Maruti Suzuki India Ltd.

Maruti Suzuki India Limited

Viraj Modi

Group MembersName Roll No.

Hardik Jain 13

Indira Jalgaonkar 15

Mitali Agrawal 29

Saumil Mehta 50

Vaibhav Desai 55

Viraj Modi 58

Viraj Modi

Indian Automobile Industry

Viraj Modi

An IntroductionOn the canvas of the Indian

Economy, Auto Industry occupies a prominent place.

Due to its deep forward and backward linkages with several key segments of the economy, automotive industry has a strong multiplier effect and is capable of being the driver of economic growth.

A sound transportation system plays an important role in the country's rapid economic and industrial development.

Viraj Modi

Evolution of Automobile IndustryINITIAL YEARSManufacturing was licensedHigh Customs Duty on ImportsSteep Excise Duties and Sales TaxTwo major players: Premier Automobiles Ltd. and Hindustan Motors1980Entry of MUL, better product, with government SupportSeller’s MarketLong Waiting Periods

EARLY TO MID 1990sSeller’s Market and Long Waiting PeriodsDe licensing in 1993Removal of capacity restrictionsDecrease in Customs and ExciseAuto finance boom - more players (foreign banks and non-banking companies), better schemes

MID 1990s – 2008Buyers’ MarketIncrease in IndigenizationEasy Auto FinanceManufacturers diversifying into related activities: finance lease, fleet management, insurance and used car market

Hardik Jain

Key Players

Commercial vehicles

TATA Motors, Ashok Leyland, Swaraj Mazda,Mahindra & Mahindra ,Force motors, Eicher Motors

Passenger vehicle

TATA Motors, Maruti Udyog, Honda Motors, Toyata, Skoda, Mahindra & Mahindra, Daimler Chrysler, Hindustan Motors..but we can make out maruti is a market leader with 50.37%

Two Wheeler Hero Honda, Bajaj Auto, Honda Motors, TVS Motors, Yamaha , Kinetic Motors

Three Wheeler Bajaj Auto, Piaggio India

Bajaj Auto, 24.4%

TVS Motors, 17.7%

Yamaha, 3.8%

Others, 5.8%

Honda Motors, 8.5%

Hero Honda, 39.8%

Maruti, 50.37

Hyundai, 19.17

Tata Motors, 17.19

Honda, 5.33

Others, 5.73

Two wheeler Passenger vehicle

Hardik Jain

The Passenger Car MarketPre-liberalization:

The Indian passenger car market was characterized by Government protection for a period of over four decades after independence. Prior to the 1990s, there was little choice for the Indian consumer as there were only a few major automobile manufacturers like Hindustan Motors, Premier Automobiles, and Maruti Udyog Limited.

Post-liberalization:Liberalization of the Indian economy in 1991 and

de-licensing of the passenger car industry in 1993 paved way for the entry of global players like Hyundai, Ford, General Motors, Toyota, Volkswagen, Daewoo, and Honda.

Hardik Jain

Maruti Suzuki India Ltd.

Mitali Agrawal

Company InformationMaruti Suzuki India Limited, a joint venture

between Suzuki of Japan and the Indian government, has dominated India's automobile market by providing a wide range of cars at affordable prices.

A change in management control from the Indian government to Suzuki, and intensive cost cutting and productivity improvement initiatives helped the company to strengthen its competitive position.

It has been the leader of the Indian car market for about two decades. Mitali Agrawal

Early HistoryIn the early 1980s, the Indian Government

decided to produce a small car, which would be within the buying reach of the Indian middle class.

Suzuki grabbed the opportunity with both hands and formed a joint venture with the government, called Maruti Udyog.

Maruti Udyog was incorporated in 1981.Maruti rolled out its first car, the Maruti 800,

with an 800 cc engine, in December 1983.

Indira Jalgaonkar

This model, targeted at the masses, was launched as the 'people's car'. The car became a runaway success.

Various successful models were launched subsequently.

Suzuki Motor Corporation and the government reached an agreement under which Maruti Suzuki Automobile was floated as a 70:30 joint venture company between Maruti Udyog and Suzuki Motor Corporation.

On 17 September 2007, Maruti Udyog was rebranded Maruti Suzuki India Limited.

