tower 23 3.6% - Cambridge 23 3.6% - Cumberland 33 5.2% 38,650 Denton 4 0.6% 2,950 Elkton 20 3.1% 29,189 Frederick 54 8.4% - Frostburg 36 5.6% - Gateway 41 6.4% - Hagerstown 8 1.3% 40,652 Havre de Grace 45 7.0% 50,815 Highlandtown 5 0.8% 53,400 Leonardtown 21 3.3% 5,724 Salisbury 26 4.1% 13,991 Silver Spring 148 23.1% - Snow Hill 6 0.9% 12,300 Station North 41 6.4% - Stevensville 3 0.5% 2,525 Wheaton 8 1.3% 247,900

Total 641 100% 1,793,313

Sources: RESI, MSAC, Maryland A&E Districts In total, the districts contained 641 A&E enterprises during FY 2015. Silver Spring held 23 percent of the district’s A&E enterprises, followed by Frederick with 8 percent. Each of the remaining districts had 7 percent or less of the total districts’ A&E enterprises. Figure 13: Artist Housing

Does the district have artist housing? Response Number Percentage

Yes 11 50% No 11 50%

Total 22 100%

Sources: RESI, MSAC, Maryland A&E Districts Of the responses received, 11 A&E districts, or 50 percent, indicated that they had artist housing. Eleven A&E districts, or 50 percent, stated that there is no artist housing within their district.

Page 19: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

19

Figure 14: Number of Developers for and Units of Artist Housing, FY 2015

A&E District Number of Developers Number of Units

Bromo Tower 1 4 Denton 1 1 Gateway/Hyattsville 3 100 Hagerstown 1 4 Havre de Grace 2 2 Highlandtown 2 20 Leonardtown 2 123 Salisbury 2 95 Silver Spring 4 232 Snow Hill 1 1 Station North 4 311

Total 23 893

Sources: RESI, MSAC, Maryland A&E Districts Within those A&E districts that reported artist housing, there were 23 developers and 893 units of artist housing. Station North had the highest number of units of artist housing, with 311 units, followed by Silver Spring, with 232 units.

Page 20: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

20

Figure 15: Estimated Occupancy Rate by Building Type

A&E District Storefront/ Commercial

Residential (Live/Work)

Industrial/ Manufacturing

Mixed Use

Annapolis 90% 90% 0% 0% Bel Air 93% 99% 0% 0% Berlin 100% 100% 90% 90% Bethesda 95% 0% 0% 95% Bromo Tower 91% 95% 0% 0% Cambridge 73% 80% 0% 80% Cumberland 74% 70% 15% 70% Denton 40% 80% 0% 100% Elkton 90% 90% 0% 100% Frederick 97% 97% 97% 95% Frostburg 80% 95% 0% 80% Gateway 85% 100% 90% 87% Hagerstown 77% 90% 100% 67% Havre de Grace 0% 0% 0% 88% Highlandtown 80% 95% 70% 70% Leonardtown 90% 90% 0% 95% Salisbury 77% 98% 0% 75% Silver Spring 93% 96% 97% 91% Snow Hill 55% 5% 0% 10% Station North 70% 92% 0% 70% Stevensville 95% 95% 0% 100% Wheaton 90% 93% 0% 80%

Average1 79% 80% 25% 70%

Sources: RESI, MSAC, Maryland A&E Districts The average occupancy for storefront/commercial property in the A&E districts during FY 2015 was 79 percent. The average occupancy rate for residential property was 80 percent and for mixed-use property was 70 percent. Industrial/manufacturing property showed the lowest average occupancy rate at 25 percent. However, this type of property is not very common in Maryland’s A&E districts; many do not have industrial/manufacturing property. 3.6 Benefit Information A&E district benefits include artist registry, artist relocation programs, tax abatement or credits, occupancy, tax incentives, and district website features.

