Marketing Project Mobilink

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INTRODUCTION

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Pakistan Mobile Communications Ltd, Mobilink GSM

(PMCL)

Type Private Limited Company

Genre Subsidiary

Founded 1994

Founder Motorola USA

Headquarters Islamabad, Pakistan

42 Kulsum Plaza, Blue Area

Area served 5000 cities, towns, and villages across

Pakistan

Key people Zouhair A Khaliq, President and CEO

Industry Telecommunication

Products postpaid Indigo , prepaid JAZZ, Mobilink PCO

Revenue ▼ 250.2 million USD (3rd quarter, 2006).[1]

Owner Naguib Sawiris

Parent Orascom Telecom Egypt

Slogan reshaping lives

Website http://www.mobilinkgsm.com/

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Acknowledgement

First of all we are thankful to Almighty Allah for giving us the

strength and courage to complete this project.

Secondly we would like to thank our course instructor, Sir

Faheem Athar Haqqani for schooling us and for providing

encouragement and much needed moral support. We are also

thankful to him for assigning us such an interesting project

with a lot of learning involved in it. The development of this

project has enabled us to understand the contents of this

course in a better way. The project has given us a practical

experience, which will prove to be very beneficial in our forth-

coming practical life.

Then, we would like to acknowledge the help and moral

support of the staff members of Office of Mobilink University

road Sargodha, in providing us with all the appropriate material

that could be gathered for the completion of our project.

Although this is the first step in the promising field of

understanding the marketing mechanism, but we are confident

that it will give us a jump-start in a positive direction.

Hopefully, our efforts will be duly regarded and appreciated.

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Iman Ali, the Queen of all models in Pakistan, is more than a brand today. The multi talented daughter of the veteran actor Abid Ali, she represents an era of the evolution of the fashion industry of Pakistan

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HISTORY OF CELLULAR PHONES IN PAKISTAN

In Pakistan cellular phones were introduced in late 1980’s. It was the time when the

technological boom was heading the developing countries like Pakistan, India, China etc.

Initially it was hard to sell this new technology to the people of Pakistan, who consider it

as a luxury more than a necessity. But afterwards through the organized efforts, these

companies are able to market their products and services with a great success. And now

millions of people are availing the services of four cellular companies throughout the

country.

Paktel was among the pioneers in the mobile phone industry in Pakistan.

MOBILINK

Mobilink GSM started operations in the year 1994, from then on it has shown enormous

growth. At the time when it entered the market it was a small player in the cellular market

of Pakistan, it is now the market leader both in terms of growth as well as having the

largest subscriber base in Pakistan. the main head office is in Islamabad and it had other

offices are in Karachi and Lahore.

What makes Mobilink GSM the preferred choice of its customers is that MOBILINK

provide state-of-the-art value Added Services that no other cellular operator offers. A few

of these include Short Message Service (SMS), Mobilink GSM-The News Info services,

Mobilink GSM G-Mail, Mobilink GSM G-Mail, Mobilink GSM Fax & Data Services,

International Roaming, Secure Communication and Innovative tariff structures.

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MISSION STATEMENT

TO PROVIDE A MOBILE PHONE CONNECTION FOR THE COMMON MAN.

VISION STATEMENT

“To be a superior communications service company in Pakistan which

provides the best value to its customers, employees, business partners

and shareholders.”

This statement also reflects the image of high quality products that Mobilink offers. .

Quality is the cornerstone of the success of the Mobilink Company. People all over the

world show their trust in the company by choosing Mobilink products. This trust comes

from a quality image that has been built up over a time period. Therefore, the quality of

the products ultimately enhances the quality of the consumer’s life. Finally, it is quite

evident that the organization has actually implemented its vision statement in the business

practices that it carries out. Also, the vision statement has been an important guideline

for any SBU that the company has started and this is portrayed by the success that each

SBU of Mobilink enjoys.

CUSTOMER SERVICE AND WARRANTIES

MOBILINK provide its customer with post sales services i.e. they promise their

customers to help them in every way if there is any problem with the connection. They

even provide a guarantee that the SIM can be blocked in case if it is stolen. This all is

done to make the customer satisfied. For customer service they have a special

department, which is located in or near the main office were people can go with their

problems and get the best of solutions.

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ENVIRONMENTAL ANALYSIS

The environment of any organization plays a very vital role in bringing out the inner

qualities and talents of people. Both Ufone & Mobilink have almost same environment

analysis. On entering the Mobilink office, what strikes a person most is their atmosphere

and decor. The atmosphere of the Mobilink head office is a very pleasant one, with a

large impressive lobby welcoming the distinguish customers. The decor includes glass

and steel walls. This communicates that Mobilink has effectively dealt with its most

toughest and delicate issues with care.

To make the atmosphere more pleasant, in both the organization a touch of greenery has

been added, to communicate that Ufone & Mobilink are an eco-friendly organizations.

The security check on entering the majestic hall gives the customer a sense of security. It

requires the person visiting the office to sign an entry form and wear a badge.