Indira Jalgaonkar

Models of Maruti Suzuki India Ltd.Maruti 800: Launched - 1983

Maruti Omni: Launched - 1984

Maruti Gypsy: Launched - 1985

Maruti Alto: Launched - 2000

Maruti Wagon-R: Launched - 2002

Maruti Versa: Launched - 2003

Maruti Grand Vitara Launched – 2004

Indira Jalgaonkar

Models of Maruti Suzuki India Ltd.

Maruti Suzuki Swift: Launched – 2005

Maruti Zen Estilo: Launched - 2006

Maruti Suzuki SX4: Launched - 2007

Maruti Swift Dzire: Launched - 2008

Maruti A-Star: Launched - 2008

Maruti Suzuki Ritz: Launched - 2009Indira Jalgaonkar

SWOT Analysis

Saumil Mehta

STRENGTHS WEAKNESSES

Bigger name in the market

Trust of PeopleMaruti Udyog Ltd. is the

market leader for more than a decade.

Has a great dealership chain in the market.

Better after sales service Low maintenance cost of

vehicle as parts are easily available every where

Exports are not that good.

Lesser diesel models in the market compare to others

Global image is not that big

Saumil Mehta

OPPURTUNITIES THREATS

Great opportunities to go global with success of Swift and SX4 all over

Introduction of more diesel models. The diesel car segment is growing

Opportunity to grow bigger by entering into bigger car markets

Already a market leader so great opportunity to be the king of market in every stage of industry

Foreign companies entering market; so a bigger threat from MNCs.

To the market share, as many big names are coming in the industry

There is hardly any diesel models

Rs. 1 lakh – Rs. 1.5 lakh car (Tata Motors expects to sell the cheap car by the end of 2008. Many other companies are planning to come up with a car priced as low as the one by Tata Motors or even lower)

Saumil Mehta

Questionnaire

Vaibhav Desai

Research objectives

Which is the most commonly used car in the market.

What influences people to buy a particular car brand.

What is the penetration level of maruti suzuki in the market.

To identify customer needs.

Vaibhav Desai

1) Do you have a car ?a) Yes – 40%b) No – 60%

2) Do you use Maruti Suzuki? c) Yes – 62%d) No – 38%

Vaibhav Desai

yes no

Yes No

3)If Maruti, which Model do you use?

Vaibhav Desai

Model Rank

Maruti 800 1

Maruti Omni 5

Zen Estilo 8

Wagon R 2

Swift 3

Dezire 6

Versa 7

Sx4 4

Grand Vitara 9

4) What would influence your buying decision while buying a car? (Tick as many as applicable)

Vaibhav Desai

Factors Rank

Speed 6

Maintenance 4

Looks 3

Fuel Efficiency 2

Interiors 5

Price 1

Safety 7

5)Have you seen any promotional campaign of Maruti Suzuki ?

a) Yes – 90%b) No – 10%

Vaibhav Desai

Yes No

6)If yes which one do you like the most ?

Vaibhav Desai

Advertisement Rank

Men are Back 5

India comes home in a Maruti

2

Count on us 1

Live the moment 3

For the smarter race 6

You’re the fuel 4

7)Would you suggest any changes for Maruti suzuki in the following fields?

 a) Styleb) Pricingc) Safety d) Qualitye) Any other (specify)

Vaibhav Desai

QUALITYSTYLEPRICESAFETY

8)Why not Maruti?

 a) Looksb) Pricingc) Comfortd) Qualitye) Any other (specify)

Vaibhav Desai

Looks

Pricing

Comfort

Quality

Any Other

63%

10% 10

%7%

10%

9)Which car do you like the most ?

Vaibhav Desai

Car Rank

Honda City 1

Mahindra Logan 5

Tata Indigo 3

Chevrolet Avio 6

Hyundai Verna 2

Ford Fiesta 4

10)What influences you to buy your preferred Car?

Vaibhav Desai

Friends 1

Neighbors 3

Advertisements 2

Self Experience 4

11)While purchasing a car, what would you usually go for?

Vaibhav Desai

Luxury 1

Speed and Power 3

Looks 2

Safety 4

12)Most preferred Car is..

Vaibhav Desai

Car Rank

Honda 1

Mahindra 6

Tata 4

Chevrolet 7

Hyundai 3

Ford 5

Maruti 2

Something about you   Name : _____________________________  Age group : 1. < 252. 25—343. 35-444. 45-545. >54  Income group : 6. <200,0007. 200,000-300,0008. 300000-4000009. 400,000-500,00010. >500,000 

Address:

Vaibhav Desai

Thank You