Marketing Plan Sample: A Guide to Scaling Your Business
Jan 07, 2021
A matryoshka doll, also known as a Russian nesting doll, is a set
of wooden dolls of decreasing size placed one inside another. The
true artistry in these dolls is seeing that with size scaling, there is
no detail lost. It is a beautiful scaled version of the original doll.
Like these dolls, a comprehensive marketing plan can be scaled
from larger to smaller, more specific contexts without losing
quality. The problem is, scaling comes with major challenges:
coordinating different teams, managing priorities, resources and
metrics in an effective way that is appropriate for the business
size.
Welcome message from author
Companies are always looking for a new edge to capture
mindshare and differentiate their solution within the marketplace
and by creating a strong marketing plan you can do that!
Although the above sections are things you should include in your
marketing plans, every marketing plan will be fluid and different.
You will need to customize and scale every plan to your needs but
also make it so it’s a living document to adapt to market change.
It can truly be a labor of love, but once your marketing plan is
complete it will be all worth it! You are well on your way to making
your business a success because you did the hard work. You now
have some mindset things to consider when filling out any
marketing template or sample but if you are still feeling
overwhelmed, reach out!
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