All these things made the office informally communicate that it welcomed customers and

guests, but the most important element that makes this backdrop complete is the

employees, all formally dressed, communicating that the organization strictly adheres to

dress code.

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ORGANIZATIONAL STRUCTURE AND ANALYSIS

A BRIEF DESCRIPTION

Mobilink also looks from the organizational hierarchy point of view. There are 7 different

departments each headed by a General Manager. They report directly to the CEO. Then

there are three BUMs (Business Unit Managers) who report directly to the CEO but they

are also directed and responsible to report to all the GMs of the 7 other departments.

BUMs are divided geographically into three divisions

BUM North (Islamabad, Peshawar, Jehlum)

BUM Central (Lahore till South of Punjab)

BUM South (Entire Sindh)

CEO

GM

Customer care

GM

HR & Admin

GM

Finance

GM

Information Systems

GM

Marketing

GM Engineering

GM

Quality Assurance

Business Unit

Manager (BUM)

North

BUM South

BUM Central NOTE: Similar

Lines for the

other two

BUMS

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DEPARTMENTS

As shown in the organizational structures there are 7 departments, which are prevailing in

Mobilink

Human Resource & Admin

Marketing

Customer Care

Information System

Engineering

Finance

Quality Assurance

EMPLOYEE RELATIONSHIPS

Mobilink too has a very comprehensive and distinctive procedure of requirement,

selection, hiring and placement of the employee. The have an active incentive program.

They tend to test people skills by assigning to them challenging tasks that fulfills their

achievements needs.

POSITIONING STRATEGY

Mobilink position itself as the premium company providing the best value for money. It

has been able to get away with its premium pricing because is has built the perception of

being a better company. However, with PTML's launch, its sole edge of being

technologically superior will be washed ashore, because the dynamics of the industry are

changing, and the newer lot of customers are more price sensitive and expect more bang

for the buck!” It will be positioned as a product providing a more affordable solution to

the customers and later picking up on the premium price, thus having different strategies

for different segments of the market.

Currently, Mobilink's Value added services (VAS) are the main attraction of the high end

users. The high end users are more concerned about the services, rather than the price.

The second most important reason for the companies’ current popularity is its Value

Added Services, first being the GSM technology.

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PRODUCT FEATURES: MOBILINK is basically dealing in two products and both of them are although same

because they aim at providing connection to people but at the same time they do have

different features. Now we shall consider these features in brief:

JAZZ No daily charges

Low outgoing rates

180 days validity of Jazz Scratch Cards.

These features are provided while keeping in mind the customers, which use JAZZ cards.

MOBILINK STAR

Low upfront cost

Hour of free calls

Best connectivity speed

True International Roaming

WAP (WIRELESS APPLICATION PROTOCOL)

Mobilink has provided WAP services for its customers that enable them to gather

information from the net. Thus connecting the people to the Internet.

In simple words Mobile Internet! WAP (Wireless Application Protocol) is the standard

way for a mobile phone to access and receive content from the Internet. You can browse

thousands of WAP enabled pages, get information like news, weather etc. entertain

yourself with jokes, and games, communicate using email, actually the way internet is, its

impossible to give a whole list of things you can do with WAP.

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SMS (SHORT MESSAGING SERVICE)

Mobilink SMS provides you the option to stay in touch with other customers in an

economical way, and you don’t even have to talk. They have also started MMS

(multimedia messaging service). Now they have provided a new service of messaging to

the ufone number.

VALUE ADDED SERVICES

MOBILINK GSM has always been the market leader when it comes to introducing state-

of-the-art communication services and solutions for its customers. Mobilinks Value

Added Services makes their existing package more attractive, all for our convenience.

We can now benefit from the services, which will give us all the freedom we need,

making mobile communications more exciting, convenient and enjoyable. This section

will walk us through services, which are not only useful but also cost-effective for both

business as well as personal use. These include the very basic yet indispensable services

like V- Mail to the more innovative and sophisticated ones like G-Mail, Internet Chat,

Logo Composer etc.

Mobilink is confident that their innovative and exciting new services will bring about a

revolution in the way we look at mobile communications.

G- MAIL This is an added benefit that your friends, family and colleagues can now send you e-mails of up to 160 alphanumeric characters on your mobile from anywhere in the world using their own e-mail accounts. You get your own G-Mail address "0300(your MOBILINK GSM number) @mobilinkgsm.com" which becomes your mobile e-mail "G-mail" account. This service is available for Star subscribers (Post Paid) only.

INTERNAL COMMUNICATION

It is imperative for the achievement of goals and objectives, that all the workers must

have a clear sense of direction towards their objective.

This is achieved through an effective internal communication between top executives and

employees.

Mobilink has maintained open communication channels both downward and upward in

the company’s hierarchy. This is quite effective in creating a good working environment

for the employees.

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WORKING ENVIRONMENT

At Mobilink we found that the working environment was very informal. People were

encouraged to participate and they could easily communicate with their co-workers.