1 Averages are calculated only where applicable.

Page 21: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

21

Figure 16: Artist Registries

A&E District Artist

Registry Registered

Artists New Artists

Unregistered Artists

Estimate of Artists in

District

Annapolis No n/a n/a n/a 34 Bel Air Yes 53 4 20 n/a Berlin Yes 73 - 100 n/a Bethesda No n/a n/a n/a 50 Bromo Tower No n/a n/a n/a 130 Cambridge Yes 34 34 60 n/a Cumberland No n/a n/a n/a 10 Denton Yes 1 1 - n/a Elkton No n/a n/a n/a 274 Frederick No n/a n/a n/a 200 Frostburg No n/a n/a n/a 65 Gateway Yes 326 32 100 n/a Hagerstown Yes 4 - 15 n/a Havre de Grace Yes 45 10 25 n/a Highlandtown Yes 180 14 50 n/a Leonardtown Yes 15 6 - n/a Salisbury No n/a n/a n/a 25 Silver Spring Yes 35 1 10 n/a Snow Hill Yes 10 2 - n/a Station North No n/a n/a n/a 550 Stevensville No n/a n/a n/a 75 Wheaton Yes 48 12 5 n/a

Total 12 824 116 385 1,413

Sources: RESI, MSAC, Maryland A&E Districts Of the 22 A&E districts, 12 have an artist registry. For those districts with artist registries, there were a total of 824 registered artists, 116 new artists, and an estimated 385 unregistered artists as of FY 2015. For those 10 A&E districts with no artist registry, there were an estimated 1,413 artists. Between the registered and estimated unregistered artists within the A&E districts that maintain a registry, as well as the estimated artists for the A&E districts that do not maintain a registry, there are an estimated 2,622 total artists within all of Maryland’s A&E districts.

Page 22: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

22

Figure 17: Artist Relocation Programs

Does the district have an artist relocation program? Response Number Percentage

Yes 4 18.2% No 18 81.8%

Total 22 100%

Sources: RESI, MSAC, Maryland A&E Districts Four A&E districts reported having an artist relocation program. According to the annual reports submitted, four artists relocated to the A&E districts during FY 2015. Businesses within the A&E districts have a variety of tax incentives available to them. Several businesses were eligible for abatement of the Admission and Amusement Tax. Figure 18: Tax Abatement and Credits

A&E District Admission & Amusement Tax Property Tax Credit

Number Percentage Number Percentage

Annapolis 5 10.6% 0 0.0% Bel Air 0 0.0% 0 0.0% Berlin 10 21.3% 0 0.0% Bethesda 3 6.4% 0 0.0% Bromo Tower 1 2.1% 0 0.0% Cambridge 2 4.3% 0 0.0% Cumberland 1 2.1% 0 0.0% Denton 0 0.0% 0 0.0% Elkton 0 0.0% 0 0.0% Frederick 12 25.5% 0 0.0% Frostburg 0 0.0% 0 0.0% Gateway 2 4.3% 0 0.0% Hagerstown 2 4.3% 0 0.0% Havre de Grace 0 0.0% 0 0.0% Highlandtown 0 0.0% 0 0.0% Leonardtown 0 0.0% 0 0.0% Salisbury 2 4.3% 0 0.0% Silver Spring 2 4.3% 0 0.0% Snow Hill 1 2.1% 0 0.0% Station North 1 2.1% 0 0.0% Stevensville 1 2.1% 0 0.0% Wheaton 2 4.3% 0 0.0%

Total 47 100% 0 0%

Sources: RESI, MSAC, Maryland A&E Districts

Page 23: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

23

A total of 47 businesses across 15 A&E districts were eligible for abatement of the Admission and Amusement Tax. With 12 eligible businesses, Frederick had the highest number of businesses eligible for tax abatement. Figure 19: City/County Tax Incentives Provided For Artists, Developers, and Other(s)

A&E District For Artists For Developers For Other(s) Total

Annapolis 0 0 0 0 Bel Air 0 0 1 1 Berlin 0 0 0 0 Bethesda 1 1 1 3 Bromo Tower 0 0 0 0 Cambridge 0 1 1 2 Cumberland 0 0 0 0 Denton 0 0 1 1 Elkton 0 0 0 0 Frederick 0 0 1 1 Frostburg 0 0 0 0 Gateway 0 1 1 2 Hagerstown 1 1 1 3 Havre de Grace 0 0 0 0 Highlandtown 0 0 0 0 Leonardtown 1 0 0 1 Salisbury 0 0 0 0 Silver Spring 1 1 1 3 Snow Hill 0 0 0 0 Station North 0 0 0 0 Stevensville 0 1 1 2 Wheaton 0 1 0 1

Total 4 7 9 20

Sources: RESI, MSAC, Maryland A&E Districts Other than the state tax incentives offered, the city or county in which an A&E district is located may offer tax incentives for artists, developers, and the like. In total, these city and county tax incentives numbered 20 for all A&E districts in Maryland during FY 2015. Many of these incentives are classified as “other” incentives (nine incentives). Artists and developers were provided with a total of four and seven tax incentive opportunities, respectively, during this period.

