Marketing basics rev 12

Marketing Basics - How can I satisfy customers?

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ESSENTIAL QUESTION?HOW CAN I SATISFY CUSTOMERS?

Marketing

Basics

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Marketing

Process of developing, promoting, and distributing

products or services to SATISFY customers

needs and wants

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Marketing is a part of Business

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Marketing concept

Satisfy customers

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Vs. business goal -

Make a profit

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Repeat 4 times

The marketing concept is to SATISFY CUSTOMERS

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Think Pair Share

On your own, describe what it means for a customer to be satisfied

Discuss your description with a partner

Share with the class

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Customer vs. ConsumerThink - Share

1. On your own, think of an example of a customer who is also a consumer:

2. Be prepared to share with the class

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industrial

Makes products to resell to consumers

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Products:Economic wants that you can buy

Goods

Tangible products, ex. computer equipment

Services

Intangible products, ex. Internet service,

banking

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Class VoteGood or Service?

Laptop ComputerCarCell PhoneCollege educationAirplane flight

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Goods & ServicesThink - Share

On your own, think of an example of a company who sells both goods and services:

Be prepared to share with the class

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Class Vote: Mass Marketing or Market Segmentation

Orbit GumMcDonaldsAquafresh ToothpasteDick’s Sporting GoodsWalMARTGamestop

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Alike and Different

On your own, describe yourself in the following categories: Age, gender, ethnicity, hobbies, music style

Create a list of 10 of your favorite productsWith a partner create a T chart comparing

how you are alike & how you are differentCreate a list of 5 products that you both like

and could be “mass marketed” to you.

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Target Market

Focus all marketing decisions on a specific market of customers

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Target Market Pair Share

With a partner, discuss - Who do you think the target market is for

following companies? Food Lion Harris Teeter Game Stop Best Buy Taco Bell McDonalds

What clues can we find to help us?

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Marketing Mix – 4 P’s

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Repeat 4 times

ProductPricePlacePromotion

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Positioning

Get people to think of a product in a certain way

ex. Axe body spray – cool, attractiveEx. Raplh Lauren - scholastic

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Positioning Pair Share

Discuss with a partner:How is Gatorade

trying to position this product?

What clues can you find?

Buehrl

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Positioning Pair Share

Buehrl

Discuss with a partner:• How is Dentine Ice

trying to position this product?

• What clues can you find?

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Wants

Things people desire, such as Gatorade

(rather than just water)

Needs

Basic necessities food, clothing, shelter

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Levels of NeedsPair Share

With a partner come up with 2-3 products that meet the needs of each level of the pyramid

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Levels of Needs cont.With a partner, come up with 2-3

products that meet the needs of each level of the pyramid:

Self actualization –

Esteem –

Love/Belonging –

Safety –

Physiological -

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Rational or Emotional?

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Rational or Emotional?

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Rational or Emotional?

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Rational or Emotional?

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Rational or Emotional?

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ESSENTIAL QUESTIONHow can I satisfy customers?

TARGET MARKET – know who they are, make decisions based on them

Marketing Mix/4 P’s: Product – quality productsPrice – low price/valuePromotion – show them products they need &

wantPlace - convenient