Few of the things that we noticed about their communication flow were:

a) Mostly downward communication occurs. However employee suggestions are

also welcomed. They can talk to their superiors easily.

b) Employees and workers are encouraged to participate in decision making to some

extent. They are asked their opinions in any new package that the company is

offering.

c) But mostly at higher level, GM of all the departments interacts with each other for

major decisions. And the lower level is informed about the decision.

d) No trend of memos, unless there is a major event or an unexpected holiday

announcement. There is not much written communication.

e) They mostly contact through a phone call or email. In a way we see that there is

an open communication channel with in the company.

TEAMWORK Employees are well communicated about the importance for the customers. In any

branch of Mobilink they work as a team. Workers are well satisfied with their jobs. They

consider their office comfortable and there is a friendly atmosphere.

No file work, everything is done on and through computers. So there were fewer burdens

on the employees for keeping the records of important documents.

EXTERNAL COMMUNICATION

The basic aim of external communication is to run the business smoothly by keeping the

same satisfaction level for the costumers, supplier, Dealers etc.

CUSTOMERS

The first step for any business’s success is look forward that what are the needs of your

costumers keeping up with their demands.

Mobilink encourages their customers to offer different suggestion to improve its services.

They respond positively to the desires of the customers.

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CUSTOMER CARE

As compare to U-fone, in Mobilink we didn’t found their customer care department as

good in terms of customer satisfaction. In U-fone whenever a customer calls in to one of

their call centers he feels more than welcome by either their friendly staff. In our own

survey we came to the conclusion that U-fone’s customer care department can be ranked

good then the Mobilink customer care department.

MARKETING COMMUNICATION

This subdivision is mainly meant for promotional activities. It includes building an

identity for the corporation and brand, managing advertising campaigns, sponsorships

(example: the Junoon concert), media relations (newspaper coverage, press releases,

press conference before launching etc), point of sale material preparation (brochures,

tariffs, flyers etc), website management.

MEDIA

Mobilink television commercials have received a lot of appreciation from both their

valued customers and advertising industry professionals in Pakistan. Mobilink has always

tried to deliver truthful and interesting advertising to its viewers. Through there

advertisement they are trying to convey the message that Mobilink is meant for their

customers benefit and convenience.

PRESS RELEASES

Mobilink is also continuously informing the masses about their latest developments and

projects through press releases.

BROCHURES

Mobilink has designed attractive brochures for their customers. These brochures contain

all the necessary information about their package deals and tariffs. Hence making it easier

for the people to know about the general prices and services offered.

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SURVEY FROM COSTUMERS According to our survey to the customers we asked them:

Which company’s product and services do they use?

The above frequency distribution indicate that out of the hundred people, 41% uses the

services of Mobilink, Paktel, 1 % uses Insta 0.5 % and 22% were the customers of Ufone.

This shows that the Mobilink is the most popular company amongst the cellular phone

users.

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SWOT ANALYSIS OF MOBILINK

What is a SWOT Analysis?

A SWOT (Strengths, Weaknesses, Opportunities, and Threats) is a tool used to provide a

general or detailed snapshot of a company's health. SWOT analysis is a tool for auditing

an organization and its environment. It is the first stage of planning and helps marketers

to focus on key issues. SWOT stands for Strengths, Weaknesses, Opportunities and

Threats. By identifying the organization's strengths, weaknesses, opportunities and

threats, managers can formulate strategies in such a way so that the strengths and

opportunities can be utilized and internal weaknesses and environmental threats can be

minimized. To fulfill its mission, Mobilink should capitalize on its key strengths,

overcome or alleviate its major weaknesses, avoid significant threats, and take advantage

of the most promising opportunities.

Why use a SWOT Analysis?

In any business, it is imperative that the business be its own worst critic. A SWOT

analysis forces an objective analysis of a company's position and the marketplace.

Simultaneously, an effective SWOT analysis will help determine in which areas a

company is succeeding, allowing it to allocate resources in such a way as to maintain any

dominant positions it may have.

The SWOT analysis of Mobilink is conducted as under: -

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STRENGTHS

Following are the vital strengths of Mobilink:

Mobilink is an acknowledged market leader of all the companies of its kind.

Being a first GSM company

The network service of Mobilink is distributed over a wide area.

Mobilink provides good service to its customers.

The customers of Mobilink are very much satisfied therefore, therefore it is the

biggest strength

Mobilink has a distinctive competence.

It has adequate financial resources.

The company has good competitive skills.

Mobilink has effective product innovation abilities.

Increased brand equity

Premium brand image

The company has hired well-qualified and able employees in all its departments.

The services of Mobilink are wide spread such that you can see many small outlets in

every market area.

WEAKNESSES

Following weaknesses are identified in Mobilink:

Mobilink provides costly services to customers as compared to other mobile

companies.

Sometimes the network is busy and over loaded which results in poor

connectivity.

The product line is too narrow.

OPPORTUNITIES

Mobilink has the following opportunities:

Most of the population of Pakistan is mobile users. Mobilink has the opportunity to

expand its services to a larger number of people.