Page 24: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

24

Figure 20: Communication Tools

Number Percentage2

Facebook 22 100.0% Twitter 13 59.1% Website 21 95.5% Media Page 7 31.8% On-line events calendar 19 86.4% Artist registry 13 59.1% Other - specify 21 95.5%

Sources: RESI, MSAC, Maryland A&E Districts While all 22 districts indicated that they have Facebook, only 21 indicated that they maintain a website. Other communication tools include items such as Instagram and informational offerings (press releases, etc.). 3.7 Public Funding Public funding came in the form of operating support as well as grants and awards at the local, county, state, and federal levels. Figure 21: Federal/National Funding Applications/Awards/Grants

Provider Yes No

Number Percentage Number Percentage3

National Endowment for the Arts 5 22.7% 17 77.3% National Trust for Historic Preservation

0 0.0% 22 100.0%

ArtPlace America 2 9.1% 20 90.9% Other 2 9.1% 20 90.9%

Sources: RESI, MSAC, Maryland A&E Districts Federal and national funding applications were submitted to both the National Endowment for the Arts and ArtPlace America during FY 2015. Two applications were submitted for some other type of federal grant.

2 The values shown are a percent of the 22 districts responding to the given question, not the total number of responses provided. 3 The values shown are a percent of the 22 districts responding to the given question, not the total number of responses provided.

Page 25: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

25

Figure 22: Grants Received

A&E District Type Awarded Award/Grant Amount

Berlin Other $700 Bromo Tower ArtPlace America $0 Cumberland National Endowment for the Arts $0 Frederick National Endowment for the Arts $10,000 Gateway National Endowment for the Arts $100,000 Highlandtown ArtPlace America $20,000 Station North National Endowment for the Arts $100,000

Wheaton National Endowment for the Arts Other

$50,000 $90,000

Total $370,700

Sources: RESI, MSAC, Maryland A&E Districts Five districts, Cumberland, Frederick, Gateway, Station North, and Wheaton applied for a National Endowment for the Arts grant—only four districts received a National Endowment for the Arts grant. Gateway and Station North received $100,000 each, while Wheaton received $50,000 and Frederick received $10,000. One district, Highlandtown, received funds totaling $20,000 from ArtPlace America. Bromo Tower applied for, but did not receive, funding from ArtPlace America. Two districts, Berlin and Wheaton, reported receiving some other type of federal/national funding. Figure 23: MSAC Grant Received

Response Number Percentage

Yes 13 59.1% No 9 40.9%

Sources: RESI, MSAC, Maryland A&E Districts Thirteen of the 22 A&E districts, or 59 percent, were awarded an MSAC grant during FY 2015.

Page 26: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

26

Figure 24: MSAC Grant Award Details

A&E District Type Awarded Amount

Awarded Total

Bel Air A&E Technical Assistance $2,500 $2,500 Bromo Tower A&E Technical Assistance $2,500 $2,500 Cambridge A&E Technical Assistance Grant $1,000 $1,000

Cumberland FY 2015 A&E Technical Assistance Grant FY 2015 Comm. Arts Dev. Grant

$2,500 $91,468

$93,968

Elkton A&E Technical Assistance Grant $2,500 $2,500 Frederick Public Art $5,000 $5,000 Frostburg A&E Technical Assistance $5,000 $5,000

Gateway/Hyattsville A&E Technical Assistance GFO Hyattsville Community Development Corp. GFO World Arts Focus

$2,500 $1,000

$71,092 $74,592

Highlandtown Technical Assistance Grant $1,000 $1,000 Leonardtown A & E Technical Assistance Grant $878 $878 Silver Spring A&E Technical Assistance Grant $2,500 $2,500 Snow Hill A&E Technical Assistance $1,425 $1,425 Stevensville A&E Technical Assistance Grant $1,044 $1,044

Total $193,907

Sources: RESI, MSAC, Maryland A&E Districts The MSAC grant awards during FY 2015 totaled $193,907. A large portion of these grants, $93,968, were awarded to Cumberland.

