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Market trends, market analytics - Og de nye muligheder JON HAUGEN Product Marketing Manager – Enterprise Social Microsoft Denmark
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Market trends, marketing analytics

Nov 18, 2014

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Marketing

jonathan donner

You can grow your brand and your business by leading customers on a consistently-branded customer journey that recognizes the changing ways that people lead their lives and the kinds of experiences that motivate people to buy?

This presentation covers 5 dimensions to look closely into, to be able to do effective marketing:

• How can technology help you differentiate your brand through unique customer experiences?
• How can you increase the reach and effectiveness of your advertising?
• How can you connect to mobile customers with engaging experiences?
• From an internal management perspective, how do you achieve a world-class marketing operation more effectively through better collaboration and creativity?
• How do you discover and share insights from data to reach customers, especially in an era where there are so many sources of data flooding your organization from so many new and different channels?
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Page 1: Market trends, marketing analytics

Market trends, market analytics -Og de nye muligheder

JON HAUGEN

Product Marketing Manager – Enterprise SocialMicrosoft Denmark

Page 2: Market trends, marketing analytics

Fierce Global Competition

Page 3: Market trends, marketing analytics

ConsumerEmpowerment

Page 4: Market trends, marketing analytics

Evolving Business Models

customer engagement

marketreport

newproduct

new app #2

Page 5: Market trends, marketing analytics
Page 6: Market trends, marketing analytics

70% of U.S.

smartphone owners

regularly shop online

via their devices.

44% of users

(350M people)

access Facebook via

mobile devices.

50% of

millennials use

mobile devices to

research products.

60% of U.S.

mobile data will be

audio and video

streaming by 2014.

Mobility

2/3 of the world's

mobile data traffic will

be video by 2016.

33% of BI will

be consumed via

handheld devices

by 2013.

Gaming consoles are

now used an average of

1.5 hrs/wkto connect to the

Internet.

80% growth of

unstructured data is

predicted over the

next five years.

1.8 zettabytes of

digital data were in

use worldwide in 2011,

up 30% from 2010.

1 in 4Facebook users

add their location

to posts

(2B/month).

500M Tweets

are hosted on

Twitter each day.

38% of people

recommend a brand

they “like” or follow

on a social network.

100MFacebook “likes”

per day.

Brands get

Big DataSocial

Mobility Cloud

Tackling growth in the volume, velocity and variety of data

The Four Global Megatrends

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