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Mobilink can expand its target markets and enter new market segments.

This company has faster market growth.

Mobilink has the opportunity to add further products to its existing product line. E.g.

Mobilink Star is a new package introduced recently.

THREATS

The threat that Mobilink may faces is the strength of existing competitors.

Although Mobilink has competitors in the market but as Mobilink is a market leader so it

has no fear from competition but still there are some factors which can affect the sales of

Mobilink

Mobilink has two major competitors, U-fone and Instaphone. Under certain

circumstances these companies may act as a major threat for the organization.

Change in Government policies can act as a threat for Mobilink.

Rising sales of substitute products like U-fone may also act as a threat.

If PTCL privatize then it may have implications

Wireless local loops can be a threat.

There is not much significant difference between the users of prepaid and postpaid

packages. However, the number of prepaid packages users is growing rapidly.

SOME ADVANTAGES OF MOBILINK(Digital Technology)

a) Unique Smart Card (SIM) Technology

b) Single Access Code 0300

c) Secure Communication

d) Incoming and off-peak Rates

e) Great Value Additions

f) True International Roaming

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Thus it can be clearly said from all the advantages and the features that Mobilink is the

best company and is the market leader. No matter how strong the competition is no one at

present can over take the market share of Mobilink. Because Mobilink is a gaint and

every one would dream to be at their position. Any one thus looking for the best quality

product will definitely go for Mobilink. But now days due to high demand of Mobilink

connection there is load on their server & hence their network remains busy all the time

so some people give more preference to others instead of Mobilink.

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Jazz packages and price

Jazz budget is now more powerful than ever with an amazing package, and a completely fresh look of Mobilink family members in Pakistan. Furthermore, a unique and innovative feature for Ja! Offering remarkable rates and package features, it is the best way to stay in touch with millions zz Budget this time is Happy Hour, with exciting rates to all Mobilink numbers for 1 hour in the day of your choice (3 time bands are available to choose from).

Jazz Budget Tariffs

Details Rates

Outgoing calls to any Mobilink number during selected Happy Hour

Window *

Rs. 0.40 / 30 seconds

Outgoing to 3 Friends & Family Mobilink numbers

Rs. 0.75 / 30 seconds

Outgoing calls to any Mobilink number

Rs. 0.90 / 30 seconds

Outgoing calls to all mobile networks in Pakistan

Rs. 1.25 / 30 seconds

Outgoing calls to all Landline numbers in Pakistan

Rs. 1.25 / 30 seconds

SMS (Jazz to Mobilink) Rs. 1.0 / SMS

SMS (Jazz to other networks) Rs. 1.5 / SMS

Bolo SMS Outgoing (Mobilink) Rs. 2 + tax per 2 IVR minutes

Bolo SMS Outgoing (Any other

network) Rs. 3 + tax per 2 IVR minutes

Bolo SMS Receiving directly Free

Bolo SMS Receiving later Rs. 1 + tax per 2 IVR minutes (this is available for Mobilink subscribers only)

MMS Outgoing per 50 KB (Rs.) 6

MMS Receiving (Rs.) Free

GPRS Rate per MB (Rs.) 18

Call 123 to select Your Happy Hour Window from the following three options: 8 am to 9 am 11 pm to 12 am (midnight) 12 am (midnight) to 1 am

One Happy Hour Window selection will remain active for twelve months. Once selected, Happy Hour Window cannot be changed within next 30 days

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Call 121 to add / modify your F&F numbers. Charges for F&F number addition / modification are Rs. 15 + tax per number * First Package Conversion is offered free of charge. For Subsequent Conversions Rs. 50

will be charged. Government taxes apply

* Limited time offer

Happy Hour Feature IVR Call Flow

To Select New Happy Hour Time Window or Change existing Time Window

Step 1 Call 123 from your Jazz Budget connection

Step 2 Press 7 to enter Happy Hour feature category

Step 3 Press 1 to select the Happy Hour menu

Step 4 From the Happy Hour menu, press 2 to set a new time window / change existing time window

Step 5

Select the Happy Hour time window using one out of following three codes:

Enter 08# to select the 8 AM to 9 AM window Enter 23# to select the 11 PM to 12 AM window Enter 24# to select the 12 AM to 1 AM window

New Happy Hour time window will be set, provided customer has sufficient balance (Rs 17.25) and in case of window change, he has spent more than 30 days on previous window

For Information about Current Set Happy Hour

Step 1 Call 123 from your Jazz Budget connection

Step 2 Press 7 to enter Happy Hour feature category

Step 3 Press 1 to select the Happy Hour menu

Step 4 From the Happy Hour menu, press 1 to get the information about the current set Happy Hour

The IVR menu will provide following information:

Existing Happy Hour time window Percentage discount applicable Validity of existing Happy Hour Window Days after which existing window change is allowed

Jazz ladies first

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For the first time ever, a package designed especially for ladies – Jazz Ladies First is your command on the very best. From sizzling recipes to tips on looking your best are all an SMS away. Remarkably low calls rates & to top it all, feel free to shop well within your budget with Jazz Ladies First discount card.