Page 27: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

27

Figure 25: Other State Funding Awards/Grants Received

A&E District Yes No

Number Percentage Number Percentage4

Maryland Main Street 0 0.0% 22 100.0% Heritage Areas Authority/Planning 4 18.2% 18 81.8% Department of Transportation 0 0.0% 22 100.0% Department of Planning 0 0.0% 22 100.0% Capital Bond 1 4.5% 21 95.5% Other 0 0.0% 22 100.0%

Sources: RESI, MSAC, Maryland A&E Districts In addition to the MSAC grant, A&E districts also have the opportunity to accept other state funding. Five such awards or grants were granted to the A&E districts during FY 2015. Figure 26: State Funding Received

A&E District Type Awarded Amount

Awarded Total

Cumberland Heritage Areas Authority/Planning Other

$10,500 $5,875

$16,375

Frederick Other $25,000 $25,000 Gateway/Hyattsville Heritage Areas Authority/Planning $40,000 $40,000

Havre de Grace Heritage Areas Authority/Planning Capital Bond Other

$100,000 $250,000 $300,000

$650,000

Leonardtown Other $75,000 $75,000

Total $806,375

Sources: RESI, MSAC, Maryland A&E Districts Three Heritage Areas Authority/Planning grants and one Capital Bond grant were awarded. These four grants totaled $400,500 and were awarded to Cumberland, Gateway, and Havre de Grace. The four remaining types of funds received were classified as “other.” Figure 27 provides a breakdown of these funds.

4 The values shown are a percent of the 22 districts responding to the given question, not the total number of responses.

Page 28: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

28

Figure 27: Additional State Funding Awards/Grants Received

A&E District Award/Grant Amount Total

Cumberland Downtown Dev. Comm. A&E grant match City of Cumberland Hotel/Motel tax

$2,500 $3,375

$5,875

Frederick Levitt AMP Frederick $25,000 $25,000 Havre de Grace Community Legacy $300,000 $300,000 Leonardtown Community Legacy Grant - Washington Street $75,000 $75,000

Total $405,875

Sources: RESI, MSAC, Maryland A&E Districts During FY 2015, there were four awards/grants that did not fall under one of the types listed by MSAC. These awards and grants totaled $405,875 and were awarded to Cumberland, Frederick, Havre de Grace, and Leonardtown. In addition to the funding available at the federal and state levels, funding is also available at the local level. During FY 2015, such awarded funds totaled nearly $606,950. Figure 28 provides a breakdown of local awards/grants.

Page 29: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

29

Figure 28: Local Awards/Grants Received

A&E District Entity Amount Total

Annapolis

City of Annapolis AAACC Conference & Visitors Bureau (Marketing) Arts Council of AAAC Inner West Street Association

$15,000 $16,000

$2,500 $19,000

$52,500

Bel Air n/a n/a n/a Berlin n/a n/a n/a

Bethesda

Trawick Foundation Arts & Humanities Council of Montgomery County Bernard Family Foundation Individual donors for Bethesda Film Fest

$2,500 $2,000

$30,000 $3,850

$38,350

Bromo Tower

Goldseeker Foundation Market Center Merchants Association Jacob and Hilda Blaustein Foundation Downtown Partnership of Baltimore

$50,000 $30,000 $10,000 $26,500

$116,500

Cambridge n/a n/a n/a Cumberland n/a n/a n/a Denton n/a n/a n/a Elkton Cecil County Arts Council $300 $300 Frederick n/a n/a n/a Frostburg City of Frostburg $1,000 $1,000 Gateway PGC DHCD: CDBG PY40 (Hyattsville CDC) $120,000 $120,000 Hagerstown n/a n/a n/a Havre de Grace Harford TARC Grant $50,000 $50,000 Highlandtown Healthy Neighborhoods $15,000 $15,000

Leonardtown Arts Council Grant – Earth Day and Beach Party Arts Council Grant – Concerts on the Square

$1,600 $500

$2,100

Salisbury Community Foundation of the Eastern Shore City of Salisbury Mayor’s Allocation Corporate Sponsorship – 1st Saturday

$1,000 $7,200 $1,000

$9,200

Silver Spring n/a n/a n/a Snow Hill n/a n/a n/a

Station North

Robert W. Deutsch Foundation William G Baker Jr. Memorial Fund Lockhart Vaughan Foundation Maryland Institute College of Art

