Marketing Birmingham - Making Birmingham a Global Destination

Making Birmingham a Global Destination

21st September 2016

Paul KehoeChairman

ECONOMIC PERFORMANCE SUMMARYAGENDAWELCOME Paul Kehoe – Chairman, Marketing

Birmingham

UPDATE ON FUTURE DEVELOPMENTS

Waheed Nazir – Strategic Director-Economy, Birmingham City Council

PANEL Paul Kehoe – Chief Executive, Birmingham Airport

Waheed Nazir – Strategic Director-Economy, Birmingham City Council

Neil Snowball – Chief Executive, Edgbaston Stadium

Jan Teo – Chief Executive, Birmingham Royal Ballet

ECONOMIC PERFORMANCE SUMMARY

Waheed NazirStrategic Director - Economy

Making Birmingham a Global Destination

Waheed NazirStrategic Director, EconomyBirmingham City Council

The Future

Why Birmingham?1. STRONGEST ECONOMY With an economy worth £23.2bn Birmingham’s workplace based GVA is the higher of any city outside London. With 16.3% growth rate since 2009 it is also one of the fastest growing core city economies in the UK

2. MORE FOREIGN DIRECT INVESTMENT (FDI) THAN ANY OTHER REGION 73 Foreign Direct Investment projects were attracted to the Greater Birmingham and Solihull LEP area in 2014/15 – the highest of all the LEP areas. The area created the most jobs – a total of 4,739

3. MOST ENTREPRENEURIAL CITY OUTSIDE LONDON 14,152 new businesses were registered in Birmingham during 2015 – more than any other city outside the capital

4. LEADNG EXPORT PERFORMANCE At £29 billion in 2015, exports from the West Midlands have grown by 35% in the last 5 years, double the rate of any other UK region. The West Midlands is also the only region in the UK with a trade surplus with China

5. STRONGEST GROWTH IN INTERNATIONAL TOURISM Between 2010 and 2014 Birmingham saw an increase in more than 200,000 (28%) in international visits - the highest of all core cities

Why Birmingham?6. BETTER QUALITY OF LIFE Birmingham was ranked as having the highest quality of life of any UK city outside of London in 2014. In 42nd place in the world rankings the city was ahead of Glasgow (55th), Aberdeen (57th) and Belfast (63rd)

7. BEST EDUCATIONAL ATTAINMENT AND HIGHEST QUALITY SCHOOLS In 2014/15 Birmingham had the highest proportion of pupils achieving at least 5 GCSE’s at grades A*- C of all the English core cities, and had the highest proportion of local authority run schools receiving an ‘outstanding’ OFSTED inspection

8.MOST POPULAR DESTINATION OUTSIDE THE SOUTH EAST FOR PEOPLE RELOCATING OUTSIDE OF LONDON In 2014 5,820 people relocated from London to Birmingham , well ahead of its nearest rivals, suggesting that affordable housing, good quality of life and relative proximity to London are all making Birmingham an attractive proposition

9. MOST POPULAR CONFERENCE AND EVENT DESTINATION In 2015 Birmingham was the most popular conference and event destination outside of London

10.FASTEST GROWING CITY Between 2004 and 2014 Birmingham’s population increased by 100,000 – well ahead of its nearest rival. Birmingham is also the youngest major city in Europe.

Growth Agenda

• Housing

- 150,000 additional people

- 89,000 households

• Employment

- Over 100,000 new jobs needed

- Growth: Automotive, Aerospace, Life Sciences etc.

- 407 hectares of employment land required

Birmingham Development Plan

• Planning for growth:

- 51,000 additional homes

- 270,000sq.m retail

- 745,000sq.m office

• 6,000 home Sustainable Urban Extension

• 71 hectare major employment site

Managing Regional Growth

• 37,900 dwellings shortfall within the Greater Birmingham Housing Market Area

• GBSLEP Spatial Plan will outline preferred strategy for housing and economic growth

• ‘Duty to Cooperate’ a flawed substitute for RSS

The Council as Developer

•Over 2,000 new homes completed since 2009

•Nearly 50% of homes for sale

•Development of over 2,000 more homes over next 5 years

•562 actual completions in 2015-16

•‘INReach: set up to develop market rent homes across the city

Areas of TransformationSupporting growth of the City Core

Infrastructure Investment

Westside Paradise Circus

Westside Arena Central

Snow Hill District

Birmingham Smithfield

Birmingham Smithfield

High Speed Rail (HS2) Birmingham Curzon

High Speed Rail (HS2) Paternoster Place

High Speed Rail (HS2) Metro Extension

Business Investment

The future

The future Digital Transformation

•World’s largest taxi company owns no vehicles (Uber)

•Largest accommodation provider owns no real estate (Airbnb)

•Most popular media owner creates no content (Facebook)

•Fastest growing banks have no actual money (Society One)

•Worlds largest movie house own no cinemas (Netflix)

The future Driverless Cars

The future Cities

Opportunity

• Emerging WMCA, Midlands Engine

• Invest in our infrastructure / growth

• Utilising public sector land and assets to drive economic growth

Waheed NazirStrategic Director, Economy

Birmingham City Council

ECONOMIC PERFORMANCE SUMMARY

Neil RamiChief Executive

ECONOMIC PERFORMANCE SUMMARYPANELWaheed Nazir – Strategic Director-Economy, Birmingham City Council

Paul Kehoe – Chief Executive, Birmingham Airport

Neil Snowball – Chief Executive, Edgbaston Stadium

Jan Teo – Chief Executive, Birmingham Royal Ballet

THANK YOU - QUESTIONS