Women around the globe love to talk for hours on end, and Jazz understands this

need to the fullest, thus introducing its brand new revolutionary offer, where you can talk for as low as Rs. 5 / hour! This enticing new offer is surely every woman's dream come true, bringing forth a product that will now satiate their desire to talk more and more for hours. For us.. your comfort always comes first!

Jazz Ladies First package details

Talk for hours at Rs. 5 / hour using special discounted hourly rate (1,2) Beauty tips, mouth watering recipes, healthy diets and so much more all via

SMS (Click here for details)

Special discounted call rates Lower outgoing call rates 2nd minute onwards

Tariff Details

Details Rates

Outgoing calls - Any Mobilink number (11pm - 7am)

Rs. 5.00 / hour (1,2)

Outgoing calls - Any Mobilink number ( 3pm-6pm )

Rs. 1.50 / min

Outgoing calls - Any Mobilink number (1st Minute)

Rs. 2.50 / min

Outgoing calls - Any Mobilink number (2nd

minute onwards)

Rs. 1.50 / min

Outgoing calls - To Landline numbers (inclusive of interconnect charges)

Rs. 2.99 / min

Outgoing calls - Other mobile networks (inclusive of interconnect charges)

Rs. 2.99 / min

SMS based Value Added Services Subscription

Rs. 30 / month

SMS (Push based Value Added Services) Rs. 2.00 / SMS

SMS - Any mobilink number Rs. 1.00 / SMS

SMS - Any other network Rs. 1.50 / SMS

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Bolo SMS Outgoing (Mobilink) Rs. 2 + tax per 2 IVR minutes

Bolo SMS Outgoing (Any other network) Rs. 3 + tax per 2 IVR minutes

Bolo SMS Receiving directly Free

Bolo SMS Receiving later Rs. 1 + tax per 2 IVR minutes (this is available for Mobilink subscribers only)

MMS Outgoing per 50 KB (Rs.) 6

MMS Receiving (Rs.) Free

GPRS Rate per MB (Rs.) 18

Govt taxes apply First Package Conversion is offered free of charge. For Subsequent

Conversions Rs. 50 will be charged.

1 Limited time offer 2 Call charges are applicable on calls made after 11pm

How to get Jazz Ladies First Package

Special launch packs are available at customer services and franchise centers in limited quantity. Jazz ladies First discount card is included in these new packs

Existing Jazz users can convert by dialing 123. Customers who convert to Jazz Ladies First can get their Jazz Ladies First discount card by dialing 111

Freedom Plans

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Details

Freedom Plan 1

Freedom Plan 2

Freedom Plan 3

Freedom Plan 3+

Freedom Plan

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Weekend Tariffs

Rs/min 0.99 0.75 0.63 0.50 0.40

F&F Charges

Rs/min 0.99 0.75 0.63 0.50 N/A

Air Time Charges

Rs/min 2.00 1.50 1.25 1.00 0.60

Free Minutes

Monthly 0 100 400 800 1200

Line Rent Rs 0 100 400 900 1500

SMS Rs/msg 1.00 1.00 1.00 0.75 0.50

Free SMS Monthly 10 15 20 25 30

Bolo

SMS Outgoing (Mobilink)

Rs. 2 + tax per 2 IVR minutes

Bolo

SMS

Outgoing (Any other network)

Rs. 3 + tax per 2 IVR minutes

Bolo

SMS Receiving directly

Free

Bolo SMS Receiving later

Rs. 1 + tax per 2 IVR minutes (this is available for Mobilink subscribers only)

Important Information

Weekend tariffs apply to all calls made on Sundays 0000hrs - 2359 hrs Friends & Family (F&F) feature is available to the customers on

Freedom-1, Freedom-2, Freedom-3 & Freedom-3+ only Any three Mobilink numbers (Jazz and indigo) can be added into F&F

list by calling the help line at 111 Rs. 1.25/minute will be charged in addition to airtime charges for calls

to other mobile networks Rs. 0.52/minute will be charged in addition to airtime charges for calls

to fixed lines Across Pakistan, all calls, across all networks are charged as local calls 15% CED charges apply on all outgoing calls /airtime Free minutes apply to indigo airtime only however other charges apply.

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Free SMS apply to On-net SMS only The Government Activation Tax on the sale of new connections is Rs.

500/-.

Packages of existing indigo Freedom customers have been upgraded with above mentioned new features with effect from August 28, 2006.

GPRS Packages

Enjoy great new packages with added value & lower GPRS rates, From Pakistan's favourite cellular family.

Enjoy greater value as indigo now offers you two new GPRS packages to choose from. Activate your GPRS today to access emails on the go, browse the internet, send & receive MMS and choose from a whole array of GPRS based services like BlackBerry, Mobisafe and much more.