$100,000 $30,000 $22,000 $20,000

$172,000

Stevensville n/a n/a n/a

Wheaton Westfield Wheaton Mall – TGIF Concert Series Westfield Wheaton Mall – Taste of Wheaton

$20,000 $10,000

$30,000

Total $606,950

Sources: RESI, MSAC, Maryland A&E Districts

Page 30: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

30

Of the 22 districts, 12 received local awards or grants. A large portion of the total amount received was awarded to Bromo Tower, Gateway, and Station North (a combined total of $408,500). Figure 29: Operating Support Received A&E District Response Provider Amount

Annapolis Yes Arts Council of Anne Arundel County $10,300

Bel Air Yes

Town of Bel Air Economic Development Department Police Department Department of Public Works

Unspecified

Berlin n/a n/a n/a Bethesda Yes Bethesda Urban Partnership, Inc. Unspecified

Bromo Tower Yes

Downtown Partnership Market Center Merchants Association Jacob and Hilda Blaustein Foundation Goldseeker Foundation

$26,500 $30,000 $10,000 $50,000

Cambridge Yes Cambridge Economic Development Dept.’s Budget $2,000 Cumberland Yes Grants listed previously n/a Denton No n/a n/a Elkton Yes The Elkton Alliance Inc. Unspecified Frederick No n/a n/a Frostburg No n/a n/a

Gateway/Hyattsville Yes MNCPPC Dept. of Parks & Recreation Arts and Cultural Heritage Division

$50,000

Hagerstown Yes City of Hagerstown $453,000 Havre de Grace Yes Harford TARC Grant to Main Street $50,000 Highlandtown n/a n/a n/a Leonardtown Yes Commissioners of Leonardtown $10,000 Salisbury No n/a n/a Silver Spring Yes Montgomery County $200,000 Snow Hill n/a n/a n/a

Station North Yes

Robert W. Deutsch Foundation William G Baker Jr. Memorial Fund Lockhart Vaughan Foundation Maryland Institute College of Art Aaron and Lillie Straus Foundation T Rowe Price Foundation Blaustein Foundation

$100,000 $30,000 $22,000 $20,000 $15,000 $20,000 $15,000

Stevensville Yes Queen Anne’s County Office of Tourism $1,000 Wheaton Yes Montgomery County Unspecified

Total $1,114,800

Sources: RESI, MSAC, Maryland A&E Districts

Page 31: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

31

Of the 22 A&E districts, 15 received operating support during FY 2015. Of the 15 receiving operating support, 11 provided the amounts that were received, totaling $1,114,800. Figure 30: In-Kind Support Received A&E District Response Provider Amount

Annapolis Yes Anne Arundel County Government $20,000

Bel Air Yes Town of Bel Air Economic Development Department Police Department Department of Public Works

Unspecified

Berlin Yes Town of Berlin Unspecified Bethesda Yes Bethesda Urban Partnership, Inc. Unspecified Bromo Tower No n/a n/a Cambridge Yes Cambridge Economic Development Dept. $7,000 Cumberland Yes H&S Development (landlord) $41,000 Denton No n/a n/a Elkton Yes Margie Blystone $8,000 Frederick Yes Marvin Ausherman $600 Frostburg Yes City of Frostburg $2,400 Gateway/Hyattsville No n/a n/a Hagerstown Yes City of Hagerstown Unspecified Havre de Grace n/a n/a n/a Highlandtown Yes Southeast CDC Unspecified Leonardtown Yes Leonardtown Business Association Unspecified

Salisbury Yes

WMDT-TV PAC-14 Video Production DiCarlo Copy Service Robinson’s Matice Interactive Ace Hardware SMDI & Joni Simpson Photography Kacey Martin Graphic Design Powell Bldg. Event Space Daily Times Salisbury Independent Live Auction Donations Musicians Donated Services Headquarters Live Event Space WMDT-TV Corporate Water Sponsors

$12,000 $500 $500 $500 $125 $400 $500 $500

Unspecified $1,000 $1,512 $2,000 $1,300 $1,000 $3,210

$900

Silver Spring Yes Montgomery County, Silver Spring Urban District, Silver Spring Regional Center

Unspecified

Snow Hill n/a n/a n/a Station North Yes Baltimore City $12,000 Stevensville Yes Queen Anne’s County Office of Tourism $12,500 Wheaton n/a n/a n/a

Total $129,447

Sources: RESI, MSAC, Maryland A&E Districts

Page 32: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

32

Of the 22 A&E districts, 16 received in-kind support during FY 2015. Of the 16 receiving in-kind support, 9 provided the amounts that were received, totaling $143,647. 3.8 FY 2015 (July 1, 2014–June 30, 2015) Goals and Work Plan Some of the overarching goals of the A&E districts include the following:

To increase marketing efforts.

