marusan pantry

marusan pantry .comGroup 1

Member

Izumi

Tada

Mori

Kondo .

１： Store 　 name

Marusan 　 pantry

Foundation ： 1952Net 　 shop began three years ago.

A kind of company:

wholesale

２： Number of employees

The whole:　８　 people　(president　 1)

　 store 5,Net shop3

(president1,program1,management acceptance of an order 1)

Men 1 female 7An average age :around 30

３： Store capital

about 10,000,000 yen

４： Yearly sales

2,380,000,000 yen

Net shop : Store =2 : 8

５： Current objectives of EC? Increase sales, reducing costs, increasing marketing channels, ... Increase saiespayroll costs

Reducing costs:goods(increase)

stock (decrease)

６： Targeting what customers? All or particular group of existing customers or potential customers...

A housewife,　 Confectioner,　 and　all.

Silicon　 Flex　→

７： Products and services

Materials and the appliance

８： EC category - B2C or ...

B2C and B2B.

９： Technologies in use - hardware, software, telecommunication, Internet, ...

Technologies in use :FTTH

１１： Business model - what collections of business process are combined for EC

１２： Revenue model - what generates the EC profits of the EC?

Rakuten 　 HP

（ It is easy to do order management. ）

１ 3: Any alliance or partnership?

　 Transportation 　 “ Yamato”

　　　 Its’ time is 　 collect.

Rakuten 　 HP

14: Shipping of products or services?

Cars or mail

15: Methods of EC payment?

a credit card cash

16: Language in use?

japanese

17: Resources allocated for EC?

PC－ two use

18: How was the EC developed? Outsourcing...

Marusan asks Rakuten to make their web site completely.

They use SSL( secure socket layer) system to save the customer's individual information.

They are renewing the site by themselves.

19: Investment in EC - money or capital %

This was a company secret…

20: Web presence - Web category, auctions, virtual communities, blog, ...

There belong to the virtual communities.

In Rakuten, There are three rival companies now.

21: Current performance of EC - amount of EC sales and % over its total sales

The amount of EC sales was over 100,0000 yen.

That accounted for 20% in total sales.

22: Future objectives of EC? Increase sales, reducing costs, increasing marketing channels, ..

They want to increase sales 　 in 　 netshop.

23:Questions from SWOT analysis

A strong point They can reduce the job space( Only 2 PC

space ).They can sell the whole Japan( Such as

Tokyo).

A weak point The selling is lower than normal’s it.

A state of the order management in the net shop

Only　 three employees