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Marketing Small Business Loans During COVID19

Jan 07, 2021

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Marketing

Sandeep Mathias

COVID-19 has hit the economy hard. According to some estimates, this novel Coronavirus has put more than half of American jobs at risk. Things are particularly dicey for small businesses, who are both more likely to be directly affected by things like a nationwide lockdown and are less financially stable than larger corporations. It’s a sad, hard time for business owners—many of whom are struggling just to survive.

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Paid search and paid social ads aren’t the only way to market small business loans, but with the recent spike in demand, small business lending has become incredibly competitive. For now, the best way to get in front of your target audience and stay there is with paid advertising. If all of this feels a bit overwhelming and you’d like some extra help, let us know here or in the comments! We’d be happy to audit your accounts for free and show you how to make the most of this unique situation.