To establish new projects.

To increase organizational and administrative efforts. To meet these goals, each district has a work plan. A sample of such work plans includes the following action steps:

“We plan to schedule regular monthly classes in the Arts Center that will be taught by local artists.”

“Work with existing volunteers and other stakeholders within the District and seek new volunteers to facilitate and improve the quality of A&E signature events and increase attendance.”

“Improve communication through our website on incentives offered in the district and work with the City Economic Development Office to promote those incentives.”

3.9 MSAC Technical Assistance MSAC convenes the A&E districts annually and offers them technical assistance. Figure 31: Technical Assistance

Type of Assistance Assistance Would Strengthen

Number Percentage

Board Development 7 31.8% Financial Management 4 18.2% Fundraising 12 54.5% Funding Opportunities 9 40.9% Other 9 40.9%

Sources: RESI, MSAC, Maryland A&E Districts Of the list provided, the A&E districts would most like to obtain assistance with fundraising, with 55 percent indicating funding opportunities as something that would strengthen their A&E districts. Financial management was the least requested type of technical assistance, with only four respondents indicating that it would strengthen their A&E district. Nine respondents indicated that some other type of workshop would strengthen their A&E district. A sample of these responses related to the following:

Networking,

Marketing, and

Management/administration.

Page 33: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

33

4.0 Conclusion

For all A&E districts, there were a total of 78 new initiatives, 120 new events, 17 new festivals, 41 new public art projects, and 72 new capital projects. Despite closings of various types of businesses in some A&E districts, there were enough new openings to produce net gains of 24 retail stores, 52 businesses, 28 restaurants, and 9 organizations. The A&E districts generally struggled with administration, funding, and “other” issues, while most successes or innovations related to technology. The 838 events and 119 festivals attracted an estimated total attendance of over 1.5 million. Six A&E districts received federal funding or grants; these districts received a combined $370,700. Thirteen districts were awarded MSAC grants; these grants totaled $193,907. Other state grants awarded, totaling $806,375, included three Heritage Areas Authority/Planning grants, one Capital Bond grant, and four “other” grants. At the local level, funds received totaled $606,950. Some of the overarching goals of the A&E districts include increased marketing efforts, increased district involvement promotion/funding, and the establishment of new projects. The following are a sample of action steps included in the work plans designed to help the A&E districts reach their goals:

Regular monthly art classes taught by local artists

Increase attendance at events/festivals through collaboration with volunteers/stakeholders, and

Improved communication and promotion. The A&E districts feel that workshops on fundraising would best serve to strengthen their districts.

Page 34: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

34

Appendix A—MSAC Annual Report

Arts & Entertainment Districts Annual Report

Fiscal Year (FY) 2015 DEADLINE: September 30, 2015

FOR THE PERIOD: JULY 1, 2014 - JUNE 30, 2015 PLEASE COMPLETE THE FOLLOWING: District Name:

County: Year Authorized: (YYYY)

Re-Designation Date if completed: (MM/DD/YY) Expansion (If Granted): (MM/DD/YYYY)

Re-Designation Due: (MM/DD/YY) Total Acreage:

Managing Entity:

Tax Exempt Number:

Website:

A&E DISTRICT CONTACT PERSON BOARD CHAIR/MANAGEMENT TEAM CHAIR

Name: Name:

Title: Title:

Address: Address:

City: City:

State: – MD State: MD

Zip Code: Zip Code:

Phone: Phone:

Mobile: Mobile:

Email: Email:

Fax: Fax:

List District Stakeholders/Partners (i.e., County Arts Council, Local Tourism Council, Community Development Corporation, Downtown Partnership) and Contact Name for each.