Details GPRS ¹

(existing) GPRS ² (new)

GPRS ³ (new)

Rate per MB (Rs.) Free 10 18

Monthly fee (Rs.) 500 125 -

Free Download/Month (MB) Unlimited 5 -

MMS Outgoing per 50 KB (Rs.) Free 6 6

MMS Receiving (Rs.) Free Free Free

Take advantage of our amazing low international direct dialing rates to enjoy the ease and convenience of calling loved ones throughout the world. With Jazz, geographic boundaries no longer determine who you can remain in touch with. Check out the rates below and you’ll also be convinced that with Jazz... talk is cheap.

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International call Rates Rates in Rs per minute (Including airtime charges)

Zones Jazz Budget Jazz Easy Jazz Octane Jazz Ladies First

Zone-1 2.35 2.35 3.00 3.00

Zone-2 8.00 8.00 8.00 8.00

Zone-3 10.99 10.99 10.99 10.99

Zone-4 17.00 17.00 17.00 17.00

Zone-5 20.00 20.00 20.00 20.00

Zone-6 194.35 194.35 194.35 194.35

Zone-7 357.34 357.34 357.34 357.34

Zone-8 77.30 77.30 77.30 77.30

ZONE 1

Australia (L) Austria (L) Canada (L+M)

China (L+M) Czech Republic (L) Denmark (L)

France (L) Germany (L) Greece (L)

Hong Kong (L+M) Hungary (L) Ireland (L)

Italy (L) Netherlands (L) New Zealand (L)

Portugal (L) Singapore (L+M) Spain (L)

Sweden (L) Switzerland (L) United Kingdom (L)

USA (L+M)

ZONE 2

Bangladesh (L+M) India (M) Iran (L)

Japan (L) Kuwait (L+M) Malaysia (L+M)

Norway (L) South Africa (L) Thailand (L+M)

ZONE 3

Australia (M) Bahrain (L+M) France (M)

India (L) Iran (M) Japan (M)

Philippilens (M) Saudi Arabia (L+M) Turkey (M)

UAE (L+M)

ZONE 4

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Afghanistan (M) Denmark (M) Egypt (M)

Germany (M) Ireland (M) Italy (M)

Netherlands (M) Nigeria (M) Norway (M)

Oman (L+M) Qatar (M) Spain (M)

United Kingdom (M)

ZONE 5

Afghanistan (L) Albania (L) Algeria (L+M)

American Samoa (L+M)

Andorra (L+M) Angola (L)

Antigua and Barbuda (L+M+PS)

Argentina (L+M) Armenia (L+M+PS)

Aruba (L+M) Austria (M+PS)) Azerbaijan (L+M)

Bahamas (L+M) Barbados (L+M) Belarus (L+M)

Belgium (L+M+PS) Belize (L) Benin (L+M)

Bermuda (L+M) Bhutan (L+M) Bolivia (L+M)

Bosnia Herzegovina (L+M)

Botswana (L+M) Brazil (L+M)

Brunei Darussalam (L+M)

Bulgaria (L+M) Burkina Faso (L+M)

Burundi (L+M) Cambodia (L+M+PS) Cameroon (L+M+PS)

Cape Verde (L+M) Cayman Islands (L+M) Central African Republic (L+M)

Chad (L+M+PS) Chatham Island (L+M) Chile (L+M+PS)

Christmas Island (L) Cocos Island (L) Colombia (L+M)

Congo (L+M) Costa Rica (L+M) Croatia (L+M+PS)

Cyprus (L+M) Czech Republic (M) Denmark (PS)

Dominica (L+M) Dominican Republic (L+PS)

Ecuador (L+M)

Egypt (PS) El Salvador (L+M) Equatorial Guinea (L+M)

Eritrea (L+M) Estonia (L+M) Ethiopia (L+M)

Faroe Island (L+M) Fiji Island (L+M+PS) Finland (L+M+PS)

France (PS) French Polynesia (L+M+PS)

Gabon (L+M)

Gambia (L+M) Georgia (L+M) Germany (PS)

Ghana (L+M) Gibraltar (L+M) Greece (M+PS)

Guam (L+M) Guatemala (L+M) Guinea (L+M)

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Guyana (L+M) Haiti (L+M+PS) Honduras (L+M)

Hong Kong (PS) Hungary (M) Iceland (L+M+PS)

India (PS) Indonesia (L+M) Iraq (L+M)

Ireland (PS) Ivory Coast (L+M) Jamaica (L+M)

Jordan (L+M) Kazakhstan (L+M) Kenya (L+M)

Kyrgyzstan (L+M) Laos (L+M) Latvia (L+M+PS)

Lebanon (L+M) Lesotho (L+M) Liberia (L+M)

Libya (L+M) Lithuania (L+M+PS) Luxembourg (L+M+PS)

Macao (L+M) Macedonia (L+M) Madagascar (L+M)

Malawi (L+M) Maldives (L+M+PS) Mali (L+M)

Malta (L+M) Mariana Island (L+M) Mauritania (L+M)

Mauritius (L+M) Mayotte (L+M) Mexico (L+M)

