iPhone Applications Catch the Wave!
May 11, 2015
iPhone ApplicationsCatch the Wave!
iPhone hits record sales in 4th Quarter 2008
Apple's iPhone Sales Success
Apple breaks ground with new business model
• Developers bypass distribution
• Bypass inventory
• No credit card fees
• No hosting fees
• Developers paid monthly
• Advertising can link directly to iTunes
All iPhone Apps available only on iTunes
With so many Apps, how do you get noticed?
• Create awareness
• Surface your App
• Increase sales
• Improve your iTunes ranking
Develop brand recognition and reach customers outside of the App Store
Macworld #1 iPhone Content Provider
• 25 years of credibility with a 96% brand awareness rate
• Provides the iPhone content our readers rely on - trusted, unbiased, lab-based reviews
• Readers are early adopters and want to maximize their investment
• Readers are purchase influencers (give product advice to an average of five people)
Macworld Print Influences Purchase
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Nov ‘08 MPA Study on Print Effectiveness
Targeted iPhone Content (estimated page views 1,000,000/mo)
Macworld Online Advertising Opportunities
iPhone Application Guide (estimated page views 200,000/mo)
Macworld Newsletters
• Exclusive sponsorship
• 15,000 Subscribers
• Subscriptions up 66% from last year
Opportunity to sponsor weekly iPhone eNewsletter
iPhone App Marketing Program
iPhone App Showcase adjacent to iPhone App coverage
1/8 page ad $850
1/4 page ad $1,700
Elements include:
App logo
Title, copy & URL to App Store
Macworld OnlineMacworld Magazine Online campaign launches with print issue
iPhone App “Run of Site” CPM special:
728x90 $5
160x600 $7.50
336x280 $10
$500 minimum spend
(cost per thousand impressions)
iPhone App Partnership Options
Silver
Print iPhone App Showcase, 1/8th page
Macworld.com (100,000 Run-of-Site impressions)
$1350*
Gold
Print iPhone App Showcase, 1/8th page
iPhone/iPod newsletter
Macworld.com• iPhone Application Guide• iPhone Topic Area• Run-of-Site impressions
(approx 200,000 impressions)
$3500*
Platinum
Print iPhone App Showcase, 1/4 page
iPhone/iPod newsletter
Macworld.com• iPhone Application Guide• iPhone Topic Area• Run-of-Site impressions
(approx 900,000 impressions)
$10,000*
Campaigns elements may be customized
Create awareness Surface your app
Increase sales Improve your iTunes ranking
*per month
Contact:Carol Johnstone415/[email protected]