Page 35: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

35

SECTION I: DISTRICT ACCOMPLISHMENTS DURING FY 2015

In SECTION I, please identify only the new initiatives, events, festivals, projects, or enterprises during FY 2015.

Accomplishments may include, but are not limited to, new initiatives undertaken by district management (programming or administrative), new events, new festivals, new public art projects, new capital projects, new retailers, new businesses, new restaurants, and/or organizations newly located in the district.

A. Narrative Overview B. How many new initiatives were undertaken by district management during FY 2015?

If yes, list each separately. Include information regarding marketing/public relations, education and outreach to artists/community members and efforts to enhance economic development.

C. How many new events occurred in the district during FY 2015?

List each separately. Indicate which were arts events. (New events that are presented by organizations or enterprises other than the management of the A&E district should also be included but it must be a new public event. For example, ABC Arts Organization presents a new Halloween Lantern Parade that takes place in the district.)

D. How many new festivals occurred in the district during FY 2015? List each separately. Indicate

which were arts festivals. (New festivals that are presented by organizations or enterprises other than the management of the A&E district should also be included but it must be a new public festival. For example, ABC Community Organization presents a new holiday festival of trees that takes place in the district.)

E. How many new public art projects were initiated or completed in the district during FY 2015?

List the name/location of each separately and indicate if the project is complete. (New public art projects that are produced by organizations or enterprises other than the management of the A&E district should be included.)

F. How many new capital projects were initiated or completed in the district during FY 2015? List the name/address of each separately and indicate if the project is complete. (New capital projects that are undertaken by organizations or enterprises other than the management of the A&E district should also be included.)

G. How many new retailers opened in the district during FY 2015?

List each separately and indicate which were arts related, as well as the number of full/part time jobs gained.

H. How many new businesses opened in the district during FY 2015? List each separately and indicate which were arts related, as well as the number of full/part time jobs gained.

Page 36: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

36

I. How many new restaurants opened in the district during FY 2015? List each separately and indicate which included arts related components, as well as the number of full/part time jobs gained.

J. How many organizations newly located in the district during FY 2015? List each separately and indicate which were arts related, as well as the number of full/part time jobs gained.

SECTION II: CLOSINGS

In SECTION II, identify only the enterprises that closed during FY 2015. A. How many retailers closed in the district during FY 2015?

List each separately and indicate which were arts related, as well as the number of full/part time jobs lost.

B. How many businesses closed in the district during FY 2015? List each separately and indicate which were arts related, as well as the number of full/part time jobs lost.

C. How many restaurants closed in the district during FY 2015?

List the name of each separately and indicate which included arts related components, as well as the number of full/part time jobs lost.

D. How many organizations closed or locate outside the district during FY 2015? List each separately and indicate which were arts related, as well as the number of full/part time jobs lost.

SECTION III: FY 2015 CHALLENGES/SUCCESSES

A. Describe any challenges or issues encountered in the past year. Include the following if applicable: Technology, Administrative, Funding, Marketing, Artist Relocation and/or Other. Indicate if resolved or not.

B. Describe any successes or innovations that took place during FY2015. Include the following if

applicable: Technology, Administrative, Funding, Marketing, Artist Relocation and/or Other.

SECTION IV: DISTRICT EVENTS AND FESTIVALS DURING FY2015

A. EVENTS: List all district events that occurred during FY2015. Include event names, date(s), and total estimated attendance. (Events that are presented by organizations or enterprises other than the management of the A&E district should also be included but it must be a public event. For example, ABC Arts Organization holds a Halloween Lantern Parade that takes place in the district.)

Page 37: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

37

B. FESTIVALS: List all district festivals that occurred during FY2015. Include festival names, date(s), and total estimated attendance. (Festivals that are presented by organizations or enterprises other than the management of the A&E district should also be included but it must be a public festival. For example, ABC Community Organization holds a holiday festival of trees that takes place in the district.)

SECTION V: DISTRICT ASSETS

A. DISTRICT ARTS AND ENTERTAINMENT ENTERPRISES: List all enterprises. Include type of enterprise, name of enterprise, and estimated annual attendance. For those organizations that perform, exhibit, or provide services outside of the district, only include attendance that occurs within the district under Estimated Annual Attendance. Include these types: Galleries/Co-ops, Performance Venues, Museums, Arts Education, Arts Organizations, Public Art, Arts Suppliers/Service, Other.