Moldova (L+M+PS) Monaco (L+M) Mongolia (L+M)

Montserrat (L+M+PS) Morocco (L+M) Mozambique (L+M)

Myanmar (L) Namibia (L+M) Nepal (L+M)

Netherlands (PS) New Zealand (M+PS) Nicaragua (L+M)

Niger (L+M+PS) Nigeria (L) Norway (PS)

Oman (PS) Palestine (L+M) Panama (L+M)

Paraguay (L+M) Peru (L+M) Philippines (L)

Poland (L+M+PS) Portugal (M+PS) Puerto Rico (L+M)

Qatar (L) Reunion Island (L+M) Romania (L+M+PS)

Russia (L+M+PS) Rwanda (L+M) Senegal (L+M)

Serbia and Montenegro (L+M)

Seychelles Islands (L+M+PS)

Sierra Leone (L+M+PS)

Slovakia (L+M+PS) South Africa (M+PS) South Korea (L+M+PS)

Sri Lanka (L+M) St Kitts and Nevis (L+M)

St Lucia (L+M)

St Pierre and Miquelon (L+M)

Sudan (L+M+PS) Suriname (L+M)

Swaziland (L+M) Sweden (M+PS) Switzerland (M+PS)

Syria (L+M) Taiwan (L+M) Tajikistan (L+M)

Tanzania (L+M) Thailand (PS) Togo (L+M)

Trinidad and Tobago (L+M)

Tunisia (L+M) Turkey (L)

Turkmenistan (L+M) Uganda (L+M) Ukraine (L+M+PS)

United Kingdom (PS) Uruguay (L+M) Uzbekistan (L+M)

Vatican City (L+M) Venezuela (L+M+PS) Vietnam (L+M)

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Virgin Island (UK) (L+M)

Virgin Island (USA) (L+M)

Yemen (L+M)

Zambia (L+M) Zimbabwe (L+M)

ZONE 6

Cook Islands (L+M) Democratic Republic of Congo (L+M)

Ellipso (L+M)

EMSAT (Satellite) Inmarsat - B International Freephone

Iridium (Satellite) Kiribati (PS) Maritime Communications Partner

Nauru (L+M+PS) Slovenia (L+M) Tokelau (PS)

ZONE 7

Globalstar GMSS network Inmarsat

Inmarsat - A Inmarsat - A - Data Inmarsat - Aero

Inmarsat - AOE Inmarsat - AOW Inmarsat - M

Inmarsat - M - SNAC Inmarsat - M4 - HSD Inmarsat - O

Inmarsat - PO International Networks

ZONE 8

Anguilla (PS) Antartica (L+M) Ascension Island (L+M)

Australia (Satellite) Comoros (M) Cook Islands (PS)

Cuba (L+M) Diego Garcia (L+M+PS))

Djibouti (L+M)

East Timor (L+M) Falkland Islands (L+M) French Guiana (M)

Greenland (L+M) Grenada (PS) Guadeloupe (L+M+PS)

Guantanamo (L+M) Guinea Bissau (L+M+PS)

Inmarsat - Mini M

Kiribati (L+M) Liechtenstein (M+PS) Madagascar (PS)

Marshall Island (L+M) Martinique (M) Micronesia (L+M)

Netherlands Antilles (PS)

New Caledonia (L+M+PS)

Niue (L+M+PS))

Norfolk Island (L+M+PS)

North Korea (L+M) Palau (L+M)

Papua New Guinea (L+M)

San Marino (PS) Sao Tom & Principe (L+M+PS)

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Solomon Islands (L+M+PS)

Somalia (L+M) St Helena (L+M)

St Vincent and Grenadines (PS)

Thuraya (Satellite) Tokelau (L+M)

Tongua Island (L+M+PS)

Turks and Caicos Islands (PS)

Tuvalu (L+M+PS)

Vanuatu (L+M) Wallis & Futuna (L+M) Western Samoa (L+M)

L : Mobilink International Direct Dialing to land line M: Mobilink International Direct Dialing to mobile PS: Mobilink International Direct Dialling to Premium Services Number

Terms and Conditions

Government taxes and conditions apply Rates to mobiles in some countries may vary Zone 6: 2.35 + 194.35 + 3.00(Off net Charge) + tax / min (Easy &

Budget) Zone 7: 2.35 + 357.34 + 3.00(Off net Charge) + tax / min (Easy &

Budget) Zone 8: 2.35 + 77.30 + 3.00 (Off net Charge) + tax / min (Easy &

Budget) Zone 6: 3.00 + 194.35 + 3.00(Off net Charge) + tax / min (Octane

and JLF) Zone 7: 3.00 + 357.34 + 3.00(Off net Charge) + tax / min (Octane

and JLF) Zone 8: 3.00 + 77.30 + 3.00 (Off net Charge) + tax / min (Octane

and JLF)

Mobilink Promotional Activities

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Jazz Budget

Jazz budget is now more powerful than ever with an amazing package, and a completely fresh look!

Jazz - New Tariff Rates Mobilink Jazz brings Exclusive new tariff rates.

