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Marketing Solutions Drive brand awareness and consideration at scale to LinkedIn’s desirable, upmarket audience LinkedIn Display Ads Target the exact audience you want, with minimal wastage, in a premium, uncluttered environment Ad Units Available MPU (300 x 250 pixels) pages, group page and company pages Always appears in a premium area of the page above the fold Standard ad unit allowing you to leverage existing creative, driving awareness across multiple advertisers/platforms The unit can also be utilised for Content Ads, Expandable Content Ads, Social Ads and Polls Skyscraper (160x600 pixels) Appears on Members’ Inbox and Messages Pages, where people are consuming content from trusted network connections The skyscraper is a commonly-used ad unit, allowing you to leverage existing creative assets The unit can also be utilised for Content Ads, Social Ads Introducing Display Ads With LinkedIn’s IAB standard display formats brands can use existing ad creative to reach our audience across the platform, at scale. Simple to implement, our standard display ads give advertisers fantastic share-of-voice as, unlike other digital publishers, LinkedIn only serves two visual ads on a page at any one time. Add-in our state-of-art targeting and brand safe environment and it’s a no-brainer Additional Screenshot
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Marketing Solutions, LinkedIn, Display Ads, product sheet

Aug 04, 2015

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Page 1: Marketing Solutions, LinkedIn, Display Ads, product sheet

Marketing Solutions

Drive brand awareness and consideration at scale to LinkedIn’s desirable, upmarket audience

LinkedInDisplay AdsTarget the exact audience youwant, with minimal wastage,in a premium, unclutteredenvironment

Ad Units AvailableMPU (300 x 250 pixels)

pages, group page and company pages

• Always appears in a premium area of the page above the fold

• Standard ad unit allowing you to leverage existing creative, driving awareness across multiple advertisers/platforms

• The unit can also be utilised for Content Ads, Expandable Content Ads, Social Ads and Polls

Skyscraper (160x600 pixels) • Appears on Members’ Inbox and Messages Pages,

where people are consuming content from trusted network connections

• The skyscraper is a commonly-used ad unit, allowing you to leverage existing creative assets

• The unit can also be utilised for Content Ads,

Social Ads

Introducing Display AdsWith LinkedIn’s IAB standard display formats brands can use existing ad creative to reach our audience across the platform, at scale. Simple to implement, our standard display ads give advertisers fantastic share-of-voice as, unlike other digital publishers, LinkedIn only serves two visual ads on a page at any one time. Add-in our state-of-art targeting and brand safe environment and it’s a no-brainer

Additional Screenshot

Page 2: Marketing Solutions, LinkedIn, Display Ads, product sheet

Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

Leaderboard (728x90 pixels)

Textlink

• Appears across the site including on the home page, group pages, company pages, inbox and pages

• Relatively low cost makes this an effective format for achieving reach on the LinkedIn Platform

• Located at the top of the each page allowing users to consume the message before reaching other content areas further down

• Appears at the bottom of the page as potentially the last piece of content users consume, before navigating away from the page

Top tips for Standard Display Ads• Build content with a clear message and brand values

• Include a strong call-to-action button within the unit

design

Real customers, real results

Wipro, a leading global IT company utilised LinkedIn standard display ads to reach their target audience successfully. A direct quote from a senior exec summed up the success as:

“The ability to target the right audience was invaluable”Rahul Koul, Head of Digital Marketing & Thought Leadership, Wipro Technologies.

Since their campaign, Wipro have increased their investment by 110%, after seeing consistent value for their marketing efforts.

Additional InformationFor more information, contact your LinkedIn Account Representative or visit emea.marketing.linkedin.comto learn more about our marketing solutions