B. ARTIST HOUSING: Include name, number of units, and developer.

C. OCCUPANCY RATE Mixed Use is defined as a combination of residential, commercial, industrial, office, institutional, or other land uses on the same site.

Estimate District Occupancy Rate FY 2014:

Storefront/Commercial %

Residential (live/work) %

Industrial/Manufacturing %

Mixed Use %

Estimate District Occupancy Rate FY 2015:

Storefront/Commercial %

Residential (live/work) %

Industrial/Manufacturing %

Mixed Use %

SECTION VI: DISTRICT BENEFIT INFORMATION

A. If the district maintains an artist registry: the total number of registered artists working in the district: the total number of new artists registered in FY 2015: the estimated number of artists working in the district that are not registered:

Page 38: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

38

B. If the district does not maintain a registry, the estimated number of artists working in the district: _____

C. If the district has an artist relocation program, provide the number of artists relocating to the district during FY 2015 as a result of that program: __________

D. How many businesses in the district are eligible for an abatement of the Admission and

Amusement Tax? If applicable, list each:

E. How many property tax credits were applied for during FY 2015?

If applicable, list each developer:

F. Other than the state tax incentives, list any additional incentives provided by city/county.

G. Communication tools: check all that apply. Facebook Twitter Website Media page On-line events calendar Artist registry Other – specify:

SECTION VII: PUBLIC FUNDING

A. Indicate any federal or national funding applications/awards/grants during FY 2015:

ENTITY

APPLICATION SUBMITTED

AWARD/GRANT AMOUNT

National Endowment for the Arts

National Trust for Historic Preservation

ArtPlace America

Other – Specify:

Page 39: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

39

B. If a Maryland State Arts Council grant was awarded to the A&E District during FY 2015 identify the Program (for example, A&E Technical Assistance, GFO)and grant amount:

PROGRAM GRANT AMOUNT

C. Indicate any other state funding awards/grants to the A&E District during FY 2015:

ENTITY

APPLICATION SUBMITTED

AWARD/GRANT AMOUNT

Maryland Main Street

Heritage Areas Authority/Planning

Department of Transportation

Department of Planning

Capital Bond

Other – Specify:

Other – Specify:

D. Indicate any local awards/grants to the A&E District in FY 2015.

ENTITY AWARD/GRANT

AMOUNT

Page 40: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

40

E. If your district receives operating support, indicate who provides the operating support and how much.

F. If your district receives in-kind support, (for example, office space, administrative support) indicate who provides the in-kind support and the value.

SECTION VIII: FY 2016 (JULY 1, 2015 – JUNE 30, 2016) GOALS AND WORK PLAN

A. List your district’s FY 2016 goals.

B. Summarize your district’s FY 2016 work plan to achieve these goals. SECTION IX: MSAC TECHNICAL ASSISTANCE

A. What type of technical assistance would serve to strengthen your A&E District? (e.g., Board Development, Financial Management, Fundraising, Funding Opportunities, Other)

SECTION X. CERTIFICATION Checking this box verifies that the applicant agrees to complete and submit this annual report by electronic means, including the use of an electronic signature. Printed Name

Title

Date

Checking this box verifies that the name typed above is authorized to sign this Maryland State Arts Council A&E Districts Annual Report on behalf of the A&E District and certifies that all information contained in this report is true and accurate. Checking this box verifies that the applicant agrees to complete and submit this report by electronic means, including the use of an electronic signature.

Page 41: Maryland Arts and Entertainment Districts Survey Analysis ... FY15 survey... · survey, referred to as the “annual report,” for fiscal year (FY) 2015. It is important to note

Maryland Arts and Entertainment Districts Survey Analysis FY 2015 RESI of Towson University

41

Appendix B—Limitations of the A&E District Annual Report Data Provided

A&E districts are expected to complete annual reports to provide information regarding goals, accomplishments, new retailers and restaurants, events and promotions, attendance figures, and awards and grants for the fiscal year. These reports were provided by MSAC and cover FY 2015. Reports for all A&E districts for this period were submitted. While each district received identically formatted questions, not all reports were completed in the same way. For instance, all of the A&E districts did not provide a response for every question. In most cases, these differences did not require RESI to make additional assumptions. The use of an updated, standardized survey tool would help relieve the need to make assumptions in the future, allowing for increased analytical precision.

END OF DOCUMENT