POWER NETWORKING MOD ULE 3
Marketing Huddle | Power Networking Blueprint-part 3
Jan 18, 2015
http://www.marketinghuddle.com
Most successful business owners will tell you that there are three critical assets in their business:
Their customers
Their product or services
Their business relationships
All of these take hard work to develop, but the third one (business relationships) is one that often gets neglected. Relationships are difficult to build at the best of times. But, when you’re busy with all the other “stuff” of life, they’re often the part that gets neglected – whether they’re personal or business relationships.
Find out what one of the biggest mistakes you are making in marketing your small business!
After years of consulting with business owners on their Marketing Strategy a pattern began to appear. I found that we were focusing on specific points in building out their strategy and each one built upon the previous. As I began to research these strategies, a simple system appeared that delivered powerful results. Once I began to walk the client through the steps, I drew 3 boxes on a Legal pad and it opened up vast amounts of opportunities for us to grow their business. The simplicity of the "boxes" is what gives it the powerful results because anything that becomes cumbersome...doesn't get done! As an avid reader of personal development teachings, such as Tony Robbins, I remembered that he coined his concept of constant-and-never-ending-improvement: "CANI" This gave me the idea to call my system "CA-TA-SA" relating to the 3-box coaching system I created which is a fusion of Competitive Advantage, Target Audience and Strategic Alliances.
The result that you will experience is that ALL of your marketing will resonate powerfully with your target audience so that they fully understand why you are the obvious choice!
This is a small part of your overall Marketing Plan but is the best place to start to give you a solid blueprint to get started with right away. The next logical step is to move into Strategic Marketing Coaching.
Mike Saunders with Marketing Huddle can help!
Marketing Huddle LLC
5885 Allison Street
PO BOX 746003
Arvada CO 80003
United States
(720) 232-3112
http://www.marketinghuddle.com
Most successful business owners will tell you that there are three critical assets in their business:
Their customers
Their product or services
Their business relationships
All of these take hard work to develop, but the third one (business relationships) is one that often gets neglected. Relationships are difficult to build at the best of times. But, when you’re busy with all the other “stuff” of life, they’re often the part that gets neglected – whether they’re personal or business relationships.
Find out what one of the biggest mistakes you are making in marketing your small business!
After years of consulting with business owners on their Marketing Strategy a pattern began to appear. I found that we were focusing on specific points in building out their strategy and each one built upon the previous. As I began to research these strategies, a simple system appeared that delivered powerful results. Once I began to walk the client through the steps, I drew 3 boxes on a Legal pad and it opened up vast amounts of opportunities for us to grow their business. The simplicity of the "boxes" is what gives it the powerful results because anything that becomes cumbersome...doesn't get done! As an avid reader of personal development teachings, such as Tony Robbins, I remembered that he coined his concept of constant-and-never-ending-improvement: "CANI" This gave me the idea to call my system "CA-TA-SA" relating to the 3-box coaching system I created which is a fusion of Competitive Advantage, Target Audience and Strategic Alliances.
The result that you will experience is that ALL of your marketing will resonate powerfully with your target audience so that they fully understand why you are the obvious choice!
This is a small part of your overall Marketing Plan but is the best place to start to give you a solid blueprint to get started with right away. The next logical step is to move into Strategic Marketing Coaching.
Mike Saunders with Marketing Huddle can help!
Marketing Huddle LLC
5885 Allison Street
PO BOX 746003
Arvada CO 80003
United States
(720) 232-3112
http://www.marketinghuddle.com
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
POW
ER NETW
ORKING
MO
DU
L E 3
THE NEXT STEP
Use your follow-up to
keep the conversation going by
proposing a next step.
FOLLOW-UP ETIQUETTE
Be real and authentic.
If following up over email, be extra friendly and polite.
Think of your follow-up as a way to deepen your
relationship and get to know the other person
better.
ACTIVITY:
Write a follow-up email template to use after each networking conversation.Create an openingLeave place holders for filling in
information about who you are, where you met and what you talked about
Write a closing
A GAME PLAN FOR YOUR POWER NETWORKING
Have a solid game plan in place for
your networking.
YOUR NETWORKING SCHEDULE
Plan to attend at least one networking function each week.
Write down follow-ups and any other related activities.
MAKING THE ROUNDS
Research and prepare before functions.
Set a quota for how many contacts you'll make.
GETTING INTO THE RIGHT MINDSET
Take a moment before each
function to get into a relaxed, positive, and
confident mindset.
TAKE NOTES
During the function, take notes so that you can remember the details of each person you meet.
DON'T STOP NETWORKING
Even when you've gathered many contacts and you're
busy interacting with them, don't stop attending
networking functions.
YOUR NETWORKING BUDDY
You may want to network in pairs,
taking a 'networking
buddy' with you to events.
CONCLUSIONMake your game plan
flexible and make changes as needed.
ACTIVITY:Write out your game plan as specifically as possible, adding your next steps to your action plan and preferred calendar. Be sure to include:Events you want to attendPeople or companies you want to
connect withResearch about those prospectsDates for getting things done and
following up
MEASURING YOUR NETWORKING RESULTS
INTRODUCTIONIn order to tell whether your
networking is paying off or not, you need to measure results with reliable data.
KEY METRICS
Choose a few key metrics to use to
monitor your progress.
NEW CONTACTS
An easy metric is to
keep track of the number
of new contacts.
NEW INTERACTIONS
You may choose to measure the
number of follow-up communications
and interactions as well.
OPPORTUNITIES, VENTURES AND
SALES
Metrics should be tailored to your particular goal.
FAVORS DONE FOR OTHERS
You can also measure progress by
counting the good things you've done
for others.
Watch your metrics closely and if they're not showing the progress you'd like to see, make changes to your
game plan.
ACTIVITY:
Choose 2-4 key metrics and set goals for them.
MAINTAINING A POSITIVE MINDSET
FOR POWER NETWORKING
In order to network
effectively, you need a positive mindset.
KNOW YOUR STRENGTHS
Focus on your personal strengths and the good things you do for others.
NO BIG DEAL
Imagine that you're just being social and having a good time.
FOCUS ON OTHER PEOPLE
Keep the focus on other people to take it off of
yourself.
FAKE IT
Imagine that you've already reached your networking
goals.
NO WAY TO LOSE
Keep in mind that there's really nothing
that can go wrong.
PREPARE WELL
If you're well prepared, it's easy to be positive and
confident.
As you network more,
you'll find it easier to be positive
and confident.
ACTIVITY:
Write down your motivating goal and post it where you can see it.
Write down 3 tips you find most effective for encouraging your own positive mindset.
www.MarketingHuddle.com/contact-mike
Related Documents
