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AIR ARABIA
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Marketing management on Air Arabia

Feb 08, 2017

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Page 1: Marketing management on Air Arabia

AIR ARABIA

Page 2: Marketing management on Air Arabia

ABOUT THE COMPANY

• Started in FEB 2003•Most successful in low cost carriers

market.•Runs across three continents

Page 3: Marketing management on Air Arabia

• Started in FEB 2003•Most successful in low cost carriers

market.•Runs across three continents

Largest Low Cost Carrier in

Middle EastCan you Believe

that …!!!

Page 4: Marketing management on Air Arabia

SWOT ANALA

SYS

STRENGTHSWEAKNESS

OPPORTUNITIES THREATS

Page 5: Marketing management on Air Arabia
Page 6: Marketing management on Air Arabia

CHEAP FARES TONS OF DESTINATIONS CONFORTABLE FLIGHTS

Page 7: Marketing management on Air Arabia
Page 8: Marketing management on Air Arabia

UNABLE TO PLACE ITSELF IN HIGHER MARKET

Page 9: Marketing management on Air Arabia
Page 10: Marketing management on Air Arabia

EXPANSION, CREATE HUBS, CONNECT

Page 11: Marketing management on Air Arabia
Page 12: Marketing management on Air Arabia

COMPETETION FROM RIVALRIES

Page 13: Marketing management on Air Arabia
Page 14: Marketing management on Air Arabia

HOW DID ALL OF THIS HAPPEN

PRICING

COST CUTTING

OTHER STRATEGIES

SUCCESS

Page 15: Marketing management on Air Arabia

HOW WAS LOW COST MAINTAINED

Page 16: Marketing management on Air Arabia

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Page 17: Marketing management on Air Arabia

ANY OTHER STRATEGIES..??

Page 18: Marketing management on Air Arabia

• Picking a universal aircraft model.

• Using Pioneering technologies to boost efficiency.

• Foreseeing the fluctuations of fuel price and dealing with it.

• Expanding to exotic locations.

Page 19: Marketing management on Air Arabia

•Developing a proper pricing

strategy is important for a

company

Page 20: Marketing management on Air Arabia

• Entering low end market• Used cost cutting practices effectively• Good decision making.• Expanding to exotic locations• Pay Less Fly More