Zabardast GPRS Offer

Our Jazz Family members can now activate GPRS for free.

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Jazz Ladies First For the first time ever, a package designed especially for ladies – Jazz Ladies First. From sizzling recipes to tips on looking your best are all an SMS away.

Jazz International Roaming Jazz goes "International" with the launch of its international roaming facility in the United Kingdom and Saudi Arabia. Jazz has introduced yet another "First" in the industry by offering International roaming in the UK, which is among the top 3 traveled destinations in the world.

Jazz customers can now recharge their Jazz connections through EVD at any of the PSO stations nationwide.

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hello se pehle he kuch keh do! Mobitunes - A Personalized Ring Back Tone Service which allows you to make your callers listen to your chosen Mobitunes instead of the conventional tone.

WAP Portal - A smarter new way for Indigo & Jazz customers with GPRS access to access latest news & content from their Mobilink connections. Mobilink WAP Portal offers Info, Fun, Sports, Media & Tools categories. Details of each category are as follows

Info Mobilink My Stocks, News, Weather, Business & Latest Promotions

Fun Mustt Tones, Music Videos, Wallpapers, Logos, Today's Special, Mobile Themes & Java Games

Sports Top Scores, Cricket Updates, Football, Tennis & other sports

Media News, Top Movies, Top Music & Channel Listings

Tools Yahoo, Hotmail MSN, Gmail Google & MSN Messenger

WAP Portal requires GPRS access; the benefits of having GPRS are further enhanced by the WAP Portal experience. So just visit wap.mobilinkworld.com from your mobile phone and start experiencing a world of choices. By launching WAP Portal, we continue to make our customers' lives simpler, productive and interesting!

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Bolo SMS ... ab Bolo aur Bhaijo Introducing Bolo SMS, the hassle of typing messages is now a thing of the past.

Mobisafe Mobilink now brings Mobisafe, a secure and sound way to retrieve all your important numbers in case of cell phone loss or cell up gradation.

Mobi Greetings Send a special greeting to your friends and Family using Mobilink World's Greeting Service.

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SMS Scheduler You can now schedule your SMS messages for sending at some later time to any mobile number in Pakistan.

SMS Game Time Mobilink Brings the SMS Gaming Experience. Send <gs> to 1810 and select from the game list your choice of a game.

Holy Sayings Subscribe to "Holy Sayings" and receive one Ayat and Hadith everyday.

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Mobilink Corporate SMS An SMS broadcast application that enables users to Send, Manage and schedule message broadcasts to multiple recipients on any mobile and land line number in Pakistan.

A G:i:30 SMS self-erases in 30 seconds. The message will automatically erase from recipients phone after 30 seconds of delivery.

Mobilink introduces EDGE for the first time in Pakistan. Experience the sharp edge of technology.

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Mind Reader is an exciting new service. Answer some simple questions and get an in – depth analysis about your personality.

Pakistanis are a passionate cricket nation and Mobilink being their favourite cellular company realizes their love for cricket. Mobilink introduces a thrilling service “CricVideo”.

We are pleased to launch a unique international SMS chat service similar to the IVR based Gupshup corner. It facilitates wireless chat similar to Internet-based chat rooms.

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Mobilink brings The Ring Tone Club for Jazz and Indigo Family Members. This club will provide convenient access to the top ring tones of the week and other member benefits.

Mobilink World, powered by GPRS, is the platform for new and innovative services. It represents upbeat, on the go and range of existing services. Customers will now be able to browse the internet, send/receive MMS and download exciting new content like wallpapers, animated greeting cards, & Mustt tones, etc.

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CELEBRITIES GET NOTICED WITH BLACKBERRY® FROM

MOBILINK

BlackBerry® from Mobilink has become synonymous with being an icon.

Everyday, more and more Pakistani celebrities are seen with their BlackBerry

while they are on the move, and for good reasons too – it’s stylish, trendy and

they want to be seen with it! Scroll down to see some of your favorite

celebrities spotted using BlackBerry from Mobilink:

Cricket Services

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SMS/IVR Based Cricket Services

SMS CKT to 300 to get live score updates @ Rs2/SMS + tax

SMS CRIC to 135 and receive period alerts for an ODI or for any day during a test-match and/or SMS CRIC to 236

to get alerts for the entire tournament. You will get automatic event-based alerts e.g. on fall of wickets and

boundaries. Subscription charges are Rs.10+tax/match and Rs.200+tax/tournament.

You can also Dial 1220 & listen to Live cricket commentary, Cricket news and cricket Schedules. Charges @

Rs5/Min + Tax

Mobilink Cricket Companion

Mobilink Cricket Companion is your Cricket travel companion. Get live score - ticker, batting analyses, Team Updates and a

host of other interesting stats and information. Click here for more information.

WAP Portal

Get live Cricket scores, participate in cricket related Polls and much more to get your hands on. Simply log

onto wap.mobilinkworld.com from your GPRS activated handset and surf your way through Cricket mania!

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